Introduction
I’ve spent years watching entrepreneurs struggle with the same paralyzing question: “I know I have valuable knowledge, but how do I actually turn it into a business?” If you’ve ever felt that sting of having expertise that could change lives but no clear roadmap to monetize it, you’re not alone. I was in that exact position until I discovered Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint.
This isn’t just another online course promising passive income while you sleep. Instead, it’s a comprehensive implementation program designed to help you extract what you already know—whether that’s professional skills, life experiences, or specialized knowledge—and transform it into high-impact masterminds, workshops, or coaching communities. What immediately caught my attention was the promise that this works regardless of whether you’re a complete beginner who’s never hosted a virtual meeting, or an established expert looking to scale your impact.
The combination of Tony Robbins’ decades of transformative mindset work and Dean Graziosi’s practical business-building strategies creates something truly unique in the crowded online education space. With the included Mindmint software acting as your operational backbone, you’re not just learning theory—you’re getting the actual tools to design, market, and deliver your knowledge to hungry audiences. In this review, I’ll break down exactly what you get with Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint, who it’s perfect for, and whether the investment is worth your hard-earned money.
Course Description
Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint is a six-module intensive implementation program that condenses over 60 years of combined business and personal development wisdom into a step-by-step system. Unlike courses that focus solely on creating digital products or one-on-one coaching, KBB specifically teaches you how to facilitate transformative small group experiences—what they call being a “Knowledge Broker.”
The curriculum centers around three core pillars: extracting your unique expertise (even if you think you don’t have any), finding the specific people who desperately need that information, and confidently delivering it through structured masterminds, workshops, or communities. What makes this program stand out is the inclusion of the Mindmint 2.0 software, which serves as your implementation partner throughout the journey. This isn’t just a course; it’s an operating system for building a knowledge business.
Dean and Tony have designed this to work for both in-person and virtual events, making it incredibly relevant for today’s digital landscape. The training includes live walkthroughs, a private community of over 25,000 supportive members, and several high-value bonuses including Tony’s Ultimate Edge program and monthly mentoring with Dean himself. Whether you want to facilitate groups around health, business, relationships, or hobbies, this blueprint provides the structural framework to make it happen.
Ideal Student
While Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint is designed to be accessible, I’ve found that certain profiles get the absolute most value from this investment. You don’t need to be a famous guru or tech wizard, but you do need a genuine desire to impact others while building income streams. Here’s who I believe this course serves best:
- Aspiring Entrepreneurs with Expertise: If you have professional knowledge from your career, life lessons from overcoming challenges, or specialized skills from hobbies, but no idea how to package and sell that wisdom, this course reveals the exact extraction process to identify your profitable “superpower.”
- Existing Coaches and Consultants: Those already working one-on-one but hitting income ceilings or burnout will learn how to leverage group dynamics to serve more clients while working fewer hours, dramatically increasing revenue per hour.
- Professionals Pivoting Online: Corporate employees, trainers, or service providers looking to transition from trading time for money to scalable knowledge products will find the virtual event strategies particularly valuable.
- Authors and Speakers: If you’ve written books or spoken on stages but struggle with backend revenue, KBB shows you how to create high-ticket mastermind communities that complement your existing authority.
- Action-Takers Who Value Implementation: This isn’t for passive learners. The ideal student is someone ready to use the Mindmint software, participate in the live training calls, and actually launch their first or next event within 30-60 days of starting.
Learning Outcomes
By the time you complete Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint, you won’t just have theoretical knowledge—you’ll have a fully operational business asset. Here are the specific capabilities you’ll develop:
- Expert Extraction and Positioning: You’ll master the “Wisdom Extractor” methodology to identify, articulate, and package your unique knowledge into marketable formats, eliminating imposter syndrome and creating absolute confidence in your value proposition.
- Mastermind and Workshop Design: Learn the psychology and structure behind world-class group experiences, including agenda creation, facilitation techniques, and curriculum design that creates breakthrough transformations for participants.
- Marketing and Audience Attraction: Discover how to identify, locate, and attract your perfect clients who are actively seeking the solutions you provide, using both organic and paid strategies specific to the knowledge industry.
- Technology Implementation: Gain proficiency in the Mindmint software ecosystem for building sales pages, managing registrations, processing payments, and automating the administrative aspects of your events.
- Scalable Business Architecture: Understand how to move from single events to recurring revenue models, building sustainable communities and leveraging your initial success into long-term business growth.
Course Modules
The heart of Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint is its six-module curriculum, each designed to build upon the previous like building blocks for your business. Dean and Tony have structured this so that by Module 6, you have not just knowledge, but an actual functioning asset ready to generate revenue. Let me walk you through each module in detail.
Module 1: The Mindset of a Knowledge Broker
Before you build a business, you must build the entrepreneur. Module 1 focuses entirely on what Tony and Dean call “Reprogramming for Success.” I found this section powerful because it addresses the psychological barriers that stop most people before they start—fear of not being “expert enough,” imposter syndrome, and the self-sabotage patterns that keep talented people broke.
This module draws heavily from Tony Robbins’ decades of neuro-linguistic programming and peak performance coaching. You’ll learn how to create an unstoppable mindset that can handle the inevitable challenges of entrepreneurship. The training includes specific techniques for overcoming the fear of public speaking, perfectionism paralysis, and the “Who am I to teach this?” doubts.
Key components include:
- The Identity Shift exercise that transforms you from consumer to creator
- Certainty activation techniques for confident delivery
- Failure reframing strategies that turn setbacks into accelerators
- The Daily Success Rituals that prime your brain for implementation
Module 2: Extraction and Discovery
Module 2 is where the magic happens—this is the “Wisdom Extraction” phase. Dean Graziosi’s genius shines here as he guides you through a systematic process to uncover your marketable expertise. I was skeptical that I had anything unique enough to sell, but this module’s framework revealed profitable knowledge I didn’t even realize I possessed.
The module teaches you how to audit your life experiences, professional career, personal challenges overcome, and even casual hobbies to find the intersection between what you know and what people will pay to learn. You’ll use the Mindmint software’s extraction tools to organize these insights into teachable frameworks.
You’ll master:
- The Expertise Inventory Matrix for cataloging your knowledge assets
- Market validation techniques to ensure your topic has profit potential
- Story mining methods to find your signature transformation narratives
- The Unique Mechanism design that differentiates you from competitors
Module 3: Marketing Your Mastermind
Having knowledge is worthless if no one knows you exist. Module 3 dives deep into the marketing systems that fill your events with ideal clients. This isn’t generic marketing advice; it’s specific to selling high-ticket masterminds and workshops where trust and positioning are everything.
You’ll learn Dean’s proprietary frameworks for crafting compelling offers that sell themselves. The module covers both organic strategies (leveraging existing networks and content) and paid acquisition methods specifically for the knowledge business model. I particularly appreciated the templates for sales pages and email sequences that convert browsers into buyers.
Key learnings include:
- The Perfect Client Avatar identification process
- Irresistible offer stacking that maximizes perceived value
- Social proof acquisition strategies for new facilitators
- Launch sequences that create urgency without being pushy
Module 4: Facilitation and Event Mastery
This is where you learn the art and science of running transformational events. Module 4 teaches you how to be a world-class facilitator whether you’re hosting virtual Zoom rooms or in-person retreats. Tony Robbins contributes heavily here, sharing the stagecraft and group psychology techniques he’s used for decades in his seminars.
The focus is on creating experiences, not just presentations. You’ll learn how to structure event agendas that maintain energy, handle difficult participants, facilitate breakthrough conversations, and ensure every attendee leaves feeling they received massive value. The Mindmint agenda builder becomes your secret weapon here.
You’ll discover:
- The Energy Management protocol for multi-day events
- Breakthrough questioning techniques that unlock transformation
- Group dynamics management for harmonious masterminds
- Virtual engagement tactics that eliminate Zoom fatigue
Module 5: Technology and Implementation
Module 5 removes all technical barriers by diving deep into the Mindmint 2.0 software. This proprietary platform is included with your enrollment and serves as your business headquarters. Even if you’re technophobic, this module walks you through every click needed to build professional sales funnels, member areas, and event management systems.
The software handles landing page creation, payment processing, email automation, and event logistics. This module ensures you spend time facilitating and marketing, not wrestling with tech. I found the point-and-click web builder particularly impressive—it creates pages that look like they cost thousands in designer fees.
Technical skills covered:
- Sales page construction using proven templates
- Automated email sequence setup for post-purchase nurturing
- Member portal creation for delivering course materials
- Payment gateway integration and pricing strategies
Module 6: Scaling and Exit Strategies
The final module focuses on turning your initial success into a sustainable, scalable business. This is where you learn to move from trading time for money to building assets. Dean shares his strategies for creating recurring revenue models, building teams to handle logistics, and potentially even selling your knowledge business down the road.
You’ll explore advanced models like certification programs (training others to teach your methodology), licensing deals, and high-ticket ascension paths that turn $500 workshop attendees into $5,000 mastermind clients. The module emphasizes building systems that allow you to impact more people while working less.
Scaling strategies include:
- Evergreen webinar funnels for automated sales
- Affiliate and JV partnerships for rapid audience growth
- Team building for operational leverage
- Revenue stacking through backend offers
Real-World Applications and Success Stories
What truly validates Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint is the diversity of real-world applications. I’ve seen KBB students launch everything from divorce recovery workshops for women to cryptocurrency investment masterminds to watercolor painting retreats. The framework is industry-agnostic because it’s based on human psychology and group dynamics, not specific content.
Many students start by facilitating virtual workshops from their living rooms, charging $500-$2,000 per person for 8-week programs. Others rent retreat centers and host intensive three-day in-person experiences commanding $5,000+ tickets. The corporate training application is particularly lucrative—using the extraction methods to package company-specific knowledge for employee onboarding or client education.
The success stories emerging from this program are remarkable. Take Jenna Kutcher, the wedding photographer mentioned in the bonuses, who transformed her photography expertise into a seven-figure information business teaching entrepreneurs how to build personal brands. Or consider the countless students who’ve replaced six-figure corporate salaries by facilitating masterminds around their former professional expertise. The private Facebook community of 25,000+ members provides daily proof of concept, with students sharing their first $10,000 months, sold-out retreats, and life-changing impact stories. These aren’t overnight lottery wins—they’re the result of applying the systematic approach taught in KBB.
Pricing
Investing in Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint requires serious consideration, as it represents a significant but justified investment in your business future. The program operates on a one-time payment model rather than a subscription, giving you lifetime access to the core training materials.
- One-Time Payment: The complete Knowledge Broker Blueprint system, including all six training modules, one full year of Mindmint 2.0 software access (valued at $1,997+ annually), the private KBB community membership, Tony Robbins’ Ultimate Edge program, Dean’s DG Inner Circle monthly training, live course walkthrough calls, and all special bonuses including the Jenna Kutcher training and live sessions with Tony himself.
When you calculate the included value—particularly the software access and high-ticket bonuses—the investment becomes compelling. Comparable mastermind facilitation training programs often cost $5,000-$10,000, and that’s without the proprietary software or celebrity-level mentorship. For serious entrepreneurs ready to monetize their expertise, the ROI potential is substantial; a single successful workshop with 10 students at $1,000 each returns your investment immediately.
Pros and Cons
Pros
- Dual Mentorship: You receive both Tony Robbins’ transformational mindset strategies and Dean Graziosi’s practical business implementation tactics—a combination found nowhere else.
- Proprietary Software Included: The Mindmint 2.0 platform eliminates thousands in potential tech costs and removes the technical barriers that stop most online businesses.
- Active Community Support: The 25,000+ member private Facebook group provides networking, accountability, and partnership opportunities that extend far beyond the course material.
- Works for Any Expertise: The extraction frameworks help you monetize knowledge you didn’t even know was valuable, making this accessible regardless of your background.
- Live Training Components: Unlike static courses, KBB includes live walkthroughs, graduation events, and direct access to Dean and Tony for questions and motivation.
- Comprehensive Bonus Stack: The inclusion of Ultimate Edge (Tony’s signature personal development system) and DG Inner Circle mentorship adds immense value beyond the core curriculum.
Cons
- Premium Price Point: The investment may be prohibitive for those in true financial hardship, though payment plans are sometimes available.
- Implementation Required: This is not a passive income scheme; you must actively facilitate groups and engage with participants to generate revenue.
- Information Overload: With six dense modules plus bonuses, some students feel overwhelmed initially and benefit from the 30-day focus plan mentioned by Jenna Kutcher.
- Mastermind Model Specific: If you specifically want to create automated digital courses without live interaction, this focuses heavily on facilitated group experiences.
- Software Learning Curve: While Mindmint is user-friendly, complete tech novices may need extra time to master all features despite the training provided.
- Time Commitment: To see results within the suggested 30-day launch window requires intensive focus that may be difficult alongside a demanding day job.
FAQs
What exactly is the Knowledge Broker Blueprint and how is it different from other online business courses?
Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint specifically focuses on the mastermind and workshop business model rather than traditional one-on-one coaching or automated digital courses. It teaches you how to facilitate transformative group experiences using the included Mindmint software, combining mindset training with practical event facilitation skills that most business courses ignore.
Do I need prior experience or an existing audience to succeed with KBB?
No prior experience is required. The course is designed for beginners, with Dean and Tony providing strategies for starting from scratch. The extraction modules help you identify knowledge you already possess, and the marketing training includes methods for building an audience even if you’re starting with zero followers or email list.
What is included with the Mindmint software and do I keep it forever?
Mindmint 2.0 is a comprehensive business operating system including the Wisdom Extractor, Agenda Builder, and Page Builder for creating sales funnels. Your enrollment includes one full year of software access free, after which there may be a renewal fee, though many students earn enough in their first year to easily cover ongoing costs.
How long does it take to complete the course and launch my first event?
The core curriculum is six modules, and many students complete it within 4-6 weeks while working through the live training calls. Dean provides a specific framework for launching your first paid mastermind or workshop within 30 days of starting, making this an implementation-focused program rather than a long-term academic study.
Is this suitable for online virtual events or only in-person workshops?
The training covers both models extensively. While originally designed with in-person masterminds in mind, the program has been updated to include comprehensive strategies for facilitating high-impact virtual workshops and online communities, making it ideal for today’s digital-first business environment.
What makes Tony Robbins and Dean Graziosi qualified to teach this business model?
Combined, Tony and Dean have over 60 years of experience facilitating transformational seminars, masterminds, and high-ticket events. Tony has coached millions through his live events and has generated billions in revenue through knowledge-based businesses. Dean specifically built multiple eight-figure enterprises teaching knowledge business strategies, making them uniquely qualified to teach both the psychology and mechanics of this model.
Final Verdict
After thoroughly reviewing Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint, I can confidently say this is one of the most comprehensive and actionable programs available for anyone serious about monetizing their expertise. Unlike courses that leave you with theoretical knowledge and no clear next steps, KBB provides both the psychological foundation and the tactical implementation tools—including the game-changing Mindmint software—to actually launch a business.
The combination of Tony Robbins’ mindset mastery and Dean Graziosi’s business acumen creates a rare educational experience that addresses both the internal barriers (fear, imposter syndrome, procrastination) and the external mechanics (marketing, facilitation, technology) that determine success in the knowledge industry. The inclusion of one year of software access effectively eliminates the technical excuses that derail most online businesses before they start.
Is it worth the investment? If you are genuinely committed to building a knowledge business and willing to implement what you learn, absolutely. The potential ROI is substantial—a single successful mastermind with 10 participants at $1,000 each covers your costs. But more importantly, you’re investing in a skill set (facilitation and group coaching) that creates recurring revenue and deep impact.
This course is specifically ideal for aspiring entrepreneurs who know they have valuable knowledge but lack the structure to monetize it, existing coaches hitting income ceilings with one-on-one work, and professionals ready to pivot from trading time for money to scalable group experiences. If you’re looking for a get-rich-quick scheme or passive income without work, look elsewhere. But if you want to build a respected, profitable business teaching what you love while transforming lives, Tony Robbins, Dean Graziosi – The Knowledge Broker Blueprint provides the most complete roadmap I’ve encountered.