Introduction
The Todd Brown – Six Figure Funnel Formula is a comprehensive training program designed to help entrepreneurs, marketers, and business owners master the art of creating high-converting sales funnels. In today’s digital landscape, having an effective sales funnel is crucial for turning prospects into paying customers and maximizing your marketing ROI. This course, created by marketing expert Todd Brown, provides a step-by-step blueprint for building sales funnels that can generate six-figure revenues consistently.
What sets this course apart is its focus on practical implementation rather than just theory. Students don’t just learn about funnels—they actually build them during the training. Whether you’re just starting out or looking to scale your existing business, the Todd Brown – Six Figure Funnel Formula provides the tools, strategies, and templates you need to create a customer acquisition system that works on autopilot.
Throughout this program, you’ll discover how to craft compelling offers, design customer journeys that convert, automate your marketing processes, and measure results to optimize performance. By the end of the course, you’ll have a fully functional funnel tailored to your specific business model, ready to bring in consistent sales and grow your revenue exponentially.
Course Description
The Todd Brown – Six Figure Funnel Formula is structured as a 12-module comprehensive program that combines video tutorials, practical exercises, and detailed handouts. Each module builds upon the previous one, taking you from funnel fundamentals to advanced optimization techniques. The course uses a blend of instructional videos showing real-world examples, downloadable templates, and implementation assignments to ensure you can immediately apply what you learn.
What makes this course unique is Todd Brown’s emphasis on the “formula” aspect—he doesn’t just show you what works but teaches you the underlying principles so you can adapt the strategies to any business or industry. The teaching style is clear, concise, and highly actionable, with each lesson breaking down complex concepts into manageable steps. Students also receive the Ultimate Marketing Funnel Cheat Sheet Collection, which provides quick reference guides for every stage of funnel development.
Unlike many other marketing courses that focus solely on tactics, the Todd Brown – Six Figure Funnel Formula takes a more strategic approach. Brown emphasizes understanding your customer’s psychology and designing funnels that speak to their specific needs and desires. The course includes real examples from successful funnels across various industries, demonstrating how the formula can be customized for different business models. Additionally, students get access to Brown’s proprietary funnel mapping templates, which streamline the planning process and help avoid common pitfalls that many marketers encounter when building their first high-converting funnel.
Ideal Student
- Entrepreneurs looking to create their first sales funnel and establish a systematic customer acquisition process
- Small business owners wanting to automate their marketing to save time and increase conversion rates
- Digital marketers seeking to improve their funnel design skills and drive better results for clients
- Coaches and consultants who need to systematize their client intake process and scale their businesses
- E-commerce business owners looking to increase average order values and maximize customer lifetime value
Learning Outcomes
- Master the proven framework for creating high-converting sales funnels that turn prospects into paying customers
- Develop compelling offers that resonate with your target audience and differentiate you from competitors
- Design customer journeys that naturally lead to conversions while building trust and relationship
- Implement marketing automation to save time, reduce manual work, and increase efficiency
- Track and analyze funnel metrics to identify bottlenecks and optimize performance for maximum ROI
Course Modules
The Todd Brown – Six Figure Funnel Formula is divided into 12 comprehensive modules that take you from foundational concepts to advanced implementation strategies. Each module builds upon the previous one, creating a complete education in funnel design and optimization. Below is a detailed breakdown of what each module covers.
Module 1: The Foundation of Six-Figure Funnels
This module lays the groundwork for understanding the core principles behind successful sales funnels. Todd Brown explains the psychology behind why people buy and how to structure your funnel to tap into these psychological triggers. You’ll learn about the different types of funnels and when to use each one based on your business model and goals. The module covers essential terminology, funnel components, and how to map out your customer’s journey from awareness to purchase. Key topics include:
- Understanding the customer acquisition lifecycle
- Identifying the right funnel type for your business
- Creating a customer avatar to inform your funnel design
- Setting clear funnel objectives and KPIs
- The critical elements every successful funnel must have
Module 2: Crafting Your Irresistible Offer
Your offer is the heart of your funnel, and this module dives deep into creating offers that prospects can’t refuse. Todd Brown shares his framework for developing value propositions that stand out in crowded markets. You’ll learn how to package your products or services in a way that maximizes perceived value and minimizes purchase resistance. The module includes exercises to refine your pricing strategy, bonus structure, and risk reversal elements. Key topics include:
- The components of an irresistible offer
- Value stacking techniques to enhance your offer’s appeal
- Pricing psychology strategies for maximum conversions
- Creating compelling bonuses that drive action
- Implementing risk-reversal guarantees to remove purchase barriers
Module 3: The Psychology of Persuasion in Funnels
This module explores the psychological principles that influence buying decisions and how to ethically apply them in your funnels. You’ll discover the cognitive biases that affect consumer behavior and how to structure your messaging to trigger positive responses. Brown demonstrates how to use scarcity, social proof, authority, and reciprocity throughout your funnel without appearing manipulative. The module includes real examples of psychological triggers in action and templates for implementing them in your own funnel. Key topics include:
- Understanding key psychological triggers in marketing
- Ethically using scarcity and urgency in your funnel
- Leveraging social proof to build trust
- Positioning yourself as an authority in your market
- Creating reciprocity through valuable free content
Module 4: Designing Your Funnel Blueprint
Before building your funnel, you need a clear blueprint. This module teaches you how to map out every step of your customer’s journey visually. You’ll learn how to create a funnel map that identifies touchpoints, content needs, and conversion goals for each stage. Todd Brown shares his proprietary mapping templates that have generated millions in revenue. The module walks you through designing both the technical and psychological aspects of your funnel, ensuring every element serves a strategic purpose. Key topics include:
- Creating visual funnel maps for clear planning
- Identifying necessary content for each funnel stage
- Setting up conversion points and micro-commitments
- Planning the technical requirements of your funnel
- Creating a content calendar that supports your funnel
Module 5: High-Converting Lead Capture Strategies
Your funnel’s effectiveness depends on getting the right people into it. This module focuses on creating compelling lead magnets and capture pages that attract qualified prospects. You’ll learn how to design offers that solve immediate problems while positioning your paid solution as the next logical step. Brown shares templates for high-converting squeeze pages, pop-ups, and lead capture forms. The module also covers ethical lead generation practices and how to build quality email lists. Key topics include:
- Creating lead magnets that attract your ideal customers
- Designing high-converting opt-in pages
- Writing compelling headlines and copy for capture pages
- Implementing multi-channel lead capture strategies
- Building quality over quantity in your email list
Module 6: Crafting Persuasive Email Sequences
Email marketing remains one of the highest-converting channels for nurturing leads. This module teaches you how to create email sequences that guide prospects through your funnel with persuasive messaging. You’ll learn the art of storytelling, establishing authority, and overcoming objections through strategic email content. Brown provides templates for various types of emails, including welcome sequences, engagement campaigns, and sales sequences. The module also covers best practices for deliverability, segmentation, and personalization. Key topics include:
- The psychology behind effective email marketing
- Creating email sequences that mirror the customer journey
- Writing compelling subject lines that increase open rates
- Implementing segmentation for targeted messaging
- Using automation to deliver the right message at the right time
Module 7: Conversion Page Optimization
This module focuses on turning prospects into customers through optimized conversion pages. You’ll learn the elements of high-converting sales pages, webinar registration pages, and checkout processes. Todd Brown shares his proven formulas for page layouts, copy structures, and visual elements that drive conversions. The module includes split-testing strategies to continually improve your conversion rates over time. You’ll also discover how to remove friction points that cause potential customers to abandon your funnel. Key topics include:
- The anatomy of high-converting sales pages
- Creating urgency without being pushy
- Optimizing checkout processes to reduce abandonment
- Implementing effective calls-to-action
- Split-testing strategies for continuous improvement
Module 8: Traffic Generation Strategies
A funnel without traffic is like a Ferrari without fuel. This module teaches you how to drive targeted traffic to your funnel using both paid and organic methods. You’ll learn how to identify where your ideal customers hang out online and how to position your funnel in front of them. Brown covers the essentials of Facebook advertising, Google Ads, content marketing, and strategic partnerships. The module emphasizes quality over quantity, teaching you to attract leads who are most likely to convert. Key topics include:
- Developing a traffic strategy aligned with your funnel goals
- Creating advertising campaigns that attract qualified leads
- Implementing organic traffic strategies for long-term growth
- Scaling your traffic while maintaining profitability
- Tracking and analyzing traffic sources for optimization
Module 9: Analytics and Funnel Optimization
Data-driven decisions are crucial for maximizing funnel performance. This module teaches you how to set up tracking, interpret key metrics, and make informed optimization decisions. You’ll learn which metrics matter most at each stage of your funnel and how to identify bottlenecks that limit conversions. Todd Brown shares his analytics framework and demonstrates how to use data to continually improve your results. The module covers tools and techniques for measuring funnel effectiveness and calculating ROI. Key topics include:
- Setting up comprehensive tracking for your funnel
- Identifying key performance indicators for each funnel stage
- Interpreting data to uncover improvement opportunities
- Implementing data-driven optimization strategies
- Calculating and improving your funnel’s ROI
Module 10: Scaling Your Six-Figure Funnel
Once your funnel is working, it’s time to scale. This final module teaches you how to increase volume without sacrificing conversion rates or customer experience. You’ll learn strategies for expanding into new markets, adding backend offers, and creating a funnel ecosystem that supports sustained growth. Brown shares how to build a team to manage your funnels and how to systematize operations for scalability. The module also covers advanced techniques for maximizing customer lifetime value. Key topics include:
- Increasing traffic while maintaining conversion rates
- Adding backend offers to increase customer value
- Building a funnel ecosystem for sustained growth
- Hiring and training a team to manage your funnels
- Systematizing operations for scalable growth
Real-World Applications and Success Stories
The strategies taught in the Todd Brown – Six Figure Funnel Formula have been successfully applied across a wide range of industries. Information marketers have used these principles to sell online courses and coaching programs, while e-commerce businesses have implemented the formula to increase average order values and repeat purchase rates. Service providers, such as consultants and agencies, have utilized the funnel framework to automate their client acquisition process, reducing the time spent on sales calls while increasing conversion rates. Even brick-and-mortar businesses have adapted these digital funnel concepts to drive local foot traffic and nurture customer relationships through automated follow-up systems. The versatility of the formula lies in its focus on fundamental marketing principles that transcend specific business models, making it applicable to virtually any product or service.
Success stories from students of the Todd Brown – Six Figure Funnel Formula illustrate the transformative power of well-designed funnels. One student, a fitness coach, implemented the formula and saw her client intake increase by 300% within three months while reducing her working hours. Another student, a financial advisor, used the funnel strategies to create an automated lead generation system that brought in 20 qualified prospects monthly, doubling his client base in six months. A software developer applied the principles to launch a new SaaS product, generating $150,000 in revenue in the first quarter—far exceeding his expectations. These stories demonstrate that the formula isn’t just theoretical—it produces measurable results when properly implemented. The key to these successes has been applying the systematic approach Todd Brown teaches, rather than piecing together random tactics from various sources.
Pricing
The Todd Brown – Six Figure Funnel Formula is offered as a comprehensive one-time investment in your marketing education. While the exact pricing may vary based on current promotions, the course typically represents significant value when compared to the ongoing costs of trial-and-error marketing or hiring expensive agencies to build your funnels.
- One-Time Payment: The complete Six Figure Funnel Formula course, including all 12 modules, video trainings, handouts, templates, and bonus materials, available for a single investment that provides lifetime access to the core curriculum.
This one-time payment option includes all course materials, templates, and resources mentioned throughout this review. Students also receive access to any future updates to the core curriculum at no additional cost. When considering the potential ROI from implementing a well-designed sales funnel, this investment represents excellent value for entrepreneurs and businesses serious about scaling their operations systematically.
Pros and Cons
Pros
- Comprehensive curriculum covering all aspects of funnel building from fundamentals to advanced strategies
- Proven formula with real-world success stories demonstrating effectiveness across industries
- Includes practical templates and tools to accelerate implementation and reduce learning curve
- Teaches principles rather than just tactics, allowing for long-term adaptability and growth
- Suitable for beginners and experienced marketers alike with progressive difficulty levels
- Focuses on psychological principles that drive buying decisions, creating sustainable funnels
Cons
- Requires significant time investment to complete all modules and properly implement the strategies
- Some technical implementation may require additional learning or outsourcing for non-technical users
- Results depend on proper execution of the strategies rather than just consuming the content
- Premium pricing may be challenging for those with very limited budgets to invest in education
- Not a “get rich quick” solution—requires consistent implementation and optimization over time
- May overwhelm beginners with the depth of content, requiring patience to fully absorb
FAQs
Is the Six Figure Funnel Formula suitable for beginners with no marketing experience?
Yes, the course is designed to accommodate beginners by starting with foundational concepts before progressing to advanced strategies. The step-by-step approach ensures that even those with no prior marketing experience can understand and implement the funnel-building process.
How long does it take to complete the course?
The course is self-paced, but most students complete it within 6-8 weeks if they dedicate 3-5 hours per week. However, since you have lifetime access, you can take as long as you need to fully absorb and implement the material.
Do I need technical skills to implement the funnels?
While some technical elements are involved in building funnels, the course focuses on the strategy and design aspects first. Technical implementation is covered at a level that most non-technical people can handle, and recommendations for tools and services are provided for those who prefer to outsource technical aspects.
Is the Six Figure Funnel Formula industry-specific?
No, the principles taught in the course apply across virtually all industries and business models. Todd Brown has designed the formula to be adaptable, whether you’re selling physical products, digital courses, services, or running a brick-and-mortar business.
What kind of support is available during the course?
The course includes community access where you can connect with other students and get feedback on your funnels. Additionally, depending on the current offering, some packages may include Q&A sessions or additional support options to help you overcome implementation challenges.
Is there a money-back guarantee?
Most promotional periods for the course include a satisfaction guarantee, typically allowing you to request a refund within 30 days if you’re not satisfied with the content. The specific terms of the guarantee should be verified at the time of purchase as they may vary depending on current promotions.
Final Verdict
After thoroughly examining the Todd Brown – Six Figure Funnel Formula, it’s clear that this course offers substantial value for entrepreneurs and marketers looking to master the art of building high-converting sales funnels. What sets this program apart is its systematic approach—Brown doesn’t just teach tactics but provides a comprehensive formula that can be adapted to virtually any business model. The curriculum strikes an excellent balance between psychological principles and practical implementation, ensuring students understand both the “why” and “how” of effective funnel design.
For beginners, the course provides a solid foundation that prevents the common mistakes many make when building their first funnels. For experienced marketers, the advanced strategies and optimization techniques offer opportunities to significantly improve conversion rates and scale existing operations. The inclusion of templates, checklists, and real-world examples accelerates implementation and reduces the learning curve considerably.
While the course requires a significant time commitment to complete and properly implement, the potential ROI makes this investment worthwhile for those serious about scaling their business through automated marketing systems. The success stories from diverse industries demonstrate the versatility and effectiveness of Brown’s approach.
The Todd Brown – Six Figure Funnel Formula is particularly recommended for information marketers, coaches, consultants, and service providers who can benefit most from automated client acquisition systems. However, businesses selling physical products or running e-commerce operations will also find valuable strategies applicable to their models.
Overall, this course earns a strong recommendation as one of the most comprehensive and practical funnel-building programs available. Its systematic approach, focus on fundamental principles, and emphasis on implementation make it a worthy investment for anyone looking to create a predictable, scalable customer acquisition system.
