Introduction
In today’s competitive digital marketplace, finding innovative ways to acquire new customers quickly and effectively is the holy grail for entrepreneurs and marketers. Todd Brown – Borrowed Best Seller presents a groundbreaking approach that completely transforms how businesses generate leads and sales. This revolutionary course reveals a little-known strategy that allows you to “borrow” established best-selling books to flood your business with new customers in just days, without creating your own products, building an email list, or having any special connections. The Borrowed Bestseller Campaign method has been quietly used by industry giants like Newsmax and Agora Financial to acquire tens of thousands of buyers, and now Todd Brown is revealing this exact system to the public. Whether you’re a seasoned marketer or just starting your entrepreneurial journey, this course offers a shortcut to credibility, authority, and rapid customer acquisition that few know exists. By leveraging the power of established bestsellers, you can bypass the traditional challenges of product creation and market validation, immediately positioning yourself alongside respected authors and experts in your niche. This comprehensive training provides everything you need to implement this strategy quickly and effectively, potentially transforming your business growth trajectory in just a few days.
Course Description
Todd Brown – Borrowed Best Seller is an on-demand training program that teaches a proprietary marketing method called the Borrowed Bestseller Campaign. This course reveals how to legally and ethically leverage existing best-selling books to generate immediate sales and acquire new customers for any business. The training is structured around a simple 2-page funnel system that can be implemented in under 3 hours, making it accessible even for marketing beginners. Todd Brown, a renowned marketing advisor who has engineered multiple six and seven-figure campaigns, breaks down the exact process he used to generate new customers for 11 consecutive weeks by borrowing Dr. Robert Cialdini’s book “PRE-SUASION.” The course includes detailed walkthroughs, real-world examples, and access to Todd’s secret source for borrowing hundreds of bestsellers at dramatically reduced prices.
What makes this course particularly valuable is its focus on implementation rather than theory. Todd provides step-by-step guidance on selecting the right books, pricing strategies, campaign setup, and maximizing conversions. He also shares insider techniques for obtaining free bonuses from authors and leveraging publisher-generated PR to amplify your results. The training is designed for immediate action, with students able to launch their first Borrowed Bestseller Campaign within days of enrollment. This approach works across virtually every niche imaginable, from health and fitness to business and finance, making it universally applicable regardless of what products or services you currently sell.
Ideal Student
- Entrepreneurs struggling to create their own products but wanting to establish authority in their niche quickly
- Marketers looking for innovative customer acquisition methods beyond traditional funnels and advertising
- Business owners without an existing email list or social media following who need rapid customer growth
- Authors or experts who want to leverage existing bestsellers related to their field to build their customer base
- Affiliate marketers seeking a unique approach to generate buyer leads without competing in saturated markets
Learning Outcomes
- Master the 2-page Borrowed Bestseller Campaign funnel setup in under 3 hours
- Access and utilize Todd’s secret source for borrowing hundreds of bestsellers at wholesale prices
- Identify and select the most profitable books to borrow for maximum customer acquisition
- Implement pricing strategies that ensure high conversion rates while maintaining healthy profit margins
- Leverage existing PR, buzz, and authority of established authors to boost your own credibility
Course Modules
The Todd Brown – Borrowed Best Seller course is structured into comprehensive modules that guide you through every aspect of implementing this powerful marketing strategy. Each module builds upon the previous one, ensuring you have a complete understanding of the Borrowed Bestseller Campaign system from start to finish.
Module 1: Introduction to the Borrowed Bestseller Concept
This foundational module introduces the revolutionary concept behind the Borrowed Bestseller Campaign. Todd explains why this strategy works so effectively across all industries and niches, breaking down the psychology that makes customers eager to purchase bestsellers through your campaign rather than directly from Amazon or other retailers. You’ll discover how major companies like Newsmax and Agora Financial have used this exact method to acquire tens of thousands of customers, and why this approach is particularly effective in today’s competitive marketplace. The module includes case studies of successful campaigns and explains how you can achieve similar results regardless of your current business model or marketing experience. Key points covered include:
- The psychology behind why borrowed bestsellers convert so exceptionally well
- How this strategy creates instant authority and credibility for your brand
- Why authors and publishers actually benefit from these campaigns
- The three core components that make this system virtually fail-proof
- How to determine if this approach is right for your specific business
Module 2: Accessing the Secret Source for Bestsellers
In this game-changing module, Todd reveals his closely guarded secret source where you can access hundreds of best-selling books at wholesale prices—often for as little as $0.50 to $3 per book. This source is used by industry giants but has remained virtually unknown to most marketers. You’ll get step-by-step instructions on how to set up your account, navigate the platform, and identify the most profitable books for your specific audience. Todd shares his criteria for evaluating which books will generate the best results, including factors like current market demand, author authority, and existing buzz. The module includes practical demonstrations of the search and selection process, along with strategies for securing the best pricing. You’ll learn:
- Exactly how to create and verify your account with Todd’s secret source
- Advanced search techniques to find hidden gems among thousands of available titles
- How to evaluate book profitability before making any purchases
- Strategies for negotiating even better prices with the source
- How to predict which books will become hot sellers before they peak
Module 3: Selecting Your Perfect Bestseller
Choosing the right bestseller is critical to your campaign’s success, and this module provides Todd’s proven framework for making optimal selections. You’ll learn how to match books to your target audience’s interests, ensuring maximum relevance and conversion potential. Todd shares his research process for identifying books that already have built-in demand and buzz, significantly reducing your marketing effort. The module covers how to analyze market trends, evaluate competition, and select books that align perfectly with your backend products or services. You’ll also discover how to test multiple book options to determine which performs best before scaling your successful campaigns. Key components include:
- The 5-point criteria Todd uses to evaluate potential bestsellers
- How to research your audience’s existing reading preferences
- Tools and techniques for analyzing current book market trends
- Strategies for selecting books that complement your backend offers
- How to avoid common selection mistakes that can derail your campaign
Module 4: Building Your 2-Page Campaign Funnel
This technical module provides detailed, step-by-step instructions for creating the simple yet highly effective 2-page funnel that drives the Borrowed Bestseller Campaign. Todd walks you through the exact page structure, copy elements, and design components that have consistently generated high conversion rates across multiple industries. You’ll get access to his proven templates and see real-world examples of successful funnels, along with explanations of why each element works. The module covers technical setup for various platforms, including ClickFunnels, Leadpages, and WordPress, ensuring you can implement the system regardless of your preferred tools. You’ll learn:
- The exact layout and structure of Todd’s high-converting 2-page funnel
- Critical copy elements that must be included for maximum conversions
- How to create compelling offers that overcome Amazon’s convenience advantage
- Technical setup for multiple platforms with no coding required
- Integration strategies for payment processing and customer management
Module 5: Pricing and Profit Optimization
Pricing your borrowed bestseller correctly is crucial for both conversion rates and profitability, and this module reveals Todd’s tested pricing strategies. You’ll discover how to determine the optimal price point that maximizes sales while maintaining healthy profit margins, even when acquiring books at wholesale prices. Todd shares his research on consumer psychology related to book pricing and how to position your offer as an exceptional value. The module also covers strategies for increasing average order value through upsells and cross-sells, as well as techniques for maximizing customer lifetime value. You’ll learn:
- The psychology behind effective book pricing strategies
- How to calculate your break-even point and profit margins
- Todd’s proven price points that convert best across different niches
- Strategies for positioning your price as an irresistible bargain
- How to test and optimize pricing for maximum profitability
Module 6: Author Bonus Acquisition Strategies
One of the most powerful aspects of the Borrowed Bestseller Campaign is the ability to secure exclusive bonuses from the actual authors, dramatically increasing your offer’s value and conversion rates. This module reveals Todd’s surprisingly simple approach to getting authors to provide valuable bonuses for your campaign—even when you have no existing relationship with them. You’ll learn the exact outreach methods, messaging templates, and value propositions that have consistently yielded positive responses from busy authors and their teams. The module includes case studies of successful bonus acquisitions and explains how to leverage these bonuses to differentiate your offer from all other sources. Key learnings include:
- Todd’s step-by-step process for contacting authors and their teams
- Email templates that get responses from even the busiest authors
- How to position your request as a benefit to the author
- Types of bonuses that provide the most value to customers
- Strategies for leveraging bonuses to dramatically increase conversions
Module 7: Traffic Generation for Your Campaign
With your funnel built and your bestseller selected, this module focuses on driving targeted traffic to your campaign quickly and cost-effectively. Todd shares his preferred traffic sources for Borrowed Bestseller Campaigns, including both paid and organic strategies that have consistently produced positive ROI. You’ll learn how to target audiences specifically interested in your selected book’s topic, ensuring high-quality traffic that converts readily. The module covers campaign setup across multiple platforms including Facebook, Google, and native advertising networks, with specific targeting recommendations for each. You’ll also discover how to leverage the existing buzz around your chosen book to reduce advertising costs. The module includes:
- Todd’s top traffic sources for Borrowed Bestseller Campaigns
- Detailed targeting strategies for Facebook, Google, and native ads
- How to leverage existing book buzz to reduce ad costs
- Budget allocation strategies for testing and scaling campaigns
- Key metrics to track for optimizing traffic performance
Module 8: Backend Monetization Strategy
The real profit in the Borrowed Bestseller Campaign comes from effectively monetizing the new customers you acquire, and this module reveals Todd’s complete backend strategy. You’ll learn how to seamlessly transition new book buyers into customers for your higher-ticket products or services, dramatically increasing customer lifetime value. Todd shares his sequencing strategies, email marketing approaches, and segmentation techniques for maximizing backend revenue. The module also covers how to identify which customers are most likely to purchase additional offers and how to tailor your follow-up marketing accordingly. You’ll discover how to create a cohesive customer journey that begins with the book purchase and naturally leads to your core offerings. Key components include:
- Todd’s proven email sequences for converting book buyers to premium customers
- How to segment new customers for targeted backend campaigns
- Strategies for identifying high-potential customers early in their journey
- Timing and frequency guidelines for backend offers
- How to measure and optimize customer lifetime value
Module 9: Scaling and Optimization
Once you have a successful Borrowed Bestseller Campaign running, this module teaches you how to scale your results and optimize every component for even greater performance. Todd shares his strategies for identifying winning campaigns quickly and allocating resources to maximize growth. You’ll learn advanced optimization techniques for increasing conversion rates, reducing customer acquisition costs, and expanding into new markets. The module also covers how to systematize your operations for running multiple campaigns simultaneously, creating a sustainable customer acquisition engine for your business. You’ll discover how to build a team and create processes that allow you to scale without being overwhelmed by operational details. Key learnings include:
- Todd’s framework for identifying campaigns worth scaling
- Advanced split-testing strategies for funnel optimization
- How to expand into new niches using the Borrowed Bestseller approach
- Systems and processes for managing multiple campaigns simultaneously
- Key performance indicators that indicate scaling opportunities
Module 10: Advanced Strategies and Case Studies
The final module covers advanced strategies and detailed case studies of successful Borrowed Bestseller Campaigns across various industries. Todd breaks down real examples from his own campaigns and those of his students, revealing specific tactics that generated exceptional results. You’ll learn how to adapt the core strategy for different business models, including continuity programs, high-ticket coaching, and physical product businesses. The module also addresses common challenges and how to overcome them, ensuring you’re prepared for any obstacles that might arise. Todd shares his predictions for future opportunities in the bestseller space and how to position yourself advantageously as this strategy evolves. This capstone module includes:
- Detailed breakdowns of Todd’s most successful campaigns
- How to adapt the strategy for continuity and subscription models
- Advanced techniques for international market expansion
- How to combine Borrowed Bestseller Campaigns with other marketing strategies
- Todd’s vision for the future of this marketing approach
Real-World Applications and Success Stories
The Todd Brown – Borrowed Best Seller strategy has been successfully implemented across numerous industries, demonstrating its versatility and effectiveness. In the financial newsletter space, companies like Newsmax have used this approach to acquire tens of thousands of subscribers by borrowing books from authors like Peter Tanous, David Horowitz, and Andrew Packer. These campaigns work particularly well for subscription-based businesses because the initial book purchase identifies highly qualified prospects interested in specific financial topics, making subsequent newsletter conversions exceptionally high. Health and wellness companies have similarly leveraged this strategy, with brands like Health Radar and Blaylock Wellness borrowing books from medical authors to rapidly grow their customer bases. The beauty of this approach is its adaptability—whether you’re selling supplements, coaching programs, software, or services, there’s a bestseller that can serve as the perfect entry point for acquiring new customers.
Todd Brown’s personal implementation of this strategy provides perhaps the most compelling success story. By borrowing Dr. Robert Cialdini’s “PRE-SUASION” for just $3 per copy and selling it through his 2-page funnel for $16.95, he generated new customers daily for 11 consecutive weeks. The campaign was so effective that it caught the attention of other marketing leaders, including Russell Brunson, who immediately reached out to learn more about the strategy. What’s particularly impressive about these results is that they were achieved without any existing relationship with Dr. Cialdini or his publisher, demonstrating that this approach works for anyone with the right system. Students of the course have replicated similar success across diverse niches, from fitness trainers borrowing nutrition books to business coaches borrowing leadership titles, all generating substantial customer lists while maintaining healthy profit margins on the initial book sales.
Pricing
Todd Brown – Borrowed Best Seller is currently available at a substantial discount during its pre-launch phase. The course represents exceptional value considering the proprietary nature of the strategy and its potential to generate significant returns quickly.
- One-Time Payment: $49 (Regularly $497 – 90% discount during pre-launch)
This one-time investment includes lifetime access to all course modules, templates, and updates. There are no recurring subscription fees, allowing you to implement the strategy at your own pace without ongoing costs. The course also comes with a limited-time upgrade option for $27 that includes additional campaign examples and ready-to-use funnel templates.
Pros and Cons
Pros
- Extremely low startup costs compared to traditional customer acquisition methods
- Works across virtually any industry or niche with relevant bestsellers available
- Creates instant authority and credibility by leveraging established authors
- Can be implemented quickly with potential results in just a few days
- Doesn’t require existing assets like email lists or social media followings
- Provides a sustainable system for ongoing customer acquisition
Cons
- Requires initial investment in inventory of borrowed books
- Success depends on selecting the right books for your target audience
- May have limited effectiveness in extremely niche markets with few relevant bestsellers
- Requires some technical setup for the funnel pages
- Not completely passive—requires ongoing campaign management and optimization
- Results may vary based on traffic generation skills and budget
FAQs
Do I need permission from authors or publishers to use the Borrowed Bestseller strategy?
No special permission is required. The course teaches how to legally acquire books through established wholesale channels and resell them through your marketing campaigns. Authors and publishers actually benefit from the additional exposure and sales.
How quickly can I expect to see results with this strategy?
Many students see their first sales within days of launching their campaign. Todd’s own example generated sales within the first hour of going live, though individual results will vary based on niche, traffic, and implementation.
Is this strategy saturated or competitive?
Despite being used by some large companies, this strategy is virtually unknown to most marketers. The course provides access to hundreds of bestsellers across countless niches, with new books becoming available regularly, ensuring abundant opportunities.
What if I don’t have technical skills for building funnels?
The course provides step-by-step instructions for creating the simple 2-page funnel using various platforms, with templates that require no technical expertise. The funnel is intentionally designed to be straightforward and quick to implement.
How much initial investment is needed beyond the course cost?
You’ll need funds for purchasing your initial inventory of borrowed books (typically $0.50-$3 per copy) and for driving traffic to your campaign. Many students start with as little as $100-200 for their first campaign.
Is there a money-back guarantee if the strategy doesn’t work for me?
The sales page doesn’t explicitly mention a guarantee policy. However, the strategy has been proven across multiple industries and comes with detailed implementation guidance to maximize your chances of success.
Final Verdict
Todd Brown – Borrowed Best Seller represents one of the most innovative and practical marketing strategies to emerge in recent years. By providing a legitimate method for leveraging the authority and existing demand of best-selling books, this course offers a shortcut to customer acquisition that bypasses many of the biggest challenges faced by entrepreneurs today. The strategy is particularly valuable for those without existing marketing assets like large email lists or social media followings, as it creates opportunities from scratch rather than requiring pre-existing platforms. What makes this course especially compelling is its proven track record—not just from Todd himself, but from major companies that have successfully used this approach to acquire tens of thousands of customers. The comprehensive nature of the training, combined with the current substantial discount, makes it an accessible investment for entrepreneurs at various levels. While the strategy does require some initial setup and ongoing management, the potential ROI is significant given the low cost of acquiring books and the ability to generate immediate sales while building a valuable customer list. For marketers seeking an innovative approach to rapid customer acquisition that works across virtually any industry, Todd Brown – Borrowed Best Seller offers exceptional value and practical, actionable guidance that can transform your business growth trajectory.
