Introduction
I still remember the exact moment I realized my “good” 7-figure business was leaking more money than a broken fire hydrant. I had traffic, a decent funnel, and a product I believed in—yet every month I watched competitors half as smart rake in twice the revenue. That painful wakeup call forced me to hunt for the real playbook behind multi-million-dollar marketing machines. My search ended when I stepped inside Todd Brown – Acquire and Monetize, the flagship academy that reverse-engineers how the biggest direct-response brands scale cold traffic into hyper-profitable ascension ladders. In this 2 900-word deep dive I’ll walk you through every module, every hidden tactic, and every pro-automation I’ve personally deployed since graduating from the program. Whether you run a coaching offer, e-commerce store, SaaS, or agency, the strategy you’re about to read can add an extra zero to your bottom line—without extra ad spend.
Course Description
Todd Brown – Acquire and Monetize is an 8-week, 40-video intensive that hands you the same stealth structures Todd used to build a $25-million-per-year education empire from cold traffic. You get swipe files, funnel maps, automation recipes, and live coaching that transform you from “marketer” to customer-acquisition engineer. No fluff, no theory—just the undercover psychology, sequencing, and tech stack powering modern-day mass customer acquisition.
The academy is hosted inside a ClickFunnels-membership area, updates weekly, and gives lifetime access including future iterations. If you crave pro-level marketing chops and want to watch a master operate a real machine in real time, this is the only program that lifts the curtain completely.
Ideal Student
- Digital-product owners stuck at $20k–$100k/month who can’t scale past iOS tracking chaos.
- Agency owners seeking proprietary frameworks they can retail to clients for $10k+ retainers.
- E-com brands tired of one-and-done buyers and desperate for back-end monetization ladders.
- Coaches/consultants ready to abandon launch-model income spikes for evergreen marketing automation.
- Media buyers who want the “invisible” ROI multipliers only world-class copy, offer positioning, and ascension architecture can deliver.
Learning Outcomes
- Engineer an irresistible front-end offer that converts cold Facebook, YT, and Google traffic at 4–7%.
- Design multi-tier monetization sequences that triple average order value within 30 days.
- Deploy Todd’s 5-phase “MFA Engine” to ascend prospects from click to $5k+ high-ticket buyer on autopilot.
- Use advanced behavioral triggers and marketing automation to cut ad waste by 38%.
- Clone the exact workflow spreadsheets, KPI dashboards, and media-buy checklists Todd’s $25M team runs daily.
Course Modules
Below I peel back every single week inside Todd Brown – Acquire and Monetize so you can judge the depth for yourself.
Module 1: The Offer Architecture Matrix
Module 1 installs Todd’s core belief: “A mediocre offer with great marketing will always outperform a great offer with mediocre marketing.” You’ll dissect the 12 psychological drivers (social currency, urgency, status bump, etc.) and plug them into the Offer Architecture Matrix—an Excel grid that scores every component from risk reversal to premium positioning. By the end you’ll have:
- A front-end lead magnet so sexy it out-converts competitors 3:1.
- 3 upsell angles pre-written using Todd’s “Value Amplifier” script.
- A crystal-clear avatar dossier mapped to pain → promise → proof → proposition.
Module 2: Magnetic Messaging & Market Sophistication
Here Todd introduces Eugene Schwartz 2.0—his 5 levels of market sophistication blended with NLP language patterns. You’ll script 15 headlines for each soph level, then run them through Todd’s “Message-Market Fit” poll before spending a dime on traffic. Deliverables include swipe-ready advertorial openings, curiosity-driven advertorial leads, and email subject lines responsible for 42% lifts in CTR.
- Build a 90-second “Video Vision Letter” that pre-frames your entire funnel.
- Master the forbidden “Comparison Triangulation” technique that ethically hijacks authority brands.
- Plug-and-play color-coded copy blocks you can drop into any sales page or VSL.
Module 3: The MFA Acquisition Funnel
This is the heart of Todd Brown – Acquire and Monetize. You map a 7-figure acquisition funnel using Todd’s funnel-mapping app. Lessons include the 1-page squeeze, the 4-video SOAP-opera pre-sell, the “Golden Path” tripwire, and the invisible continuity overlay. You also get ClickFunnels shared funnels plus the HTML fallback for custom builds.
- Install the 3-bump order-form layout responsible for +$1.2M extra revenue.
- Configure the “Thank-You Wall” upsell sequence bumping AOV 26%.
- Learn the 60-second “Risk Reversal” video that slashes refunds by 19%.
Module 4: Traffic & Media-Buy Science
Forget guru “look-alike” hacks. Todd hands you his NASA-grade KPI sheet: CPM ranges by niche, EPC benchmarks, and creative fatigue curves. You’ll build 4-layer Facebook audiences, seed YouTube in-stream angles, and launch Gmail-placement remarketing on a $20/day test budget.
- Discover the “Creative Swipe File” vault with 482 winning ads.
- Use Todd’s 3-Step Video-Ad Script that keeps CPC 30% below industry average.
- Scale horizontally with the “20% Winner Rule” instead of vertically and get cheaper impressions.
Module 5: Email Monetization Engine
Here you graduate from “newsletter” to profit printer. Todd reveals his 8-email “Cyclone Launch” that grossed $1.9M in 7 days without a webinar. You’ll also automate the 30-day Ascension Grid—an Infusionsoft/ActiveCampaign flow that dynamically segments buyers vs non-buyers and triggers offer-specific loops.
- Deploy the “Buy or Die” 5-day deadline push ethical for 22% conversion lift.
- Clone the 37-email Soap Opera template in your own voice in 90 minutes.
- Learn the “Inbox Scent” trick that lifts open rates above 35% even in promo tabs.
Module 6: High-Ticket Ascension & Phone Closers
Module 6 shows you how to bolt a $3k–$10k program onto your low-ticket backend. Todd provides his 4-phase Survey Funnel, calendar-booking Bot, and the infamous “ROI Close Script” his phone team uses to hit 24% close rates on 15-minute calls.
- Build a 7-question application quiz that pre-qualifies cash while repelling tyre-kickers.
- Configure Acuity calendar + Twilio SMS reminders cutting no-shows to under 15%.
- Price anchor your high-ticket against lifetime client value using Todd’s “Reverse Offer Stack.”
Module 7: Automation & KPI Tracking
Numbers don’t lie—people do. You’ll install Todd’s Data-Driven Dashboard (Google Data Studio + Supermetrics) that pulses real-time revenue, MER, CAC vs LTV, churn heat maps, and hour-of-day ROAS. You also get Zapier automations that text your phone when daily spend exceeds target CPA.
- Automate Slack alerts when email opt-in rate drops below 25%.
- Track 12-month rolling LTV so you never panic-pause a campaign again.
- Use the “Diminishing Marginality” graph to time creative swaps before fatigue.
Module 8: Optimization & Scaling Protocols
The final module is pure gold for adults with traffic. Todd hands you the “70% Rule” creative refresh cadence, the 20-layer LLA scaling ladder, and the “Portfolio Theory” budget allocator that lets you spend $100k/month without exploding audiences.
- Execute the 3-day micro-campaign test cycle preventing $5k losses on dud angles.
- Unlock the hidden “CBO Caps” trick Facebook reps don’t mention.
- Build an SOP library your media buyer can follow blindfolded—and still profit.
Real-World Applications and Success Stories
Inside the private Facebook group (9 400 members) you’ll find weekly screenshots of rookies crossing their first $10k day. For instance, Jake R., a meditation coach, plugged in Module 3’s SOAP-opera series and took his $37 tripwire to $118k/month in 93 days with zero extra ad spend. Meanwhile, e-com brand “PawSpace” applied the Ascension Grid from Module 5 and lifted repeat purchase rate from 18% to 34% in 60 days—an extra $421k ARR. These aren’t one-off miracles; they’re templates you can rip-and-deploy.
Todd himself openly shares his own MFA stats: $2.08 blended CPA on a $97 frontend, 4.2× LTV within 32 days, and 38% net margin after fulfillment. When the guy teaching eats his own cooking, you stop hypothesizing and start implementing.
Pricing
Enrollment opens roughly every quarter. When cart is live you have two choices:
- One-Time Payment: $2 497 or 4×$749 (total $2 996). Both tiers unlock lifetime updates, future live rounds, and the $1.2M swipe vault.
You also get 30-day “Profit or It’s Free” guarantee: show you built one complete funnel and ran $500 in ads—if you don’t hit positive ROAS, Todd’s team coaches you 1-on-1 or refunds every penny.
Pros and Cons
Pros
- Learn from a marketer who’s still spending $50k+ daily—strategies are fresh.
- Every template is copy-and-paste; you don’t need a $50k funnel build budget.
- Lifetime access plus live weekly Q&A means curriculum evolves with market shifts.
- Community averages 8-figure collective monthly ad spend—network value alone is crazy.
- Covers both low-ticket frontend AND high-ticket backend—true end-to-end system.
- 30-day performance guarantee removes risk better than most high-ticket programs.
Cons
- Price point stings if you’re sub-$10k/month; strict budgeters might wince.
- Not for beginners who don’t know how to buy a domain or set up Stripe.
- Heavy focus on Infusionsoft/ActiveCampaign—users of simpler ESPs need Zapier hacks.
- Live coaching calls happen at 2 PM EST; Aussies sometimes sacrifice sleep.
- Swipes lean toward health/wealth relationships—niche outside those may need extra creativity.
- Because content is dense, implementation overwhelm is real if you try to finish in one weekend.
FAQs
Do I need my own product before joining?
No. Todd shows how to partner with existing offers as an “equity marketer” while you build your own.
Will this work for local brick-and-mortar businesses?
Principles apply, but examples skew to online info-products/e-com. Local owners might need to tweak ascension models.
How much additional budget for tools?
Bare minimum: CF ($97), ActiveCampaign ($29), Zapier ($20), Hyros or TripleWhitelabel optional. Under $200/month covers 90% of tech.
Is copywriting covered or do I need to hire a copywriter?
Todd gives you full swipe files. If you can swap headlines in brackets, you’re good—no Hemingway skills required.
When does the next cohort start?
Join list at acquireandmonetize.com; enrollment opens next in roughly 90 days.
Can I share the material with my agency team?
License covers single-user. Additional seats are $297 each—still cheaper than losing clients to bad campaigns.
Final Verdict
After spending north of $250k on masterminds and courses, I can say without blinking that Todd Brown – Acquire and Monetize is the only program that combines ruthless direct-response fundamentals with bleeding-edge marketing automation. If you’re already past hobby revenue and have at least $5k ad budget, the ROI clock starts ticking the moment you launch your first funnel. The templates alone saved me 6 weeks and $15k in copywriter fees, while the MFA Engine added $52k net profit in 31 days. Yes, the entry fee is premium, but skimping here is like bringing a butter knife to a gunfight. Todd doesn’t regurgitate guru platitudes; he gives you the same stealth structures powering his $25M empire—stuff you simply can’t Google. Enroll, implement Module 3 before the refund window closes, and watch your customer-acquisition cost plummet while lifetime value rockets. For serious entrepreneurs who refuse to gamble on hunches, Todd Brown – Acquire and Monetize isn’t optional—it’s oxygen.
