The Substack System is a tactical training program designed by creator Matt Giaro to help writers and professionals grow a dedicated email list without paying for traffic. It provides a structured framework for leveraging the current algorithm momentum on Substack to gain hundreds of subscribers monthly.
Many creators struggle with stagnant growth on traditional social media platforms where reach is declining. This course solves that problem by focusing on a specific 45 minute daily routine that prioritizes high impact writing over endless scrolling or technical complexity.
This post details the exact modules, growth strategies, and monetization shifts found inside the curriculum. Training is provided by Matt Giaro who has spent over a decade developing systems for digital content creators.
What Is The Substack System?
The Substack System is a self paced online video course spanning approximately 3 hours of focused instruction. It is delivered through bite sized video lessons that cover everything from initial publication setup to advanced growth automations. Students can access the material immediately after registration and follow along with screen recorded tutorials. The course is essentially a roadmap for email marketing courses users who want to transition from passive writing to active list building.
What makes this program different is its rejection of the standard Substack advice. While most guides suggest turning on paid subscriptions immediately, this system argues against that model for small audiences. It focuses on using Substack as a top of funnel discovery engine rather than just a locked newsletter. The methodology relies on a specific balance between short form engagement and long form authority building.
Who Is The Substack System For?
This training is built for individuals who possess specific expertise and want to own their audience digital real estate.
- Skilled Professionals: Experts who want to share their knowledge and build a reputation without spending hours on complex social media video editing or trends.
- Aspiring Newsletter Creators: People starting from zero who need a proven sequence to find their first 1,000 subscribers and establish a professional presence.
- Busy Entrepreneurs: Individuals with limited time who can only spare 45 minutes a day for audience growth and need a highly efficient workflow.
- Former Medium Writers: Creators looking for a more stable platform where they truly own their subscriber data and can export lists at any time.
- Digital Product Sellers: Sellers who want to build a warm pool of leads for future launches of courses, coaching programs, or specialized books.
What You’ll Learn in The Substack System
- How to create a magnetic Substack publication name and bio that forces readers to subscribe instantly.
- The exact process for writing high engagement Substack Notes in under five minutes.
- How to use the IMPACT framework to write long form articles that sell digital products.
- The specific method to ethically turn other creators successful posts into your own winning content.
- How to set up an automation that syncs Substack subscribers to professional autoresponders like Kit or MailerLite.
- The strategy for using AI to generate professional visuals for your publication without hiring a designer.
The Substack System: Module Breakdown
The curriculum is organized into four distinct phases that move from foundational setup to long term monetization. You will find that these copywriting training courses techniques are baked into every lesson to ensure your writing actually converts readers into subscribers.
Module 1: How To Create A Magnetic Substack Publication & Bio
This module focuses on the structural elements of your Substack home. You will learn how to choose a publication name that resonates with your target audience while avoiding the self indulgent naming mistakes that kill most newsletters. The lessons cover technical setup in under five minutes including how to override Substack’s default settings which often confuse new readers. You learn to write a bio that captures attention in under 150 characters and use AI for visual branding. By the time you finish this section you have a professional looking publication ready to receive traffic.
Module 2: How To Grow With Substack Notes
Notes are the short form discovery engine of the platform. This module teaches you how to create short content without the stress of starting from a blank page. You learn a sneaky method to convert long articles into Notes in two minutes. The training reveals a 336 word prompt for turning successful post concepts into original variations. You walk away with a posting schedule that requires less than 45 minutes of work per week while maintaining a daily presence that the algorithm rewards with increased reach.
Module 3: Write Long-Form Substack Content (That Doesn’t Suck)
Writing articles is the core of building authority. This section provides an outlining method that allows your articles to serve dual purposes as book chapters or course lessons. You learn to write headlines that attract ideal readers without resorting to clickbait. The module explains the 3 step template for introductions that hook readers and the 6 elements that make writing addictive. You learn the crucial distinction between writing and editing to improve your output speed. You walk away with a repeatable framework for producing high quality articles that build trust.
Module 4: How To Monetize Your Substack
Monetization in this system avoids the common membership trap. You learn why paid subscriptions can actually hinder your growth when you have a small audience. The lessons show you how to offer premium products that your audience will value more than a monthly fee. You learn a free content strategy that creates more profit than a paid newsletter. The module includes a truncated content template to turn free readers into customers. You leave this section with a clear plan to launch offers ethically without burning out your subscriber list or your creative energy.
How The Substack System Compares to Similar Courses
While courses like The 6-Figure Niche Site Formula focus on SEO and backlink building for static websites, The Substack System prioritizes social discovery and direct email ownership. If you prefer building a brand around your personality rather than faceless niche sites, this course is superior. Compared to Ads Accelerator which teaches paid traffic, Giaro’s system is built for the creator who wants to grow organically without an advertising budget. It is more focused on the modern newsletter ecosystem than general writing courses.
What Can You Do After The Substack System?
After completing the program you will be able to manage a Substack publication that grows by 10 to 16 subscribers every single day. You will have a defined workflow for producing one long form article and several short form notes weekly without it consuming your personal life. The technical barriers of syncing your audience to an external autoresponder will be removed.
The instructor has used these exact methods to add 2,000 subscribers in just four months. This scale of growth allows you to launch digital products or coaching services to a warm audience. You can implement these business strategy courses principles to turn a simple hobby into a platform that generates thousands in monthly revenue through high ticket offers instead of low cost subscriptions.
The Substack System Price
The course is currently offered at a discounted rate for new students who want to capitalize on the current platform growth.
- Full Access: $197 including all video modules, AI prompts, and bonus materials.
Current pricing is on the official The Substack System page.
The Substack System: Pros and Cons
Pros
- Time Efficiency: The 45 minute daily routine is realistic for people with full time jobs.
- Platform Timing: Capitalizes on the early majority phase where reach is still high.
- Practical Bonuses: Includes a custom Chrome extension and automation templates.
- Ownership: Teaches you how to export and own your list outside of Substack.
- Monetization Logic: Focuses on high ticket offers rather than the difficult paid subscription model.
Cons
- Writing Requirement: You must genuinely enjoy writing as it is the core of the platform.
- Platform Risk: Algorithm loopholes for Notes may eventually tighten over the next year.
- Effort Needed: This is not a zero work solution and requires consistent daily application.
Frequently Asked Questions About The Substack System
What do you get with The Substack System?
You get full access to the self paced video course which includes four modules of technical and strategic training. The package also features specific AI prompts for content creation, a custom Chrome extension for ethical subscriber growth, and automation templates to link Substack with your email service provider. All future updates to the curriculum are included in your one time purchase for sustainable growth.
Who is Matt Giaro?
Matt Giaro is a content creator and business strategist with over 15 years of experience in the online space. He specializes in helping experts and professionals build systems for audience growth and digital product sales. He is known for his focus on time efficient workflows and has successfully built profitable audiences on platforms like Medium and Substack using the same systems he teaches in this course.
How long does it take to see subscribers?
While individual results vary based on your niche and consistency, most students following the system can see their first new subscribers within 14 days. The goal of the system is to reach a steady state of 300 to 500 new subscribers per month. This is achieved by combining daily short form Notes with weekly long form articles as taught in the core training modules.
Do I need an existing audience?
No, The Substack System is specifically designed for people starting from scratch. It leverages Substack’s built in discovery tools and recommendation features to help you find readers even if you currently have zero followers. The training focuses on name selection, bio optimization, and engagement tactics that work for brand new accounts just as effectively as for established writers.
Is the course tech heavy?
The course is designed to be beginner friendly and does not require advanced technical skills. Substack itself is an intuitive platform, and the video lessons provide over the shoulder guidance for every step of the process. Even the automation components for syncing email lists are broken down into simple, manageable steps that do not require any coding or specialized web development knowledge.
How much does The Substack System cost?
The current price for the complete system is $197 as a one time payment. This includes the full video curriculum, all bonuses like the Chrome extension, and all future course updates. There are also options for a two payment plan if you prefer to split the cost. You should check the official sales page for the most up to date pricing and potential limited time discounts.
Should You Get The Substack System?
The Substack System is an excellent choice for anyone who understands the power of a private email list but hates the grind of traditional social media. It moves away from the hamster wheel of video creation and focus on the written word. If you have clear expertise to share and want to capitalize on a platform that actually rewards creators with reach, this system provides the shortcut you need.
You should get this course if you are tired of building audiences on rented land where you can’t access subscriber data. The focus on ownership and automation ensures that your efforts today build a long term asset. The 45 minute daily time commitment makes it sustainable for those who are currently balancing a career with their creative ambitions.
You should skip this if you are looking for a get rich quick scheme that requires no writing. The platform is built for writers, and success depends on your willingness to share ideas regularly. If you prefer high production video over blogging, you might find more value in a course like Curious Refuge – AI Filmmaking which focuses on a different medium entirely.
The Substack System is a highly practical investment for any serious writer or expert ready to build a profitable and owned audience.
