The Life Coach School – Self Coaching Scholars

The Life Coach School Self Coaching Scholars program logo with Brooke Castillo

Introduction

Have you ever felt stuck in a loop, consuming endless self-help books and podcasts only to find yourself in the same spot weeks, months, or even years later? You know you’re capable of more, but the gap between knowledge and application feels like a chasm you can’t cross. This is a common frustration, a sign that passive learning isn’t enough. Real, lasting change requires a different approach—it requires active participation, a proven framework, and the right guidance. This is precisely the void that The Life Coach School – Self Coaching Scholars program was designed to fill. Created by Master Certified Coach Brooke Castillo, this isn’t just another course; it’s an immersive, ongoing coaching program that hands you the very tools to become your own life coach. It’s about moving beyond understanding concepts intellectually to truly embodying them, transforming your thoughts, feelings, and actions from the inside out. If you’re ready to stop passively consuming and start actively creating the life you desire, this deep dive into the Self Coaching Scholars program will illuminate whether it’s the key you’ve been searching for.

Course Description

The Life Coach School – Self Coaching Scholars is a comprehensive monthly coaching program renowned for its practical, no-nonsense approach to personal transformation. At its core, the program is built around Brooke Castillo’s proprietary Self Coaching Model, a simple yet profound tool that helps you understand the direct correlation between your thoughts, feelings, actions, and results. The curriculum is a rich tapestry of pre-recorded video lessons, live coaching calls, written coaching, and interactive worksheets, all designed to help you apply this model to every area of your life. Unlike static courses, Scholars is a dynamic, living program with a vibrant community, ensuring you have continuous support and accountability as you navigate your personal growth journey.

The teaching style is direct, compassionate, and relentlessly focused on results. Brooke Castillo and her team of certified coaches demystify complex psychological concepts, turning them into actionable strategies you can use immediately. The program’s structure is intentionally flexible, offering a wealth of resources that you can engage with at your own pace. Whether you prefer to dive deep into the archives or participate in multiple live events each week, Scholars adapts to your lifestyle and learning preferences. It’s an all-inclusive environment where you can study everything from emotional management and confidence building to weight loss and entrepreneurship, all under one unifying framework.

Ideal Student

  • The Self-Help Veteran: You’ve read the books and listened to the podcasts but struggle to implement the advice. You’re ready for a structured, hands-on system that bridges the gap between knowing and doing.
  • The Person Facing a Specific Challenge: Whether it’s emotional eating, overdrinking, relationship friction, or a lack of confidence, you’re looking for targeted tools and coaching to overcome a persistent obstacle that’s holding you back.
  • The Ambitious Achiever: You’re successful in many areas but feel a cap on your potential due to self-doubt, procrastination, or burnout. You want to master your mindset to unlock the next level of success in your career or business.
  • The Aspiring or Practicing Coach: You want to learn from one of the best in the industry. The program offers unparalleled insight into effective coaching methodologies, providing a deep foundation of tools you can use with your own clients.
  • The Seeker of Emotional Freedom: You often feel overwhelmed by anxiety, stress, or negative emotions and desire a reliable way to manage your internal world, find peace, and cultivate unshakeable emotional resilience.

Learning Outcomes

  • Master the Self Coaching Model: Gain the ability to deconstruct any problem in your life by identifying the thoughts causing your feelings and actions, empowering you to create deliberate change.
  • Process and Manage Emotions: Learn how to allow and process negative emotions without resistance or buffering, leading to increased energy, clarity, and emotional maturity.
  • Achieve Tangible Goals: Apply the principles of thought work to stop unhealthy habits like overdrinking or overeating, achieve sustainable weight loss, and build unshakeable confidence.
  • Transform Your Relationships: Develop a profound understanding of your role in your relationships, learn how to manage your mind about others, and improve communication and connection.
  • Cultivate a Success-Oriented Mindset: Overcome self-doubt, procrastination, and limiting beliefs about money and your capabilities, enabling you to pursue and achieve your most ambitious goals.

Course Modules

The curriculum within The Life Coach School – Self Coaching Scholars is extensive and ever-evolving, designed to address the full spectrum of human experience. The program is structured around key topic areas, each containing deep-dive training modules. Below is a breakdown of the core modules that form the foundation of the Scholars experience.

Module 1: Foundations – The Self Coaching Model

This is the cornerstone of the entire program and the most critical module for any new Scholar. Here, you are introduced to Brooke Castillo’s revolutionary Self Coaching Model: C (Circumstance) → T (Thought) → F (Feeling) → A (Action) → R (Result). You’ll learn that your circumstances are neutral and that it is your thoughts about them that create your feelings, which in turn drive your actions and create your results. This module breaks down each component with meticulous detail, using countless examples to show how the model applies to everything from a traffic jam to a conflict with a spouse. You will practice filling out model worksheets, learning to separate facts from stories and gain shocking clarity on why your life is the way it is. The goal is to make this model an automatic part of your thinking, providing you with a mental GPS for navigating any challenge.

  • Differentiating between circumstances and the thoughts we attach to them.
  • Understanding the cause-and-effect relationship between thoughts and results.
  • Completing your first Self Coaching Models with guidance and feedback.

Module 2: Super Thinking – Managing Your Mind

Once you understand the model, the next step is learning how to manage the most powerful tool you possess: your brain. This module, often referred to as “Super Thinking,” dives into the mechanics of thought work. You’ll explore concepts like the brain’s tendency to seek pleasure, avoid pain, and conserve energy, and how these drives often lead to self-sabotage. You’ll learn how to observe your thinking without judgment and identify thought patterns that no longer serve you. The training provides advanced techniques for intentionally choosing new, more empowering thoughts, a practice that is far more challenging than it sounds. This module is about building mental discipline, learning to question your own brain, and deliberately directing your focus to create the feelings and outcomes you desire. It’s the difference between being a passenger in your own mind and taking the driver’s seat.

  • Identifying and questioning automatic negative thought patterns (ANTs).
  • Techniques for deliberately choosing and practicing new, supportive beliefs.
  • Understanding the primitive brain and how to work with its natural tendencies.

Module 3: Emotional Management – Processing Feelings

For many, this module is a game-changer. Most of us are conditioned to resist, avoid, or react to negative emotions, leading to buffering behaviors like overeating, overdrinking, or over-scrolling. This module teaches a radical new approach: allowing your emotions. You’ll learn that an emotion is simply a vibration in your body caused by a thought, and that it cannot actually harm you. Through guided exercises, you will practice feeling emotions like anxiety, disappointment, and sadness without needing to change them. This process builds incredible emotional resilience and frees up the immense amount of energy previously spent on emotional resistance. By learning to process emotions instead of avoiding them, you eliminate the need for buffering and open the door to a more authentic and peaceful existence.

  • Defining emotions as vibrations and learning to locate them in the body.
  • Practicing the “Allowing” technique to process negative emotions.
  • Understanding the connection between unprocessed emotions and buffering behaviors.

Module 4: Confidence – The Ultimate Skill

Confidence isn’t something you’re born with; it’s a skill you build. This module deconstructs confidence, showing you exactly how to create it from the inside out. You’ll learn that confidence is the feeling that comes from believing in your own ability to handle any result that comes your way. The training focuses on building evidence for your future confidence by taking small, consistent actions that stretch your comfort zone. You’ll be coached on how to stop seeking external validation and how to fail forward, using every outcome as a learning opportunity. This module tackles the root of self-doubt and imposter syndrome, giving you a repeatable process for building the kind of unshakeable confidence that allows you to go after bigger goals, speak up in meetings, and show up as the best version of yourself.

  • The formula for building confidence: taking action and proving to yourself you can handle failure.
  • How to stop relying on others’ opinions to feel good about yourself.
  • Strategies for stepping out of your comfort zone on purpose.

Module 5: Relationship Tools – Loving Others and Yourself

This module applies the Self Coaching Model directly to your relationships, whether with a partner, children, friends, or colleagues. The foundational teaching is that you can only ever control your own mind, and trying to control others is the source of immense suffering. You’ll learn how to manage your mind about what other people do and say, freeing you from the emotional rollercoaster of their actions. The module provides powerful tools for setting boundaries, communicating your needs effectively, and showing up as a more loving and present partner, parent, and friend. A significant focus is placed on the relationship with yourself, teaching you how to stop betraying your own commitments and become your own best friend, which is the bedrock of all healthy relationships.

  • Managing your mind about other people’s actions and choices.
  • Learning to set and enforce healthy boundaries with love and firmness.
  • Understanding the concept of “the manual” and how it destroys relationships.

Module 6: Getting More Done – Motivation and Time

If you struggle with procrastination or feel like there aren’t enough hours in the day, this module is for you. It reframes productivity not as a function of time management, but of emotion management. You’ll learn that motivation isn’t something you wait for; it’s something you create by thinking thoughts that generate the feeling of drive. The training dismantles common productivity myths and provides a simple framework for planning your days and weeks based on your goals, not your urges. You’ll be coached on how to overcome the urge to procrastinate, how to stop confusing being busy with being productive, and how to achieve more in less time by managing your mind and your calendar with intention. This is about becoming the person who does what they say they will do.

  • Creating motivation on demand by managing your thinking.
  • The difference between a “to-do” list and a “schedule.”
  • How to plan for failure and get back on track without self-criticism.

Module 7: Weight Loss for Life – Stop Overeating

This is one of the most popular and transformative modules in The Life Coach School – Self Coaching Scholars. It approaches weight loss from a completely different angle: not by focusing on what you eat, but on *why* you eat. You’ll learn that overeating is a buffering mechanism, an action taken to avoid feeling negative emotions. Using the Self Coaching Model, you will identify the specific thoughts and feelings that drive you to overeat. The module provides a step-by-step protocol for losing weight permanently by learning to allow urges, process the underlying emotions, and stop relying on food for comfort. This isn’t a diet; it’s a mental and emotional overhaul that gives you freedom from the obsession with food and your body, allowing you to achieve your natural weight with ease.

  • Understanding the desire to eat as an urge that can be allowed to pass.
  • Identifying the “food drama” and learning how to end it.
  • Creating a food plan that serves your body and your goals, free from emotional decision-making.

Module 8: Overdrinking – How to Stop Drinking

Mirroring the weight loss module, this training applies the same powerful principles to the habit of overdrinking. It’s designed for anyone who feels their relationship with alcohol is not what they want it to be, whether that means drinking too much, too often, or simply using it as a crutch. You’ll be guided to uncover the thoughts and feelings that precede the desire to drink and learn how to process those feelings instead of reaching for a bottle. The module provides a clear, compassionate path to reducing your intake or quitting altogether, not through willpower, but through changing your desire. You will learn how to handle social situations, manage urges, and create a life where alcohol no longer has power over you, leading to more clarity, energy, and self-respect.

  • Applying the Self Coaching Model specifically to the habit of drinking.
  • Learning to process the urge to drink without giving in.
  • Creating a new identity for yourself as someone who doesn’t need alcohol to relax or have fun.

Module 9: Money Mindset – Wealth and Worth

Your financial results are a direct reflection of your thoughts about money. This module dives deep into the often-unconscious beliefs that are shaping your financial reality. You’ll explore concepts like your “money set point,” the thoughts that create debt, and the fears that prevent you from earning more. The coaching challenges you to think bigger, to see money as a neutral tool, and to separate your net worth from your self-worth. You will be guided to create new thoughts that generate feelings of abundance and capability, which in turn inspire the actions needed to create wealth. Whether you want to get out of debt, save more, or significantly increase your income, this module provides the mental and emotional foundation for achieving your financial goals.

  • Identifying and dismantling limiting beliefs about earning, saving, and spending money.
  • Understanding the difference between a “scarcity” and an “abundance” mindset.
  • Learning to manage your mind about debt and investments.

Module 10: Entrepreneurship and Business

This module is for the entrepreneurs, business owners, and aspiring creators in the Scholars community. Building a business is the ultimate personal development journey, and this module provides the mindset tools to succeed. You’ll learn how to manage the inevitable rejection, failure, and uncertainty that come with entrepreneurship. The coaching covers topics like selling without feeling sleazy, marketing from a place of service, and leading a team effectively. Most importantly, it teaches you how to separate your business results from your identity, so you can persevere through tough times without losing confidence. This module is about building a business that serves your life, not the other way around, by mastering the mental game of entrepreneurship.

  • Cultivating resilience to handle the ups and downs of running a business.
  • Overcoming the fear of selling and marketing your offers.
  • Making decisions and taking action from a place of future vision, not current circumstance.

Real-World Applications and Success Stories

The principles taught in The Life Coach School – Self Coaching Scholars are not abstract theories; they are practical tools with profound real-world applications. A professional stuck in a cycle of burnout and imposter syndrome can use the model to identify the thoughts driving their overwork, learn to process the anxiety of not being “perfect,” and build the confidence to set boundaries at work, leading to a sustainable and successful career. A parent feeling constantly frustrated and overwhelmed can manage their mind about their children’s behavior, stop reacting from a place of anger, and show up as a more patient and loving parent, fundamentally transforming their family dynamic. The applications are limitless because the tool—the Self Coaching Model—can be applied to any result you are currently creating in your life.

Success stories from the program are a testament to its power. Consider the archetype of the lifelong dieter who, after decades of yo-yoing, finally loses weight for good by learning to process her emotions instead of buffering with food. She not only transforms her body but also her entire relationship with herself. Or the entrepreneur who was on the verge of giving up, who uses the tools to manage his fear of failure, double down on his vision, and lead his company to new heights. Another common story is the person who felt socially anxious and isolated, who builds confidence by thought work and taking small social risks, eventually creating deep and meaningful friendships. These aren’t miracles; they are the direct result of applying a proven methodology to change the root cause of all our results: our thinking.

Pricing

The Life Coach School – Self Coaching Scholars was historically offered as a monthly subscription program, providing continuous access to all materials, coaching calls, and community support. This model allowed members to stay as long as they needed to achieve their goals and integrate the tools into their lives. It’s important to note that programs and offerings from The Life Coach School evolve. While Scholars was the flagship program for many years, it has been succeeded by programs like “Get Coached.” Pricing for the current iteration should be verified on the official website.

  • Monthly Subscription: The traditional model for Scholars involved a recurring monthly fee. This granted members full access to the entire curriculum library, all live weekly coaching calls with Brooke Castillo and her certified coaches, written coaching in the members-only online community, and special topic-focused sessions. The value proposition was immense, often compared to receiving thousands of dollars worth of one-on-one coaching for a fraction of the cost.

When considering the investment, it’s crucial to weigh it against the cost of staying the same. The program is designed to create life-altering results in health, relationships, career, and overall well-being, making it a high-value investment in your future self. For the most accurate and up-to-date pricing information on The Life Coach School’s current coaching programs, visiting their official website is always recommended.

Pros and Cons

Pros

  • Comprehensive and All-Inclusive: The program covers a vast range of life topics under one cohesive framework, providing incredible value and a one-stop-shop for personal development.
  • Direct Access to Expertise: Members receive live coaching directly from Brooke Castillo, a leader in the industry, which is a rare and invaluable opportunity.
  • Powerful and Practical Framework: The Self Coaching Model is a simple, repeatable tool that can be applied to any problem for a lifetime, making the learning incredibly empowering and sustainable.
  • Multiple Coaching Formats: With live group calls, one-on-one sessions, topic calls, and written coaching, the program accommodates different learning styles and needs for support.
  • Supportive Community: Being part of a community of thousands of like-minded people on the same journey provides accountability, normalization, and a sense of belonging.
  • Focus on Tangible Results: The program is not just about feeling good; it’s about taking action and creating measurable changes in your life, from weight loss to increased income.

Cons

  • Significant Time Commitment: To get the most out of the program, you need to dedicate substantial time to watching lessons, attending calls, and, most importantly, doing the work of self-coaching.
  • Can Be Overwhelming: The sheer volume of content and the number of live calls available each week can be overwhelming for new members, requiring a strategic approach to engagement.
  • Requires High Self-Discipline: The program provides the tools, but it’s up to you to use them. Individuals who struggle with motivation may find it challenging to stay consistent without external accountability.
  • Long-Term Cost: While the monthly subscription offers great value, the cost can add up over time, potentially becoming a significant financial commitment for those who stay for an extended period.
  • Not a Replacement for Therapy: While powerful, the program is coaching, not therapy. It may not be suitable for individuals dealing with severe trauma, clinical depression, or other serious mental health conditions that require clinical intervention.
  • Evolving Program Structure: The program has evolved over time (e.g., from Scholars to Get Coached), which can sometimes be confusing for prospective students researching the offerings.

FAQs

What is the difference between Self Coaching Scholars and the Get Coached program?
Self Coaching Scholars was the foundational monthly coaching program from The Life Coach School for many years. Get Coached is its successor, a more streamlined and intensive program that continues the mission of providing direct coaching from Brooke Castillo and her team. The core principles, like the Self Coaching Model, remain central to the new program.

Do I need any prior coaching experience to join?
No prior experience is necessary. In fact, the program is specifically designed for individuals who want to learn how to coach themselves. The curriculum starts with the absolute basics of the Self Coaching Model and builds from there, making it accessible to everyone.

How much time should I dedicate to the program each week?
This is flexible and depends on your goals. However, to see significant results, it’s recommended to dedicate at least 3-5 hours per week. This could include watching one video lesson, attending one live coaching call, and spending 30 minutes on your own self-coaching worksheets.

What if I can’t make the live coaching calls?
All live coaching calls are recorded and made available in the members’ area within 24 hours. Many members find immense value in watching the replays, as they can pause, rewind, and study the coaching at their own pace.

Is the program worth the financial investment?
When compared to the cost of traditional one-on-one life coaching (which can be hundreds or thousands of dollars per month), the program offers exceptional value. You receive access to world-class coaching and a comprehensive curriculum for a fraction of the price, making it a worthwhile investment for those committed to doing the work.

Can I cancel my membership at any time?
Yes, historically, the monthly subscription for Self Coaching Scholars could be canceled at any time. This policy is generally standard for subscription-based programs, but it’s always best to review the specific terms and conditions for the current program at the time of enrollment.

Final Verdict

The Life Coach School – Self Coaching Scholars is, without a doubt, one of the most robust and transformative personal development programs available. Its power lies not in a quick fix or a motivational speech, but in the teaching of a fundamental life skill: how to manage your own mind. The Self Coaching Model is a timeless tool that, once mastered, provides a lifetime of freedom and agency. The program’s greatest strength is its comprehensive nature and the unparalleled access to Brooke Castillo’s direct coaching. It creates a total immersion environment where change is not only possible but inevitable for those who engage. The curriculum is brilliantly designed, moving from foundational concepts to targeted application in all major life areas, ensuring that every student can find relevant and impactful content. The community and multiple forms of coaching provide a safety net and a support system that is crucial for sustained growth.

However, this program is not for the passive consumer. It demands courage, commitment, and a willingness to feel uncomfortable emotions. It is an active, hands-on process that requires you to show up for yourself consistently. For individuals looking for a magic pill or who are not ready to take radical responsibility for their results, this program will feel challenging. But for the person who is truly done with their own excuses and ready to become the hero of their own life, The Life Coach School – Self Coaching Scholars (or its current iteration, Get Coached) is an unparalleled investment. It provides the map, the vehicle, and the expert guidance to help you navigate from where you are to where you want to be. If you are ready to stop dabbling and start creating lasting change, this program offers the most direct and effective path forward.

Tom

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