Introduction
If you’ve been dreaming of escaping the 9-to-5 grind and building your own successful online business, you’re not alone. Thousands of entrepreneurs have transformed their lives by creating profitable online stores, but the path to success isn’t always clear. That’s where Steve Chou’s course comes in. Steve Chou – Create a Profitable Online Store – Deluxe 2017 is a comprehensive program designed to guide aspiring entrepreneurs through every step of building a successful ecommerce business from scratch.
What makes this course particularly valuable is that it’s not just theoretical knowledge from someone who’s never actually done it. Steve Chou built his own successful online store while working a full-time job, generating over $100,000 in profit within the first year. He and his wife were able to quit their corporate jobs and now run a thriving ecommerce business. In this course, Steve shares exactly how he accomplished this and how you can replicate his success with your own online store.
Steve Chou – Create a Profitable Online Store – Deluxe 2017 covers everything from finding profitable niches to sourcing products, setting up your store, marketing your business, and much more. Unlike many other ecommerce courses that focus solely on dropshipping or Amazon FBA, this program takes a holistic approach, teaching you how to build a sustainable brand that can succeed across multiple platforms. The course has helped thousands of students create successful online businesses, with many generating six and seven-figure annual revenues.
Course Description
Steve Chou – Create a Profitable Online Store – Deluxe 2017 is a comprehensive, step-by-step program that guides students through every aspect of building a successful ecommerce business. The course consists of 15 modules containing over 450 lessons, with more than 150 hours of video instruction. Each module focuses on a specific area of ecommerce, from finding profitable niches to advanced marketing strategies and everything in between.
What sets this course apart from others is its emphasis on building a sustainable brand rather than just making quick sales. While many programs focus exclusively on dropshipping or Amazon FBA, Steve Chou’s approach teaches students how to create a legitimate business with their own branded website while also leveraging platforms like Amazon for additional revenue. The course is structured with clear, actionable lessons that students can implement at their own pace, making it suitable for both beginners and those with some ecommerce experience.
One of the most valuable aspects of Steve Chou – Create a Profitable Online Store – Deluxe 2017 is the ongoing support students receive. Unlike many other courses that leave you to figure things out on your own, this program includes weekly live office hours where students can ask questions directly to Steve and get personalized advice. Additionally, students gain access to a private community forum where they can connect with other entrepreneurs, share experiences, and get help with specific challenges. This ongoing support and community aspect significantly increases students’ chances of success.
Ideal Student
- Individuals who want to escape their 9-to-5 job and build a flexible online business
- Stay-at-home parents looking to generate income while maintaining work-life balance
- Entrepreneurs who have tried ecommerce without success and need a proven system
- People with specific product ideas who need guidance on how to bring them to market
- Those interested in building a sustainable brand rather than just making quick sales
Learning Outcomes
- Identify profitable niches and products with high demand and manageable competition
- Find reliable suppliers and source products at the best possible prices
- Set up a professional, high-converting online store even with limited technical skills
- Implement effective marketing strategies across multiple channels
- Create sales funnels and email campaigns that generate recurring revenue
Course Modules
The Steve Chou – Create a Profitable Online Store – Deluxe 2017 course is structured into 15 comprehensive modules, each focusing on a critical aspect of building and running a successful ecommerce business. These modules are designed to be followed sequentially, taking students from the initial idea phase through to launch and beyond. Each module contains multiple detailed lessons with practical assignments to ensure students not only understand the concepts but can implement them effectively in their own businesses.
Module 1: Find a Profitable Niche Market
The foundation of any successful online store is choosing the right niche. In this module, Steve Chou walks students through his systematic approach to identifying profitable niches with manageable competition. This is perhaps the most critical step in building an ecommerce business, as choosing the wrong niche can set you up for failure before you even begin. Students learn how to use various research tools and techniques to evaluate market demand, competition levels, and profit potential.
What sets this module apart is that Steve personally reviews student niche ideas upon request, providing invaluable feedback that can save months of wasted effort. By the end of this module, you’ll have a clear understanding of:
- How to brainstorm product ideas using multiple research methods
- Tools and metrics for evaluating niche profitability
- Techniques for assessing competition levels in potential markets
- Different business models (dropshipping vs. holding inventory) and which might be right for you
- How to determine market size and growth potential
Module 2: Discover Where To Source Your Products
Once you’ve identified your niche, the next critical step is finding reliable suppliers who can provide quality products at competitive prices. This module covers everything you need to know about product sourcing, from working with domestic wholesalers to importing from overseas manufacturers. Steve shares his extensive experience in navigating the often complex world of product sourcing, helping students avoid common pitfalls and scams.
Students learn how to distinguish legitimate suppliers from middlemen who will eat into profit margins. The module includes practical resources like email templates for contacting suppliers, negotiation strategies, and quality control processes. By the end of this module, you’ll know:
- How the retail supply chain works and where to find legitimate wholesalers
- Strategies for avoiding middlemen and scammers
- Best practices for working with overseas manufacturers
- How to evaluate suppliers and ensure product quality
- Options for dropshipping vs. holding your own inventory
Module 3: Set Up Your Online Store
Many aspiring entrepreneurs are intimidated by the technical aspects of building an online store, but this module eliminates that fear. Steve Chou breaks down the process into simple, manageable steps, showing students how to create a professional online store even without technical expertise. The module covers various ecommerce platforms and helps students choose the best option for their specific needs and budget.
Students learn how to design an attractive, user-friendly website that converts visitors into customers. The module includes detailed tutorials on all the technical aspects of setting up an online store, from selecting a domain name to configuring payment processing. By the end of this module, you’ll have:
- A fully functional online store tailored to your niche
- Knowledge of different shopping cart platforms and which is right for you
- Understanding of website security and SSL certificates
- Payment processing setup and configuration
- Professional website design skills without needing to hire developers
Module 4: How To Sell On Amazon
While building your own branded website is crucial for long-term success, Amazon offers an incredible opportunity to generate immediate sales and validate your product ideas. In this module, Steve teaches students how to leverage the Amazon marketplace effectively without becoming overly dependent on it. The module covers both Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) options.
Students learn how to create product listings that stand out in Amazon’s crowded marketplace, optimize for search visibility, and generate positive reviews. Perhaps most importantly, the module teaches how to use Amazon as a testing ground to validate product ideas before investing heavily in inventory. By the end of this module, you’ll understand:
- How to create high-converting Amazon product listings
- Strategies for optimizing your Amazon SEO
- Methods for generating product reviews ethically
- How to use Amazon to validate your niche before full-scale launch
- Pros and cons of FBA vs. FBM and when to use each approach
Module 5: How To Create Sales Funnels
With average ecommerce conversion rates typically below 3%, most visitors to your online store won’t make a purchase on their first visit. This module teaches students how to implement effective sales funnels that capture leads and nurture them into customers over time. Steve shares his proven strategies for creating automated systems that maximize the value of every visitor to your website.
The module covers different types of sales funnels for various products and price points, showing students how to guide potential customers through a strategic journey that builds trust and encourages purchases. Students learn how to create upsells, cross-sells, and downsells that significantly increase average order values. By the end of this module, you’ll know:
- How to design effective sales funnels for your specific products
- Techniques for capturing leads even when visitors don’t buy immediately
- Strategies for bringing customers back to make additional purchases
- Methods for maximizing the lifetime value of each customer
- How to create upsells and cross-sells that feel natural and beneficial
Module 6: Make Your Business Legal
While not the most exciting aspect of starting an online business, ensuring your venture is legally compliant is absolutely essential. This module demystifies the legal requirements of running an ecommerce business, helping students protect themselves and their assets. Steve breaks down complex legal concepts into plain language, covering everything from business structure to intellectual property protection.
The module also addresses tax considerations that can save business owners significant money. Students learn how to properly document business expenses to maximize deductions and minimize their tax burden legally. By the end of this module, you’ll have clarity on:
- Different business structures and which is right for your situation
- How to register your business and obtain necessary licenses
- Intellectual property protection including trademarks and copyrights
- Tax strategies and legitimate business deductions
- Insurance considerations for ecommerce businesses
Module 7: Market Your Online Store For Free
Marketing is the lifeblood of any online business, but it doesn’t always require a large budget. This module focuses on cost-effective marketing strategies that can generate significant traffic and sales without substantial advertising spend. Steve shares numerous techniques for driving targeted traffic to your online store using primarily free methods.
Students learn how to leverage content marketing, social media, and other organic traffic sources to build a sustainable customer base. The module also covers word-of-mouth marketing strategies and how to encourage satisfied customers to become brand advocates. By the end of this module, you’ll master:
- Content marketing strategies that attract and engage your target audience
- Social media tactics that build communities around your brand
- How to generate word-of-mouth referrals systematically
- Techniques for marketing to existing customers to encourage repeat purchases
- Cross-promotion strategies with complementary businesses
Module 8: Email Marketing
Email marketing remains one of the most effective channels for generating ecommerce sales, with an average ROI of $42 for every $1 spent. In this module, Steve Chou reveals the exact email marketing strategies he uses to generate over 30% of his revenue. Students learn how to build a responsive email list and create automated email sequences that convert subscribers into customers consistently.
The module covers both technical aspects of email marketing and the psychology behind effective email copy. Steve shares his templates for welcome sequences, promotional emails, and automated campaigns that run in the background generating sales. By the end of this module, you’ll understand:
- How to build an email list from the first day of launching your store
- Effective techniques for writing email copy that converts
- Automated email sequences that generate sales on autopilot
- Segmentation strategies that deliver the right message to the right people
- How to integrate email marketing with your overall sales funnel
Module 9: Google Search And Google Shopping Ads
Paid advertising can accelerate the growth of your online business significantly when done correctly. This module focuses specifically on Google advertising, including both Search ads and Shopping campaigns. Steve teaches students how to create profitable Google ads campaigns that drive targeted traffic with high conversion rates.
Students learn how to structure their campaigns, write compelling ad copy, and optimize bids to maximize ROI. The module also covers advanced strategies like remarketing, which allows you to reconnect with visitors who left your site without making a purchase. By the end of this module, you’ll be able to:
- Set up and optimize Google Search campaigns that generate sales
- Create Google Shopping ads that showcase your products effectively
- Implement remarketing strategies to convert visitors who didn’t buy initially
- Use Google Analytics data to improve campaign performance
- Apply advanced bidding strategies to maximize your return on ad spend
Module 10: Facebook Advertising
With billions of active users, Facebook offers incredible potential for reaching your target audience. However, without the right knowledge, it’s easy to waste substantial money on ineffective Facebook ads. In this module, Steve breaks down his proven approach to Facebook advertising, helping students create campaigns that generate positive ROI.
The module covers both organic Facebook marketing strategies and paid advertising techniques. Students learn how to create highly targeted ad campaigns, design effective ad creatives, and optimize their campaigns based on performance data. By the end of this module, you’ll know:
- How to create Facebook ad campaigns that reach your ideal customers
- Design principles for ad creatives that capture attention and drive action
- Advanced targeting options that maximize ad relevance and minimize wasted spend
- Split testing strategies to continuously improve campaign performance
- How to integrate Facebook ads with your overall marketing strategy
Module 11: Facebook Messenger Marketing
Facebook Messenger represents a relatively new but highly effective marketing channel with open and click-through rates 5-10 times higher than email. This module teaches students how to leverage this powerful platform to connect with customers in a more personal and engaging way. Steve shares strategies for building Messenger subscriber lists and creating automated sequences that feel like natural conversations.
Students learn how to create chatbots that handle customer inquiries, provide product recommendations, and guide visitors through the purchase process. The module also covers Messenger advertising strategies and how to comply with Facebook’s policies for Messenger marketing. By the end of this module, you’ll be able to:
- Build a Facebook Messenger subscriber list efficiently
- Create automated chatbot sequences that provide value and generate sales
- Use Messenger ads to acquire new subscribers cost-effectively
- Implement Messenger as a customer service channel
- Integrate Messenger marketing with your overall customer communication strategy
Module 12: Optimize Your Store For The Search Engines
Organic search traffic represents some of the most valuable visitors to your online store because they’re actively looking for what you offer. This module covers comprehensive search engine optimization (SEO) strategies specifically for ecommerce websites. Steve teaches both on-page and off-page SEO techniques that can improve your visibility in search results over time.
Students learn how to conduct keyword research for their niche, optimize product pages and category pages, and build quality backlinks that boost search rankings. The module also covers technical SEO aspects that can significantly impact your search performance. By the end of this module, you’ll understand:
- How search engines evaluate and rank ecommerce websites
- Keyword research strategies specifically for online stores
- On-page optimization techniques for product and category pages
- Effective link building strategies that improve search rankings
- Technical SEO elements that can make or break your search visibility
Module 13: Price Your Products For Maximum Profit
Pricing strategy can make the difference between a struggling business and a highly profitable one. Many ecommerce entrepreneurs significantly underprice their products, leaving substantial revenue on the table. This module teaches students how to develop pricing strategies that maximize profitability while remaining competitive in the market.
Steve covers both psychological pricing tactics and analytical approaches to determining optimal price points. Students learn how to position their products to justify premium prices and how to test different pricing strategies to find what works best for their specific market. By the end of this module, you’ll know:
- How to determine the optimal price point for your products
- Psychological pricing tactics that increase perceived value
- Strategies for positioning your products to justify premium prices
- How to test different pricing approaches and measure their impact
- Methods for dealing with competitors who undercut your prices
Module 14: Advanced Website Optimization
Getting traffic to your online store is only half the battle; converting that traffic into customers is equally important. This module dives deep into conversion rate optimization (CRO) strategies that can dramatically increase your sales without requiring additional traffic. Steve shares the exact techniques he uses to create high-converting online stores.
Students learn how to analyze website performance data to identify bottlenecks in the conversion process. The module covers design principles, copywriting techniques, and technical elements that all contribute to higher conversion rates. By the end of this module, you’ll understand:
- Key design principles that encourage visitors to take action
- How to create effective calls-to-action that drive conversions
- Techniques for building trust and reducing purchase anxiety
- How to use website analytics to identify improvement opportunities
- Split testing strategies to continuously improve conversion rates
Module 15: Customer Service And Managing Your Online Reputation
In the age of social media and online reviews, a single negative customer experience can significantly impact your business reputation. This final module teaches students how to provide exceptional customer service that not only resolves issues but turns dissatisfied customers into loyal advocates. Steve shares strategies for managing your online reputation proactively.
Students learn how to handle various customer service scenarios, from routine inquiries to complex problems. The module also covers strategies for generating positive reviews and managing negative feedback professionally. By the end of this module, you’ll know:
- Best practices for providing exceptional customer service
- How to handle difficult customer situations professionally
- Strategies for generating positive reviews and testimonials
- Methods for managing negative feedback and protecting your reputation
- How to use customer service as a competitive advantage
Real-World Applications and Success Stories
The strategies taught in Steve Chou – Create a Profitable Online Store – Deluxe 2017 have been proven effective across numerous niches and business models. Students have successfully applied these principles to create businesses selling everything from handmade crafts to specialized industrial equipment. The course provides a comprehensive foundation that can be adapted to virtually any type of physical product, making it relevant to a wide range of entrepreneurial interests.
What’s particularly valuable about this course is that it doesn’t promote a one-size-fits-all approach. Instead, Steve teaches students how to think strategically about their specific market and make informed decisions based on data rather than following rigid formulas. This adaptability is why course graduates have succeeded in such diverse niches, from wedding accessories to leatherworking supplies to children’s wall decals. The principles remain consistent while the application varies based on each business’s unique characteristics.
The success stories from Steve Chou’s course are truly impressive and demonstrate the real-world effectiveness of his methods. Abby Walker took the course and launched Vivian Lou, selling high heel insoles. She built the website herself using Steve’s techniques and generated over $100K in sales during her first holiday season. Today, her business makes seven figures annually. Similarly, Ron Eiger started Sunny Decals, selling children’s wall decals, and also reached seven-figure annual revenue following Steve’s guidance.
Other notable success stories include Sean Aquino, who built Fine Leatherworking into a six-figure business within 18 months, and Carmen, who started Vizcosa selling resort wear and reached four figures per week within just four months. Perhaps most inspiring are students like Sally, who launched Caterpillar Cross Stitch in the UK and now generates over $1 million annually while working just 2-3 days per week around her family commitments. These diverse success stories demonstrate that the strategies taught in Steve Chou – Create a Profitable Online Store – Deluxe 2017 work across different markets, experience levels, and personal circumstances.
Pricing
Steve Chou – Create a Profitable Online Store – Deluxe 2017 is available as a one-time investment rather than a subscription model. This approach ensures that students have lifetime access to all course materials and future updates without any ongoing fees. The pricing reflects the comprehensive nature of the course and the extensive support included.
- One-Time Payment: $2499 for full lifetime access to all course materials, including 15 modules with over 450 lessons, 150+ hours of video content, weekly live office hours, private community access, and all future course updates.
While the investment may seem significant upfront, it’s important to consider the value included. The course contains hundreds of hours of expert instruction that would cost far more if obtained through private consulting. Additionally, the potential return on investment can be substantial, as evidenced by the many successful students who have generated six and seven-figure businesses following Steve’s methods. The course also comes with a 30-day money-back guarantee, allowing students to try it risk-free.
Pros and Cons
Pros
- Comprehensive curriculum covering all aspects of building an ecommerce business
- Taught by an instructor with proven success running his own online store
- Includes both Amazon and independent store strategies for diversified revenue
- Lifetime access to all materials and future updates without additional fees
- Weekly live office hours provide direct access to the instructor
- Private community of fellow entrepreneurs for ongoing support
Cons
- Significant upfront investment compared to some other ecommerce courses
- Extensive content may feel overwhelming for absolute beginners
- Requires substantial time commitment to work through all materials
- Focuses primarily on physical products rather than digital goods
- Some technical aspects may still require additional research for complete beginners
- Success still depends on student implementation and effort
FAQs
Do I need prior business or technical experience to benefit from this course?
No, the course is designed for beginners and assumes no prior experience with business or web development. Steve breaks down complex concepts into simple, actionable steps that anyone can follow regardless of their background.
How much money do I need to start an online store after taking this course?
Steve started his own online store with just $629.90 while working full-time. While costs vary depending on your specific business model, the course teaches strategies for starting on a limited budget and scaling up as you generate revenue.
Will this course work for people outside the United States?
Absolutely. Steve has students from all over the world, including Canada, Europe, Australia, and many other countries. While one module covers legal requirements (which vary by country), all other principles and strategies apply globally.
How much time do I need to dedicate to implementing what I learn in the course?
Steve recommends devoting at least 5 hours per week to working on your online store if you’re serious about building a successful business. The course itself contains hundreds of hours of content, but you can progress at your own pace and implement strategies as you learn them.
Does the course cover dropshipping, or do I need to hold inventory?
The course covers both business models. Steve teaches strategies for dropshipping, holding inventory, and using third-party logistics services. You’ll learn how to evaluate which approach is best for your specific situation and niche.
What if I have questions while going through the course materials?
Course students have multiple support options, including weekly live office hours where you can ask questions directly to Steve, a private community forum where you can connect with other students, and email support for specific inquiries. This comprehensive support system is one of the course’s strongest features.
Final Verdict
After thoroughly reviewing Steve Chou – Create a Profitable Online Store – Deluxe 2017, it’s clear that this course offers exceptional value for aspiring entrepreneurs who are serious about building a sustainable ecommerce business. Unlike many courses that promise overnight success with minimal effort, Steve provides a realistic, comprehensive roadmap that reflects his own experience building a successful online store while working a full-time job.
The course’s greatest strength is its holistic approach to ecommerce. Rather than focusing on a single platform or tactic, it teaches students how to build genuine businesses with multiple revenue streams, their own branded websites, and sustainable growth strategies. This approach is much more likely to result in long-term success than courses that focus exclusively on quick wins or trendy tactics that may become obsolete.
The extensive support system, including weekly live office hours and a private community, sets this course apart from most others in the space. Having direct access to the instructor and a network of fellow entrepreneurs can significantly accelerate your progress and help overcome the inevitable challenges that arise when building a business. The numerous success stories from course graduates provide strong evidence that Steve’s methods work across diverse niches and circumstances.
While the upfront investment is substantial, it’s important to view it as an investment in your business education rather than an expense. The potential return on investment, as demonstrated by the many successful students who have generated six and seven-figure businesses, makes the course price reasonable for those committed to building a serious ecommerce venture. The 30-day money-back guarantee also provides an opportunity to evaluate the course risk-free.
For anyone serious about building a profitable online store and willing to put in the work to implement what they learn, Steve Chou – Create a Profitable Online Store – Deluxe 2017 represents one of the most comprehensive and effective ecommerce courses available. The combination of detailed instruction, proven strategies, and ongoing support makes it an excellent investment for aspiring entrepreneurs who want to create sustainable online businesses rather than chasing get-rich-quick schemes.
