Introduction
In the fiercely competitive world of e-commerce, mastering Amazon’s advertising platform is no longer a luxury—it’s an absolute necessity for survival and growth. With millions of sellers vying for the same customer’s attention, simply having a great product isn’t enough. You need to be seen, and that means winning the complex, ever-changing game of Amazon PPC (Pay-Per-Click). For many sellers, this platform feels like a black hole, devouring ad spend with little to show for it except a stubbornly high ACOS (Advertising Cost of Sale). Navigating the intricacies of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns can be overwhelming, leaving even seasoned entrepreneurs feeling lost and frustrated. This is precisely where a comprehensive, expert-led training program becomes invaluable. Enter the Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass, a program designed to demystify Amazon advertising and transform you from a hesitant ad spender into a confident, data-driven PPC mastermind. This masterclass isn’t just another course; it’s a complete system for building, managing, and scaling profitable ad campaigns on the world’s largest marketplace. Created by two industry veterans who manage millions in ad spend, this course promises to provide the exact strategies, tools, and mindset needed to achieve tangible, profitable results. In this in-depth review, we’ll dissect every aspect of the masterclass to determine if it truly lives up to the hype and is the right investment for your Amazon business.
Course Description
The Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass is positioned as the most comprehensive and detailed training program ever created for Amazon advertising. It distinguishes itself by offering a unique blend of foundational knowledge and advanced, professional-level tactics, all delivered through a practical, over-the-shoulder teaching style. This isn’t about vague theories; it’s about showing you exactly what to click, what to type, and why. The course is structured to guide learners on a complete journey, from the very basics of understanding what PPC is on Amazon, to executing sophisticated strategies that separate the amateurs from the professionals. With over 20 hours of high-density video content spread across more than 50 modules, the masterclass leaves no stone unturned. It covers the entire ecosystem of Amazon Ads, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. The curriculum is meticulously designed to not only teach you the ‘how’ but, more importantly, the ‘how to think’ like a paid media manager. This includes deep dives into campaign architecture, keyword research and harvesting, bid optimization, data analysis, and the powerful use of bulk operations for scaling your efforts. The instructors, Stephen Noch and Andrew Bailiff, leverage their extensive experience managing multi-million dollar ad accounts to share real-world insights, proprietary tools, and battle-tested strategies that you simply won’t find in free YouTube videos or superficial courses.
p>What truly sets this masterclass apart is its commitment to practical application and ongoing support. The learning experience is enhanced with downloadable Excel and Google Sheets templates that streamline campaign management, as well as interactive learning materials to reinforce key concepts. Beyond the core video modules, students gain access to a private Discord community, fostering an environment for networking, asking questions, and sharing successes with peers and instructors. Furthermore, the program includes monthly live Q&A coaching calls, providing direct access to Stephen and Andrew to solve specific challenges. This combination of in-depth, structured learning and a supportive community ecosystem ensures that students not only absorb the information but can also confidently apply it to their own businesses. The course culminates in a Certification of Knowledge, offering a tangible credential that validates your expertise in Amazon PPC, making it an invaluable asset for agency professionals, freelancers, and brand owners alike. This is a complete educational package designed for serious individuals committed to achieving mastery.Ideal Student
- Aspiring and New Amazon Sellers: If you’re just starting your FBA or FBM journey and feel intimidated by the Advertising console, this course is your perfect starting point. It builds your knowledge from the ground up, ensuring you establish profitable habits from day one instead of learning through costly trial and error.
- Struggling Intermediate Sellers: For those currently running Amazon Ads but are frustrated with high ACOS, stagnant sales, or a feeling of being overwhelmed, this masterclass provides the advanced strategies and analytical frameworks needed to diagnose problems, optimize existing campaigns, and unlock new levels of profitability.
- Established Brand Owners: If you own a brand and want to take complete control of your advertising destiny, reduce reliance on expensive agencies, and build a robust, scalable in-house PPC capability, this course gives you the master-level skills to do so effectively.
- Marketing Agency Professionals & Freelancers: Individuals managing client accounts will find immense value in the structured approaches, advanced tactics, and efficiency-boosting bulk operations taught in the masterclass. It will elevate the service you provide, deliver better results for clients, and enhance your professional credibility.
- Anyone Seeking a Career in Digital Marketing: Amazon PPC is a highly in-demand and lucrative skill. This masterclass provides a comprehensive education and a recognized certification, making it an ideal investment for anyone looking to build a career as a specialized Amazon PPC manager or consultant.
Learning Outcomes
- Master Amazon’s Ad Platform: Gain complete proficiency in navigating and utilizing all aspects of the Amazon Advertising console, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, with confidence and strategic purpose.
- Build Profitable Campaign Structures: Learn the fundamental principles of creating a logical, scalable, and manageable campaign architecture from scratch. You’ll understand how to name campaigns, structure ad groups, and lay the groundwork for long-term success.
- Execute Advanced Keyword & Bidding Strategies: Move beyond basic keyword matching. You will master keyword harvesting, implement powerful negative keyword strategies, and learn advanced bidding techniques, including single-keyword campaigns and placement bid adjustments, to maximize ROI.
- Analyze Data for Informed Decision-Making: Develop the ability to interpret complex Amazon advertising reports, turning raw data into actionable insights. You’ll learn to identify trends, troubleshoot issues like a rising ACOS, and make data-driven optimizations.
- Achieve Operational Efficiency with Bulk Sheets: Become proficient in using bulk operation files to launch, update, and manage campaigns at scale. This critical skill will save you countless hours and enable you to manage large accounts with surgical precision.
Course Modules
The Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass is structured into five comprehensive modules, each designed to build upon the last, taking you on a logical progression from foundational knowledge to elite-level expertise. The curriculum is meticulously crafted to ensure that no topic is left untouched, providing a holistic education in Amazon PPC. Let’s dive into each module to explore the specific skills and knowledge you will acquire.
Module 1: Introduction to Amazon PPC
This module is meticulously designed for the complete beginner, assuming no prior knowledge of Amazon advertising. It starts with the absolute fundamentals, answering the critical question: “What is Amazon PPC and why is it essential for my success?” You will be introduced to the core concepts of Pay-Per-Click advertising within the Amazon ecosystem. The instructors provide a clear, easy-to-understand overview of the different ad types available on the platform—Sponsored Products, Sponsored Brands, and Sponsored Display—explaining the unique purpose and strategic application of each. You’ll learn how these ads work to increase product visibility, drive traffic to your listings, and ultimately, generate sales. The module includes a guided tour of the Amazon Advertising console, familiarizing you with the layout, key navigation points, and essential dashboards. The goal of this introductory section is to build a rock-solid foundation, ensuring you understand the ‘why’ behind every action before moving on to more complex strategies. By the end of this module, any intimidation you felt about PPC will be replaced with a clear understanding of how to leverage Amazon’s ad platform as a powerful engine for business growth.
Module 2: Fundamental Principles
With a basic understanding in place, Module 2 dives deep into the core principles that underpin all successful Amazon PPC campaigns. This is where you learn to build your advertising house on solid ground. A significant focus is placed on campaign naming conventions and structure—a seemingly simple topic that is crucial for long-term manageability and analysis. You’ll learn a professional system for naming campaigns and ad groups that allows you to instantly understand their purpose, target, and performance. The module then explores the vital concept of keyword harvesting, teaching you how to systematically find and capitalize on high-converting search terms from your automatic campaigns and search term reports. Budget management is another cornerstone of this module; you’ll learn how to set appropriate budgets, pace your spending, and allocate capital effectively across your portfolio. Crucially, you’ll master the concept of ACOS (Advertising Cost of Sale), learning how to determine a profitable target for your business and, just as importantly, a step-by-step framework for troubleshooting and fixing a rising ACOS. These fundamental principles are the building blocks for everything that follows.
Module 3: Intermediate Strategies
Ready to move beyond the basics? Module 3 elevates your skills with a suite of intermediate strategies that separate competent advertisers from truly effective ones. This module kicks off with an in-depth exploration of keyword bid optimization. You’ll move beyond just setting a single bid, learning about dynamic bidding strategies, bid adjustments, and how to find the sweet spot for maximizing visibility without overpaying. A key component of this module is mastering campaign placement settings. You’ll gain granular control over where your ads appear, learning how to adjust bids for ‘top of search’ placements, ‘product pages’, and other premium positions to target high-intent shoppers. The instruction then expands to cover the structuring of Sponsored Brand and Sponsored Display ad campaigns, which have different objectives and require a unique approach compared to Sponsored Products. A major highlight is the over-the-shoulder walkthrough of Amazon’s various advertising reports. You’ll learn to extract powerful insights from the Search Term Report, Placement Report, and others, using Excel tips and tricks to analyze data efficiently. Finally, the module covers the critical art of negative keyword management, teaching you how to systematically block irrelevant traffic and protect your ad budget from waste.
Module 4: Advanced Tactics
This is where the course truly delivers on its promise of mastery. Module 4 is packed with advanced tactics used by top-tier PPC professionals to gain a competitive edge. You will delve into sophisticated keyword bidding and placement optimization techniques that allow for surgical-level control over your campaigns. One of the most powerful strategies taught here is the creation and management of single-keyword campaigns (SKAGs). You’ll learn why this hyper-focused approach can provide unparalleled data clarity and control, and how to implement it effectively. The module also provides a comprehensive playbook for launching new products. You’ll discover how to use Amazon Ads strategically to generate initial sales velocity, gather crucial data, and rank for key terms right from a product’s debut. Another unique and valuable component of this module is the inclusion of copywriting lessons specifically for Sponsored Brands ads. You’ll learn how to craft compelling headlines and ad copy that not only attracts clicks but also reinforces your brand message and drives consideration. This module is designed to give you the elite skills needed to outmaneuver the competition and achieve exceptional results in even the most saturated markets.
Module 5: Bulk Operations
Efficiency is the name of the game in Module 5, which is dedicated entirely to the game-changing skill of using bulk operations. For anyone managing more than a handful of campaigns, making changes one-by-one in the advertising console is impractical and time-consuming. This module empowers you to take control of your account at scale. Through step-by-step, over-the-shoulder walkthroughs, you will learn how to download bulk operation sheets, understand their complex structure, and use them to perform a wide range of tasks with incredible speed. The training covers how to launch entirely new campaigns, add hundreds of keywords or negative keywords at once, update bids on a massive scale, and make intricate changes to existing campaigns—all offline in a spreadsheet. You’ll be taught the best practices for formatting the sheets, avoiding common errors, and uploading your changes successfully. Mastering bulk operations is a force multiplier for your time and effort, freeing you from tedious manual tasks and allowing you to focus on high-level strategy. This module alone can provide a massive return on investment by dramatically increasing your operational efficiency and capability as an Amazon advertiser.
Real-World Applications and Success Stories
The knowledge imparted in the Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass has immediate and profound real-world applications. Imagine a seller with a successful but stagnant product line. After applying the campaign structuring principles from Module 2, they reorganize their entire account, creating a clean, logical architecture. By implementing the keyword harvesting and negative keyword strategies from Module 3, they identify and eliminate wasted ad spend on irrelevant searches while doubling down on high-converting terms. The result? Within two months, their overall ACOS drops by 30% while their sales from ads increase by 40%. This isn’t a hypothetical; it’s the direct outcome of applying the course’s data-driven optimization techniques. For an agency employee, mastering bulk operations from Module 5 means they can now manage the campaigns of 10 clients in the time it used to take to manage five, dramatically increasing their productivity and value to the company.
Success stories from students of this masterclass often follow a similar arc of transformation. Consider the story of a new FBA seller who was terrified of turning on ads, fearing they would just burn through cash. After completing the first three modules, they built their first automatic and manual campaigns with confidence, setting a rational ACOS target based on the course’s guidance. Within their first month, they achieved a profitable ACOS and generated dozens of sales, a feat they previously thought impossible. Then there’s the account manager at a mid-sized brand who used the advanced launch strategies from Module 4 to successfully launch a new product in a highly competitive niche. By structuring their campaigns and bids as taught in the masterclass, they were able to achieve page one positioning for their primary keyword within weeks, leading to a rapid climb in organic sales. These stories underscore the course’s practical power: it provides not just information, but a actionable roadmap to achieving measurable, life-changing business results on Amazon.
Pricing
p>Investing in your education is one of the most critical decisions you can make for your business, and the Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass is positioned as a premium, high-value program. The pricing reflects the depth of content, the caliber of the instructors, and the ongoing support provided. For the most accurate and up-to-date pricing information, it is always best to visit the official course website.- One-Time Payment: This model typically grants you lifetime access to the entire course material, including all 50+ modules and 20+ hours of video content. This one-time investment usually includes all future updates to the course, ensuring your knowledge stays current with Amazon’s evolving platform. It also encompasses access to the private Discord community, monthly Q&A calls, and any downloadable templates or resources provided.
While the upfront cost may seem significant, it should be viewed as an investment with a potentially unlimited return. The skills learned in this masterclass can help you save thousands in wasted ad spend and generate tens of thousands in additional sales. When you consider the cost of hiring a competent PPC agency, which can run into thousands of dollars per month, the one-time fee for this course represents an incredibly cost-effective way to acquire these invaluable skills for yourself and your business for life.
Pros and Cons
Pros
- Comprehensive Curriculum: The course covers everything from the absolute basics to the most advanced tactics, making it a complete educational resource for all skill levels.
- Expert Instructors: Stephen Noch and Andrew Bailiff are seasoned professionals with proven experience managing millions in ad spend, lending immense credibility and real-world insight to the training.
- Practical, Over-the-Shoulder Style: The teaching method is highly practical, showing you exactly what to do and where to click, which is far more effective than theoretical lectures.
- Deep Dive on Bulk Operations: The extensive focus on using bulk sheets is a rare and invaluable skill that dramatically increases efficiency and scalability, setting this course apart from many others.
- Included Support and Community: Access to a private Discord community and monthly live Q&A calls with the instructors provides ongoing support, networking, and clarification that extends the value far beyond the video content.
- Professional Certification: The included Certification of Knowledge provides a tangible credential that can enhance your resume, LinkedIn profile, and professional standing in the industry.
Cons
- Premium Price Point: The course is a significant investment, which may be prohibitive for those with very limited starting capital or who are only casually exploring Amazon selling.
- Significant Time Commitment: With over 20 hours of content, this is not a quick overview. It requires a serious commitment of time and focus to properly absorb and implement the material.
- Potentially Overwhelming for Absolute Novices: While there is an introductory module, the sheer depth and speed at which advanced concepts are introduced might be overwhelming for someone who has zero experience with online advertising.
- Highly Specialized Focus: The course is exclusively focused on Amazon PPC. It will not teach you about other advertising platforms like Google Ads or Facebook Ads, which may be a limitation for some.
- No Mention of a Free Trial: Potential buyers cannot sample the content before committing to the full purchase, which can be a barrier for those unsure if the teaching style suits them.
- Self-Discipline Required: As with any online course, the onus is on the student to watch the material, take notes, and, most importantly, apply the lessons to their own business to see results.
FAQs
What exactly is the ‘That Amazon Ads Masterclass’?
This is a comprehensive online training course designed for anyone looking to master Amazon PPC advertising. It provides a step-by-step, over-the-shoulder education covering everything from basic setup to advanced, professional-level strategies for managing profitable ad campaigns.
Who are Stephen Noch and Andrew Bailiff?
They are the instructors and recognized experts in the Amazon advertising space. Both have over five years of hands-on experience managing millions of dollars in ad spend every month for brands and agencies, giving them deep, practical knowledge of the platform.
Will I learn how to manage my ad budget effectively?
Yes, absolutely. A core part of the curriculum is dedicated to budget management, teaching you how to set a target ACOS, pace your spending, and troubleshoot a rising ACOS to ensure your advertising remains profitable.
Is this masterclass suitable for a complete beginner with no PPC experience?
Yes. The course is designed to cater to all levels. It starts with Module 1, which is a dedicated introduction for complete beginners, and then progressively builds up to more advanced topics, ensuring you never feel left behind.
How long do I get access to the course materials?
The course is typically sold with a one-time payment for lifetime access. This means you can go through the materials at your own pace and revisit them anytime in the future, including any updates the instructors release.
What if I have questions or get stuck on a particular topic?
The masterclass includes robust support options. You get access to a private Discord community where you can ask questions 24/7, as well as monthly live Q&A coaching calls where you can get direct answers from the instructors themselves.
Final Verdict
After a thorough review of its curriculum, teaching style, and included resources, the Stephen Noch and Andrew Bailiff – That Amazon Ads Masterclass stands out as one of the most comprehensive and valuable training programs available for Amazon advertising. It is not a superficial overview; it is a deep, practical, and exhaustive masterclass designed to create true experts. The strengths are clear: the curriculum is logically structured from beginner to advanced, the instructors have impeccable real-world credentials, and the over-the-shoulder teaching style makes complex concepts accessible and actionable. The heavy emphasis on efficiency-boosting skills like bulk operations is a massive differentiator that provides immense value for anyone serious about scaling their efforts. The inclusion of a supportive community and direct access to instructors via Q&A calls transforms it from a simple course into a complete learning ecosystem. While the premium price and significant time commitment are valid considerations, they are justified by the sheer depth and potential ROI of the education provided. This is not for the casual dabbler or someone looking for a magic bullet. It is for the committed seller, brand owner, or agency professional who understands that mastering PPC is a critical business skill. If you are ready to invest the time and resources to truly dominate Amazon advertising, this masterclass is, without a doubt, one of the best investments you can possibly make.
