Introduction
If you’ve ever watched Million Dollar Listing or Sell It Like Serhant on Bravo, you know that Ryan Serhant isn’t just a real estate agent; he is a force of nature. He went from being a hand model with zero real estate experience to building a billion-dollar brokerage. But here is the thing—Ryan didn’t just get lucky. He engineered his success through specific, repeatable, and aggressive sales tactics. I’ve been through a lot of training programs in this industry, and I can tell you that most are fluff. However, the Ryan Serhant – Sell it like Serhant course is different. It is raw, it is direct, and it is built on the actual methods Ryan used to sell nearly $100 million in homes per month.
This course is not just about selling houses; it is about selling yourself. Whether you are a rookie real estate agent struggling to get your first listing or a veteran looking to scale your business to seven figures, this program offers a blueprint. In this review, I’m going to dive deep into what makes this course tick, what you actually get for your investment, and whether the hype surrounding Ryan Serhant’s teaching style is justified. We are going to look at the modules, the bonuses, and the psychology behind the Ryan Serhant – Sell it like Serhant methodology. If you are ready to stop making excuses and start closing deals, keep reading.
Course Description
The Ryan Serhant – Sell it like Serhant course is a comprehensive digital training program designed to transform students into sales machines. At its core, this course is about aggressive expansion—expanding your database, expanding your brand, and expanding your bank account. Unlike traditional real estate schools that focus on laws and contracts, this program focuses 100% on the art of the deal. It includes over 5 hours of high-energy video content where Ryan breaks down his sales techniques in real-time scenarios.
What sets this apart is the sheer volume of actionable assets. You aren’t just watching videos; you are downloading the exact templates Ryan uses. The course structure moves logically from the sales foundation to real-life application, covering 42 distinct chapters. It is self-paced, allowing you to binge-learn like I did or tackle it module by module as you apply the lessons to your daily business. It is the ultimate guide to getting more clients, making more money, and structuring your day for maximum efficiency.
Beyond the videos, the real value lies in the “plug-and-play” resources. Ryan provides 20 actual email templates and sales scripts that his team uses every day to follow up, close deals, and communicate with clients. These tools alone can save you hundreds of hours of drafting and guessing. Additionally, the course includes 10 worksheets and guides designed to help you apply the concepts immediately. It is a holistic approach to sales that blends psychology, marketing, and hustle into one cohesive package.
Ideal Student
- New Real Estate Agents: If you are just getting your license and feel lost on how to get your first client, this course provides the roadmap to start generating leads immediately.
- Struggling Realtors: For agents who have been in the business for a few years but hit a income ceiling, Ryan’s strategies on restructuring your day and prospecting will reignite your pipeline.
- Sales Professionals: You don’t have to be in real estate to benefit. Anyone in high-ticket sales will find the negotiation and closing tactics invaluable.
- Fans of Ryan Serhant: If you follow his content and want a distilled, actionable version of his philosophy without the fluff of reality TV, this is it.
- Team Leaders: Those looking to build a team will benefit from the modules on scaling and hiring, learning how to replicate their own success through others.
Learning Outcomes
- Master the Art of Prospecting: Learn how to fill your calendar with appointments using Ryan’s specific outreach strategies.
- Close Deals with Confidence: Develop the negotiation skills needed to handle objections and get sellers to say “yes” to your price.
- Build a Personal Brand: Understand how to market yourself as a luxury brand, regardless of your price point.
- Optimize Your Time: Structure your day for maximum productivity, ensuring no minute is wasted on non-revenue-generating activities.
- Scale Your Business: Move from being a solo agent to building a team that operates like a well-oiled machine.
Course Modules
The Ryan Serhant – Sell it like Serhant course is structured into 10 comprehensive modules. Each module is designed to tackle a specific pillar of the sales process, building upon the previous one to create a complete ecosystem of success. From the initial mindset shift to the final handshake at the closing table, Ryan leaves no stone unturned. Below, I will walk you through exactly what you can expect in each section.
Module 1: The Big Thinker Mindset
Everything starts in the mind. In this opening module, Ryan challenges you to think bigger than you ever have before. He argues that the biggest ceiling to your income is your own mindset. This isn’t just “positive thinking”; it is about strategic visualization and goal setting. Ryan breaks down how he went from having no contacts to dominating the New York market by simply refusing to accept “no” as an answer. He introduces the concept of viewing rejection not as a failure, but as data.
- Goal Setting Strategies: How to set massive, scary goals and reverse-engineer them into daily tasks.
- Overcoming Rejection: Ryan’s personal method for handling “no” and turning it into motivation.
- Visualizing Success: Techniques to visualize the sale before it happens to boost confidence.
- The “Big Thinker” Philosophy: Understanding that you need to act as the CEO of your business from day one.
- Daily Affirmations: Practical mental exercises to keep your head in the game during slumps.
Module 2: Structuring Your Day for Success
You can have the best mindset in the world, but if you waste your day on administrative tasks, you won’t make money. In this module, Ryan drills down into time management. He famously works around the clock, but he does so with intense purpose. He teaches you how to segment your day into “money-making” activities versus “busy work.” You will learn his specific schedule—when to prospect, when to show homes, and when to handle contracts. It is about discipline and creating a routine that becomes second nature.
- The 7am to 7pm Routine: A breakdown of Ryan’s daily schedule and how you can adapt it.
- Prioritization Tactics: How to identify the tasks that actually bring in revenue.
- Time Blocking: Techniques to dedicate specific hours to prospecting without distraction.
- Eliminating Time Vampires: Identifying and cutting out activities that drain your energy and sales potential.
- Weekend Warrior Strategy: Why working weekends can be your secret weapon to beating the competition.
Module 3: The Art of Prospecting
Prospecting is the lifeblood of any sales career, and Ryan is a master of it. This module is arguably the most valuable part of the Ryan Serhant – Sell it like Serhant course. He goes deep into lead generation. This isn’t just about cold calling; it is about “fire calling”—calling with passion and energy. Ryan shares his scripts for calling expired listings, for sale by owners (FSBOs), and sphere of influence. He emphasizes that you have to be everywhere all at once. If you aren’t prospecting, you aren’t selling.
- Circle Farming: How to dominate a specific geographic area.
- Cold Calling Scripts: Word-for-word scripts that break through the gatekeeper and get the seller on the phone.
- Door Knocking Strategies: How to physically show up at doors and make a memorable impression.
- Handling Objections on the First Call: What to say when a prospect says they already have an agent.
- Consistency Metrics: The daily numbers you need to hit to keep your pipeline full.
Module 4: The Listing Appointment
Getting the appointment is half the battle; winning the listing is the war. In this module, Ryan prepares you for the face-to-face meeting. He teaches you how to walk into a stranger’s house and immediately command the room. From the handshake to the presentation, everything is choreographed. He covers how to research the property beforehand so you know more about it than the seller does. He also teaches you how to present your marketing plan in a way that makes the seller feel they would be crazy not to hire you.
- The Pre-Listing Research: Using public data and social media to build a connection before you arrive.
- Setting the Stage: Where to sit, what to wear, and how to control the environment.
- The Presentation: Creating a marketing book that wows clients.
- Building Rapport: Questions to ask to uncover the seller’s true motivation and pain points.
- The “Why” Conversation: Positioning yourself as the partner in their journey, not just a service provider.
Module 5: Pricing and Negotiation
One of the hardest things for agents to do is tell a seller their home isn’t worth what they think it is. Ryan handles this with a mix of data and psychology. In this module, he teaches you how to price a home correctly to get it sold, not just to get the listing. He then moves into the negotiation tactics he uses in multi-million-dollar deals. You will learn how to handle lowball offers, how to create bidding wars, and how to squeeze every last dollar out of a transaction for your client.
- The Pricing Strategy: How to use comparables to justify your price point effectively.
- Handling Overpriced Listings: Strategies to turn a stubborn seller into a realistic one.
- Multiple Offer Scenarios: How to manage offers to drive the price up.
- The Counter-Offer Dance: Specific email scripts and phrases to use during negotiations.
- Closing the Gap: Techniques to bring buyers and sellers together when they are far apart.
Module 6: Marketing and Branding
In today’s market, you are your brand. Ryan Serhant is a marketing genius, and in this module, he shares his secrets. He explains why you need to document your life and your business on social media. He teaches you how to create professional videos and photos for your listings that stand out in a crowded feed. This section covers both personal branding (becoming the go-to expert) and property marketing (making a home look like a million bucks).
- Social Media Dominance: Which platforms to use and what to post to generate engagement and leads.
- Video Marketing: How to shoot and edit property walkthroughs that get views.
- The Headshot: Why your photo is your logo and how to get the right one.
- Content Creation: Turning a boring open house into an exciting online event.
- Consistency is Key: Developing a content calendar that keeps you top of mind.
Module 7: The Power of the Database
Your database is your retirement fund. Ryan emphasizes that you don’t need new leads every day if you have a strong database of past clients and contacts. This module teaches you how to organize your contacts (CRM) and, more importantly, how to touch them. He provides the templates for the monthly newsletters, holiday cards, and check-in emails that keep you relevant. The goal is to be the first person they think of when they hear the word “real estate.”
- CRM Organization: Tagging and segmenting your contacts for targeted outreach.
- The Drip Campaign: Automated email sequences that nurture leads until they are ready to buy.
- Client Appreciation: Creative ways to thank past clients that generate referrals.
- Reactivation Scripts: How to re-engage old leads that went cold.
- The Sphere of Influence: Turning friends and family into your biggest advocates.
Module 8: Building a Team
You cannot scale if you are doing everything yourself. Once you have mastered the sales process, you need to start delegating. In this module, Ryan explains how to hire your first assistant or buyer’s agent. He talks about the culture he created at the Serhant Team and how to replicate it. This is about moving from being an agent to being a business owner. It covers recruiting, training, and compensating team members so that everyone wins.
- When to Hire: Recognizing the signs that you are ready to expand.
- The Interview Process: What to look for in a potential team member.
- Delegation: Learning to let go of low-level tasks to focus on high-level growth.
- Creating Culture: Building a team environment that breeds success and loyalty.
- Comp Structures: How to pay your team without hurting your bottom line.
Module 9: Contracts and Compliance
While less “sexy” than negotiation, knowing your contracts is vital for protecting your commission and your reputation. This module ensures you understand the legal side of the transaction. Ryan walks through standard contracts, pointing out the clauses that agents often miss but are crucial for risk management. He emphasizes that being a sales pro also means being a pro at the paperwork.
- Contract Review: A deep dive into the standard purchase and sale agreements.
- Protecting Your Commission: Ensuring you are paid what you are owed in every deal.
- Risk Management: Identifying red flags in contracts that could lead to lawsuits.
- The Timeline: Managing the contract-to-close timeline effectively.
- Disclosures: Making sure your clients are protected and fully informed.
Module 10: Extreme Expansion
In the final module, Ryan challenges you to take what you have learned and go to the extreme. This is about scaling up aggressively. He talks about expanding into new markets, luxury real estate, and leveraging media. It is a motivational closer designed to send you off with a bang. He revisits the “Big Thinker” concept but now applies it to your business empire. The Ryan Serhant – Sell it like Serhant course ends by pushing you to set new, seemingly impossible goals for the future.
Real-World Applications and Success Stories
The strategies taught in the Ryan Serhant – Sell it like Serhant course aren’t just theoretical; they are battle-tested in the toughest market in the world: New York City. Real-world application of this course means changing how you wake up in the morning. It means spending the first hour of your day prospecting instead of checking emails. It means walking into a listing presentation with the confidence of a billionaire, even if your bank account says otherwise. Students report that the scripts provided in the course immediately increased their connection rates on cold calls. The negotiation tactics have helped agents save deals that were about to fall apart.
The success stories speak for themselves. Take Ximena Villarreal from Miami, who used the PRO coaching and strategies to close multi-million-dollar deals through the referral network. Or Jerry Gibbons from Morristown, NJ, who was two weeks away from quitting real estate entirely before joining. After applying the “treat it like a business” philosophy taught in the course, he saw his results pay off almost immediately. Merle Tamm in Estonia reported reaching a “new level” of confidence in pricing and negotiating. These aren’t just anecdotal successes; they represent the transformative power of shifting your mindset and toolkit to match Ryan’s standards.
Pricing
Accessing Ryan Serhant – Sell it like Serhant is now typically done through the “Sell It” platform, which offers different tiers of access depending on your commitment level. The value of the standalone course content is immense, often valued at nearly $500, but the current model provides it as part of a comprehensive community and training ecosystem.
- Membership Plan ($24.92/mo): This includes access to Ryan’s 8 Signature courses, which includes “Sell it like Serhant,” plus weekly workshops, Q&A sessions, and a massive library of scripts and templates.
- PRO Coaching ($1,333.33/mo): This is for high performers who want 1:1 coaching. It includes everything in Membership plus personalized blueprint calls and exclusive events.
- Sell It Starter (Free): A limited tier that gives you a taste of the content with foundational strategies and rotating workshop replays.
For the price of a monthly Membership subscription, you get access to the Ryan Serhant – Sell it like Serhant course along with a global referral network of over 30,000 agents. This is an incredible value considering the potential return on investment from closing just one additional deal using Ryan’s techniques.
Pros and Cons
Pros
- High-Energy Delivery: Ryan’s teaching style is infectious and keeps you engaged from start to finish.
- Actionable Templates: You get access to 20+ actual email scripts and marketing templates that are plug-and-play.
- Comprehensive Coverage: The course covers every aspect of the sales cycle, from mindset to closing.
- Proven Results: The strategies are based on Ryan’s actual track record of selling billions in real estate.
- Community Access: With the Membership model, you get access to a vast network of agents for referrals and support.
- Self-Paced Learning: You can go through the 42 chapters at your own speed and revisit them anytime.
Cons
- Pace of Delivery: Ryan speaks and moves very fast; if you are a beginner, you might need to pause and rewind frequently.
- New York Market Focus: While applicable everywhere, some examples are heavily skewed towards the high-intensity NYC market.
- Subscription Model: To get the course, you now typically need a membership subscription rather than a one-time purchase (for some tiers).
- Time Commitment: To fully implement the strategies, you need a significant time commitment to prospecting and marketing.
- Advanced Content: Seasoned agents might find some of the basic mindset modules repetitive if they are already successful.
- Market Saturation: Because Ryan is famous, some clients may recognize the scripts, requiring you to adapt them slightly.
FAQs
Is the Ryan Serhant – Sell it like Serhant course suitable for beginners?
Yes, absolutely. In fact, it is arguably one of the best courses for beginners because it focuses heavily on prospecting and building a business from scratch, which is exactly what new agents struggle with most.
Can I access the course content immediately upon signing up?
Yes, once you join the Sell It Membership, you get instant access to the “Sell it like Serhant” course along with the other signature courses and resources in the library.
Does the course offer a certificate of completion?
While the primary goal is skill acquisition rather than certification, completing the modules and utilizing the resources provides you with the practical tools needed to succeed in the real estate industry immediately.
Is this course only for real estate agents?
No. While the examples are real estate-focused, the sales tactics, negotiation strategies, and branding advice apply to anyone in a sales role or running a service-based business.
How is the course content delivered?
The content is delivered through high-quality video lessons, downloadable PDF worksheets, and text-based script templates that you can use directly in your business.
What if I have questions during the course?
If you join the Membership or PRO Coaching tiers, you have access to live Q&A sessions with Ryan and the community where you can get your specific questions answered.
Final Verdict
After thoroughly reviewing the content, the delivery, and the bonuses, my verdict on Ryan Serhant – Sell it like Serhant is overwhelmingly positive. Ryan Serhant has managed to distill his immense success into a program that is both inspiring and practical. The templates and scripts alone are worth the investment, as they cut through the anxiety of not knowing what to say to a prospect. The course does require you to have a “hustle” mindset; it is not a passive income scheme. You have to do the work. But if you do, the roadmap is clear.
What separates this from other courses is Ryan’s authenticity. He isn’t teaching theory; he is teaching what he did that very morning. The shift in the platform to a subscription model with the Sell It Membership actually adds value, providing ongoing support and updated training rather than just a static video course. Whether you are a solo agent trying to get off the ground or a team lead looking to reignite your fire, this course provides the spark and the fuel. If you are ready to “sell it like Serhant,” this is your starting line.
