Introduction
Have you ever envisioned building a business where you genuinely help others achieve their deepest goals while creating substantial income for yourself? That is precisely what Ryan Lee – How to Become a $10K Coach & Consultant promises to deliver. In today’s saturated market of low-ticket courses and overwhelming competition, standing out requires a different approach—one that positions you as a premium authority rather than a commodity service provider.
I discovered this program when searching for sustainable coaching models that don’t require constant launches or massive audiences. Ryan Lee, a veteran entrepreneur who has been building successful coaching and continuity programs since the late 1990s, opens his playbook in this comprehensive 3-video training series. Unlike standard business courses that recycle generic advice, this training reveals the psychology of premium pricing and the exact infrastructure needed to command $10,000 or more per client.
What makes Ryan Lee – How to Become a $10K Coach & Consultant particularly compelling is its focus on creating recurring revenue through continuity programs. You are not just learning to sell one-time coaching calls; you are building a leveraged system that generates predictable monthly income. Whether you are a consultant tired of trading hours for dollars or a new coach wondering how to break into the industry, this course provides the strategic foundation for a six-figure coaching business.
Course Description
Ryan Lee – How to Become a $10K Coach & Consultant is an intensive training program designed to transform how you position, market, and sell your expertise. The course centers around a simple truth: you do not need thousands of followers or complex funnels to generate significant income— you need the right offer structure and conversion systems. Ryan teaches participants exactly how to package their knowledge into premium-priced coaching and continuity programs that clients eagerly invest in.
The training format consists of three comprehensive video modules that walk you through the entire ecosystem of high-ticket coaching. From identifying your profitable niche to delivering value that justifies premium pricing, each lesson builds upon the last. The course includes actionable worksheets, templates, and perhaps most valuable— a complete step-by-step sales script that Ryan claims has generated over $18,000 every time it has been deployed. Do not let the accessible price point fool you; this program contains advanced strategies that even seasoned coaches can implement immediately to increase their revenue.
Ideal Student
This program specifically serves individuals ready to escape the time-for-money trap and build leveraged income streams. The ideal student for Ryan Lee – How to Become a $10K Coach & Consultant typically falls into one of these categories:
- Service providers and consultants who are exhausted from custom proposals and inconsistent client pipelines, wanting to package their expertise into scalable coaching offers instead.
- New and intermediate coaches currently selling low-ticket sessions or hourly calls, struggling to make ends meet while dreaming of landing just a few high-paying clients each month.
- Experts and thought leaders who possess valuable knowledge but lack the marketing and sales systems required to attract premium clients willing to invest $10,000 or more.
- Agency owners looking to add high-margin coaching components to their existing service offerings, creating recurring revenue that smooths out the feast-or-famine cycle.
- Professionals transitioning into entrepreneurship who want to start with a premium positioning strategy rather than spending years grinding through low-paying gigs to build credibility.
Learning Outcomes
Upon completing Ryan Lee – How to Become a $10K Coach & Consultant, students will master the essential components of building a profitable premium coaching practice. The specific learning outcomes include:
- Premium Offer Architecture: Design coaching packages structured around outcomes rather than hours, allowing you to charge $10,000 or more while working fewer hours than traditional consulting models.
- Continuity Program Development: Create recurring revenue streams through membership or continuity components that keep clients paying monthly long after the initial coaching engagement ends.
- High-Ticket Sales Conversion: Master the psychology and language patterns necessary to convert prospects into premium clients using the proven $18K sales script provided in the training.
- Magnetic Positioning Strategies: Establish yourself as the go-to authority in your niche, attracting qualified leads who already value premium pricing and are pre-sold on your methodology.
- Scalable Delivery Systems: Implement frameworks for delivering massive value to coaching clients without burning out, including group coaching hybrids and asynchronous support models.
Course Modules
The curriculum of Ryan Lee – How to Become a $10K Coach & Consultant is structured across eight comprehensive modules that take you from concept to cash flow. Each module addresses a critical pillar of the premium coaching business model, ensuring you have both the strategic mindset and tactical tools necessary for success. Below is a detailed breakdown of what each module covers:
Module 1: The $10K Mindset Shift
This foundational module destroys the limiting beliefs that keep coaches charging hourly rates or underpricing their services. Ryan Lee dives deep into the psychology of premium positioning, explaining why clients actually prefer investing more for better results. You will learn how to reframe your relationship with money and value, understanding that charging $10,000 is not about greed but about creating the commitment necessary for client transformation. The module includes exercises to calculate your true expertise value and overcome imposter syndrome that plagues even experienced professionals. Key takeaways include:
- Why low prices attract problem clients and high prices attract committed action-takers
- The exact income mathematics of replacing a six-figure salary with just 10 clients per year
- Mindset reframes used by seven-figure coaches to justify their premium rates
Module 2: Designing Your Premium Offer Stack
Here, you learn the architecture of irresistible high-ticket offers. Ryan reveals his proprietary framework for packaging knowledge into results-driven coaching programs that sell themselves. Unlike generic coaching where clients pay for your time, you will discover how to build outcome-based packages that command premium prices. The module covers the critical components every $10K offer needs, including diagnostic frameworks, implementation support, and accountability structures. You will map out your complete offer suite, from front-end continuity programs to backend intensives. Specific strategies include:
- The “Gap Analysis” method for identifying exactly what clients will pay premium prices to solve
- How to structure payment plans that improve cash flow while maintaining high-ticket positioning
- Bonus stacking techniques that increase perceived value without increasing your workload
Module 3: The Continuity Revenue Model
This module explains the secret sauce of Ryan Lee’s success: continuity programs. You will learn how to transform one-time coaching clients into recurring revenue members who pay monthly retainers for ongoing access to your expertise. The training covers different continuity formats—from advisory boards to implementation groups—and helps you choose the right model for your personality and expertise. Ryan shares his templates for onboarding continuity members and reducing churn. By the end of this module, you will understand how to build a base of predictable monthly revenue that provides stability while you focus on delivering value. Key elements covered:
- Pricing psychology for monthly continuity programs versus annual commitments
- Content calendars that keep members engaged without requiring daily creation
- The “Success Path” framework that shows continuity members exactly what they get each month
Module 4: Magnetic Marketing for Premium Clients
Marketing high-ticket services requires a completely different approach than selling low-cost courses. In this module, Ryan demystifies how to attract qualified prospects who can afford and appreciate $10K investments. You will learn content strategies that position you as an authority rather than a vendor, including the ” teaching-sells” methodology that pre-sells prospects before they ever speak with you. The module covers organic traffic strategies, referral systems, and strategic partnerships that consistently fill your pipeline with ideal clients. Unlike complex Facebook ad strategies, these methods rely on authentic relationship building and value demonstration. Implementation focuses include:
- Creating premium lead magnets that repel freebie-seekers and attract serious buyers
- The “Authority Platform” content strategy that builds trust in just 30 days
- Referral scripts that turn existing clients into your highest-converting sales channel
Module 5: The $18K Sales Script Mastery
Perhaps the most valuable component of Ryan Lee – How to Become a $10K Coach & Consultant, this module provides the exact word-for-word script that generates $18,000 per call. Ryan breaks down every phase of the premium sales conversation, from the initial rapport-building to handling objections about price. You will learn how to conduct diagnostic calls that demonstrate your expertise while simultaneously revealing the cost of inaction to prospects. The script emphasizes ethical persuasion—helping prospects truly understand the value of transformation rather than using high-pressure tactics. Detailed training includes:
- The “Pain-Agitate-Solution” framework adapted for four-figure and five-figure offers
- How to handle “I need to think about it” and “I can’t afford it” objections without being pushy
- Closing techniques that feel like natural next steps rather than hard sales pitches
Module 6: Delivery & Fulfillment Excellence
Earning $10K per client means nothing if you cannot deliver results without burning out. This module focuses on scalable coaching delivery systems that maximize client outcomes while preserving your energy and time. Ryan shares his frameworks for structuring coaching calls, providing asynchronous support, and using technology to enhance rather than complicate the client experience. You will learn how to create “wow moments” that justify premium pricing and generate testimonials and referrals. The module also covers client boundaries and expectation management to prevent scope creep. Critical systems covered:
- The “Office Hours” model for handling client questions without constant availability
- Template libraries and resource repositories that speed up client results
- Progress tracking methods that demonstrate ROI to clients throughout the engagement
Module 7: Scaling to Consistent $10K Months
Once you land your first premium client, the goal becomes consistency. This module maps the path from sporadic sales to predictable $10,000+ months. Ryan outlines the growth phases of a premium coaching business, showing you exactly when to raise prices, add group components, or bring in support staff. You will learn simple metrics to track that indicate when you are ready to scale and warning signs that you have taken on too much too soon. The emphasis remains on sustainable growth rather than hustle culture. Strategic growth tactics include:
- The “Client Capacity Calculator” for determining your optimal monthly client load
- When and how to introduce group coaching to serve more people at lower per-client time investment
- Automation tools that maintain premium client experience while handling administrative tasks
Module 8: Advanced Positioning & Retention
The final module focuses on long-term business sustainability and evolution. You will learn advanced strategies for increasing client lifetime value, including upsells, renewals, and referral generation systems. Ryan discusses how to evolve from a solo coach to a consulting brand, potentially bringing in junior coaches or creating certification programs. The module also covers protecting your energy and preventing coach burnout—a common issue when serving high-paying clients with high expectations. You will leave with a 90-day implementation plan to launch or relaunch your premium coaching offer. Advanced strategies include:
- Creating alumni communities that provide recurring revenue from past clients
- Strategic partnership structures with complementary service providers
- Personal branding tactics that maintain authority as the market evolves
Real-World Applications and Success Stories
The principles taught in Ryan Lee – How to Become a $10K Coach & Consultant translate immediately into real-world business transformation. Application begins with shifting from service provider thinking to trusted advisor positioning. Instead of responding to RFPs or competing on price, graduates use Ryan’s methods to initiate consultative conversations where they diagnose problems and prescribe solutions. This approach works across industries—from fitness coaches charging $10,000 for transformation programs to business consultants packaging strategy into quarterly advisory retainers.
The continuity component proves particularly powerful for creating stability. Real-world application involves transforming one-time projects into ongoing relationships. For example, a web designer might use these strategies to sell $10,000 “Digital Growth Partnerships” that include initial design plus monthly optimization and consulting. A health coach might package a 90-day intensive followed by a $297 monthly continuity membership for maintenance. These models generate predictable cash flow that allows for better business planning and reduced anxiety about finding the next client.
Pricing
Ryan Lee has positioned Ryan Lee – How to Become a $10K Coach & Consultant as an accessible entry point into the world of high-ticket business models. The pricing structure reflects Ryan’s philosophy that valuable business education should not require going into debt before you have made your first premium sale.
- One-Time Payment: The complete training program including all eight modules, the $18K sales script, implementation worksheets, and bonus materials available for a single investment significantly lower than the cost of one coaching client.
This investment includes lifetime access to the training materials, allowing you to return to specific modules as you implement different phases of your coaching business. Given that the script alone has reportedly generated $18,000 per use, the return on investment potential is substantial. The low price point removes the barrier to entry for new coaches while the advanced strategies provide value for established practitioners looking to optimize their premium offerings.
Pros and Cons
Pros
- Proven methodology from industry veteran: Ryan Lee has been successfully running coaching and continuity programs since the 1990s, providing battle-tested strategies rather than theoretical concepts.
- Included $18K sales script: The word-for-word script provided in the training offers immediate implementation value, potentially paying for the course many times over with the first successful close.
- Focus on recurring revenue: Unlike courses that only teach one-time sales, this program emphasizes continuity models that create predictable monthly income and business stability.
- No complex tech requirements: The strategies work without expensive software, large advertising budgets, or complicated funnel setups, making them accessible to beginners.
- Actionable and concise: The 3-video format delivers information without fluff, respecting your time while providing comprehensive coverage of the premium coaching model.
- Mindset and tactical training: Addresses both the psychological barriers to charging premium prices and the practical mechanics of delivery and sales.
Cons
- Requires active implementation: This is not a passive income course; success requires actively conducting sales calls, serving clients, and delivering on promises.
- Limited advanced traffic strategies: While the marketing module covers organic and referral methods, those looking for detailed paid advertising training may need supplemental education.
- Not suitable for hourly rate retention: If you are determined to stay in hourly billing mode rather than package pricing, this program will challenge your fundamental business model.
- Self-paced accountability: Without live coaching calls or community access (depending on current package offerings), students must provide their own motivation to complete modules and implement strategies.
- Premium positioning required: To command $10K prices, you need genuine expertise in your field; this course teaches packaging and sales but cannot substitute for actual knowledge and results.
- Digital download format: Some learners prefer video streaming platforms over downloadable content, depending on how the course is currently hosted and delivered.
FAQs
What exactly is included in Ryan Lee – How to Become a $10K Coach & Consultant?
The program includes a comprehensive 3-video training series covering everything from premium offer design to sales conversion. You receive the complete $18K sales script, implementation worksheets, continuity program templates, and detailed training on delivery systems. The course covers both the strategic positioning and tactical execution needed to build a high-ticket coaching practice.
Do I need prior coaching experience to benefit from this program?
No prior coaching experience is required, though some area of expertise is necessary. The program works best for individuals who possess knowledge that helps others achieve results—whether in business, health, relationships, or skills development. Ryan teaches you how to package existing expertise; he does not teach you how to become an expert from scratch.
How does the $18K sales script work?
The script is a structured conversation framework that guides prospects from initial contact to premium sale. It uses diagnostic questioning to uncover pain points, demonstrates your expertise through valuable insights, and handles common objections about price and timing. The script is provided word-for-word with explanations of the psychology behind each section, allowing you to adapt it to your specific coaching niche while maintaining its effectiveness.
Is this a live course or recorded training?
This is a recorded training program delivered through video modules. The benefit of this format is immediate access to all materials upon purchase, allowing you to progress at your own pace. You can revisit specific modules—such as the sales script training—as needed when preparing for client calls or refining your offers.
What is the difference between coaching and continuity programs?
Coaching typically involves direct guidance to achieve a specific outcome over a defined period, such as a $10,000 three-month business intensive. Continuity programs are ongoing monthly memberships or advisory services that provide continued access to your expertise, often at lower monthly price points ($297-$997/month) but with no defined end date. Ryan teaches how to use both models together for maximum revenue and client lifetime value.
How quickly can I expect to make my first $10K after taking this course?
Results depend entirely on implementation speed and existing network. Some students land their first premium client within weeks using the sales script and outreach methods taught. Others may take several months to develop their offer stack and build initial pipeline. The course provides the roadmap, but you must walk the path by conducting outreach calls, marketing your services, and delivering value to clients.
Final Verdict
After thoroughly reviewing Ryan Lee – How to Become a $10K Coach & Consultant, I can confidently recommend this program for anyone serious about building a premium coaching or consulting practice. In an online education landscape filled with theoretical business advice and get-rich-quick schemes, Ryan Lee delivers something refreshingly practical: a proven model for selling expertise at prices that sustain a comfortable lifestyle without requiring hundreds of clients or constant content creation.
The strength of this course lies in its focus on sustainability. By teaching continuity program development alongside high-ticket coaching, Ryan ensures you are not just learning to make one-time sales but building an asset that generates recurring revenue. The inclusion of the $18K sales script alone justifies the investment, providing a tangible tool you can implement immediately to see real financial returns.
This program is particularly valuable for service providers trapped in the hourly billing cycle and coaches frustrated with low-ticket group programs that require massive audiences. If you are ready to position yourself as a premium authority rather than a commodity vendor, the strategies inside provide a clear roadmap. However, this is not for those looking for passive income without client interaction or for complete beginners without any marketable expertise.
Ultimately, Ryan Lee – How to Become a $10K Coach & Consultant offers one of the most straightforward paths to a six-figure coaching business available today. The combination of mindset training, offer architecture, sales scripts, and delivery systems creates a complete business education at an accessible price point. If you are willing to implement what you learn, follow the script, and serve your clients at the highest level, this course provides everything needed to join the ranks of $10K coaches and consultants.
