Introduction
I still remember the exact moment I realized my marketing agency couldn’t scale another inch without writing everything down. We were stuck at $100K months, burning out on 70-hour weeks, and every new campaign felt like starting from scratch. That night I opened a Google Doc titled “Copy-This-Checklist” and listed the 16 steps we used to squeeze double opt-ins out of every landing page. One month later that same doc helped us 3× revenue while cutting workload in half. That Google Doc became the first Execution Plan inside what you now know as Ryan Deiss – DigitalMarketer Lab. If you’re tired of “guru” theory, swipe-file overload, or courses that leave you wondering what to do on Monday morning, this membership hands you the pilot-grade checklists that run my 8-figure portfolio of companies. From bullet-proof ad-launch SOPs to win-back email sequences that resurrect dead lists, everything has been battle-tested across 73 industries and 15,000+ paying members. Enroll today and you’ll walk away with the same Standard Operating Procedures my 127-person team opens every single day—no fluff, no filler, just the exact boxes to tick so you can grow faster, stress less, and finally take weekends off.
Course Description
Ryan Deiss – DigitalMarketer Lab is a premium subscription that distills 15 years, $50M in ad-spend, and 100M+ emails sent into plug-and-play Execution Plans, live “What’s Working Now” trainings, and a private mastermind. Think of it as the operating system for modern digital marketing teams—SOPs, swipe files, and coaching in one dashboard.
Instead of long-winded video courses, you get concise, step-by-step checklists you can hand to a VA today and see results before Friday. Plus, every month Ryan opens the kimono on campaigns still running inside DigitalMarketer, revealing fresh wins (and painful flops) so you’re always first to market.
Ideal Student
- Founders & CEOs who want scalable marketing systems—not another 40-hour course
- Marketing Directors tasked with growing traffic, leads, or sales 2–5× this year
- Agency Owners who bill by the project and need repeatable deliverables for clients
- E-commerce Store Owners sick of guessing which funnel or ad set will finally stick
- Side-Hustlers & Freelancers ready to productize services and raise retainer fees 30–100%
Learning Outcomes
- Deploy 60+ proven Execution Plans that double landing-page opt-ins or add 40–70% sales uplift in under 30 days
- Launch traffic campaigns on Facebook, Google, LinkedIn & Twitter with 18- to 23-step checklists—zero prior experience needed
- Write binge-worthy email sequences (win-back, cart-save, product-launch) that reactivate 53% of “dead” subscribers
- Build dashboards that predictably track CAC, LTV, and ROAS so you scale ad spend without fear
- Network inside DM Engage mastermind with PepsiCo VPs, SaaS founders, and Silicon Valley VCs for partnerships & feedback
Course Modules
Access is organized into 10 strategic growth playbooks. Each playbook contains multiple Execution Plans you can filter by role (traffic, copy, CRO, email). Below are the core modules you unlock the moment you join Ryan Deiss – DigitalMarketer Lab.
Module 1: Traffic & Acquisition Mastery
Stop boosting random posts. Instead, open the 18-Step Facebook Ad SOP and launch a prospecting, retargeting, and look-alike stack that prints qualified leads. Inside you’ll get:
- Creative brief template that slashes CPMs 32%
- Ad-scent checklist to align landing page, ad copy, and offer in 15 minutes
- 7-day optimization schedule so you scale winners and kill losers fast
Additional plans cover Twitter, LinkedIn, Google Discovery, and YouTube—each under 25 steps and ready for your media buyer.
Module 2: Landing-Page & Offer Engineering
Steal the 16-Point Landing-Page Canvas we used to take a client’s page from 12% to 47% opt-in without touching traffic. Highlights:
- Above-the-fold mapping: headline, hook, hero image, and CTA placement
- 10-second “Grunt Test” script to clarify value props instantly
- Countdown timers, social-proof order, and risk-reversal best practices
Follow the 22-step Offer Optimization sprint to add bumps, upsells, and deadline funnels that lift AOV 40–70%.
Module 3: Email Marketing & List Monetization
Whether you have 500 or 500K subs, you’ll monetize faster with:
- 9-Step Subscriber Win-Back campaign (53% re-engagement rate)
- 5-Part Customer Save Series that reduces refunds 53%
- Product-launch email calendar: 8 emails, 12-day window, 6-figure open cart
Copy-paste the templates into your ESP, tweak two brackets, and hit schedule.
Module 4: Conversion Optimization & A/B Testing
Get my 44-Point CRO Audit that trained a VA to uncover $50K in hidden revenue on a Shopify store in one afternoon. You’ll learn:
- Heat-map reading shortcuts (scroll depth vs. rage clicks)
- Hypothesis prioritization matrix so you test high-impact, low-effort wins first
- Statistical-significance calculator set to 95% confidence so you avoid false positives
Complete the 14-day sprint and walk away with 3 documented lifts you can sell to clients tomorrow.
Module 5: Content Marketing & SEO Foundations
Perfect if you need free, compounding traffic. Deploy the 21-Step Blog Launch Plan to hit 1,000 subs in 60 days. Includes:
- Keyword golden ratio (KGR) calculator for quick SERP wins
- Content calendar template synced with promotional cycles
- Outreach scripts that land 12% backlink conversion on cold emails
Pair with the E-book & Amazon Kindle roadmap to become a category best-seller and drive authority traffic back to your funnel.
Module 6: Social Media & Community Building
Move beyond vanity metrics. The 28-Step Facebook Page Setup checklist drives your first 100 qualified likes, while the Private Community Launch SOP monetizes groups with low-ticket trials. You’ll get:
- Post-type ratio (value/sell/entertain) for maximum algorithm reach
- Group onboarding quiz that segments new members into buyer buckets
- UGC contest template that generated 3,200 pieces of fan content last quarter
Use the same process to launch TikTok, Instagram Reels, or YouTube Shorts without starting from scratch.
Module 7: Analytics & Data-Driven Decisions
Stop drowning in spreadsheets. Build the “8-Number” Dashboard my CFO reviews every morning. You’ll install:
- UTM naming convention that keeps GA4, Facebook, and HubSpot in perfect sync
- 90-day cash forecast formula blending recurring and one-off revenue
- Alert triggers when ROAS drops 20% so you pause ads before bleeding cash
Non-techies love the copy-paste Google Data Studio templates—connect in 10 minutes, impress your board in one click.
Module 8: E-commerce Growth Hacks
Own a store? Run our 16-Step Weekend Shopify Launch SOP and open cart in 48 hours. Then layer on:
- Cart-abandonment sequence that claws back 21% lost sales
- Post-purchase upsell flow adding average $18 AOV via one-click
- Subscription box model checklist to turn 1-off buyers into monthly recurring
We deployed these same checklists to scale TruEarth to $50M in two years—proof it works outside our own brands.
Module 9: B2B Lead Generation & Sales Enablement
Close complex deals faster with the 16-Step LinkedIn Ads Playbook engineered for highly-targeted B2B leads. Includes:
- Lead-magnet quizzes that pre-qualify budget and authority
- CRM hand-off SOP so marketing-qualified leads don’t die in sales’ inbox
- Case-study drip that nurtures enterprise stakeholders across 90-day cycles
Combine with our Webinar Funnel checklist to book 200+ qualified calls a month without manual outreach.
Module 10: Team Building & Agency Scaling
Marketing is only half the battle—you need systems that let you step away. This final playbook gifts you:
- Org-chart template for a 15-person growth team (salary ranges & KPIs)
- Client onboarding questionnaire that prevents scope creep
- Quarterly OKR spreadsheet aligning marketing goals with cash targets
Owners consistently tell us these “people SOPs” freed 20+ hours weekly—time they now spend on product vision or family.
Real-World Applications and Success Stories
Imagine handing a 22-year-old VA the 38-Step Landing-Page SOP and watching her rebuild your entire funnel—copy, design, tech stack—in a single weekend. That happened to Tom M. who scaled his keto snack brand from $8K to $127K monthly revenue in 90 days. Or Jessica P., a corporate marketer turned consultant, who used the Customer Save Series to cut refund rates 49% for her SaaS client and added $31K in rescued ARR. These aren’t cherry-picked unicorns; browse DM Engage and you’ll see 50+ new wins posted every week.
The beauty of Ryan Deiss – DigitalMarketer Lab is the transferability of its SOPs. Brick-and-mortar gyms, indie book publishers, and even political campaigns plug the same checklists into Infusionsoft, Klaviyo, or HubSpot and see measurable lifts. Consistency is the multiplier.
Pricing
Lab membership is a single-tier, month-to-month subscription—no upsells, no gated “Pro” level. Cancel anytime inside two clicks.
- Monthly Subscription: $95 per month—unlocks every Execution Plan, live “What’s Working Now” call, DM Engage mastermind, and weekly Office Hours.
- Annual Subscription: $950 per year—basically two months free plus priority support & recordings vault.
Both plans include immediate access to 60+ Execution Plans, swipe files, Google Data Studio templates, and future updates at zero extra cost.
Pros and Cons
Pros
- 60+ field-tested Execution Plans you deploy in hours, not weeks
- Live “What’s Working Now” sessions show campaigns before they’re mainstream
- DM Engage mastermind opens doors to Fortune 500 VPs and SaaS founders
- Templates provided in Google Docs, Sheets, Slides—ready for remote teams
- No long-term contract; cancel with two clicks
- Ryan’s team spends $1M+ monthly on ads—SOPs evolve in real time
Cons
- Information density can overwhelm absolute beginners who need hand-holding videos
- Some SOPs assume you’re using mainstream tools (Klaviyo, Shopify, FB Ads)—custom setups need adaptation
- Community is private-Facebook based; if you avoid FB, you miss Q&A threads
- Live Office Hours occur US daytime—APAC founders watch replays
- Extra $95/mo expense if your marketing budget is already razor thin
- Execution Plans are text-heavy; visual learners crave more video walkthroughs
FAQs
Is Ryan Deiss – DigitalMarketer Lab worth it for beginners?
Yes—each checklist tells you exactly what button to click first. That said, total newbies should couple Lab with a basic ads course to understand terminology faster.
How often are new Execution Plans added?
Minimum 2 new SOPs monthly, plus refinements to existing ones. You also get updated screenshots when ad interfaces change.
Can I share the templates with my team or clients?
Absolutely. Your license covers unlimited internal use. You just can’t resell or post publicly.
Do I need expensive software?
Most tactics work with native Facebook Ads, Google Analytics, and free tiers of email tools. Premium tools speed things up but aren’t mandatory.
What if I cancel—do I lose access?
Yes, membership is vault-style. Once you cancel, login shuts off, so download your favorite checklists beforehand.
Is there a money-back trial?
Ryan offers a 30-day satisfaction guarantee. If Lab doesn’t save you 10× the first month’s fee, email support for a full refund.
Final Verdict
After personally using these SOPs to scale four companies to 8-figures, I can say Ryan Deiss – DigitalMarketer Lab is the closest thing to cloning an elite growth team. You don’t get 40-hour video marathons—you get the cheat sheets my staff prints and tapes to their monitors. For less than a dollar a day, you shortcut years of trial-and-error, eliminate “what do I do next” syndrome, and plug into a brain-trust most marketers would kill to access. If you’re serious about repeatable growth, not vanity learning, join today, steal the checklists, and watch Monday morning become your favorite part of the week.
