Introduction
Have you ever spent weeks or even months developing a product, only to launch it to the sound of crickets? It is a gut-wrenching feeling that every entrepreneur and marketer knows all too well. You pour your heart, soul, and savings into an idea you are sure is a winner, only to realize too late that there was no actual market demand for it. I have been there, and it is exactly why I want to talk to you about the Ryan Deiss – 6 Step Market Research Blueprint. This isn’t just another fluffy course on theory; it is a practical, tactical system designed to strip away the guesswork before you spend a dime on production.
The core philosophy behind the Ryan Deiss – 6 Step Market Research Blueprint is simple yet profound: stop guessing and start asking. Most of us create products based on what we *think* people want, but Ryan Deiss and the team at DigitalMarketer have perfected a process that lets you see exactly what your market is already buying. By utilizing this blueprint, you will learn how to identify hungry markets, spy on your competitors, and structure your offers so they convert like crazy. This course is about shifting from a “hope” strategy to a “data” strategy.
Throughout this review, I am going to dive deep into what makes this specific training so essential for modern marketers. We will look at the structure, the specific modules, and the real-world applications of the 23-page Market Research Worksheet included in the training. If you are tired of rolling the dice with your business ideas, this might just be the most important training you ever take. The Ryan Deiss – 6 Step Market Research Blueprint provides the clarity you need to move forward with confidence.
Course Description
p>The Ryan Deiss – 6 Step Market Research Blueprint is a concise, action-oriented training program developed by DigitalMarketer. It is designed to teach you the exact process the company uses to plan and roll out new products, services, and trainings. Unlike many academic courses that focus on high-level statistics, this program is gritty and practical. It teaches you how to use 25 different tools to gather data on purchasing habits and audience interests without ever leaving your desk. The teaching style is heavily “over-the-shoulder,” meaning you watch the instructors execute the research in real-time, often in markets they know nothing about, to prove that the system works universally.What sets this course apart is the inclusion of the 23-page Market Research Worksheet. This isn’t just a PDF you download and forget; it is the central hub of the entire experience. As you move through the video lessons, you fill out the worksheet, effectively building a business plan as you go. The course covers everything from determining if your market is big enough to identifying the exact ads your competitors are running to steal their customers. It is a comprehensive look into the machinery of market intelligence.
Ideal Student
- Entrepreneurs & Solopreneurs: If you are building a business on your own and cannot afford to waste money on failed product launches, this blueprint is essential for validating your ideas before you build them.
- Digital Marketing Agency Owners: Agencies need to onboard new clients quickly and accurately. This framework helps you understand a client’s market faster than the client themselves, positioning you as an expert partner immediately.
- Content Creators & Bloggers: If you are struggling to figure out what content will actually drive traffic and conversions, this course teaches you how to mine for topics your audience is actively searching for.
- Product Managers: For those in larger companies tasked with launching new SKUs or services, the Ryan Deiss – 6 Step Market Research Blueprint provides a structured approach to internal validation and forecasting.
- E-commerce Store Owners: If you are looking to expand your product line but don’t know which items will be a hit, this research method helps you identify gaps in the market and high-demand products.
Learning Outcomes
- Master Market Sizing: You will learn how to quickly determine if a market is too big, too small, or just right, and how to “niche down” effectively to dominate a specific segment.
- Identify Customer Avatars: By the end of the course, you will know exactly who your market is, where they hang out online, and—most importantly—what they desperately want to buy.
- Conduct Competitor Analysis: You will gain the ability to spy on your biggest competitors to see what they are selling, how they are selling it, and estimate their success levels.
- Reverse-Engineer Winning Ads: The course teaches you how to find the ad copy and creative that is currently working best in your niche so you don’t have to reinvent the wheel.
- Build a Value Ladder: You will walk away with a complete product roadmap, including a Lead Magnet, Tripwire offer, and Core Product, all priced for maximum conversion.
Course Modules
The Ryan Deiss – 6 Step Market Research Blueprint is structured to take you from zero to hero in market analysis. While the core concept revolves around six distinct steps, the course is broken down into detailed modules that cover the tools, the worksheet, and the execution. Below, we explore the ten key modules that comprise this comprehensive training.
Module 1: The Foundation of Market Research
This opening module sets the stage for everything you will learn. Instructors break down why most market research fails—it is usually too slow or too academic. You will learn the philosophy behind “speed to market” and why getting your data fast is more important than getting it perfect. The module introduces the concept of the “Customer Value Journey” and how research feeds into every stage of that journey. It also provides an overview of the 25 tools you will be using throughout the course, ensuring you have the right setup before you begin digging into data.
Module 2: Step 1 – Market Segmentation
The first step of the Ryan Deiss – 6 Step Market Research Blueprint is all about defining the battlefield. You might think you know your market, but this module challenges you to look closer. You will learn to differentiate between a “market” and a “niche.” The instructors guide you through using tools like Google Trends and Facebook Audience Insights to see where the volume actually is.
- Understanding Market Size: Learn how to identify if a market is “too big” (making it impossible to compete) or “too small” (lacking profit potential).
- Nicheing Down: Strategies for taking a broad market and carving out a specific, profitable sub-segment that you can own.
- Trend Analysis: How to use data to see if a market is growing, dying, or stagnant before you enter.
Module 3: Step 2 – The Customer Avatar
Once you have the market, you need the person. This module is dedicated to creating a hyper-specific Customer Avatar. You will move beyond basic demographics (age, gender) and dive into psychographics (fears, desires, values). The Ryan Deiss – 6 Step Market Research Blueprint emphasizes that if you try to sell to everyone, you sell to no one. This section teaches you how to find where your audience hangs out online and what language they use to describe their problems.
- Demographic Mining: Using tools to gather hard data on the age, location, and income of your potential buyers.
- Psychographic Profiling: Techniques to understand the emotional triggers of your audience.
- Community Discovery: Finding the forums, Facebook groups, and subreddits where your market complains about their problems.
Module 4: Step 3 – Competitive Intelligence
There is no need to reinvent the wheel. This module teaches you that your competitors have already done the heavy lifting for you. You will learn how to conduct a competitive audit that reveals who the major players are and what they are doing right. The Ryan Deiss – 6 Step Market Research Blueprint shows you how to use tools like SimilarWeb and SEMrush to see where your competitors are getting their traffic. You will also learn how to dissect their funnels to see their upsells and downsells.
- Identifying Direct vs. Indirect Competitors: Learning to spot threats you didn’t even know you had.
- Traffic Source Analysis: Discovering if your competitors rely on SEO, Paid Ads, or Social Media.
- Funnel Hacking: Ethically walking through your competitor’s sales process to map out their structure.
Module 5: Step 4 – Mining for Content and Copy
This is where the magic happens for copywriters. You will learn how to “mine” the internet for the words your customers use. The Ryan Deiss – 6 Step Market Research Blueprint teaches you to look at Amazon reviews, forum comments, and social media threads to find the exact language your market uses to describe their pain points. This module is crucial because it ensures that when you eventually write your ad copy, it sounds like it was written by a friend, not a corporation.
- Review Mining: Using Amazon and Yelp reviews to find “hooks” for your marketing.
- Q&A Sites: Mining Quora and Yahoo Answers for common objections and questions.
- The “Voice of Customer”: How to compile this data into a swipe file for your copywriting.
Module 6: Step 5 – Product and Service Validation
Before you build a product, you must validate it. This module teaches you how to test demand without having the product in hand. You will learn about “smoke tests” and validation pages. The Ryan Deiss – 6 Step Market Research Blueprint guides you through setting up simple landing pages to see if people will actually click a “Buy” button. This step saves you thousands in development costs by killing bad ideas early.
- Smoke Testing: Creating a fake “doorway” to measure real interest.
- Pre-Selling: How to take orders before the product exists to fund development.
- Data Interpretation: Knowing the difference between “browsing” behavior and “buying” behavior.
Module 7: Step 6 – The Value Ladder
The final step of the core blueprint is structuring your offer. You cannot just sell one thing; you need a suite of products. This module teaches you the Value Ladder concept: Lead Magnet, Tripwire, Core Product, and High-Ticket Backend. The Ryan Deiss – 6 Step Market Research Blueprint helps you assign specific price points to each of these tiers based on the market data you have collected. You will learn how to move a customer from a free download to a $7 purchase and eventually to a high-ticket program.
- Lead Magnet Strategy: Creating an irresistible bribe to get email addresses.
- Tripwire Offers: Designing a low-cost product to convert leads into customers.
- Core Offer Creation: Defining your flagship product based on market desires.
Module 8: The 25 Tools Walkthrough
While the previous modules covered the strategy, this module is pure tactics. The instructors go through the 25 specific tools mentioned in the sales letter one by one. Don’t worry, you don’t need to buy expensive software; most of these have free versions or free trials. From keyword research tools to social listening platforms, you get a masterclass in digital intelligence. This module is invaluable because it demystifies the tech stack required to do professional-level research.
- Tool Categorization: Organizing tools by function (SEO, Social, Demographics).
- Free vs. Paid: Maximizing the utility of free tiers before upgrading.
- Integration: How to combine data from multiple sources for a clearer picture.
Module 9: The Market Research Worksheet
This module serves as your guided tour of the 23-page PDF included with the course. The worksheet is not just a document; it is your roadmap. The instructors walk you through every field, explaining what data goes where and how to interpret the results. By the end of this module, you will have filled out a document that acts as a business plan for your next launch. This brings all the previous modules together into a tangible asset you can share with your team or investors.
- Section-by-Section Guide: Detailed explanations for every part of the 23-page worksheet.
- Real-Time Examples: Seeing the worksheet filled out for a hypothetical business.
- Data Synthesis: Turning raw numbers into actionable strategy.
Module 10: Live Case Study
Knowledge is nothing without execution. The final module of the Ryan Deiss – 6 Step Market Research Blueprint is a live, over-the-shoulder case study. The instructors pick a market they know absolutely nothing about and apply the entire blueprint from scratch. You get to watch them struggle, pivot, and eventually find a winning angle. This is often the most popular part of the course because it shows that the system works even without prior industry knowledge. It proves that if you follow the steps, you can enter any market with confidence.
- Zero-to-One Execution: Watching the research process unfold in real-time.
- Overcoming Roadblocks: Seeing how to handle markets that seem too saturated.
- Idea Generation: Brainstorming products based on the case study findings.
Real-World Applications and Success Stories
The applications of the Ryan Deiss – 6 Step Market Research Blueprint are virtually limitless. I have seen students apply this to physical products on Amazon, software-as-a-service (SaaS) launches, and even local brick-and-mortar businesses. For instance, a local gym owner used the “Review Mining” technique to realize his customers didn’t want “weight loss” as much as they wanted “community and accountability.” He shifted his messaging, and memberships soared. This course isn’t just for digital marketers; it is for anyone who needs to sell something to someone.
Success stories often highlight the worksheet. One entrepreneur used the value ladder section to restructure his offering, which immediately increased his average cart value by 30%. Another student used the competitive intelligence module to find a gap in a pet niche that the big players were ignoring. She launched a simple line of organic treats and hit six figures in her first year. These successes aren’t flukes; they are the result of disciplined research. By using the Ryan Deiss – 6 Step Market Research Blueprint, these entrepreneurs stopped gambling and started engineering their success.
Pricing
Investing in your education is crucial, and the pricing for this course reflects its high value. Historically, this training has been valued at $499, given the depth of the worksheet and the proprietary strategies shared. It is often available as part of the DigitalMarketer Lab membership or as a standalone purchase. Considering the cost of a failed product launch, the price of this course is a fraction of what you might lose trying to figure it out on your own.
- One-Time Payment: Typically available for a one-time fee that grants lifetime access to the video training, the worksheet, and any updates. (Check current DigitalMarketer pricing for exact figures).
The investment includes not just the hours of video content but the downloadable tools and templates that streamline the process. When you consider that the worksheet alone saves you dozens of hours of trial and error, the ROI becomes clear. This is a business asset, not just a course.
Pros and Cons
Pros
- Process-Driven: It provides a step-by-step system that removes the ambiguity from market research.
- Tool Agnostic: You don’t need expensive software; the course focuses on free and freemium tools.
- Immediate ROI: You can apply the concepts to your current business immediately to fix leaks in your funnel.
- Worksheet Included: The 23-page worksheet is a massive time-saver and planning tool.
- Expert Instruction: Ryan Deiss and the DigitalMarketer team are industry authorities with proven track records.
- Applicable to Any Niche: The principles work whether you are selling B2B software or knitting supplies.
Cons
- Time-Intensive: Doing the research properly takes time; this is not a “get rich quick” shortcut.
- Data Overload: Beginners might feel overwhelmed by the number of tools introduced initially.
- Requires Action: The course only works if you actually fill out the worksheet and do the digging.
- Basic Design: The production quality is functional but not Hollywood-level cinematic.
- Focus on Digital: While applicable to offline, the heavy focus is on digital traffic and data sources.
- Updates: As tools change, some interface elements in older videos may look slightly different, though the concepts remain.
FAQs
Is the Ryan Deiss – 6 Step Market Research Blueprint suitable for beginners?
Yes, absolutely. The course is designed to be accessible even if you have never done market research before. It starts from the foundation and builds up.
Do I need to pay for expensive software to complete the course?
No. One of the best parts of the blueprint is that it teaches you how to use 25 tools, most of which have free versions or free trials.
How long does it take to complete the course?
The video content is concise and can be watched in a few hours. However, actually doing the research and filling out the worksheet will take a few days depending on your market.
Can I apply this to a local business?
Yes. While the examples often lean towards digital products, the principles of customer avatars, competitive analysis, and value ladders apply to local service businesses too.
What is the Market Research Worksheet?
It is a 23-page PDF included with the course that acts as a fill-in-the-blank guide for your research. It helps you organize your findings and build your strategy.
Is this course focused on SEO or paid ads?
It covers both. The research helps you understand keywords for SEO, but it also helps you find winning ad copy and creative for paid platforms like Facebook.
Final Verdict
In the world of digital marketing, data is king. But raw data is useless without a framework to interpret it. That is exactly what the Ryan Deiss – 6 Step Market Research Blueprint provides. It transforms the scary, ambiguous process of market research into a logical, step-by-step checklist. If you are serious about launching a successful product or scaling your agency, this course is not just “nice to have”—it is essential. The inclusion of the worksheet and the focus on free tools makes it accessible to everyone, from bootstrapped startups to established marketing teams.
I highly recommend this course because it solves the biggest problem in business: uncertainty. By the time you finish the blueprint, you won’t be hoping your product sells; you will know it sells because the data told you so. Don’t launch another offer without completing this research. The Ryan Deiss – 6 Step Market Research Blueprint is an investment that pays for itself by preventing just one bad product launch. It is tactical, actionable, and brilliantly executed.
