Introduction
In the hyper-competitive world of e-commerce, the single biggest determinant of success is often the product you choose to sell. Countless aspiring entrepreneurs launch stores with high hopes, only to see them fade into obscurity because they backed the wrong horse. The process of finding a genuine, winning product—a product with proven demand, healthy profit margins, and manageable competition—can feel like searching for a needle in a digital haystack. It’s a time-consuming, often demoralizing task of manual research, guesswork, and costly trial and error. What if you could bypass this grueling phase entirely? What if you could peek behind the curtain of hundreds of thousands of successful Shopify stores to see exactly what’s working for them right now? This is the revolutionary promise of Roger and Barry – Extractafy. This isn’t just another course; it’s a complete ecosystem designed to give you an unfair advantage in the e-commerce arena. By combining powerful proprietary software with expert-led training and a supportive community, Extractafy empowers you to systematically uncover winning products and niches, replicate their success, and rapidly scale your own e-commerce empire, even if you’re starting from absolute zero.
Course Description
Roger and Barry – Extractafy is a comprehensive, all-in-one system engineered for e-commerce success. The program is built around a core philosophy: why guess when you can spy? It provides you with the tools and knowledge to deconstruct the success of other stores, identify profitable trends, and implement proven strategies in your own business. The offering is meticulously structured into four key components: the Extractafy Machine software, the Extractafy Sales Machine, the Online Bootcamp Training, and the Weekly Live Mastermind Zooms. This multi-faceted approach ensures that you not only find winning products but also have the technical and strategic support to convert visitors into buyers and scale your operations effectively. It’s a holistic solution that addresses the most critical challenges faced by dropshippers and e-commerce store owners today.
The teaching style is direct, action-oriented, and designed for immediate implementation. Roger and Barry, seasoned veterans in the digital marketing space, cut through the fluff and deliver actionable insights. The course is structured to guide you step-by-step, from initial product discovery to advanced scaling techniques. The inclusion of proprietary software tools means you’re not just learning theory; you’re applying it with powerful assets that automate and accelerate your progress. Furthermore, the live mastermind sessions provide an invaluable layer of accountability and real-time support, allowing you to get your questions answered and stay updated on the latest e-commerce trends. This blend of software, training, and community makes the Roger and Barry – Extractafy system a uniquely potent package for anyone serious about building a profitable online store.
Ideal Student
- Aspiring E-commerce Entrepreneurs: Individuals who are new to the world of dropshipping or Shopify and feel overwhelmed by the prospect of product research. This course provides a clear, guided path to finding winning products without guesswork.
- Struggling Dropshippers: Those who have already launched one or more stores but are struggling to find a profitable product or generate consistent sales. Extractafy offers a new, data-driven approach to pivot and find what truly works.
- Experienced Sellers Seeking an Edge: Established e-commerce business owners who want to optimize their operations, discover new niches, and gain a competitive advantage by leveraging advanced research and automation tools.
- Marketers and Agency Owners: Professionals who manage e-commerce clients and need a reliable, scalable system for product discovery and campaign optimization to deliver better results faster.
- Action-Takers Who Value Efficiency: Anyone who understands that time is money and is looking for a system to shortcut the learning curve and accelerate their journey to profitability, rather than spending months on manual, tedious research.
Learning Outcomes
- Master the art of e-commerce product research by using the Extractafy Machine to spy on over hundreds of thousands of Shopify stores to uncover hidden gems and proven winners.
- Effectively analyze and validate product ideas based on real-world data, including sales velocity, engagement, and ad creative examples, to minimize risk and maximize potential.
- Implement powerful conversion optimization strategies using the Extractafy Sales Machine to add scarcity and social proof to your store, significantly increasing your sales and average order value.
- Develop a complete understanding of how to set up and scale a profitable e-commerce business from scratch, from product sourcing to store launch and marketing.
- Leverage advanced traffic generation strategies from the bonus trainings, including Facebook ads for e-commerce and Amazon ranking for sellers, to drive targeted customers to your offers.
Course Modules
The Roger and Barry – Extractafy bootcamp training is a deep dive into the exact strategies needed to build a profitable e-commerce business. Each module builds upon the last, taking you from a foundational understanding to mastery of product research, sales optimization, and scaling. The curriculum is designed to be practical and immediately applicable, ensuring you can start seeing results as quickly as possible.
Module 1: The Extractafy Foundation & E-commerce Landscape
This introductory module sets the stage for your entire e-commerce journey. Roger and Barry break down the current state of the e-commerce industry, explaining why traditional product research methods are failing and why a data-driven, “spying” approach is the key to success in 2023 and beyond. You’ll gain a deep understanding of the Extractafy philosophy and how it positions you to find winning products with surgical precision. This module is designed to shift your mindset from that of a gambler to a strategic analyst.
- Understanding the modern e-commerce ecosystem and its challenges.
- The psychology behind why people buy and how to identify emotional triggers.
- An overview of the complete Roger and Barry – Extractafy system and how its components work together.
- Setting your goals and defining your version of an “e-commerce empire.”
Module 2: Mastering the Extractafy Machine Software
Dive deep into the heart of the system: the Extractafy Machine software. This module provides a comprehensive, over-the-shoulder walkthrough of the tool’s powerful features. You’ll learn how to navigate its extensive database of Shopify stores, apply advanced filters to narrow down your search, and extract crucial data on top-performing products. By the end of this module, you will be proficient in using this Shopify spy tool to generate a curated list of potential winning products in any niche, in a matter of minutes.
- Detailed tour of the Extractafy Machine dashboard and its features.
- How to filter stores by country, traffic, social media engagement, and more.
- Extracting product data: pricing, descriptions, images, and ad creatives.
- Saving and organizing your research for effective analysis.
Module 3: Analyzing and Selecting Winning Products
Finding products is one thing; identifying the true winners is another. This module teaches you the critical analytical skills needed to vet the products you’ve discovered. You’ll learn the key metrics that separate a flash-in-the-pan trend from a sustainable winner. Roger and Barry share their proprietary checklist for product validation, covering factors like profit margins, supplier availability, market saturation, and “wow” factor. This is where you turn raw data into a profitable business decision.
- The “Winner’s Checklist”: A 10-point system for validating product potential.
- How to accurately calculate potential profit margins after fees and shipping.
- Analyzing competitor stores and identifying their weaknesses.
- Recognizing product trends with longevity versus short-term fads.
Module 4: Building a High-Converting Shopify Store from Scratch
With a winning product in hand, it’s time to build your digital storefront. This module is a step-by-step guide to creating a professional, high-converting Shopify store, even if you have zero technical experience. You’ll learn how to choose a theme, structure your store for maximum user experience, write compelling product descriptions, and create a brand that builds trust. The focus is on simplicity and conversion, ensuring your store is perfectly primed to turn visitors into paying customers.
- Setting up your Shopify account and choosing the right plan.
- Selecting and customizing a high-converting, mobile-friendly theme.
- Crafting irresistible product pages with high-quality images and persuasive copy.
- Essential apps and pages for building trust (About Us, Contact, Shipping Policy).
Module 5: Activating the Extractafy Sales Machine
This module introduces you to the second powerful piece of software: the Extractafy Sales Machine. You’ll learn how to implement proven psychological triggers like scarcity (e.g., “Only 5 left in stock!”) and social proof (e.g., “25 people are viewing this product”) to dramatically increase your conversion rates. This tool is designed to create urgency and FOMO (Fear Of Missing Out), pushing hesitant buyers off the fence and straight to the checkout page. It’s a simple yet incredibly effective way to boost your revenue without spending more on ads.
- Installing and configuring the Extractafy Sales Machine on your store.
- The psychology of scarcity and how to use it ethically and effectively.
- Implementing social proof notifications to build trust and credibility.
- A/B testing different Sales Machine settings to optimize for conversions.
Module 6: Sourcing, Fulfillment, and Customer Service
A great store is nothing without a reliable backend. This module covers the crucial operational aspects of running a dropshipping business. You’ll learn the best practices for sourcing your products from reliable suppliers (like AliExpress, CJdropshipping, etc.), setting up automated order fulfillment, and handling customer service inquiries professionally. Mastering this module ensures your business runs smoothly and your customers remain happy, leading to positive reviews and repeat business.
- Finding and vetting reliable suppliers for your chosen products.
- Setting up automated fulfillment apps like DSers or CJdropshipping.
- Templates for handling common customer service questions and issues.
- Managing returns and refunds to maintain a stellar brand reputation.
Module 7: Facebook Traffic Secrets – From the $20k Vegas Event
In this exclusive bonus module, you gain access to the highly sought-after Facebook ads for e-commerce training from Roger and Barry’s $20,000 live event. This is your masterclass in driving targeted, affordable traffic to your new store. You’ll learn how to set up your Facebook Business Manager, create compelling ad creatives (even without a big budget), target the right audiences, and analyze your ad data for continuous optimization. This training alone is worth the price of admission and is the key to scaling your sales.
- Setting up your Facebook Pixel and understanding its importance.
- Creating high-converting video and image ads using free and low-cost tools.
- Advanced targeting strategies to reach buyers who are ready to purchase.
- Reading your ad metrics and knowing when to scale, kill, or tweak a campaign.
Module 8: Amazon Search Ranking Secrets Revealed
Expand your empire beyond Shopify with this second powerful bonus module. Here, you’ll uncover the secrets to ranking products on the world’s largest e-commerce platform: Amazon. This training is perfect for those who want to diversify their income streams or leverage the massive organic traffic that Amazon receives. You’ll learn about Amazon SEO, how to optimize your product listings, and strategies to get your products to the first page of Amazon search results, providing another powerful avenue for sales.
- Understanding the A9 algorithm and how it ranks products.
- Keyword research for Amazon to find high-traffic, low-competition terms.
- Optimizing your product title, bullets, and description for maximum visibility.
- Strategies for getting initial reviews and boosting your sales velocity.
Module 9: Scaling Your E-commerce Empire
You’ve found a winner, you’re making sales—now what? This module is all about scaling. Roger and Barry teach you how to take a successful product and multiply its success. You’ll learn advanced strategies for scaling your ad campaigns, expanding into new markets, and even building out a brand with a portfolio of winning products. This is the module that transforms a successful side hustle into a full-blown, life-changing e-commerce empire.
- The art and science of scaling your Facebook ad campaigns safely.
- When and how to expand into Google Ads or other traffic sources.
- Building an email list and using email marketing to increase customer lifetime value.
- Systems for outsourcing and hiring to free up your time as you grow.
Module 10: The Mastermind Mindset & Advanced Strategies
In the final module, the focus shifts to your long-term success. This module reinforces the importance of the mastermind community and teaches you how to think like a true CEO. You’ll learn advanced, cutting-edge strategies that Roger and Barry are using in their own businesses, as well as how to stay ahead of the curve in an ever-changing industry. The goal is to equip you with the mindset and skills to not just succeed today, but to continue thriving for years to come.
- How to get the most value from the Weekly Live Mastermind Zooms.
- Developing a resilient mindset to overcome challenges and setbacks.
- Staying updated on the latest e-commerce trends and algorithm changes.
- Your long-term roadmap: From a single store to a diversified e-commerce portfolio.
Real-World Applications and Success Stories
The principles taught in Roger and Barry – Extractafy have immediate, real-world applications. Imagine a student, let’s call her Chloe, who was stuck in a cycle of failed stores. Using the Extractafy Machine, she spends an afternoon researching the pet supplies niche. She discovers a unique, self-cleaning cat brush that’s gaining traction on several European stores but has low competition in the US. She validates the product using the winner’s checklist, finds a reliable supplier, and builds a simple, clean Shopify store around it. Within days, she’s ready to launch. This isn’t a hypothetical scenario; it’s the exact process the course is designed to facilitate. The e-commerce sales automation from the Sales Machine then allows her to add urgency to her product pages, increasing her conversion rate without any extra ad spend. This system is designed for rapid, repeatable execution.
Success stories from the Roger and Barry – Extractafy community often follow a similar narrative. Take Mark, a father of two who wanted to create a side income. He had tried dropshipping before but lost money on products that never sold. After joining Extractafy, he used the software to find a trending kitchen gadget. The bonus Facebook training taught him how to launch a simple video ad campaign. By implementing the social proof features from the Sales Machine, his store looked busy and established from day one. He made his first 10 sales within 48 hours, a feat that had previously taken him months to even come close to. These stories highlight the power of combining data-driven product research with expert marketing guidance and conversion optimization tools, creating a clear path from zero to profitable e-commerce business.
Pricing
Investing in your education and business tools is one of the most critical decisions you’ll make. The Roger and Barry – Extractafy system is priced as a complete, all-in-one package designed to provide an immediate return on investment. The pricing model is straightforward, offering a single payment for lifetime access to all course materials, software tools, and bonuses.
- One-Time Payment: A single, one-time investment grants you lifetime access to the Extractafy Machine software, the Extractafy Sales Machine, the complete Online Bootcamp Training, all bonus materials (Facebook Traffic Secrets and Amazon Ranking), and ongoing access to the Weekly Live Mastermind Zooms. This is a comprehensive package with no recurring subscription fees for the core content.
This one-time fee is designed to be an all-access pass to the tools and knowledge needed to build a sustainable e-commerce business. It eliminates the worry of monthly costs and allows you to focus entirely on applying what you learn to generate revenue. Given the inclusion of two proprietary software tools and extensive training from industry experts, the value proposition is significantly higher than most standalone courses or software subscriptions on the market.
Pros and Cons
Pros
- All-in-One System: The combination of research software, conversion software, and expert training in one package is incredibly powerful and convenient.
- Data-Driven Approach: Eliminates guesswork by teaching you to make decisions based on real data from hundreds of thousands of existing stores.
- Proprietary Software Included: You get two powerful tools, the Extractafy Machine and Sales Machine, which are central to the system’s effectiveness.
- Live Support and Community: The Weekly Mastermind Zooms provide invaluable accountability, Q&A, and updates, keeping you ahead of the curve.
- Beginner-Friendly: The training is step-by-step and assumes no prior experience, making it accessible to complete newcomers.
- High-Value Bonuses: The Facebook and Amazon training modules are advanced, expert-level content that adds immense value to the core offering.
Cons
- Significant Upfront Investment: The one-time payment may be a substantial financial commitment for some aspiring entrepreneurs.
- Potential for Information Overload: The sheer volume of content, software, and strategies can be overwhelming if not followed methodically.
- Success is Not Guaranteed: While the system provides all the tools and knowledge, success still depends on the student’s ability to take consistent action.
- Learning Curve for Software: Like any powerful tool, the Extractafy Machine and Sales Machine may require a short learning period to master fully.
- Requires Additional Ad Spend: The course teaches you how to run ads, but you will still need a separate budget for platforms like Facebook.
- Focused Primarily on Dropshipping: While the principles are broadly applicable, the core model taught is based on the dropshipping/straight-ship business model.
FAQs
Is the Roger and Barry – Extractafy system suitable for absolute beginners with no e-commerce experience?
Yes, absolutely. The course is designed from the ground up to be beginner-friendly. It starts with the foundational concepts and guides you step-by-step through every stage of building and scaling a business.
Do I need to be a tech expert to use the Extractafy software tools?
No. The software is designed with user-friendliness in mind. The training modules include detailed, over-the-shoulder video tutorials that walk you through every feature and function, making it easy for anyone to use.
What kind of budget do I need for advertising in addition to the course cost?
This can vary greatly, but it’s possible to start testing products with a small daily budget of $10-$20 on Facebook. The course teaches you how to optimize your ad spend to get the best possible return, but you will need a separate budget for running traffic.
How long do I get access to the course materials and the mastermind calls?
You get lifetime access to all the training videos and the bonus materials. Access to the Weekly Live Mastermind Zooms is also included for as long as the program is offered, ensuring you have ongoing support.
What makes this Shopify spy tool different from other product research tools on the market?
Extractafy’s key differentiator is its integration with a complete training and support system. While other tools may provide data, Extractafy teaches you exactly how to interpret that data, validate products, build a store, and market it effectively, all within one cohesive ecosystem.
Is there a money-back guarantee if I’m not satisfied with the course?
For specific details on the refund policy, it’s best to check the terms and conditions on the official order page. Reputable courses like this often have a satisfaction guarantee in place to protect your investment.
Final Verdict
The Roger and Barry – Extractafy system is, without a doubt, one of the most comprehensive and well-thought-out e-commerce training packages available today. Its greatest strength lies in its holistic approach. It doesn’t just sell you a course or a piece of software; it provides an entire ecosystem designed for success. The synergy between the data-driven research of the Extractafy Machine, the conversion-boosting power of the Sales Machine, and the expert-led Bootcamp training creates a potent formula that addresses the primary hurdles faced by almost all e-commerce entrepreneurs. The inclusion of the live mastermind calls and high-level bonus trainings on Facebook and Amazon further solidifies its value, transforming it from a simple product into a long-term business partner. This program is not for those looking for a magic bullet or a get-rich-quick scheme. Success will still require effort, dedication, and a willingness to implement the lessons. However, for the serious action-taker who is tired of guessing and wants a proven, data-backed path to profitability, Extractafy is an exceptional investment. It effectively slashes the learning curve and minimizes the financial risk associated with product testing. If you are an aspiring entrepreneur, a struggling dropshipper, or an experienced seller looking to gain a decisive competitive edge, the Roger and Barry – Extractafy system provides the tools, the knowledge, and the support to help you build the e-commerce empire you’ve been dreaming of. It is a highly recommended resource for anyone committed to succeeding in the world of e-commerce.
