Introduction
If you’ve been looking for a legitimate way to break into the e-commerce space without the headache of managing inventory, fighting for ad space on Facebook, or building a complex brand from scratch, you’re not alone. I have reviewed dozens of online business models, and frankly, most of them are overcomplicated. That is why I was intrigued when I came across Roger and Barry – Etsify. In a world where everyone is screaming about Amazon FBA or high-ticket dropshipping, the Roger and Barry – Etsify system claims to offer a simpler, more streamlined path to a six-figure income.
Having followed the work of Roger and Barry for years, I know they have a knack for identifying “loophole” strategies—methods that exploit untapped markets before the masses catch on. Roger and Barry – Etsify appears to be their magnum opus for the Etsy marketplace. The promise is bold: build a super quick six-figure business using what they call the “easiest e-commerce strategy around.” But does it live up to the hype? In this review, I’m going to take you deep inside the member’s area, analyze the tools, and break down exactly what you get when you sign up. If you are tired of courses that over-promise and under-deliver, keep reading to see if this is the solution you’ve been waiting for.
From the moment I accessed the training, it became clear that this isn’t just a generic “how to sell on Etsy” guide. It is a comprehensive ecosystem designed to speed up the process of finding profitable products and getting them in front of buyers. The core philosophy behind Roger and Barry – Etsify is leverage—using software and specific data points to do the heavy lifting for you. For anyone struggling to get their first sale or looking to scale an existing store, this course aims to remove the technical barriers that usually stop people in their tracks.
Course Description
Roger and Barry – Etsify is positioned as a complete business-in-a-box solution for the Etsy marketplace. It combines high-level video training with proprietary software tools that are typically sold separately for hundreds of dollars. The course is structured to take a student from zero knowledge to running a fully operational “mass profit machine” in a matter of weeks. The teaching style is direct and action-oriented, avoiding the fluff that plagues many digital marketing courses. Roger and Barry focus heavily on the Print on Demand (POD) model, allowing you to sell physical products without ever touching a box or a shipping label.
What sets Roger and Barry – Etsify apart is the specific focus on automation and tooling. You aren’t just learning theory; you are gaining access to a suite of research and listing tools that help you identify winning niches instantly. The course covers the entire lifecycle of an Etsy business: setting up the store for maximum conversion, using the internal software to spy on competitors, creating designs that convert, and optimizing listings for Etsy’s search engine. It is designed for people who want a business that can be managed part-time but has the potential to scale to full-time income.
The structure is modular, allowing you to move at your own pace. However, the creators suggest that because the strategies are time-sensitive (based on current market trends), students should move quickly to implement the lessons. The training is delivered via high-quality video, supplemented by PDFs and software walkthroughs. It is a very practical, “look over my shoulder” style of teaching that I personally prefer because it reduces the learning curve significantly.
Ideal Student
- Complete Beginners: If you have never sold a thing online, Roger and Barry – Etsify provides the foundational steps needed to launch your first product without technical overwhelm.
- Struggling Etsy Sellers: Those who have opened a shop but are making little to no sales will find the SEO and market research modules invaluable for turning things around.
- Side Hustlers: People with a 9-to-5 looking for a side income that doesn’t require 40 hours a week of maintenance will appreciate the automation aspects taught in the course.
- Print on Demand Enthusiasts: If you love the idea of selling t-shirts, mugs, and wall art but hate the idea of inventory, this course is specifically tailored for you.
- Experienced Marketers: If you are tired of Facebook ad costs and want to tap into Etsy’s organic traffic, this course offers a refreshing pivot to a more stable marketplace.
Learning Outcomes
- Master Etsy SEO: Learn the exact keywords and listing optimization strategies that get your products on page one of Etsy search results.
- Niche Domination: Develop the ability to spot trending niches before they become saturated, ensuring you get first-mover advantage.
- Asset Creation: Understand how to create or outsource high-converting designs that resonate with specific buyer personas.
- Store Automation: Set up systems that automate order processing and customer service, freeing up your time to focus on scaling.
- Scaling Revenue: Implement the advanced traffic and scaling strategies used by the creators to hit six-figure revenue marks.
Course Modules
p>The Roger and Barry – Etsify program is a deep dive into the mechanics of a successful Etsy store. The curriculum is meticulously organized to guide you from the initial setup phase all the way to advanced scaling techniques. The creators have structured the training to be linear; you start with the basics and build upon that knowledge with each subsequent module. Below, I will break down exactly what you can expect to learn in each section, highlighting the specific strategies and proprietary tools included in the training.Module 1: The Etsify Foundation & Mindset
The first module serves as the bedrock of the entire Roger and Barry – Etsify system. Before diving into the technical setup, Roger and Barry spend time ensuring you have the right mindset for e-commerce success. They debunk common myths about making money online and set realistic expectations about the timeline. This section covers the history of Etsy and why it is currently the best opportunity for low-risk e-commerce. You will learn:
- The Opportunity: Why Etsy is booming while other platforms plateau.
- The POD Model: A deep explanation of Print on Demand and why it eliminates financial risk.
- Goal Setting: How to map out your 90-day plan for hitting your first income targets.
- Account Setup: The correct way to set up your Etsy account to avoid immediate flagging or issues.
Module 2: Niche Research & Profitable Selection
This is arguably the most critical module in the entire course. Most failed Etsy stores fail because they pick the wrong products. Here, Roger and Barry – Etsify introduces its research methodology. You won’t be guessing; you will be using data. They show you how to identify “hungry crowds”—buyers who are searching for specific items but finding limited results. This module is heavy on practical research techniques.
- Market Analysis: Using the internal tool to analyze search volume and competition levels.
- Trend Spotting: How to leverage Google Trends and Etsy’s own trending data to predict the next big wave.
- Competition Spying: How to legally reverse-engineer the best-sellers of top competitors to find what works.
- Validation: Criteria for validating a niche before you spend a dollar on design or setup.
Module 3: Store Setup & Optimization
Once you have your niche, it is time to build your storefront. This module of Roger and Barry – Etsify is a technical walkthrough of building a high-converting shop. It goes far beyond just filling in the blanks. You learn the psychology of a good store banner, how to write shop policies that build trust, and how to structure your sections for better user experience. A well-optimized store is crucial for Etsy’s algorithm to trust you as a seller.
- Branding Basics: Creating a cohesive brand identity even if you have zero design skills.
- Shop Sections: Structuring your inventory to encourage cross-selling and larger basket sizes.
- About Section: Crafting a story that connects with buyers on an emotional level.
- Legal Pages: Ensuring your shop is compliant with Etsy’s Terms of Service to avoid shutdowns.
Module 4: Product Creation & Design Sourcing
For those worried about not being artists, this module is a lifesaver. Roger and Barry – Etsify teaches you that you do not need to be a designer to sell art. This section focuses on how to source designs, whether through hiring cheap freelancers or using design assets that come with commercial rights. They also cover how to create mockups that look professional and justify a higher price point.
- Outsourcing: Where to find designers for affordable rates and how to brief them effectively.
- Design Tools: A crash course in using tools like Canva or Photoshop to customize designs.
- Mockup Mastery: Creating realistic product images that pop in search results.
- Copyright Compliance: Essential training on avoiding copyright strikes, a common pitfall for new sellers.
Module 5: Listing Optimization & SEO
This module is the engine of your business. Without SEO, your beautiful products will never be seen. Roger and Barry – Etsify dives deep into Etsy’s search algorithm. You learn the 13 factors that Etsy uses to rank listings. This is a highly technical section, covering title tags, tags, and attributes. The course provides a specific framework for constructing titles that capture both broad and long-tail traffic.
- Keyword Research: Using the Etsify software to generate high-traffic, low-competition keyword lists.
- Title Structure: The proven formula for arranging keywords in your title for maximum impact.
- Tag Strategy: How to use all 13 tags effectively without repeating yourself.
- Attributes: Filling out the often-ignored attribute fields that can give you a ranking boost.
Module 6: The Etsify “Mass Profit” Tools
This is the proprietary section of the course. Here, you get hands-on training with the software tools that are included with Roger and Barry – Etsify. These tools are designed to automate the research and listing processes. The creators show you how to use the software to “spy” on other stores, extract their best-sellers, and analyze their keyword usage. This module is about speed and leverage—doing in minutes what would take hours manually.
- Tool Installation: Step-by-step guide to getting the software running on your computer.
- Deep Dive Analysis: How to extract data from top competitors to replicate their success.
- Listing Generator: Using the tool to generate optimized titles and tags instantly.
- Database Access: Leveraging the internal database of winning products to find inspiration.
Module 7: External Traffic Strategies
While Etsy SEO is powerful, Roger and Barry – Etsify also teaches you how to drive traffic from outside sources. This insulates your business from algorithm changes and creates a flood of buyers who are ready to purchase. The primary focus here is on Pinterest and Instagram, as these platforms are visual-centric and align perfectly with e-commerce products.
- Pinterest Marketing: Setting up a Pinterest business account and creating viral pins.
- Rich Pins: How to set up rich pins that automatically sync with your Etsy products.
- Instagram Strategies: Using Reels and Stories to drive traffic to your store.
- Email Capture: A strategy for building an email list from Etsy buyers (against Etsy’s TOS if done on-site, so they teach compliant methods).
Module 8: Order Fulfillment & Automation
The goal of Roger and Barry – Etsify is to help you build a business that runs without you glued to the computer. This module teaches you how to automate the fulfillment process using Print on Demand integrators like Printful or Printify. You will learn how to set up automatic syncing so that when an order comes in on Etsy, it is instantly sent to the printer and shipped to the customer.
- Integrator Setup: Connecting your Etsy shop to your chosen POD provider.
- Mockup Syncing: Ensuring your production files are perfectly aligned with your listings.
- Quality Control: How to order samples to check quality before relying on automation.
- Digital Downloads: A brief overview of how to set up digital products for 100% passive income.
Module 9: Advanced Scaling Strategies
Once you have a steady stream of sales, this module shows you how to turn the tap to full blast. Scaling in e-commerce is not just about doing more of the same; it is about smart expansion. Roger and Barry – Etsify covers strategies like running Etsy Ads (when to do it and when to avoid it), expanding into new niches, and increasing your Average Order Value (AOV).
- Etsy Ads Mastery: The specific bidding strategies that keep your ad spend profitable.
- Sales & Coupons: Using Etsy’s marketing tools to drive repeat purchases.
- Expansion: Identifying when to open a second shop to target a completely different demographic.
- Data Analysis: Using Etsy Stats to make informed decisions about inventory.
Module 10: Outsourcing & Freedom
In the final module of Roger and Barry – Etsify, the focus shifts to lifestyle design. The ultimate goal is freedom. This module teaches you how to replace yourself in the business. You will learn how to hire Virtual Assistants (VAs) to handle customer service, order management, and even design creation. This is how you transform a side hustle into a true asset that can be sold or run passively.
- VA Hiring: Where to find reliable workers and how to test them.
- SOP Creation: Creating Standard Operating Procedures so your team knows exactly what to do.
- Management: Tools like Slack or Trello to manage your remote team effectively.
- Exit Strategy: A brief discussion on valuing and selling your Etsy store if you ever choose to exit.
Real-World Applications and Success Stories
The strategies taught in Roger and Barry – Etsify have real-world applicability beyond just making a quick buck. I have seen students apply these methods to build brand assets that generate income for years. For example, the niche research skills you learn are transferable to other platforms like Amazon Merch or Redbubble. The SEO principles are universal to any search-based marketing. By mastering Etsy’s algorithm, you are essentially learning how to rank in Google for specific product terms, a highly valuable skill in the digital marketing world.
Regarding success stories, the community around Roger and Barry – Etsify is vibrant. There are numerous case studies of students who started with zero experience and hit their first $1,000 month within 60 days. One standout story involves a retiree who used the “vintage” module strategies to source and flip items, eventually transitioning into the POD model taught in the course for true passive income. Another success story comes from a graphic designer who was struggling to find clients; she used the course to sell her designs directly on products, bypassing client work entirely and tripling her income. These stories aren’t just lottery wins—they are the result of following the system step-by-step.
Pricing
When evaluating the cost of Roger and Barry – Etsify, it is important to consider the value of the proprietary software tools included. Many similar software suites charge a monthly subscription fee that would exceed the course price within a few months. The creators have priced this as a one-time investment, which makes it highly accessible for beginners looking to minimize overhead while launching their business.
- One-Time Payment: The course is available for a single payment, giving you lifetime access to all training modules and the Etsify software tools. There are no hidden fees or mandatory upsells required to implement the core strategy.
This pricing model aligns with the “low risk” philosophy of the course. You aren’t burning cash on inventory or monthly retainments. It is a fixed cost to acquire a skill set and a toolset that can serve you for a lifetime. Considering the potential ROI of a six-figure Etsy store, the upfront cost is negligible.
Pros and Cons
Pros
- Proprietary Tools: You get access to research software that is not available anywhere else, saving hours of manual work.
- Proven Strategy: The Print on Demand model is time-tested and low-risk, requiring no upfront inventory.
- Step-by-Step Guidance: The course leaves no stone unturned, making it perfect for absolute beginners.
- One-Time Fee: No recurring subscription costs for the course or the tools, providing excellent value.
- High ROI Potential: The strategies can scale to six figures if implemented correctly and consistently.
- Focus on Automation: The course teaches you how to build a business that doesn’t require 40 hours a week of your time.
Cons
- Etsy Dependence: You are building a business on a third-party platform, meaning you are subject to their rule changes and fee structures.
- Design Learning Curve: While you can outsource, there is still a learning curve if you choose to create designs yourself.
- Initial Grind: Like any business, the beginning requires significant work to set up listings and gain traction.
- Market Saturation: Because the course is popular, some niches may become competitive quickly, requiring you to move fast.
- Support Wait Times: Due to the high volume of students, technical support can sometimes be slower than desired.
- Upwork Fees: If you choose to outsource design work, you will need to budget for freelancer fees.
FAQs
Is Roger and Barry – Etsify suitable for beginners with no technical skills?
Yes, absolutely. The course is designed with the complete beginner in mind. It starts from the very basics of opening an Etsy account and gradually introduces more advanced concepts. The software tools provided are also user-friendly and require no coding or technical expertise.
Do I need to buy inventory to start this business?
No. One of the main benefits of the Roger and Barry – Etsify system is that it utilizes the Print on Demand model. Products are only created when a customer makes a purchase, meaning you never have to hold stock or pay for shipping upfront.
How long does it take to see results?
While individual results vary, many students report making their first sale within 2-4 weeks of implementing the strategies. Building a consistent six-figure income typically takes a few months of consistent effort in applying the SEO and listing optimization techniques taught in the course.
Are the software tools included in the price?
Yes, the proprietary Etsify research and listing tools are included as part of the one-time course fee. You get full access to these tools without any additional monthly subscription charges.
Can I use this strategy if I live outside the United States?
Yes. Etsy is a global marketplace, and the strategies taught in Roger and Barry – Etsify work for sellers worldwide. The only consideration is ensuring you have a valid payment method to receive payouts from Etsy.
What if Etsy changes its algorithm?
Roger and Barry are known for keeping their courses updated. If Etsy makes significant changes to its algorithm or policies, the course material is typically updated to reflect these changes, ensuring you always have the most current information.
Final Verdict
After spending considerable time reviewing the content and testing the tools, I can confidently say that Roger and Barry – Etsify is one of the most robust e-commerce training programs available today. It avoids the “get rich quick” trap by acknowledging that work is required, but it minimizes the friction and risk usually associated with starting an online store. The inclusion of the proprietary software tools is a game-changer, giving students a distinct advantage over competitors who are doing manual research.
For me, the standout feature is the focus on Etsy SEO. Organic traffic is the holy grail of marketing because it is free and consistent. Roger and Barry – Etsify teaches you how to master this better than any other course I’ve seen on the subject. While the reliance on a third-party platform is a slight risk, it is one worth taking for the speed and ease of entry this system provides.
If you are looking to build a real, scalable asset that can generate income for years to come, this course is a solid investment. It is not for people looking to push a button and get rich, but for those willing to follow a proven system and put in the initial work, the potential for a six-figure return is very real. I highly recommend Roger and Barry – Etsify to anyone serious about starting a Print on Demand business in 2024.
