For the first time ever, get a behind-the-scenes look at the secret playbook I’ve been using to quietly crank out 6- and 7-figure sales pages — for yearsHow do you learn to write great sales pages?IWT has been around for 13+ years. During that time, I’ve written dozens of sales pages and thousands of blog posts and emails. And for every page that was published, there are two to three that were deleted. (In fact, my team just deleted more than 650 old blog posts on IWT because they no longer lived up to our high standards.)
That’s more than 13 years of trial-and-error to figure out what really matters in copy and what doesn’t. This is learning the hard way. You’re welcome to try it, but I don’t advise it.
A better option is to learn from someone who’s done it before you. Here’s how most business owners try to master sales pages:
- Copying (excuse me, “getting inspired by”) someone else’s sales page
- Outsourcing it and praying that person knows what they’re doing — a very expensive bet
- Trying to use a plug-and-play template they found after two minutes of Googling
And then they’re surprised when they send it to their audience and only hear crickets. Guys, a bad approach will get you bad results.
Here’s the BEST approach to learning how to write a winning sales page:- Watch a hit, 6-figure sales page be written, step by step
- Be guided through the process by someone who has studied behavioral psychology and who has the scientific background in what it takes to change people’s behavior — so he can cut through the BS advice about persuasion peddled by “gurus”
- Make sure that the person has written for multiple categories. Also make sure they haven’t just had hits, but also failures. You want to learn from people with a varied background
- See how that person hits — and solves — the same sales page challenges that hold you back
- See the secret and hard-won tactics that separate dud sales pages from average and killer sales pages
This approach, I am excited to share with you today.
Introducing…Watch me write a real sales page — step by step — that generated $617,944 in just a weekBehind the Sales Page is our secret playbook for creating winning sales pages. Follow along as we crack the hardest challenges in any sales page:
