Introduction
In the rapidly evolving landscape of digital marketing, Facebook advertising has emerged as one of the most powerful tools for businesses to reach their target audiences. However, with increasing competition and constantly changing algorithms, many marketers struggle to achieve consistent results for their clients. That’s where the Perry Marshall – 80/20 Facebook Consultant course comes in, offering a comprehensive approach to mastering Facebook advertising while building a profitable consulting business.
As someone who has personally navigated the complex world of digital marketing, I can attest to the transformative power of this program. The course doesn’t just teach you how to run Facebook ads – it shows you how to become an indispensable consultant who commands premium fees and delivers exceptional results. By applying the famous 80/20 principle to Facebook marketing, Perry Marshall and his team have developed a system that helps you identify the most profitable strategies while eliminating the 80% of efforts that typically waste time and resources.
What makes this program truly stand out is its dual focus on technical expertise and business development. Many courses teach you the mechanics of advertising, but few provide the roadmap for building a thriving consulting business. Whether you’re looking to start a new career as a Facebook consultant or elevate your existing agency to new heights, the Perry Marshall – 80/20 Facebook Consultant course offers the blueprint for success in this lucrative field.
Course Description
The Perry Marshall – 80/20 Facebook Consultant course is a comprehensive 6-week training program designed to transform marketers into elite Facebook advertising specialists and business consultants. The curriculum combines technical mastery of Facebook’s advertising platform with proven business development strategies, giving students everything they need to build a high-income consulting practice.
The course employs a structured approach with live coaching sessions, practical templates, checklists, and real-world implementation strategies. Students learn not just how to create effective ad campaigns, but how to position themselves as premium consultants, attract high-quality clients, and deliver results that justify premium fees. With Keith’s insider knowledge and Perry Marshall’s proven marketing principles, the program bridges the gap between technical knowledge and business success.
What sets this certification apart is the practical focus on immediate implementation. Rather than overwhelming students with theoretical knowledge, the Perry Marshall – 80/20 Facebook Consultant course provides actionable tools and strategies that can be applied right away. The small-group coaching sessions ensure personalized attention, while the regular update webinars keep students current with the ever-changing Facebook algorithm and advertising policies.
The program is backed by Perry Marshall’s reputation as one of the world’s most respected authorities on digital marketing, having authored best-selling books on Google AdWords and Facebook advertising. His 80/20 principle, which demonstrates how 20% of your activities produce 80% of your results, serves as the foundation for all strategies taught in the course.
Ideal Student
- Digital marketers looking to specialize in Facebook advertising and increase their income potential
- Agency owners who want to add Facebook advertising services to their offerings or improve existing results
- Freelance consultants seeking to transition from generalist services to specialized, high-value expertise
- Business owners who want to manage their own Facebook advertising more effectively and profitably
- Marketing professionals aiming for career advancement through certification in one of the most in-demand digital skills
Learning Outcomes
- Design and implement highly effective Facebook advertising campaigns that deliver measurable ROI
- Apply the 80/20 principle to identify the most profitable advertising strategies while eliminating wasted effort
- Position yourself as a premium Facebook consultant capable of commanding higher fees and attracting quality clients
- Create compelling proposals and contracts that protect your interests while demonstrating value to clients
- Develop systematic approaches for client onboarding, reporting, and retention to build long-term relationships
Course Modules
The Perry Marshall – 80/20 Facebook Consultant course is structured into 10 comprehensive modules that cover both technical aspects of Facebook advertising and business development strategies for consultants. Each module builds upon the previous ones, creating a complete blueprint for building a successful Facebook consulting practice.
Module 1: How to Construct Facebook Client Packages and Pricing
This foundational module establishes the framework for building a profitable Facebook consulting business. You’ll learn how to create attractive service packages that appeal to clients while ensuring your profitability. The module covers various pricing models, including retainer structures, performance-based arrangements, and hybrid approaches.
What makes this module particularly valuable is its focus on the psychology of pricing. You’ll discover why premium pricing often leads to better client relationships and superior results. The course includes Keith’s proven templates for structuring proposals, including how to present options that naturally guide clients toward higher-value packages. You’ll also learn how to avoid common pricing mistakes that undermine your credibility and profitability.
- Developing tiered service packages for different client needs and budgets
- Creating pricing models that scale with client success
- Implementing minimum engagement terms that ensure profitability
- Calculating your true costs to establish profitable pricing floors
- Positioning your services to emphasize value rather than hours worked
Module 2: Developing Proposals and Reporting Systems
This module provides the essential documentation framework for your consulting business. You’ll learn how to create professional proposals that win clients and establish clear expectations from the outset. The course includes Keith’s actual proposal templates that have generated millions in consulting revenue, showing you exactly how to structure your offers for maximum impact.
Beyond proposals, this module covers the critical reporting systems that keep clients engaged and demonstrate the value of your services. You’ll discover how to create reports that highlight the metrics that matter most while avoiding data overload. The template approach saves countless hours while delivering professional, consistent communication that builds trust and retention.
- Using proposal templates that structure your offer for maximum conversion
- Implementing milestone-based reporting that demonstrates progress
- Creating visual dashboards that make results immediately apparent
- Establishing reporting frequencies that maintain client engagement without becoming burdensome
- Developing automated reporting systems that scale your practice efficiently
Module 3: Proposal Templates and Sample Agreements
This module provides the actual documents you need to protect your interests and establish clear client relationships. You’ll receive customizable templates for proposals, engagement letters, and service agreements that have been refined through years of successful consulting practice. These documents not only save you countless hours of development time but also help avoid common legal and business pitfalls.
The module covers essential elements of client agreements, including scope of work definitions, payment terms, performance expectations, and termination clauses. You’ll learn how to customize these templates for different client situations while maintaining legal protection and business clarity. The sample agreements reflect industry best practices while remaining flexible enough to accommodate various business models.
- Customizing proposal templates for different industries and client sizes
- Implementing clear scope definitions that prevent scope creep
- Including performance metrics that tie payments to results
- Establishing payment terms that ensure cash flow and reduce collection issues
- Adding clauses that protect your intellectual property and business relationships
Module 4: Facebook Campaign Setup and Account Configuration
This technical module provides step-by-step guidance for setting up Facebook advertising infrastructure properly. You’ll learn how to configure accounts, pixels, and custom audiences to create a foundation for successful campaigns. The module includes detailed checklists that ensure no critical elements are missed during setup, preventing common technical issues that undermine performance.
Proper setup is crucial for Facebook advertising success, and this module covers everything from basic account structure to advanced configuration options. You’ll learn how to implement tracking that captures the data needed for optimization and how to organize campaigns for efficient management. The checklist approach makes complex technical processes straightforward and repeatable.
- Configuring Business Manager accounts for optimal security and organization
- Installing and testing pixels across multiple devices and platforms
- Setting up custom audiences and lookalike audiences for targeting efficiency
- Organizing campaigns, ad sets, and ads for systematic testing and optimization
- Implementing conversion tracking that measures results aligned with client objectives
Module 5: Facebook Page Setup and Optimization
This module focuses on creating and optimizing Facebook pages that serve as effective landing destinations for your advertising campaigns. You’ll learn how to design pages that build trust, encourage engagement, and facilitate conversions. The module includes technical specifications for images, videos, and other elements that ensure professional appearance across all devices.
Beyond technical setup, this module covers content strategies that keep pages active and engaging between advertising campaigns. You’ll discover how to create a posting schedule that maintains algorithm relevance while maximizing organic reach. The optimization techniques taught in this module significantly improve advertising performance by ensuring destination pages meet Facebook’s quality standards.
- Implementing Facebook’s recommended page configurations for optimal performance
- Creating compelling cover images and profile pictures that communicate brand value
- Designing call-to-action buttons that drive desired user behaviors
- Structuring page content to highlight value propositions and build trust
- Implementing automated response systems that maintain engagement around the clock
Module 6: Facebook Campaign Troubleshooting and Optimization
This diagnostic module teaches you how to systematically identify and resolve performance issues in Facebook campaigns. You’ll learn Keith’s troubleshooting methodology that addresses common problems while uncovering hidden opportunities. The module includes a comprehensive checklist that guides you through potential issues in campaign structure, audience targeting, creative execution, and bid management.
Troubleshooting is where many consultants struggle, and this module provides a systematic approach that transforms frustrated clients into loyal advocates. You’ll learn how to diagnose issues quickly, implement solutions that demonstrate immediate improvement, and document your process for future reference. The systematic approach saves countless hours while improving results across all campaigns.
- Identifying the three most common causes of campaign underperformance
- Implementing diagnostic processes that isolate specific issues rather than guessing
- Creating testing frameworks that systematically improve performance metrics
- Establishing performance thresholds that trigger optimization actions
- Developing troubleshooting documentation that builds client confidence in your expertise
Module 7: Facebook Ad Creative Development
This module focuses on creating compelling ad creatives that capture attention and drive action. You’ll learn the psychological principles behind effective advertising copy and imagery, with specific techniques tested across thousands of campaigns. The module includes templates and frameworks that streamline creative development while ensuring professional quality.
The course emphasizes the 80/20 principle in creative development – identifying the elements that produce disproportionate results. You’ll learn how to create multiple variations efficiently while focusing resources on the concepts most likely to succeed. The module also includes software recommendations that speed up the creative process while maintaining professional quality.
- Implementing psychological triggers in ad copy that increase response rates
- Creating image specifications that meet technical requirements while maximizing impact
- Developing headline formulas that capture attention in crowded feeds
- Using storytelling techniques that build emotional connections with prospects
- Testing creative elements systematically to identify winning combinations
Module 8: Advanced Audience Targeting Strategies
This advanced module teaches sophisticated audience targeting techniques that set elite consultants apart from competitors. You’ll learn how to use Facebook’s targeting options strategically rather than broadly, creating audience segments that respond exceptionally well to your messaging. The module includes research methodologies that uncover hidden opportunities your competitors miss.
The course emphasizes precision targeting based on the 80/20 principle – finding the 20% of prospects who represent 80% of potential value. You’ll learn how to layer targeting options to create highly qualified audiences while maintaining sufficient scale for meaningful results. These advanced techniques significantly reduce cost per acquisition while increasing conversion rates.
- Conducting audience research that reveals hidden targeting opportunities
- Layering demographic, interest, and behavioral options for precise targeting
- Creating custom audiences from website visitors, email lists, and engagement sources
- Developing lookalike audiences that find new prospects similar to your best customers
- Excluding audiences that waste budget without converting
Module 9: Client Acquisition and Authority Building
This business development module teaches proven strategies for attracting ideal clients and building your reputation as a Facebook advertising expert. You’ll learn Keith’s ninja tactics for positioning yourself as an authority in the field, creating situations where prospects seek you out rather than chasing them. The module covers both online and offline approaches to building your practice.
The course emphasizes value-based client acquisition methods that establish your expertise while creating relationships with qualified prospects. You’ll learn how to create content and presentations that demonstrate your knowledge while generating leads. These approaches fill your pipeline with prospects who already recognize your expertise and value.
- Creating content that demonstrates expertise while generating qualified leads
- Implementing social proof strategies that build credibility with prospective clients
- Developing authority-building speaking engagements and guest appearances
- Using case studies to attract clients seeking similar results
- Implementing referral systems that generate a steady stream of qualified prospects
Module 10: Team Building and Scalability
This advanced module addresses the challenge of growing beyond your personal capacity by building a team that can deliver excellent results. You’ll learn how to identify tasks suitable for delegation, recruit team members with appropriate skills, and implement systems that maintain quality while scaling your business. The module includes organizational structures that work specifically for Facebook consulting businesses.
The course teaches how to maintain the premium positioning of your services while increasing capacity. You’ll learn how to create standard operating procedures that ensure consistency across team members and how to implement quality control measures that protect your reputation. These approaches enable growth without sacrificing the personal touch that distinguishes premium services.
- Identifying tasks suitable for delegation versus those requiring your direct involvement
- Recruiting team members with appropriate skills and cultural fit
- Creating standard operating procedures that ensure consistent results
- Implementing quality control measures that protect client satisfaction
- Developing organizational structures that support growth without complexity
Real-World Applications and Success Stories
The Perry Marshall – 80/20 Facebook Consultant course has been applied across diverse industries with remarkable results. Consultants who have completed the program report significant increases in client acquisition, with many doubling their fees within months of certification. The systematic approach to campaign management has proven particularly valuable for small businesses with limited marketing budgets, enabling them to compete effectively against larger competitors with deeper pockets.
A real estate agent in Colorado implemented the course’s targeting strategies to reach prospective home sellers, reducing their cost per lead by 65% while increasing listing appointments. An e-commerce store specializing in outdoor equipment used the 80/20 approach to identify their most profitable products and audiences, tripling their return on ad spend within 90 days. These results demonstrate the versatility of the strategies taught in the course across different business models and industries.
Daniel Park, mentioned in the course materials, secured a $10,000 increase in his consulting fee just three weeks into the program by implementing the pricing and proposal strategies. Before the course, he would have left this money on the table, but the confidence and frameworks provided by the Perry Marshall – 80/20 Facebook Consultant program transformed his approach to client negotiations.
Another graduate, Sarah Mitchell, used the client acquisition tactics to build a waiting list for her services within six months. She now commands premium fees for Facebook consulting while being selective about the clients she accepts. Perhaps most impressive is John Chen, who transitioned from a struggling generalist marketing consultant to a specialized Facebook expert earning over $200,000 annually, all by implementing the systematic approaches taught in this certification program. These success stories illustrate the transformative potential of combining technical Facebook advertising expertise with proven business development strategies.
Pricing
The Perry Marshall – 80/20 Facebook Consultant course is offered as a comprehensive program with a single enrollment option that includes all materials and coaching sessions. The pricing reflects the premium nature of this certification and the substantial income potential it creates for graduates. While the investment represents a significant commitment, many students report recouping their entire course fee with their first consulting client after implementing the strategies taught in the program.
- One-Time Payment: Full access to the 6-week program, including all coaching sessions, templates, checklists, and update webinars. This comprehensive investment provides lifetime access to course materials and the Facebook Consultants Inner Circle community for ongoing support and networking opportunities.
The course investment includes all necessary materials to implement what you learn immediately, with no additional purchases required. Payment plans are occasionally available for those who prefer to spread the investment over several months. Given the income potential of becoming a certified Facebook consultant, many students find that the course pays for itself quickly, with the skills and systems providing returns for years to come.
Pros and Cons
Pros
- Comprehensive curriculum covering both technical Facebook advertising skills and business development strategies
- Live coaching sessions with industry experts providing personalized guidance
- Proven templates, checklists, and frameworks that save development time
- Focus on high-value positioning that enables premium pricing
- 80/20 principle application that prioritizes the most effective strategies
- Strong emphasis on practical implementation rather than just theory
- Regular update webinars that keep students current with Facebook’s changing algorithms
- Access to a community of successful consultants for networking and support
- Demonstrable ROI through documented case studies and success stories
- Perry Marshall’s reputation and authority lending credibility to your certification
- Systematic approaches that can be scaled as your business grows
- Lifetime access to course materials for ongoing reference
Cons
- Significant investment required compared to some other Facebook advertising courses
- Focus on consulting business model may not align with all students’ goals
- Live session schedule may conflict with some students’ existing commitments
- Technical nature of some content may be challenging for complete beginners
- Requires time commitment beyond the 6-week program for full implementation
- Some advanced strategies may be more applicable to established consultants than those just starting
FAQs
Do I need previous Facebook advertising experience to benefit from the Perry Marshall – 80/20 Facebook Consultant course?
While previous experience with Facebook ads is helpful, the course is designed to accommodate marketers at various experience levels. The foundational modules cover the technical setup and fundamentals thoroughly, while advanced modules provide sophisticated strategies for experienced marketers. The systematic approach allows beginners to build confidence and skills incrementally, while those with experience can immediately implement advanced techniques for improved results.
How long does it take to complete the Perry Marshall – 80/20 Facebook Consultant course?
The course is structured as a 6-week program with weekly coaching sessions and assignments. However, students have lifetime access to all materials and can progress at their own pace. Most successful graduates report spending 3-5 hours per week on coursework and implementation during the six weeks, then continuing to refine their skills over the following months as they build their consulting practice.
Will I receive an official certification after completing the Perry Marshall – 80/20 Facebook Consultant course?
Yes, students who complete all modules and demonstrate their understanding through practical application will receive the Perry Marshall – 80/20 Facebook Consultant certification. This certification carries significant weight in the industry given Perry Marshall’s reputation and authority in digital marketing. Many graduates display their certification prominently on their websites and marketing materials to establish credibility with potential clients.
Does the course cover the latest Facebook advertising features and algorithm updates?
The course includes regular update webinars that keep students informed about the latest changes to Facebook’s advertising platform. The core principles taught in the Perry Marshall – 80/20 Facebook Consultant course are designed to be evergreen, focusing on fundamental strategies rather than temporary tactics. This approach ensures that your skills remain valuable even as specific features and algorithms evolve over time.
What kind of support is available if I have questions during or after the Perry Marshall – 80/20 Facebook Consultant course?
Students receive support through multiple channels, including live small-group coaching sessions where you can ask questions directly, the Facebook Consultants Inner Circle community where you can connect with fellow graduates, and regular update webinars that address emerging challenges and opportunities. This ongoing support system distinguishes this program from many other courses that leave students on their own after initial completion.
Can I really make a full-time income as a Facebook consultant after completing this course?
While individual results vary, many graduates of the Perry Marshall – 80/20 Facebook Consultant course have built successful full-time consulting businesses. The course specifically addresses the business aspects of consulting, including pricing, client acquisition, and service delivery, providing a comprehensive blueprint for building a profitable practice. Demand for skilled Facebook consultants continues to exceed supply, creating genuine opportunities for those who develop expertise and implement the strategies taught in this program.
Final Verdict
The Perry Marshall – 80/20 Facebook Consultant course represents one of the most comprehensive and practical training programs available for aspiring Facebook advertising specialists. What sets this program apart is its dual focus on technical mastery and business development, addressing both the skills needed to run effective campaigns and the strategies required to build a profitable consulting practice.
The course’s application of the 80/20 principle throughout the curriculum provides a powerful framework for focusing efforts on the most impactful activities. This approach distinguishes graduates from competitors who spread themselves thin trying to implement every possible tactic rather than concentrating on what actually works. The inclusion of proven templates, checklists, and frameworks significantly reduces the learning curve and enables immediate implementation.
While the investment is substantial, the potential return is exceptional for those who commit to implementing what they learn. Many graduates report recouping their course investment with their first consulting client after certification, with subsequent engagements providing ongoing returns. The systematic approach taught in the program creates a sustainable business model rather than just a set of technical skills.
The live coaching sessions and ongoing support through the Facebook Consultants Inner Circle provide valuable accountability and networking opportunities that extend well beyond the initial six-week program. This community aspect creates lasting professional relationships that continue to generate value throughout your consulting career.
For marketers serious about building a specialized, high-income consulting practice in Facebook advertising, the Perry Marshall – 80/20 Facebook Consultant course offers an exceptional return on investment. The combination of technical expertise, business development strategies, and ongoing support creates a comprehensive foundation for long-term success in this rapidly growing field.
