Introduction
Imagine having the power to generate millions of dollars in advertising exposure without spending a single dime. For most businesses, this sounds like an impossible dream, reserved for those with deep pockets and connections to expensive PR firms. But what if you could unlock this power yourself, turning a simple piece of paper into a money-making machine that attracts customers like a magnet? This is the exact promise of the Paul Hartunian – Million Dollar Publicity Kit. This comprehensive course is not about theory; it’s a battle-tested, step-by-step system for generating massive amounts of positive publicity for your product, service, or even yourself. Paul Hartunian, a master of the craft who has personally generated millions in free advertising, has distilled his decades of experience into a kit that demystifies the process of getting featured on major TV shows, in national newspapers, and on top-tier radio programs. He hands you the keys to the kingdom, showing you how to bypass the gatekeepers and get the media to come calling you. In this review, we’ll dive deep into the Paul Hartunian – Million Dollar Publicity Kit to see if it truly lives up to its monumental name and who can benefit most from its strategies.
Course Description
>The Paul Hartunian – Million Dollar Publicity Kit is a multi-faceted, home-study course designed to be a complete A-to-Z guide for DIY publicity. Unlike digital-only courses, this kit is a tangible collection of resources, including a detailed master manual, eight audio CDs, special reports, and even software. The teaching style is direct, no-nonsense, and heavily focused on practical application. Hartunian doesn’t just tell you what to do; he shows you exactly how, providing real-world examples of press releases he used to land spots on CNN, The Johnny Carson Show, and in Forbes Magazine. The core philosophy is that free publicity is infinitely more credible and valuable than paid advertising, and he provides the exact blueprint for creating and leveraging that credibility to drive sales. The course is structured to take you from finding your unique story angle to crafting a compelling press release, building a media contact list, acing interviews, and ultimately, converting that media attention into cold, hard cash.This isn’t a course about becoming famous for fame’s sake; it’s a business growth tool. Every strategy and tactic is geared towards a tangible return on investment. The Paul Hartunian – Million Dollar Publicity Kit emphasizes a “guerrilla” approach—simple, fast, and cheap methods that deliver outsized results. It’s built for the doer, the entrepreneur who is willing to roll up their sleeves and implement a proven system rather than just passively consume information. The inclusion of physical manuals and audio CDs creates an immersive learning experience, allowing you to absorb the material in different formats, whether you’re reading at your desk or listening in your car.
Ideal Student
- Small Business Owners: Local shops, service providers, and brick-and-mortar establishments who want to dominate their local market and attract a flood of new customers without a massive advertising budget.
- Entrepreneurs & Startups: Individuals launching a new product or service who need to generate buzz, build credibility, and gain traction quickly while conserving capital.
- Authors, Experts, and Coaches: Thought leaders who need to establish themselves as authorities in their niche, sell more books, and attract high-paying clients through media exposure.
- Non-Profit Organizations: Causes and charities looking to raise awareness for their mission, attract donors, and promote events on a very tight budget.
- Marketing Professionals: Individuals working in marketing who want to add a powerful, cost-effective skill to their arsenal and deliver exceptional results for their clients or employers.
Learning Outcomes
- Master the art of identifying a newsworthy “hook” for any business, product, or story that compels media attention.
- Write a powerful, one-page press release following Hartunian’s proven formula, designed to get journalists to call you for an interview.
- Build a comprehensive and targeted list of media contacts, including reporters, editors, and producers, using cost-effective resources.
- Confidently handle media interviews (phone, TV, or radio) and turn them into persuasive, sales-generating opportunities.
- Develop a strategy to leverage a single press release into an “empire” of publicity across both online and offline channels.
Course Modules
>The Paul Hartunian – Million Dollar Publicity Kit is structured around its core components, each representing a deep dive into a critical aspect of the publicity process. While not labeled as traditional “modules,” each manual, CD, and bonus report builds upon the last to create a complete education in earning media. Below, we break down the curriculum into logical learning modules based on the materials provided.Module 1: The Publicity Mindset & Foundation
This foundational module, drawn from the opening chapters of the Master Manual and the initial audio CDs, establishes the core philosophy of the entire system. You’ll learn why free publicity is exponentially more valuable and credible than paid advertising. Hartunian dismantles the myths surrounding PR, arguing that you don’t need a fancy firm or a huge budget to get remarkable results. He instills a “guerrilla” mindset, focusing on speed, simplicity, and direct response. This section is crucial for understanding the why behind the tactics. It sets the stage by re-framing publicity not as an ego-boosting exercise, but as a direct-response marketing channel designed to generate sales and build your business.
- Understanding the superior value of third-party endorsements over paid ads.
- Adopting a low-cost, high-impact “guerrilla” publicity mindset.
- Learning why the goal of a press release is to get an interview, not just a mention.
Module 2: Finding Your Irresistible Story & Hook
No matter how mundane you think your business is, this module teaches you how to find the extraordinarily interesting story hidden within. Based on Hartunian’s famous “Brooklyn Bridge” story, you’ll learn his proprietary method for developing a “hook” that turns the ordinary into a must-cover human interest story. This isn’t about making things up; it’s about looking at what you do from a journalist’s perspective. The audio CDs provide in-depth examples and brainstorming exercises to help you uncover your unique angles. This is arguably the most important creative step in the process, as a weak hook leads to no coverage, while a strong one can attract a media frenzy. The Paul Hartunian – Million Dollar Publicity Kit excels at making this creative process systematic and repeatable.
- Techniques for brainstorming newsworthy angles for any product or service.
- How to use human interest, controversy, and curiosity to create a compelling hook.
- Analyzing real-world examples (like selling the Brooklyn Bridge) to understand the formula.
Module 3: Crafting the Killer Press Release
In this module, you get the exact template for writing a press release that gets results. Hartunian provides a fill-in-the-blanks model that is the opposite of the dry, corporate-style releases taught elsewhere. You’ll learn the critical, little-understood question or statement that MUST be included to provoke a call from the media. The Master Manual is filled with actual, successful press releases Hartunian has used, so you can see the formula in action. This module covers everything from the powerful headline to the final call to action, ensuring your release doesn’t get tossed in the trash. It’s a masterclass in brevity and persuasion, teaching you how to convey your entire story in a single, compelling page.
- The A-to-Z structure of a high-impact press release.
- Hartunian’s secret “question” that guarantees media follow-up.
- Access to a library of proven, sample press releases for various industries.
Module 4: Building Your Media Contact Empire
A great press release is useless if it’s sent to the wrong person. This module, centered on the special report “How To Find Enough Media Contacts To Last A Lifetime,” solves this problem permanently. You’ll discover the best resources, both online and off, for finding the names, addresses, phone numbers, and emails of the exact journalists, producers, and editors who cover your beat. Hartunian provides specific websites, directories, and strategies for building a massive, targeted media list for pennies on the dollar compared to expensive media databases. This is a foundational skill that will serve you for your entire career, allowing you to launch publicity campaigns for any future project or business with ease.
- Locating key contacts in TV, radio, print, and online media.
- Using free and low-cost resources to build your media database.
- Strategies for keeping your contact list fresh and up-to-date.
Module 5: Acing the Media Interview & Turning it into Cash
Getting the call is just the beginning. This module, covered extensively in the audio CDs, prepares you for the all-important interview. Hartunian shares his secrets for being a compelling, confident, and persuasive guest, whether you’re on the phone or in front of a TV camera. You’ll learn how to steer the conversation towards your key messages and, most importantly, how to turn that exposure into paying customers. He reveals the one critical question you MUST ask the host before agreeing to the interview to ensure it’s profitable. This module transforms you from a nervous subject into a media pro who can generate thousands of dollars in sales from a single 15-minute segment, all from the comfort of your own home.
- Techniques for overcoming nervousness and sounding like a seasoned pro.
- The crucial question to ask to ensure your interview leads to sales.
- How to guide the interview to promote your product or service without sounding like a salesperson.
Module 6: Dominating Online Publicity & Google News
While Hartunian’s principles are timeless, this module brings them firmly into the digital age. Based on the manual “How To Get Your Press Release To The Front Page Of Google News In 60 Minutes Or Less,” it provides a step-by-step strategy for online PR domination. You’ll learn how to use online press release distribution services effectively to get massive online visibility and high-authority backlinks to your website. The module’s guarantee of front-page Google News placement is a powerful testament to the effectiveness of the specific techniques taught. For any business with an online presence, this module is essential for leveraging the power of digital news aggregators to drive instant traffic and boost SEO.
- A step-by-step system for guaranteed front-page placement on Google News.
- Choosing the right online distribution services for maximum impact.
- Optimizing your press release for online search engines and news readers.
Module 7: Creative & Unconventional Publicity Tactics
Once you have the core system down, this module opens up a world of creative possibilities. The report “101 Sizzling Hot Ways To Get Publicity” is a treasure trove of ideas you’ve likely never considered. Hartunian pushes you to think outside the traditional press release format. This module covers stunts, events, surveys, and other unconventional methods for generating buzz. It’s designed to break you out of a rut and provide a constant stream of fresh ideas for keeping your business in the public eye. These are the kinds of tactics that make for memorable stories and can generate viral-level attention, giving you a significant edge over your competition.
- Exploring 101+ creative and low-cost publicity ideas.
- How to stage publicity stunts that get positive media attention.
- Using surveys, contests, and events to generate news coverage.
Module 8: The Empire Formula & Long-Term Media Relationships
This final module teaches you how to think bigger and leverage your success for long-term growth. The manual “How To Create An Empire From One Measly Press Release” shows you how to take a single successful story and multiply it across dozens of media outlets. It’s a system for maximizing the return on every effort. Additionally, the report “Cashing In On Profitable Relationships With The Media” provides the crucial final piece of the puzzle: building and nurturing relationships with journalists so they come back to you again and again. This module elevates you from a one-time publicity seeker to a trusted source and go-to expert in your field, creating a sustainable, long-term publicity machine for your business. The Paul Hartunian – Million Dollar Publicity Kit ensures you not only get a win but can replicate it for years to come.
- A system for repurposing one press release for maximum media coverage.
- Building a network of media contacts who view you as a valuable resource.
- Strategies for maintaining long-term, profitable relationships with journalists and producers.
Real-World Applications and Success Stories
The principles taught in the Paul Hartunian – Million Dollar Publicity Kit are incredibly versatile and can be applied across a vast range of industries and scenarios. A local restaurant, for example, could use the “hook” technique to create a story around a unique dish or a charity event, leading to features on local TV news and in food blogs, driving a surge of new customers. An online coach could leverage the online PR module to get featured in major online publications, establishing instant authority and driving traffic to their website. A new author could use the interview techniques to turn a radio tour into a bestseller launch, while a non-profit could use the creative tactics to draw national attention to their cause without a advertising budget. The system is designed for anyone who has something to promote and needs a cost-effective way to get the word out.
The success stories of Paul Hartunian himself serve as the most powerful proof of the system’s effectiveness. His legendary feat of “selling the Brooklyn Bridge” wasn’t a gimmick; it was a masterclass in creating an irresistible story that resulted in a flood of media attention that lasted for six months from a mailing that cost less than $100. He has landed interviews on CNN, which ran his segment every half hour for three days, and on national TV shows like The Johnny Carson Show, The Jenny Jones Show, and Regis and Philbin. A two-page article in Forbes Magazine further cemented his status. These are not isolated incidents; they are the direct result of applying the exact same system he teaches in the kit. He has repeated this success for multiple businesses in different industries, proving that the Paul Hartunian – Million Dollar Publicity Kit is a universal formula for media and financial success.
Pricing
>The Paul Hartunian – Million Dollar Publicity Kit is offered as a comprehensive, one-time investment. This pricing model provides you with lifetime access to all the physical and digital materials included in the package, allowing you to learn at your own pace and revisit the resources whenever you launch a new publicity campaign. It is positioned as a complete business-building tool rather than a subscription-based service.- One-Time Payment: A single investment gives you the complete Million Dollar Publicity Kit, including the Master Manual, bonus reports, 8 Audio CDs, the Instant Headline Generator software, and more. This is a one-time charge for a lifetime of publicity knowledge.
This one-time payment grants you access to a system that can potentially generate millions of dollars in free advertising over the life of your business. It’s a high-value package designed for those serious about taking control of their own marketing and publicity without ongoing costs. Please note that the initial package includes a 3-month trial subscription to Hartunian’s newsletter, which will renew at a monthly rate if not cancelled.
Pros and Cons
Pros
- Proven Track Record: The system is built on Paul Hartunian’s own incredible success stories, including features on major networks and publications, providing powerful social proof.
- Comprehensive and Multi-Format: The kit includes manuals, audio CDs, special reports, and software, catering to different learning styles and providing both theory and practical tools.
- Focus on Profitability: Unlike many PR courses that focus on vanity metrics, this system is laser-focused on turning media exposure directly into sales and revenue.
- Incredibly Cost-Effective: It teaches you how to do what expensive PR firms charge thousands for, providing an immense return on a small investment.
- Done-For-You Templates: The course is packed with actual, successful press releases and other templates you can easily adapt for your own business.
- Timeless Principles: The core strategies of finding a hook and building relationships with media are evergreen and will always be effective.
Cons
- Dated Physical Format: For some learners accustomed to slick, all-digital courses, the physical manuals and CDs might feel a bit old-fashioned.
- Requires Proactive Effort: This is not a “magic bullet.” It requires you to do the work of brainstorming, writing, and outreach to see results.
- Success Depends on Your Story: The system is powerful, but its ultimate success still hinges on your ability to find or create a genuinely interesting angle for your business.
- Potential for Recurring Costs: The 3-month newsletter trial automatically converts to a paid subscription, which could be an unwanted surprise for some.
- Aggressive Marketing Tone: The sales page and some of the materials use a very direct, hard-sell tone which may not appeal to everyone.
- Limited Focus on Social Media: While it covers online PR, the core of the course is built around traditional media (TV, radio, print) and may not dive deep into modern social media PR strategies.
FAQs
Is the Paul Hartunian – Million Dollar Publicity Kit suitable for beginners with no PR experience?
Absolutely. The course is designed as a complete A-to-Z system. Hartunian starts with the foundational mindset and provides step-by-step instructions, assuming no prior knowledge. The templates and examples make it very easy for a beginner to follow along and implement the strategies.
Will this system work for an online-only business or a digital product?
Yes. While many of Hartunian’s famous examples are for physical products, the principles are universal. The dedicated module on online publicity and Google News is specifically designed for online businesses. A digital product can easily become the subject of a compelling story about solving a problem, which is perfect for media outreach.
What if I feel like my business is boring and I have nothing newsworthy to share?
This is one of the first things the course addresses. Hartunian is a master at teaching you how to find the hidden story in any business. The module on finding your “hook” provides numerous techniques and brainstorming exercises to uncover angles you would never have thought of on your own.
How is this different from just hiring a traditional PR agency?
The key differences are cost, control, and focus. Hiring a PR agency can cost thousands of dollars per month with no guarantee of results. This kit is a one-time investment that teaches you a skill for life. You also retain full control over the message and timing, and the system is focused on direct-response profitability rather than just brand awareness.
Exactly what do I get when I purchase the kit?
You receive the “Million Dollars of Free Publicity” Master Manual, the “How To Find Media Contacts” report, 8 Audio CDs, the “How To Get On Google News” manual, the “101 Sizzling Hot Ways” report, the “Create An Empire” manual, the “Instant Headline Generator” software, the “Cashing In On Relationships” report, and a 3-month trial to the paper newsletter.
Is there a money-back guarantee?
The specific guarantee policy can change, so it’s always best to check the official website for the most current details. However, reputable courses of this nature typically offer a satisfaction guarantee to ensure you can purchase with confidence.
