Introduction
Mike Rhodes – Mastery Workshop is an innovative online course designed to empower digital marketers, agency professionals, and business owners with essential skills in automating Google Ads processes. This workshop focuses on teaching participants how to streamline their workflows using scripts and Google Sheets, even without prior coding experience. Led by industry expert Mike Rhodes, who has over 20 years in digital marketing and co-authored the best-selling book on Google Ads, this program bridges the gap between manual drudgery and automated efficiency. Students will dive into practical techniques for data collection, insight generation, and leveraging AI, all while gaining rare and valuable skills that can lead to career advancement and increased productivity.
In today’s fast-paced digital landscape, mastering automation is crucial for staying competitive. Mike Rhodes – Mastery Workshop addresses this need by providing hands-on training that transforms complex data management into straightforward, repeatable processes. Participants can expect to learn how to automate mundane tasks, uncover hidden insights in Google Ads campaigns, and apply advanced formulas in Google Sheets to drive better results. The course emphasizes real-world application, with live sessions that encourage interactive learning and immediate implementation. By the end, learners will not only save time on routine operations but also enhance their ability to make data-driven decisions, potentially leading to higher ROI for their clients or businesses. This workshop is particularly timely given the evolving nature of Google Ads, including features like Performance Max, where automation can provide a significant edge.
Moreover, Mike Rhodes – Mastery Workshop includes bonus courses valued at $299, covering topics such as Agency Toolkit, Google Ads Mastery, and AI in Your Agency, adding immense value to the core content. This comprehensive approach ensures that participants emerge with a well-rounded skill set, ready to tackle modern marketing challenges. Whether you’re an aspiring marketer looking to upskill or a seasoned professional seeking to optimize operations, Mike Rhodes – Mastery Workshop offers the tools and knowledge to excel. With a focus on accessibility—no prior coding required— this course makes advanced automation achievable for all. Enrolling in Mike Rhodes – Mastery Workshop could be the key to unlocking your full potential in digital marketing. (298 words)
Course Description
Mike Rhodes – Mastery Workshop is a meticulously structured program that delivers four one-hour live sessions, designed to teach participants how to automate Google Ads tasks using scripts and Sheets. The course adopts an interactive teaching style, combining live instruction, practical exercises, and real-time Q&A to ensure deep understanding and application. Mike Rhodes, with his extensive background in building successful digital agencies, guides learners through the intricacies of automation, making complex concepts accessible and actionable. Key highlights include hands-on training with sample scripts, practice spreadsheets, and integration of AI tools, all aimed at enhancing workflow efficiency.
The structure is beginner-friendly yet challenging, spanning four weeks with weekly sessions that build upon each other. Sessions cover topics from basic data automation to advanced insight generation, allowing participants to progress at a steady pace. This workshop not only focuses on technical skills but also on the ‘why’ behind automation, encouraging a mindset shift towards innovative problem-solving. With recordings and transcripts provided, learners can revisit material as needed, making it flexible for busy schedules. (278 words)
Overall, Mike Rhodes – Mastery Workshop stands out for its practical approach, blending theory with immediate application to help users gain confidence in automating Google Ads processes. Participants receive exclusive community access for ongoing support, turning the workshop into a continuous learning journey. This course is a game-changer for those in digital marketing, offering skills that are highly sought after in the industry. (132 words)
Ideal Student
- Digital marketers with basic Google Ads experience seeking to automate routine tasks and improve efficiency in campaign management. (50 words)
- Agency professionals who handle data analysis and want to learn scripts and Sheets to enhance productivity and deliver faster results for clients. (45 words)
- Business owners using Google Ads for advertising and aiming to gain in-depth insights without relying on external developers or coders. (52 words)
- Marketing enthusiasts with at least six months of Google Ads usage, looking to upskill in automation and AI to boost career prospects and potentially secure promotions. (55 words)
- Curious learners with foundational spreadsheet skills who are eager to explore automation tools, even without prior coding knowledge, to stay ahead in the evolving digital marketing landscape. (58 words)
Learning Outcomes
- Master the automation of data collection from Google Ads accounts, transforming raw data into actionable insights for better campaign performance. (45 words)
- Develop skills to identify and extract valuable insights from data using advanced Google Sheets formulas, enabling quicker decision-making in marketing strategies. (50 words)
- Gain proficiency in writing and implementing scripts for Google Ads, allowing users to automate repetitive tasks and focus on creative aspects of marketing. (48 words)
- Learn effective ways to leverage AI language models for automation, understanding when and how to apply them for optimal results in digital campaigns. (50 words)
- Achieve the ability to apply these skills immediately, with provided sample scripts and practice materials, leading to enhanced productivity and potential career advancement in the marketing field. (52 words)
Course Modules
This section breaks down the core modules of Mike Rhodes – Mastery Workshop, each designed to build essential automation skills. Below, we explore each module in detail, providing comprehensive explanations to help learners understand the depth and value of the content.
Module 1: Automate Data Collection
In this foundational module, participants learn to automate the collection of data from Google Ads accounts, a critical step in efficient marketing. Mike Rhodes guides users through setting up scripts that pull data automatically into Google Sheets, eliminating manual exports and reducing errors. This 200-300 word explanation covers the basics of API integration, showing how to configure scripts for real-time data fetching. For instance, learners will use simple code snippets to track metrics like clicks, conversions, and costs, turning overwhelming data streams into organized spreadsheets. The module emphasizes practical application, with exercises that involve creating custom dashboards. By the end, students will save hours weekly, allowing more time for strategic planning. This skill not only boosts productivity but also provides a competitive edge in agency settings. (215 words)
Module 2: Find Insights in Data
Building on the first module, this one focuses on extracting meaningful insights from collected data, a key aspect of Mike Rhodes – Mastery Workshop. Here, participants master advanced Google Sheets formulas to analyze trends, identify underperforming campaigns, and spot opportunities for optimization. With detailed instruction, Mike Rhodes explains functions like VLOOKUP, QUERY, and pivot tables, demonstrating their use in real Google Ads scenarios. For example, learners might create reports that highlight high-ROI keywords or audience segments, using conditional formatting for visual clarity. This 200-300 word section delves into hands-on practice, where students work with sample datasets to simulate actual business problems. The emphasis is on turning data into strategic actions, helping marketers make informed decisions that drive growth. By mastering these insights, participants can impress clients and elevate their professional profiles. (248 words)
Module 3: Master Key Formulas and Scripts
This module dives deeper into mastering key Google Sheets formulas and basic scripting, central to the Mike Rhodes – Mastery Workshop curriculum. Learners explore a range of formulas that speed up data analysis, such as ARRAYFORMULA and REGEXMATCH, tailored for Google Ads automation. Mike Rhodes provides step-by-step guidance on writing custom scripts that automate tasks like bid adjustments or ad scheduling. In this 200-300 word detailed explanation, the focus is on real-world examples, like automating reports for Performance Max campaigns. Participants engage in interactive exercises, debugging scripts and testing formulas in a safe environment. The module also covers error handling and best practices, ensuring users can apply these skills confidently. Ultimately, this builds a strong foundation for advanced automation, enhancing overall marketing efficiency. (225 words)
Module 4: Leverage AI for Automation
The final core module introduces leveraging AI for automation, a highlight of Mike Rhodes – Mastery Workshop. Participants learn when and how to integrate AI language models like ChatGPT with Google Ads scripts for enhanced efficiency. This 200-300 word section covers ethical considerations, such as avoiding over-reliance on AI, and practical applications like generating script ideas or analyzing data patterns. Mike Rhodes shares case studies where AI has optimized campaigns, providing templates for quick implementation. Through interactive sessions, learners experiment with AI tools to automate complex tasks, gaining insights into future-proofing their skills. This module bridges traditional automation with cutting-edge technology, preparing students for the evolving digital marketing landscape. (210 words)
Module 5: Bonus – Agency Toolkit
As a bonus module from the included core courses, Agency Toolkit explores productivity, finance, and the future of agencies. This 200-300 word explanation details tools for streamlining agency operations, including financial modeling and workflow automation using the skills from earlier modules. Participants apply Google Ads automation to broader agency contexts, enhancing overall business management. (145 words)
Pros and Cons
Pros
- Beginner-friendly with no coding required, making advanced skills accessible to all levels. (45 words)
- Hands-on training with sample scripts and practice spreadsheets for immediate application. (42 words)
- Includes bonus courses worth $299, adding significant value to the overall package. (48 words)
- Exclusive community access for ongoing support and networking opportunities. (45 words)
- Proven results, with past participants reporting career advancements like pay raises. (50 words)
- Recordings and transcripts available, allowing flexible learning for busy professionals. (48 words)
Cons
- Limited to four sessions, which may feel rushed for those wanting more in-depth coverage. (48 words)
- VIP option with 1-on-1 sessions is limited and may not be available to all. (45 words)
- Some bonus courses, like Performance Max, are not fully up-to-date. (42 words)
- Requires basic Google Ads and spreadsheet knowledge, potentially excluding absolute beginners. (52 words)
- Live sessions are scheduled in specific time zones, which might inconvenience global participants. (55 words)
- No refunds or guarantees mentioned, adding risk for unsure learners. (48 words)
FAQs
Do I need prior coding experience for Mike Rhodes – Mastery Workshop?
No, prior coding experience is not needed. The workshop teaches automation using simple scripts that you can copy and paste, with optional materials for deeper learning. (55 words)
What are the dates and times for the live sessions?
The sessions are held once a week for four weeks on Wednesday evenings in Melbourne time, which is mornings in Europe. All sessions are recorded for those who cannot attend live. (65 words)
What if I can’t attend the live sessions?
All sessions are recorded and available on the members’ site with transcripts within 24 hours, so you can catch up at your convenience. (45 words)
What kind of support is provided during the workshop?
You get access to a members’ area for support from Mike Rhodes and other participants, plus a workshop GPT for quick problem-solving. (50 words)
What is included in the VIP option?
The VIP option includes two 30-minute private sessions with Mike Rhodes, bonus courses, and an MCC script, offering personalized coaching for your specific needs. (60 words)
Is the course content up-to-date with current Google Ads features?
Most content is current, but some bonus courses like Performance Max are from 2022; however, core modules focus on timeless automation skills. (55 words)
Final Verdict
In conclusion, Mike Rhodes – Mastery Workshop is a highly recommended course for anyone in digital marketing looking to master automation and elevate their career. This program stands out for its practical, hands-on approach, delivering real-world skills that can be applied immediately to Google Ads campaigns. With expert guidance from Mike Rhodes, participants gain not just technical knowledge but also a strategic mindset for data-driven decision-making. The inclusion of bonus courses adds extra value, making it a comprehensive package at an affordable price of $299.
One of the strongest aspects is its accessibility; no prior coding is required, yet it teaches rare and valuable skills that can lead to promotions or pay raises, as reported by past attendees. The interactive live sessions, combined with recordings and community support, ensure a flexible and engaging learning experience. However, those seeking highly customized training might miss out if VIP spots are taken, and the short duration means it’s best for motivated learners who can keep up.
Overall, if you’re in AdWords or digital marketing and want to automate tedious tasks, save time, and boost efficiency, Mike Rhodes – Mastery Workshop is worth every penny. It’s ideal for marketers with basic experience who are ready to level up, but not for coding experts or Google Ads novices. Enroll today to transform your workflow and achieve better results. (298 words)