Introduction
Have you ever dreamed of getting paid to share your message with audiences around the world? Imagine receiving phone calls out of the blue, flying first class, staying in luxury hotels, and generating substantial income simply by speaking about topics you’re passionate about. This isn’t just a fantasy—it’s the reality for many successful speakers who’ve mastered the art of monetizing their expertise.
Mike Koenigs’ Speak and Profit 2017 is a revolutionary system designed to transform your knowledge and experience into a lucrative speaking career. Unlike many other courses that only teach you what to do, this comprehensive program provides you with the step-by-step blueprint, tools, templates, and promotional support needed to succeed in the competitive speaking industry. Whether you’re a coach, consultant, entrepreneur, or simply someone with valuable insights to share, this course offers everything you need to start getting paid speaking engagements in as little as a few days.
What makes Speak and Profit 2017 truly unique is its three-pronged approach: building your speaking platform, preparing powerful presentations, and implementing profit-generating strategies. The course has been used and implemented by hundreds of entrepreneurs, coaches, and consultants across dozens of countries to create significant revenue streams in their spare time. In this comprehensive review, we’ll explore every aspect of the program to help you determine if it’s the right investment for your speaking career.
Course Description
Mike Koenigs – Speak and Profit 2017 is an intensive training program that breaks down the complex process of building a successful speaking business into manageable, actionable steps. The course is structured around three core phases: BUILD, PREPARE, and PROFIT. Each phase contains detailed strategies, templates, and resources designed to accelerate your success in the speaking industry.
The teaching style is practical and implementation-focused, with Mike Koenigs providing real-world examples, word-for-word scripts, and done-for-you templates that eliminate guesswork. What sets this program apart from other speaking courses is its holistic approach—not only does it teach you how to craft and deliver compelling presentations, but it also provides business building strategies, marketing techniques, and even promotes your talks to the course’s community for feedback, leads, and potential deals. The program caters to different learning preferences with video content, audio files, transcripts, and action-oriented worksheets.
This revolutionary system leverages your existing knowledge to help you generate leads and customers without cold-calling or extensive leg-work. It emphasizes that you don’t need to be flashy or even exceptionally good at speaking to succeed—you simply need to follow this plug-and-play done-for-you system. The entire program is designed to be implemented quickly, with some students securing speaking deals within days of beginning the training.
Ideal Student
- Entrepreneurs looking to expand their reach and authority through speaking engagements
- Coaches seeking to use speaking as a lead generation tool for their coaching business
- Consultants wanting to establish industry expertise and attract high-value clients
- Authors and content creators looking to monetize their expertise through paid speaking
- Non-profit leaders and philanthropists aiming to raise funds and awareness through public speaking
Learning Outcomes
- Create a professional speaking platform that attracts meeting planners and speaking opportunities
- Develop compelling keynote presentations using proven templates and frameworks
- Master the art of speaking to sell products, coaching, and services from stage
- Implement effective strategies for generating leads and building your audience through speaking
- Navigate the business aspects of speaking including agreements, pricing, and promotion
Course Modules
The Mike Koenigs – Speak and Profit 2017 course is strategically divided into comprehensive modules that take you through every aspect of building and monetizing your speaking career. Each module builds upon the previous one, creating a complete system for speaking success. Let’s dive into each module in detail.
Module 1: Building Your Speaking Platform
This foundational module focuses on creating the essential infrastructure for your speaking business. Mike Koenigs walks you through building a professional speaking website designed specifically to impress meeting planners and generate speaking leads. You’ll learn how to brand your social media profiles for maximum impact and create a “sizzle reel” that showcases your speaking abilities and can lead to speaking deals out of the blue. The module emphasizes that a strong platform is critical for establishing credibility and attracting higher-paying opportunities.
Key elements covered in this module include:
- Website design strategies specifically for speakers
- Creating compelling speaker one-sheets and biographies
- Building a video demo reel that showcases your speaking abilities
- Leveraging social media to amplify your speaking brand
- Strategies for landing local speaking opportunities to build momentum
- How to use a book as a credential to unlock higher-paying speaking engagements
Module 2: Crafting Your Perfect Keynote
In this comprehensive module, you’ll learn how to create powerful keynote presentations that captivate audiences and generate business results. Mike provides you with a complete keynote framework, including introduction, content, and closing structures. The module eliminates the stress of creating presentations from scratch by providing templates that you simply need to customize with your content. You’ll discover the psychological elements that make presentations memorable and actionable.
The module also covers essential delivery techniques, including:
- Stage positioning and movement strategies
- Effective use of gestures and body language
- Eye contact techniques that create connection with the audience
- Optimal use of notes and slides
- Methods for handling questions and interruptions confidently
- Creating professional-looking PowerPoint and Keynote presentations
- Using slide templates designed for maximum visual impact
Module 3: The Pre-Event Preparation System
This detailed module focuses on everything that happens before you take the stage. Mike provides step-by-step strategies for managing the logistics and relationships that lead to successful speaking engagements. You’ll receive actual agreements, pre-event questionnaires, and preparation checklists that eliminate guesswork and ensure you’re fully prepared for every aspect of your speaking engagement. The module also includes secrets for building a strong relationship with meeting planners before you even arrive at the event.
Key components of this module include:
- Reviewing and customizing speaking agreements
- Conducting effective pre-event calls with event organizers
- Completing detailed questionnaires to ensure you understand audience needs
- Logistics planning for travel and accommodation
- Pre-event routines to ensure peak performance
- Building rapport with meeting planners and key decision-makers
- Technical preparation for audio, video, and presentation requirements
Module 4: Speaking to Sell Products
This module reveals the powerful strategies that top speakers use to generate substantial income by selling products during their presentations. Mike emphasizes that the highest-paid speakers don’t just receive speaking fees—they also sell products in ways that feel authentic and valuable to audience members. You’ll receive a complete framework for creating product offers that convert while maintaining your integrity and audience trust.
Essential elements covered in this module include:
- Designing irresistible product offers for your presentations
- Crafting persuasive product demonstrations within your talk
- Creating urgency and desire without being salesy
- Word-for-word scripts for seamless product transitions
- Developing backend systems to fulfill product orders efficiently
- Strategies for maximizing revenue per speaking engagement
- The specific pitch structure that has generated $40 million in Mike’s business
Module 5: Speaking to Generate Coaching Clients
This module focuses on one of the most lucrative aspects of speaking—using your presentations to attract high-value coaching clients. Mike reveals how to structure presentations that naturally lead to coaching inquiries, often eliminating the need for aggressive closing tactics. You’ll discover how to position yourself as the obvious solution to your audience’s problems, making coaching consultations a natural next step rather than a sales pitch.
Key strategies covered in this module include:
- Positioning coaching services as the premium solution to audience challenges
- Creating presentation elements that qualify potential coaching clients
- Structuring irresistible coaching offers from stage
- Word-for-word scripts for handling common objections
- Creating smooth transitions from speaking to coaching conversations
- Methods for closing $10,000 to $30,000 coaching deals from presentations
- Follow-up systems that convert speaking attendees into long-term clients
Module 6: Speaking to Sell Books
This powerful module reveals a simple yet highly effective strategy for selling books to your entire audience. Mike shares the 30-second technique that can result in 100% of your audience walking away with your book—and you getting paid for every copy. This module is particularly valuable for authors who want to leverage speaking engagements to dramatically increase their book sales while establishing their expertise.
Critical components of this module include:
- The psychology behind the 30-second book offer technique
- Creating irresistible book offers that benefit both audience and speaker
- Developing strategic partnerships with event organizers for bulk book sales
- Designing presentation elements that naturally lead to book purchases
- Leveraging book sales as a credibility-building tool
- Using books as a business card that leads to higher-paying opportunities
- Strategies for maximizing book revenue while increasing audience value
Module 7: The Ultimate Pitch Structure
In this module, Mike reveals what he considers “the best pitch structure” he has ever used. This comprehensive framework can be applied to sell any product, service, or opportunity from stage. You’ll learn how to structure your presentation to maximize conversions while maintaining audience trust and enthusiasm. The module includes detailed analysis of why this pitch structure works and how to adapt it to your specific offerings.
Essential elements of this module include:
- The psychological principles behind effective stage selling
- Structuring presentations for maximum impact and conversion
- Crafting compelling offers that feel like gifts rather than sales pitches
- Creating urgency without manipulation
- Adapting the pitch structure for different products and services
- Timing strategies for introducing offers within presentations
- Word-for-word scripts for each component of the pitch structure
Module 8: Lead Generation From Stage
This module focuses on strategies for building your email list and generating qualified leads from your speaking engagements. Mike reveals a simple system for capturing audience information that builds your database while providing value to attendees. This module is crucial for speakers who want to create long-term relationships with audiences beyond the immediate speaking engagement.
Key components covered in this module include:
- Creating irresistible lead magnets specifically for speaking audiences
- Implementing effective collection methods during presentations
- Structuring offers that encourage voluntary sign-ups
- Following up effectively with leads from speaking engagements
- Segmenting leads based on audience interest and engagement
- Converting speaking leads into long-term customers and clients
- Measuring and optimizing lead generation from different speaking events
Module 9: Promotion Strategies
This comprehensive module reveals eight and a half powerful methods for promoting yourself as a speaker and securing speaking engagements. Mike emphasizes that waiting for speaking opportunities to appear is ineffective—speakers must proactively promote themselves to event organizers and meeting planners. The module covers both online and offline promotion strategies that can be implemented immediately.
Promotion strategies covered in this module include:
- Direct outreach strategies to meeting planners and event organizers
- Leveraging speaker bureaus and agencies effectively
- Building relationships with corporate decision-makers
- Using social media to showcase speaking capabilities
- Creating compelling promotional materials that get you booked
- Networking at industry events and conferences
- Developing referral systems that generate ongoing speaking leads
- The “half” strategy that most speakers overlook completely
Module 10: Bonus Materials and Resources
This final module compiles the extensive bonus materials that complement the core course content. These resources are designed to accelerate your success by providing done-for-you templates, agreements, checklists, and promotional materials that would otherwise take years to develop. Mike describes these bonuses as the “Speaking Treasure Chest” that gives you everything needed to run a seamless, successful speaking business.
Valuable bonus materials include:
- Speaker agreement templates for securing professional engagements
- Order forms for selling products and services from stage
- Complete marketing toolkit for speaker websites and reels
- Live event show flow templates and examples
- Word-for-word scripts for every conversation you’ll have as a speaker
- Answers to common questions including “what do you charge?”
- Transcripts of all course modules for easy reference
- MP3 audio files for learning on the go
- Action-oriented worksheets to implement course content
Real-World Applications and Success Stories
The strategies taught in Mike Koenigs – Speak and Profit 2017 have been successfully applied across numerous industries and speaking contexts. Business owners use the system to establish authority and attract high-paying clients. Coaches implement the speaking-to-sell frameworks to fill their practice with qualified leads. Consultants leverage speaking opportunities to demonstrate expertise and secure lucrative contracts. Even non-profit leaders apply these techniques to raise funds and awareness for their causes.
What makes the applications of this course so powerful is their adaptability to different personality types and speaking styles. The system doesn’t require you to become someone you’re not or adopt a flashy persona. Instead, it provides structures and frameworks that amplify your authentic voice and expertise. Whether you’re an introvert or extrovert, analytical or emotional storyteller, technical expert or motivational speaker, the principles in this course can be tailored to your unique strengths.
Success stories from students of this program include coaches who doubled their client base within months of implementing the speaking strategies, entrepreneurs who secured $10,000 speaking gigs after years of unsuccessful attempts, and authors who dramatically increased their book sales by implementing the 30-second book offer technique. The course has also helped countless professionals transition from free speaking engagements to lucrative paid opportunities that often lead to additional revenue streams.
One particularly inspiring aspect of the course is its application in philanthropic contexts. As Mike shares through his work with the Just Like My Child Foundation, the speaking strategies have been used to raise millions of dollars for women, girls, and orphans in Uganda. This demonstrates that the principles of effective speaking extend beyond commercial applications to create meaningful social impact. The course’s inclusion of specialized content for non-profit speaking highlights this broader potential.
Pricing
Mike Koenigs – Speak and Profit 2017 offers exceptional value considering the comprehensive nature of the program and the potential return on investment. While the exact current pricing may vary based on promotions and package inclusions, the course typically represents a significant investment in your speaking career that can pay for itself with just one or two paid speaking engagements.
- One-Time Payment: The course is typically available as a one-time purchase that gives you lifetime access to all core modules, bonus materials, templates, and any future updates to the program. This investment includes the three main phases of the system, all bonus modules, the done-for-you templates and scripts, and the promotional support that sets this course apart from others in the market.
When considering the investment, it’s important to factor in the value of the included templates, agreements, and scripts—which would cost thousands to develop independently—as well as the potential revenue from speaking engagements secured through implementing the strategies. For many graduates, the course pays for itself many times over through increased speaking fees, backend product sales, coaching clients, and other revenue generated directly from implementing the system.
Pros and Cons
Pros
- Comprehensive system covering all aspects of building a speaking business, not just presentation skills
- Includes done-for-you templates, agreements, and scripts that save countless hours of development
- Practical, implementation-focused approach with clear action steps rather than just theory
- Proven track record with hundreds of successful students across multiple industries
- Unique promotional support that actively promotes students to the course community
- Covers multiple monetization strategies including speaking fees, product sales, and client acquisition
Cons
- Requires significant implementation time to fully develop speaking platform and materials
- Higher initial investment compared to basic public speaking courses
- Some content may feel overwhelming for those completely new to business or entrepreneurship
- Strategies require stepping outside comfort zone for those uncomfortable with self-promotion
- Focus on monetization might not align with purely educational or informational speaking goals
- Results vary based on existing expertise, market demand, and implementation consistency
FAQs
Do I need to be an experienced speaker to benefit from this course?
While some speaking experience can be helpful, Mike Koenigs – Speak and Profit 2017 is designed to benefit speakers at all experience levels. The course provides foundational content for beginners while offering advanced strategies for experienced speakers. Many successful students had little to no professional speaking experience before implementing the system.
How quickly can I start getting paid speaking gigs after completing the course?
While results vary, some students begin securing speaking opportunities within days of implementing the strategies, particularly for local events. Building a full-time speaking career typically takes several months of consistent implementation. The course is structured to help you secure smaller engagements quickly while building toward larger, more lucrative opportunities.
Does this course work for online presentations and webinars, or just live speaking?
The principles taught in the course apply to various speaking contexts, including live presentations, webinars, virtual summits, and online events. In fact, the course includes specific content on online speaking strategies and how to achieve 7-figure days online through virtual presentations.
What if I don’t have my own products or services to sell from stage?
The course covers multiple monetization strategies beyond just selling your own products. This includes securing speaking fees, generating leads for other services, selling books, and even promoting affiliate offers. You can also use the system to develop products and services as you build your speaking career.
Is the course content accessible to introverts or people uncomfortable with traditional sales?
Absolutely. One of the course’s strengths is its emphasis on authentic, non-manipulative approaches to speaking and selling. The strategies are designed to work for various personality types, and many successful students identify as introverts. The system focuses on providing genuine value rather than using aggressive sales tactics.
What ongoing support is available after completing the course?
Beyond the comprehensive course materials, Mike Koenigs – Speak and Profit 2017 includes unique promotional support where your talks can be promoted to the course community. This provides opportunities for feedback, leads, and potential deals that continue beyond the initial training period.
Final Verdict
After thoroughly examining Mike Koenigs – Speak and Profit 2017, it’s clear that this program offers exceptional value for entrepreneurs, coaches, consultants, and anyone serious about building a profitable speaking business. Unlike many courses that focus solely on presentation skills or content development, this comprehensive system addresses the complete business of speaking—from building your platform to monetizing your presentations effectively.
The course’s greatest strength lies in its practical, implementation-focused approach. Rather than simply teaching concepts, Mike provides done-for-you templates, word-for-word scripts, and concrete action steps that eliminate much of the guesswork involved in launching a speaking career. The inclusion of legal agreements, marketing materials, and technical templates alone would save hundreds of hours of development and potentially thousands of dollars in professional fees.
What truly sets this program apart is its emphasis on monetization. While many speaking courses focus on crafting better presentations, Speak and Profit 2017 specifically teaches you how to generate substantial income from those presentations through multiple revenue streams. This business-first approach ensures that your speaking efforts translate directly into financial returns, making it an ideal investment for entrepreneurs and business owners.
The unique promotional support—where the course actively promotes students to its community—represents a significant value-add that’s virtually unmatched in the speaking training market. This built-in marketing support provides opportunities for feedback, leads, and actual deals that accelerate the return on your investment.
For those committed to implementing the strategies and willing to step outside their comfort zone to promote themselves, Mike Koenigs – Speak and Profit 2017 offers a proven pathway to building a lucrative speaking business. The course is particularly recommended for entrepreneurs and service-based professionals who understand the value of speaking as a business-building tool and are ready to invest in a comprehensive system that addresses every aspect of speaking success.
