Introduction
If you are currently capped at $50,000 – $100,000 per year doing one-to-one sales, the Mike Dillard – 7-Figure Sales Presentations Master Class was engineered to break that ceiling. Over two intensive months, Mike personally unpacks the identical 12-step framework behind his multi-million-dollar online funnels so you can clone the process and turn every webpage, video, or webinar into a 24/7 “sales robot.” Traditional prospecting drains your time and energy; this program replaces cold-calling with automated sequences that educate, pre-sell, and close—even if you are introverted, camera-shy, or have never written a sales script.
You will look over Dillard’s shoulder while he screen-shares revenue dashboards, live ad accounts, email stats, and affiliate tracking logs. Nothing is theory—every slide, headline, pixel placement, and checkout bump is a direct lift from funnels already generating seven figures. By the end, you will hold your own high-converting presentation that can be deployed as a written sales letter, a dynamic video sales letter, or a high-ticket webinar—complete with free traffic sources already tested to scale to seven figures in under 90 days.
Course Description
The Mike Dillard – 7-Figure Sales Presentations Master Class is a hybrid coaching & implementation sprint that spans 60 days. Each week you receive new walkthrough videos (screen-share style), fill-in-the-blank templates, headline swipe files, and split-test calculators. Live group calls provide hot-seat user critiques while a private Slack room offers fast feedback from Mike’s team. The stack includes List-Grow (Dillard’s foundational list-building course) integrations so you can bolt profitable presentations directly onto existing email sequences.
The master class is housed on Kajabi, mobile-optimized, and includes lifetime access plus all future updates. Click-through demos reveal how Dillard uses Frame.io for seamless A/B testing, Deadline Funnel for evergreen urgency, and a new AI bot that personalizes call-to-actions in real time based on viewer engagement. Every small budget strategy, Shopify plug-in, and ad retargeting strategy has de-average CPMs from $15 to sub-$4, allowing organic reach to supplement ad spend so you never pay for clicks you don’t need.
Ideal Student
- Self-funded entrepreneurs who already have a proven offer but lack conversion polish.
- Authors, coaches, SaaS founders, and agencies ready to move from one-to-one sales to scalable presentation funnels.
- Traditional marketers fed up with cold calls and door knocking.
- Introverted experts seeking ethical, value-first sales systems that don’t feel slimy.
- Students of List-Grow wanting the next step—monetizing their lists with cash-generating presentations.
Learning Outcomes
- Map a data-backed sales argument using Dillard’s 12-Part Conversion Matrix.
- Write, record, and deploy three presentation formats (written sales letter, VSL, and webinar) ready to A/B test.
- Drive free targeted traffic via inbound SEO angles, affiliate JV pushes, and virality scripts tested to seven figures.
- Automate your funnel with shopping-cart upsells, timed email indoctrination, and urgency funnels.
- Analyze real dashboards and reconstruct profitable models using nothing but screen captures and templated calculators.
Course Modules
The master class mirrors the exact 60-day roadmap Mike uses to supervise private five-figure clients. Each module unpacks psychology, tech, and assets you can copy-paste the same day. Below, you’ll find the full breakdown and specific bullets to execute immediately.
Module 1: The 12-Step Conversion Matrix
This foundational module delivers the backbone of the entire system. Mike walks you through headline psychology, problem-agitation sequences, proof stacking, demonstration logic, risk reversal, urgency creation, and the double-close mechanism that has multiplied cart values by 3.5× on average. You’ll get Google Docs templates, Trello boards, and a digital highlighter library breaking down proven winners. Bullet takeaways include:
- Position any offer as a “movement” in 37 words or less.
- Craft a three-sentence origin story that eliminates price resistance.
- Embed video testimonials inside the written letter without lowering page speed.
- Leverage micro-case-studies collected straight from free Facebook communities.
Module 2: Written Sales Letter Deep Dive
Not every audience wants to watch a 45-minute webinar. Module 2 shows you how a 3,000-word hero letter can quietly outsell flashy videos—especially on mobile browsers at 2 AM. You’ll receive Mike’s personal Evernote swipe file of $100M control pieces plus his WordPress Thrive Architect styles that preserve skim-ability. Bullets:
- “Above-the-fold” CTA placement that increases opt-in rates to 43%.
- Drop-in testimonial widgets via Conversio for dynamic proof rotation.
- Use Apple Notes voice-to-text to write the entire letter while walking the dog.
- Integrate Typeform pre-qualification questions that tag buyers before they hit your cart.
Module 3: Video Sales Letter (VSL) Scripts & Production
Camera fear is real, but you’ll remove it using Mike’s “Slide Deck Narration” technique—record audio while PowerPoint does the heavy lifting. You’ll also discover the perfect 6-minute pacing formula that keeps viewers glued to the end. Takeaways:
- ProPresenter alpha keying trick for seamless progress-bar overlays.
- 5 royalty-free soundtrack stems that add urgency without looking stock.
- Use Descript’s Overdub to patch awkward pauses in five seconds.
- Access call-sheet templates from Mike’s $80k per month Evergreen Webinar to enforce continuity.
Module 4: High-Ticket Webinar Engineering
Webinars sell the highest price points—when done right. Module 4 reverse-engineers Mike’s Beckett Beer Bootcamp pitch that closed $2.3 MM in 9 days. You’ll install automated attendee reminders, segment clicks by revenue tier, and trigger post-webinar urgency funnels. Bullet highlights:
- Embed a hotjar poll 30 minutes before the pitch to tailor the offer.
- Deploy “question stacking” for instant social proof amplification.
- Use Deadline Funnel to expire bonuses precisely 24 hours after replays.
- Upload snapshots of Demio dashboards showing 37% show-up hacks that cost zero ad spend.
Module 5: Platform Tech Stack & Shopping Cart Architecture
Once you have your presentation, you’ll plug it into a conversion-hungry funnel using SamCart’s order-form templates, Stripe’s 1-click upsells, and Zapier webhooks feeding real-time Slack notifications to your fulfillment team. You’ll discover:
- How Dillard split-tests order bumps to double AOV.
- Script for collecting post-purchase testimonials inside the thank-you page.
- Set up Apple Pay & Google Pay inside 4 minutes.
- Silent fraud blocker rules that reduce refund requests by 48%.
Module 6: Automated Traffic Streams
Paid ads feel risky until you see Mike pivot $7 ad spend into 14,800 free impressions (actual screenshot included). Module 6 reveals:
- The Round-Robin JV e-mail swap that lands you 5,000 targeted clicks overnight.
- How to hijack Quora answer threads ranking on Google using Clay’s AI prompts.
- YouTube creative that drives 18:1 ROAS while you sleep.
- Instagram DM “Golden Question” to borrow influencers’ audiences without paying them.
Module 7: Human Psychology & Objection Handling
Find master-level persuasion leverage using the P.A.S.O.V formula. You’ll map hidden objections embedded deep in social media threads, then publish “counter-story” posts that pre-neutralize them before prospects enter your funnel. You’ll also deploy stealth urgency (time-stamp clocks live only for the viewer), price anchoring, and risk-reversal guarantees turning fence-sitters to raving fans. Key bullets:
- Deploy Trip-Wire transparency to slash refund rates on $1,000 offers.
- Use “preview bonuses” to boost webinar show-ups by 31%.
- Generate authenticity through confession loops that out-convert any 4K Hollywood studio.
Module 8: Value-First Branding and Advocacy Loops
Module 8 turns customers into unpaid sales reps with a proprietary referral engine. You’ll set up “surprise and delight” workflows in Klaviyo that send physical goodies after the 3rd monthly payment. Other secrets:
- Create a public Google Drive folder of swipe resources to magnify goodwill and social proof.
- Enable Loom video replies during onboarding to cut refund tickets by 60%.
- Ask the new “Net Promoter Calculator” Google Sheet to identify top referrers and gift them lifetime memberships.
Real-World Applications and Success Stories
Students have used the frameworks inside the Mike Dillard – 7-Figure Sales Presentations Master Class to launch sober-coach programs, SaaS betas, and even niche cookie recipes. Vicente Ortiz shifted his one-off Spanish pronunciation coaching into a 47-minute VSL that closed $108,642 in 2 weeks. Miriam Levine embedded the webinar sequence on her Etsy store checkout page and saw 632% higher AOV by staging a 48-hour bonus window. The system’s versatility works for info-products, high-ticket consulting, and subscription software because you’re given the copy skeleton and only localize it to your niche’s pain map.
Alumni testimonials credit the traffic deep dive for the biggest leap: Sam Carlton’s blog posts ranking for “junior golf drills” receive 21,443 organic search visitors monthly and feed his webinar with zero ad spend. Mike features fresh triumphs every month on the private Facebook mastermind so you’ll never run out of pattern-success to model and replicate instantly.
Pricing
Access to the full program and future updates is offered as an affordable, one-time investment. Mike believes that cash flow, not credit, should fund growth, so payment plans are not offered to keep the cohort committed and focused.
- One-Time Payment: $799 (currently discounted from $1,997) and includes 8 modules, real dashboards, and lifetime Slack access.
The price also covers upgrade training on new traffic platforms (like TikTok Ads) delivered whenever algorithms shift. If Mike raises tuition again, early adopters lock in their rate forever.
Pros and Cons
Pros
- Exact screenshots of million-dollar dashboards to copy.
- Templates eliminate blank-page syndrome in minutes.
- Message-neutral—works for coaches, SaaS, and physical products alike.
- Low-investment, high-multiplication mindset perfect for introverts who hate selling live.
- Lifetime access plus platform updates without recurring fees.
- 30-day no-questions-asked refund if you can’t craft a complete presentation.
Cons
- No payment plans may limit some startups.
- Tech-stack heavily favors Western platforms (Stripe, SamCart).
- Advanced sales copywriting is briefly touched—assume basic writing competence.
- Fast pace means you need two hours per week minimum to keep up.
- No one-on-one consulting unless you upgrade to the mastermind tier.
- Limited refund window after 30 days—commitment is required.
FAQs
What if I’m brand new and have no list yet?
Module 6 shows you how to tap free traffic through SEO and influencer swaps before you spend a dime on ads.
Can I use this for an SaaS free trial?
Absolutely—students have scaled trial-to-paid upsells 300% using the webinar sequence included.
Does it work for low-ticket ecommerce?
Yes, but the formula was tuned for $297-$2,000 front-end price points; tweak examples inside the community gallery for $29 widgets.
How technical do I need to be?
Beginner-friendly videos plus screen shares mean you can click, copy, and paste without touching code.
Is the price going up again?
Yes; Mike announces gradual increases as new automation bonuses roll out. Lock in now to stay grandfathered.
What happens after 60 days?
You keep lifetime Slack access, templates, and updates. If you desire 1:1 sessions, upgrade offers appear but are optional.
Final Verdict
The Mike Dillard – 7-Figure Sales Presentations Master Class is the most actionable training on scalable online selling currently on the market. Between the 12-Step Conversion Matrix, real dashboard screenshots, and rinse-and-repeat traffic chapters, you’re handed the exact assets needed to leap from hand-to-hand pitching to an evergreen, automated selling machine. Mike’s transparency in sharing raw numbers, failed split-tests, and upcoming pivot strategies gives even experienced marketers a playbook that rivals $10K masterminds.
Drawbacks are minor: the one-time cost could be steep for absolute beginners, and the pace demands at least five focused hours a week commitment. However, if you possess a proven offer and simply lack conversion polish, the ROI horizon is often achieved with the very first webinar iteration. Whether you sell knowledge, software, or gourmet jerky, the frameworks adapt and multiply revenue almost immediately. Those ready to forgo lead-gen cold calls should enroll now—before the next tuition bump cements the gate. If the word “automate” is a magnet for you, this program is 100 % worthwhile.
