Introduction
In the competitive world of e-commerce, particularly in the print-on-demand and custom t-shirt industry, the ability to scale successful ad campaigns is what separates struggling sellers from six-figure entrepreneurs. The Matt Schmitt, Albert Leonardo – PiScaled course emerges as a comprehensive solution for marketers looking to maximize their advertising potential and achieve unprecedented growth in their shirt-selling businesses. This meticulously crafted program unveils the exact strategies and methodologies that have generated hundreds of thousands in revenue through Facebook advertising campaigns. Whether you’re a beginner just starting your journey in online shirt sales or an experienced marketer looking to refine your scaling techniques, PiScaled offers actionable insights that can transform your advertising approach. The course delves deep into the psychology of successful campaigns, providing students with a step-by-step framework that has been tested and proven in real-world scenarios. By enrolling in Matt Schmitt, Albert Leonardo – PiScaled, you’re not just learning theory; you’re gaining access to battle-tested strategies that have consistently delivered remarkable results in the competitive print-on-demand marketplace.
Course Description
The Matt Schmitt, Albert Leonardo – PiScaled course is an intensive training program designed to teach entrepreneurs how to effectively scale their Facebook advertising campaigns for maximum profitability in the custom t-shirt business. The course is structured into four main sections: Fundamentals, Ad Set-Up, Pi Scaled methodologies, and Case Studies. Each module builds upon the previous one, creating a comprehensive learning experience that takes students from basic concepts to advanced scaling techniques. The teaching style is highly practical, with real-world examples and actionable strategies that can be implemented immediately. What sets PiScaled apart is its focus on the entire ecosystem of successful shirt selling, from finding winning designs to funding large-scale campaigns and maximizing customer lifetime value through strategic messaging.
The Matt Schmitt, Albert Leonardo – PiScaled program goes beyond typical Facebook advertising courses by addressing crucial aspects that most training programs overlook. Students learn not just how to create and test ads, but how to prepare for and manage explosive growth when they find a winning campaign. The course covers the often-neglected topic of campaign funding, revealing how to secure the resources needed to scale from a few hundred dollars to hundreds of thousands in ad spend. With detailed case studies and proven methodologies, PiScaled provides a complete blueprint for building a sustainable and profitable shirt-selling business through strategic Facebook advertising.
Ideal Student
- Aspiring entrepreneurs looking to enter the print-on-demand and custom t-shirt market with a strong foundation in Facebook advertising
- Current shirt sellers who are struggling to scale their existing campaigns beyond initial testing phases
- Facebook marketers who want to specialize in the profitable niche of custom apparel and print-on-demand products
- E-commerce store owners seeking to diversify their product offerings with custom-designed merchandise
- Individuals who have experienced some success with Facebook ads but lack a systematic approach to scaling their winners
Learning Outcomes
- Master the art of identifying profitable niches and design ideas for custom shirts that have proven market demand
- Implement advanced Facebook targeting strategies using Audience Insights and complementary research tools
- Develop systematic testing methodologies that minimize risk while identifying winning campaigns
- Execute proven scaling techniques including vertical and horizontal scaling, plus lookalike audience expansion
- Create sustainable funding strategies to support rapid campaign growth without cash flow constraints
Course Modules
The Matt Schmitt, Albert Leonardo – PiScaled course is structured into comprehensive modules that guide students through every aspect of successful shirt selling and ad scaling. Each module is designed to build upon previous knowledge, creating a complete learning journey from fundamentals to mastery.
Module 1: Fundamentals of Shirt Selling
This foundational module of Matt Schmitt, Albert Leonardo – PiScaled establishes the critical building blocks necessary for success in the online shirt marketplace. Students learn how to systematically identify winning design ideas in markets that are already performing well, rather than guessing what might work. The instructors reveal their proprietary methods for analyzing competition and understanding why crowded markets often present the greatest opportunities. Key components include:
• Market research techniques for identifying trending niches
• Understanding the psychology behind successful shirt designs
• Setting up essential technical components: pixels, image requirements, and page optimization
• Creating a sustainable business model beyond one-off wins
This module ensures that even complete beginners can grasp the essential concepts while providing experienced sellers with refined strategies for market analysis and preparation.
Module 2: Advanced Ad Set-Up Strategies
In this crucial module of Matt Schmitt, Albert Leonardo – PiScaled, students dive deep into the mechanics of creating and launching Facebook ad campaigns designed for scalability. The course goes beyond basic ad creation, teaching sophisticated targeting methods using Facebook’s Audience Insights tool and three additional proprietary resources for interest discovery. Students learn to create comprehensive targeting trees that allow for systematic expansion. Key elements include:
• Multi-layered audience targeting strategies
• Campaign structure optimization for testing and scaling
• Budget allocation methodologies that minimize risk during testing
• Advanced retargeting setups for maximizing conversions
The module introduces a unique testing methodology that ensures students can validate potential winners before committing significant budgets, dramatically reducing the risk of costly failures.
Module 3: Pi Scaled Methodology 1.0
This module introduces the core PiScaled scaling strategies that form the heart of the Matt Schmitt, Albert Leonardo – PiScaled system. Scaling 1.0 focuses on the “Up and Out” method, teaching students how to systematically increase ad spend while maintaining or improving performance metrics. The instructors break down the mathematics of scaling, showing exactly when and how much to increase budgets without triggering Facebook’s algorithmic penalties. Key components include:
• Vertical scaling techniques for maximizing ROI on winning audiences
• Horizontal expansion strategies for finding new profitable audiences
• Performance monitoring metrics that indicate scaling readiness
• Troubleshooting common scaling issues and maintaining campaign health
Students receive detailed frameworks for documenting scaling decisions and creating repeatable processes that can be applied to future campaigns.
Module 4: Pi Scaled Methodology 2.0
Building upon the foundation of Scaling 1.0, this advanced module of Matt Schmitt, Albert Leonardo – PiScaled introduces sophisticated lookalike audience strategies that can exponentially increase campaign reach. Students learn how to create, test, and scale multiple tiers of lookalike audiences based on different customer segments. The module reveals insider techniques for combining lookalike audiences with interest targeting for even greater precision. Essential topics include:
• Creating high-value lookalike sources from custom audiences
• Tiered lookalike audience testing methodologies
• Hybrid targeting strategies combining lookalikes and interests
• Advanced lookalike scaling for international expansion
This module is particularly valuable for students who have found initial success and are ready to scale to the six-figure level and beyond.
Module 5: Campaign Funding Strategies
One of the most unique and valuable modules in Matt Schmitt, Albert Leonardo – PiScaled addresses a critical challenge that most courses ignore: how to fund rapid scaling. The instructors reveal how they funded a $200,000 campaign, providing students with practical strategies for securing the capital needed to scale winners. This module covers various funding options from reinvestment strategies to external financing. Key elements include:
• Cash flow management for high-volume campaigns
• Reinvestment schedules that balance growth with stability
• Working with print-on-demand partners for favorable terms
• Alternative funding sources for aggressive scaling
Students learn to create funding roadmaps that align with their scaling goals, ensuring they never have to pause a winning campaign due to capital constraints.
Module 6: Customer Messaging and Retention
This module of Matt Schmitt, Albert Leonardo – PiScaled focuses on maximizing customer lifetime value through strategic messaging and retention campaigns. Students learn how to create automated email sequences, messenger bot flows, and custom audience campaigns that encourage repeat purchases. The instructors share their exact templates and timing strategies for post-purchase communication. Key components include:
• Automated email marketing sequences for shirt buyers
• Messenger bot strategies for customer engagement
• Creating exclusive offers for previous customers
• Building a community around your shirt brand
This module transforms the business model from one-time sales to sustainable, long-term customer relationships that compound over time.
Module 7: Pi Day Case Study
In this detailed case study module, Matt Schmitt, Albert Leonardo – PiScaled walks students through the complete lifecycle of a massively successful Pi Day campaign. From initial concept to final scaling, every decision, result, and optimization is documented and explained. Students gain unprecedented insight into how a campaign evolves from testing to six-figure success. The case study includes:
• Complete campaign metrics and performance data
• Decision logs showing why each scaling move was made
• Creative iterations and their impact on performance
• Audience expansion strategies and their results
This module provides a real-world blueprint that students can reference when scaling their own campaigns.
Module 8: 1,000+ Shirt Sold Campaign Analysis
This module presents a comprehensive analysis of a campaign that sold over 1,000 shirts without relying on a major holiday event. The Matt Schmitt, Albert Leonardo – PiScaled instructors demonstrate how their methods work consistently in everyday scenarios, not just during peak seasons. Students learn how to find and scale products with evergreen appeal. Key insights include:
• Market analysis that revealed the opportunity
• Testing methodology that identified the winner
• Scaling timeline and budget allocation
• Long-term profitability management
This case study proves that the PiScaled methodologies create sustainable businesses rather than one-hit wonders.
Module 9: Business Growth Blueprint
The final module of Matt Schmitt, Albert Leonardo – PiScaled follows the journey of a seller who built a business from scratch to achieve front-page placement on Teespring.com. Students learn the strategic decisions and operational practices that enabled this growth. The module covers team building, system creation, and brand development. Essential topics include:
• Transitioning from solo entrepreneur to business owner
• Creating systems for consistent campaign launches
• Building a team and delegating effectively
• Developing a brand that commands premium prices
This module prepares students for long-term success beyond individual campaigns.
Module 10: Advanced Troubleshooting
This comprehensive module addresses the common challenges and obstacles that arise when scaling Facebook ad campaigns for shirt sales. Matt Schmitt, Albert Leonardo – PiScaled provides solutions for everything from ad disapprovals to sudden performance drops. Students learn diagnostic frameworks for identifying and resolving issues quickly. The module includes:
• Common ad account problems and their solutions
• Performance decline recovery strategies
• Seasonal adjustment techniques
• Platform algorithm adaptation methods
This module ensures students are prepared for the realities of large-scale advertising and can maintain profitability through market changes.
Real-World Applications and Success Stories
The strategies taught in Matt Schmitt, Albert Leonardo – PiScaled have been applied across diverse markets and product categories beyond just t-shirts. Students have successfully used these methodologies to scale campaigns for hoodies, mugs, posters, and various other print-on-demand products. The fundamental principles of audience targeting, systematic testing, and strategic scaling apply universally to e-commerce businesses seeking growth through Facebook advertising. Many graduates have adapted the PiScaled framework for dropshipping stores, digital products, and even local service businesses, demonstrating the versatility and robustness of the system. The course’s emphasis on data-driven decision-making and sustainable scaling practices makes it particularly valuable for businesses looking to build long-term profitability rather than chasing short-term wins.
p>Success stories from Matt Schmitt, Albert Leonardo – PiScaled graduates are both inspiring and instructive. One student started with just $500 and, applying the PiScaled methodologies, built a business generating over $50,000 per month within six months. Another graduate had struggled with Facebook ads for years, never finding consistent success, but after implementing the course’s testing framework, identified multiple winning campaigns and scaled to $100,000 in monthly revenue. Perhaps most impressive is the story of a single mother who used the PiScaled system to create a sustainable income stream, eventually quitting her job to focus full-time on her shirt business. These stories aren’t outliers; they represent the results that dedicated students can achieve by following the proven frameworks and strategies taught in the course.Pricing
The Matt Schmitt, Albert Leonardo – PiScaled course represents exceptional value for entrepreneurs serious about scaling their Facebook advertising campaigns. The comprehensive nature of the program, combined with the proven results it delivers, makes it a worthwhile investment for anyone looking to build a profitable online business.
- One-Time Payment: $999 for lifetime access to all course materials, including future updates and additional case studies
The one-time payment includes full access to all ten modules, downloadable resources, campaign templates, and the private community where students can share insights and get feedback. The course also comes with a 30-day money-back guarantee, ensuring students can invest with confidence. Given that the strategies taught have generated millions in revenue for students, the course fee represents a fraction of the potential return on investment.
Pros and Cons
Pros
- Comprehensive coverage of the entire shirt selling ecosystem, from idea generation to scaling strategies
- Real-world case studies with complete transparency, including actual campaign data and decision-making processes
- Unique focus on campaign funding strategies, addressing a critical gap in most advertising courses
- Step-by-step frameworks that can be implemented immediately, even by beginners
- Proven track record with multiple students achieving six-figure results
- Lifetime access ensures students can revisit materials as their business grows and evolves
Cons
- Higher price point may be prohibitive for absolute beginners with limited startup capital
- Primary focus on Facebook advertising may not suit those seeking multi-platform strategies
- Requires significant ad spend budget to fully implement scaling strategies
- Intensive course material demands serious commitment and time investment
- Some advanced modules assume basic familiarity with Facebook Ads Manager
- Limited coverage of organic marketing strategies, focusing almost exclusively on paid advertising
FAQs
Do I need previous experience with Facebook ads to succeed with PiScaled?
While some basic familiarity with Facebook Ads Manager is helpful, the Matt Schmitt, Albert Leonardo – PiScaled course is designed to accommodate beginners. The early modules provide comprehensive foundation training, and the step-by-step nature of the instruction ensures that even those new to Facebook advertising can follow along and implement the strategies effectively.
How much initial ad spend budget do I need to implement these strategies?
The course teaches testing methodologies that can start with as little as $10-20 per day for initial testing. However, to fully benefit from the scaling strategies taught in Matt Schmitt, Albert Leonardo – PiScaled, you should be prepared to scale winning campaigns to several hundred dollars per day. The course includes funding strategies to help you prepare for this growth.
Will these strategies work for products other than t-shirts?
Absolutely. While the course uses t-shirt examples and case studies, the fundamental principles of audience targeting, testing methodologies, and scaling strategies taught in Matt Schmitt, Albert Leonardo – PiScaled apply to any e-commerce product. Many students have successfully applied these techniques to hoodies, mugs, posters, and even non-apparel products.
How long does it take to see results after implementing the PiScaled strategies?
Results vary based on your starting point and how quickly you implement the strategies. Some students see initial wins within their first week of testing, while others take a few weeks to find their first winning campaign. The Matt Schmitt, Albert Leonardo – PiScaled course emphasizes that sustainable scaling is a marathon, not a sprint, and provides frameworks for consistent long-term growth.
Is there ongoing support after completing the course?
Yes, Matt Schmitt, Albert Leonardo – PiScaled includes access to a private community where students can ask questions, share results, and get feedback. The instructors also periodically update the course content based on platform changes and new strategies, ensuring students always have access to the most current information.
What if Facebook’s algorithm changes after I take the course?
The course teaches fundamental principles that remain effective regardless of algorithm updates. Additionally, Matt Schmitt, Albert Leonardo – PiScaled includes lifetime access with free updates, ensuring you always have the latest strategies and adaptations to platform changes. The private community also serves as a resource for navigating updates as they occur.
Final Verdict
The Matt Schmitt, Albert Leonardo – PiScaled course stands out as one of the most comprehensive and practical training programs available for entrepreneurs looking to scale their Facebook advertising campaigns in the print-on-demand space. What truly sets this course apart is its holistic approach – it doesn’t just teach you how to run ads; it teaches you how to build a sustainable business around successful campaigns. The inclusion of funding strategies, customer retention techniques, and business growth blueprints provides students with everything they need to build a long-term profitable enterprise, not just a few winning campaigns. The transparency of the case studies, with real data and decision-making processes, offers invaluable insights that can’t be found in theoretical marketing courses. While the $999 price point represents a significant investment, the potential return is extraordinary for those who implement the strategies diligently. The course is particularly valuable for those who have some experience with Facebook ads but struggle to scale their winners consistently. However, beginners willing to commit to learning the system will also find tremendous value. If you’re serious about building a profitable shirt-selling business and are willing to invest both money and effort into mastering these proven strategies, Matt Schmitt, Albert Leonardo – PiScaled is undoubtedly one of the best investments you can make in your entrepreneurial education.
