Introduction
Are you a digital marketer struggling to carve out a profitable niche, or perhaps you’re an agency owner finding it difficult to deliver consistent, jaw-dropping results for your real estate clients? The real estate industry is notoriously competitive, and generic marketing strategies often fall flat, leading to high client churn and frustratingly low retainers. What if you could access a proven blueprint that transforms you from just another service provider into an indispensable partner for top-performing real estate agents? Enter the Matt Cramer & Shayne Hillier – Real Estate Marketing Student Beta Program v2.0. This exclusive, mentorship-driven program is meticulously designed to give marketers the exact strategies, tools, and confidence needed to dominate the real estate niche. It’s not just about running ads; it’s about building systems that generate leads on autopilot, creating “Influencer Agents,” and positioning yourself as a elite expert who commands premium fees. This program is your direct path to mastering real estate marketing and building a highly profitable agency.
Course Description
>The Matt Cramer & Shayne Hillier – Real Estate Marketing Student Beta Program v2.0 is an intensive and immersive training experience that goes far beyond typical online courses. It’s a comprehensive mentorship program where you work directly with industry experts Matt Cramer and Shayne Hillier. The core philosophy of the program is the “Influencer Agency” model, a strategy focused on turning real estate agents into local market influencers through powerful marketing systems. The structure is a blend of in-depth video modules, weekly group coaching calls (with recordings available for unlimited access), and hands-on support. You are not left to figure things out alone; the program is built on direct interaction, ensuring you can implement the strategies effectively. Key highlights include unlimited access to all course content, private templates like proposals and ad copy, and live expert interviews, providing a holistic education that covers both the high-level strategy and the nitty-gritty details of running a successful real estate marketing agency.This v2.0 version is an evolution of their original, highly successful beta program, refined with new strategies and more in-depth content based on real-world results. The program’s goal is audacious: to take you from wherever you are now to securing high-value monthly retainers, with the program’s creators having personally gone from $0 to over $35,000 in monthly retainers using these exact methods. You will learn how to acquire clients without cold calling, launch campaigns that generate thousands of leads, and create a business that provides both significant income and personal freedom. This is a complete business-in-a-box for aspiring and current real estate marketers.
Ideal Student
- Digital Marketers Seeking a Niche: If you’re a generalist marketer tired of competing on price and want to specialize in a high-value, evergreen industry, this program gives you the specialized knowledge to become the go-to expert in real estate.
- Agency Owners Looking to Scale: For current agency owners who want to add a lucrative and scalable real estate division, this program provides the blueprint, client acquisition funnels, and service delivery models to onboard and manage multiple RE clients profitably.
- Aspiring Entrepreneurs with No Clients: The program is specifically designed for those starting from scratch. With the “7 Day Challenge” and automated acquisition funnels, you get a clear, step-by-step path to landing your very first paying client and building a case study from day one.
- Current Real Estate Professionals: Real estate agents or brokers looking to take control of their own marketing, generate their own high-quality leads, and potentially build a marketing agency on the side will find the strategies invaluable for building a personal brand and a consistent lead flow.
- Marketers Struggling with Client Results: If you’ve worked with real estate clients before but struggled to get the results needed for long-term retention, this program teaches you how to work with the *right* clients, set proper expectations, and deliver epic results that make you indispensable.
Learning Outcomes
- Master the “Influencer Agency” blueprint to transform real estate agents into local market celebrities, ensuring long-term client relationships and premium retainers.
- Implement a proven client acquisition system to land high-value trial clients in as little as seven days, even without an existing portfolio or cold calling.
- Deploy automated client acquisition funnels that consistently book appointments with qualified real estate agents on your calendar, freeing up your time to focus on service delivery.
- Develop and execute high-converting Facebook advertising campaigns specifically for the real estate niche, generating thousands of leads and a clear ROI for your clients.
- Build a complete real estate marketing agency from the ground up, equipped with professional proposals, agreements, pricing strategies, and client training programs to ensure success and scalability.
Course Modules
>The Matt Cramer & Shayne Hillier – Real Estate Marketing Student Beta Program v2.0 is structured into a series of comprehensive modules, each designed to build upon the last and take you from foundational knowledge to advanced implementation. Below is a detailed breakdown of what you can expect to learn in each core module.Module 1: Sneak Peek Inside The Real Estate Industry
This foundational module is designed for marketers who may have little to no prior experience with the real estate sector. It demystifies the industry, providing you with the crucial context needed to speak the language of your clients and understand their core business drivers. You will gain an insider’s perspective on how the industry is structured, from the role of brokerages and teams to the function of the Multiple Listing Service (MLS). The module dives deep into the various ways brokers and agents generate income, including commission splits, transaction fees, and ancillary services, which is vital for you to position your marketing as a direct investment in their revenue. To provide authentic, real-world insights, this module includes exclusive interviews with successful brokers and agents. They share their biggest pain points, what they look for in a marketer, and how to effectively pitch services to them. By understanding the industry’s inherent challenges—such as market volatility, intense competition, and the need for a consistent lead pipeline—you will be perfectly equipped to present your marketing solutions as the definitive answer to their most pressing problems, making you an invaluable asset rather than just another vendor.
- Understanding the real estate brokerage model and agent compensation structures.
- Key industry terminology and concepts every marketer must know.
- Exclusive interviews with top-performing agents on their marketing needs.
- Identifying the primary challenges agents face and how to solve them with marketing.
Module 2: Instant Client with the 7 Day Challenge
Perhaps the most anxiety-inducing part of starting or growing an agency is acquiring that first or next client. This module eliminates the guesswork and provides a hyper-focused, actionable challenge designed to land you a trial client within one week. It’s a step-by-step, day-by-day playbook that leaves nothing to chance. You start by identifying and profiling ideal local agents, followed by crafting a compelling, no-risk offer that’s too good to refuse. The module provides you with proven scripts for outreach—whether via email, social media, or in-person networking—that build rapport and generate interest without sounding like a desperate salesperson. You’ll receive daily planning activities that keep you on track and motivated, from researching potential clients to crafting personalized messages. A critical component of this challenge is learning how to set the right expectations for your trial. You’ll be guided on how to define the scope, duration, and success metrics of the trial period to ensure both you and the client are aligned. The ultimate goal isn’t just to get a “yes,” but to walk away after the trial with a powerful case study and a glowing testimonial that will fuel your client acquisition efforts for months to come.
- Day-by-day action plan to secure your first trial client in 7 days.
- Proven outreach scripts and templates for initial contact.
- How to structure an irresistible trial offer for real estate agents.
- Strategies for setting clear expectations and delivering a quick win.
Module 3: Automated Client Acquisition Funnel
While the 7-Day Challenge gets you your first client, this module builds the system that will bring you clients consistently and automatically. Say goodbye to feast-or-famine cycles and hello to a predictable stream of leads for your agency. In this module, you get a near “done-for-you” client acquisition funnel that has been battle-tested and proven to convert. You will be walked through the entire funnel setup, from the landing page that highlights your unique value proposition to the booking form that gets appointments on your calendar. The training covers the psychology behind each step of the funnel, ensuring it resonates with the specific needs and desires of real estate agents. You’ll learn how to write compelling copy that addresses their pain points and drives them to take action. The module also details the integration of your funnel with an email follow-up sequence to nurture leads who don’t book immediately, maximizing your conversion rates. To maintain the exclusivity and effectiveness of this strategy, access to the exact funnel template is provided for a limited time, ensuring that not every marketer in your area is using the same approach. This is the engine that will power your agency’s growth.
- A complete, plug-and-play client acquisition funnel template.
- Step-by-step setup instructions for all funnel components.
- Copywriting secrets for attracting high-paying real estate clients.
- Automated email sequences to nurture and convert leads into appointments.
Module 4: Free leads & referrals on Autopilot with Facebook
This module reveals one of the most powerful and cost-effective strategies for building a real estate marketing agency: leveraging Facebook to generate free leads and referrals. Shayne Hillier personally used this exact method to acquire over $30,000 in monthly retainers without spending a single dollar on paid ads. This isn’t about running client campaigns; it’s about marketing your own agency with surgical precision on the platform where agents spend their time. You will learn how to optimize your personal profile and business page to attract attention, build authority, and position yourself as a real estate marketing expert. The training delves into content creation strategies that resonate with agents—sharing valuable tips, case studies, and market insights that demonstrate your expertise. You’ll master the art of engaging in relevant Facebook Groups without spamming, providing genuine value that naturally leads to inquiries. The module also teaches a systematic approach to turning happy clients into a powerful referral engine, giving them the tools and incentives to spread the word about your services. This is a long-term strategy that, once implemented, can become your most consistent and profitable client acquisition channel.
- Optimizing your Facebook profile for maximum authority and attraction.
- Content strategies that showcase your expertise and generate inbound leads.
- The art of non-spammy engagement in Facebook Groups to build relationships.
- Creating a systematic referral program that turns clients into advocates.
Module 5: Get Epic Results Working With The Right Clients
Landing the client is only half the battle; keeping them and getting them results is what leads to long-term success and high retainers. This module addresses the single biggest reason marketers fail in the real estate niche: working with the wrong clients. You will learn a proven framework for identifying and attracting the ideal agents—those who have the budget, the drive, and the mindset to succeed with your help. The training provides you with a qualification checklist to vet potential clients, ensuring you only work with those who are a good fit. You’ll also be armed with powerful scripts and techniques to overcome the most common objections you’ll hear, such as “I don’t have the budget,” “I’ve tried marketing before and it didn’t work,” and “I get all my leads from referrals.” A significant portion of this module is dedicated to pricing your services. You’ll learn how to move away from charging by the hour or per campaign and instead price based on the immense value you provide, allowing you to command premium fees. Finally, you’ll master the art of setting clear expectations from the outset and then systematically over-delivering, creating ecstatic clients who stay with you for years.
- The ideal client profile: Identifying agents who will pay you top dollar.
- Objection-handling scripts to close deals with confidence.
- Value-based pricing models to maximize your agency’s profitability.
- Strategies for setting expectations and consistently over-delivering on results.
Module 6: Facebook Ads For Real Estate That Works
This is the core technical module where you learn the art and science of running Facebook ads that generate tens of thousands of leads for real estate clients. The philosophy here is simplicity and scalability. You won’t learn overly complex, convoluted funnels that are impossible to manage. Instead, you’ll get the exact campaigns, ad creatives, targeting options, and copywriting formulas that have been proven to work in markets all across the country. The module provides detailed walkthroughs of their best-performing ads, breaking down why they work and how you can replicate their success. You’ll learn how to create the perfect listing ad that generates massive interest and a steady stream of potential buyers. The training also covers “Homes Lists” campaigns, a consistently effective strategy for capturing buyer and seller leads. Beyond the specific campaigns, you’ll learn the overarching principles of real estate ad management: how to set up your Business Manager correctly, how to interpret the metrics that matter, and how to optimize campaigns for the lowest possible cost per lead. By the end of this module, you will have the confidence and competence to manage a substantial ad spend for your clients and deliver a clear, measurable return on their investment.
- Access to proven, high-converting ad campaigns for listings and lead generation.
- Detailed targeting strategies for buyers, sellers, and specific niches.
- Copywriting frameworks and examples for real estate ad creatives.
- Campaign setup, monitoring, and optimization best practices for maximum ROI.
Real-World Applications and Success Stories
The strategies taught in the Matt Cramer & Shayne Hillier – Real Estate Marketing Student Beta Program v2.0 are not theoretical; they are forged in the fires of a real-world, seven-figure marketing agency. The most direct application is the transformation of a freelancer or small agency into a specialized, high-demand real estate marketing powerhouse. Imagine implementing the automated client acquisition funnel from Module 3. Within weeks of setting it up, a marketer could go from chasing leads to having qualified, high-intent agents booking discovery calls on their calendar daily. This system alone replaces the inconsistent and often demoralizing process of cold outreach. The Facebook strategies from Module 4 provide another tangible application: a marketer could begin building their personal brand on the platform, and within a few months, become the recognized local expert, attracting inbound inquiries and referral partnerships simply by providing value in the very groups where their target clients congregate.
The success stories embedded in the program are its most compelling proof. Co-creator Shayne Hillier’s personal journey is a cornerstone case study. He used the exact free-leads strategy from Module 4 to acquire over $30,000 in monthly retainers without a single ad dollar, demonstrating the power of organic social positioning. Furthermore, he landed $10,000 in new retainers in just 30 days using the rapid client acquisition methods taught in the program. Students of the beta program have replicated this success, landing their first clients within the 7-day challenge and quickly scaling to multi-thousand dollar monthly retainers by delivering the epic results outlined in Module 5 and executing the proven ad campaigns from Module 6. These aren’t just testimonials; they are blueprints for what is possible when you follow the program’s step-by-step guidance and leverage its proven systems.
Pricing
Investment in the Matt Cramer & Shayne Hillier – Real Estate Marketing Student Beta Program v2.0 is structured as a one-time payment, providing you with lifetime access to all course materials, templates, and bonus content. This model is designed to give you complete ownership of your education without the burden of recurring subscription fees.
- One-Time Payment: A single investment grants you unlimited and lifetime access to the entire v2.0 program, including all video modules, recorded coaching calls, downloadable templates (proposals, agreements, ad copy), and all exclusive bonus mini-courses from Matt Cramer and Shayne Hillier.
This comprehensive package also includes the invaluable one-on-one strategy call with Matt or Shayne, ensuring you get personalized guidance to kickstart your success. The pricing is positioned as a complete business-in-a-box investment, reflecting the immense value and potential ROI of implementing the strategies taught within the program.
Pros and Cons
Pros
- Direct Mentorship from Experts: You get direct access to and support from Matt Cramer and Shayne Hillier, who are actively running a successful agency in the same niche, providing real-world, up-to-date advice.
- Highly Specialized Niche Focus: The program is laser-focused on real estate, providing deep, actionable insights that generic marketing courses simply cannot match.
- Proven, Done-for-You Systems: You receive access to templates, funnels, ad copy, and campaigns that are already proven to work, dramatically reducing your trial-and-error phase.
- Comprehensive Client Acquisition Training: It addresses the biggest challenge for most marketers—getting clients—with multiple, effective strategies, from rapid challenges to automated funnels.
- Focus on High-Value Retainers: The program teaches you how to position your services to command premium monthly fees, moving beyond one-off projects to build a stable, recurring revenue business.
- All-Inclusive Resource Library: The inclusion of proposals, agreements, and training materials for your own clients means you have a professional toolkit ready to go from day one.
Cons
- Significant Upfront Investment: The one-time payment, while comprehensive, may be a considerable financial commitment for new marketers or those just starting out.
- Niche-Specific Limitation: The intense focus on real estate, while a pro for many, may not be suitable for marketers who wish to serve a broader range of industries.
- Requires Self-Discipline: Despite the support, the program contains a vast amount of material. Success depends on the student’s ability to consume the content and take consistent action.
- Reliance on Facebook: A significant portion of the client acquisition and client marketing strategies are centered around the Facebook platform, which could be a risk if policies or algorithms change drastically.
- “Beta Program” Perception: Although it’s v2.0, the “beta” label might cause some potential students to question the maturity or stability of the content, even though it’s based on proven results.
- Potential for Market Saturation: If too many marketers in a specific area use the exact same funnel templates and strategies, it could lead to increased competition and reduced effectiveness over time.
FAQs
Is this program suitable for someone with no marketing experience?
Yes, the program is designed to be comprehensive. While having some basic marketing knowledge is helpful, Module 1 covers the real estate industry from the ground up, and the 7-Day Challenge provides a clear path to getting your first client, making it accessible for dedicated beginners.
What is the time commitment required to see results?
The program is self-paced, but to see results quickly, dedicating 10-15 hours per week to watching the modules and implementing the action steps is recommended. The 7-Day Challenge is designed to be executed intensively over one week.
What if I don’t have a real estate client to start with?
This is a core problem the program solves. Module 2, the “7 Day Challenge,” is specifically designed to help you land your first trial client from scratch, even if you have no prior experience or portfolio.
How much support will I get from Matt and Shayne?
The program includes weekly group Q&A calls where you can ask questions directly. You also get access to a community for peer support and, as a key feature, a one-on-one strategy call with either Matt or Shayne to get personalized guidance for your business.
What’s the difference between this v2.0 program and the original beta?
The v2.0 program is a completely updated and expanded version. It includes new modules, refined strategies based on more recent client work, additional templates, and an even stronger emphasis on automated systems and client acquisition funnels.
Do I need a large advertising budget to make this work?
No. One of the key strategies taught in Module 4 is how to acquire clients and generate referrals using Facebook for free. For your client’s campaigns, the program teaches you how to get results with various budget levels, but you can start your own agency with a very small or even zero ad spend.
