Introduction
In the highly competitive world of photography, talent alone is often not enough to guarantee a sustainable income. Many talented photographers find themselves stuck in a cycle of inconsistent income, constantly refreshing their inboxes for inquiries, and attracting low-budget clients rather than high-paying brand partnerships. If you are a photographer who feels burnt out from shooting weekends and wants to pivot into the lucrative world of brand photography, the solution lies in strategic positioning. This is where the Maddie Peschong – Rebrand (Group Buy) course comes into play. This comprehensive program is designed specifically for photographers who want to double their inquiries and build a business that supports their lifestyle, rather than consuming it.
The Maddie Peschong – Rebrand (Group Buy) program is not just another technical workshop on how to use your camera; it is a transformative business mentorship aimed at reshaping how you view your photography career. Over the next 90 days and continuing for a full year, students are guided through the intricacies of building a personal brand that magnetizes ideal clients. Whether you are transitioning from family photography, looking to escape the wedding industry grind, or simply trying to charge what you are worth, this course provides the roadmap. By joining the Maddie Peschong – Rebrand (Group Buy), you are not just learning marketing tactics; you are adopting a new mindset that empowers you to become an industry leader. This review will delve deep into the curriculum, benefits, and real-world results of this powerful coaching program.
Course Description
The Maddie Peschong – Rebrand (Group Buy) course is a 12-month transformative group coaching program created to help photographers build a profitable brand photography business. Unlike traditional self-paced courses, this program offers a high-touch support system including weekly group coaching, a 24/7 community, and direct access to industry experts. The curriculum is structured around three core pillars: Build, Market, and Grow. This holistic approach ensures that students not only learn how to take better photos but also how to package their services, price them for profit, and market them effectively to high-end brands.
At the heart of the Maddie Peschong – Rebrand (Group Buy) experience is the commitment to helping photographers become “impossible to ignore.” The course teaches the DREAM Framework for personal branding, helping students clarify their positioning so that the right clients instantly understand their value. The program includes an accessible curriculum of short, digestible videos (15-20 minutes each) or a private podcast for learning on the go. It is packed with practical tools like pricing calculators, email templates, and discovery call maps to streamline operations. By the end of the program, photographers are expected to have a signature session that attracts premium clients, a marketing rhythm that feels authentic, and the confidence to book out months in advance.
What sets the Maddie Peschong – Rebrand (Group Buy) apart is the community and accountability aspect. You are not learning in isolation; you are part of a movement of like-minded photographers pushing each other toward success. The program is led by Maddie Peschong and supported by three co-coaches who specialize in systems, messaging, and web design. This multi-faceted support system ensures that every aspect of your business—from the technical backend to the frontend client experience—is polished and professional. It is a rigorous but rewarding journey designed to take you from “just another photographer” to a sought-after brand expert.
Ideal Student
- Transitioning Photographers: If you are currently shooting weddings or family portraits and feel burnt out by working nights and weekends, this course helps you pivot to brand photography which offers better hours and higher pay.
- Undercharging Creatives: This is ideal for photographers who feel guilty about raising prices or are stuck booking “mini sessions” or low-budget headshots instead of lucrative brand contracts.
- Marketing-Averse Photographers: Those who hate showing their face on Instagram or feel “cringe” when trying to market themselves will find the messaging strategies invaluable for attracting clients without needing to become an influencer.
- Portfolio Builders: Newer photographers who need to build a compelling brand portfolio but don’t know where to start or how to get those first few critical clients on their roster.
- Business Scalers: Established photographers looking to systematize their business, improve their client experience, and move from a “freelance” mindset to a sustainable “business owner” mindset.
Learning Outcomes
- Master Personal Branding: Students will learn to build a distinct personal brand that differentiates them in the market, making them the “only choice” for specific types of clients.
- Premium Pricing Strategies: You will develop the confidence to charge premium rates for “Signature Sessions” rather than trading time for money, understanding value-based pricing inside and out.
- Content Marketing Mastery: The course teaches you exactly what to say in IG captions and emails to turn followers into paying clients, utilizing the “Booked Out Marketing Challenge.”
- Streamlined Operations: Participants will acquire systems and workflows that save hours of admin time, from automated emails to seamless client questionnaires and booking processes.
- Sales Conversion Skills: You will learn how to lead discovery calls that naturally result in booking your biggest package, overcoming objections and closing high-ticket deals with ease.
Course Modules
The Maddie Peschong – Rebrand (Group Buy) curriculum is meticulously designed to guide you through a total business transformation. The program is divided into strategic phases that build upon one another, moving from foundational positioning to advanced marketing and scaling techniques. Below is a detailed breakdown of the modules covered in the program.
Module 1: Brand Clarity & Positioning
The first module of the Maddie Peschong – Rebrand (Group Buy) focuses on the “Build” phase of the ecosystem. Here, you will work on clarifying your positioning so the right clients instantly understand what you do. Many photographers struggle with being generalists, but this module forces you to narrow down your niche. You will learn to communicate your value in a way that sells strategy, not just photos. This involves turning your website into a clear, converting client pathway that speaks directly to the brands you want to work with. By establishing brand clarity early on, you support premium pricing and future growth, ensuring you don’t get stuck competing on price with amateur photographers.
Module 2: The Signature Session & Pricing
One of the most critical components of the Maddie Peschong – Rebrand (Group Buy) is learning how to create and price your “Signature Session.” This module guides you through the process of designing a photography package that attracts ideal brand photography clients and generates profit. You will move away from a la carte pricing that devalues your work and towards a comprehensive service model. You will utilize the provided Pricing Calculator to ensure your rates are sustainable. This module addresses the common fear of raising prices by teaching you how to increase the perceived value of your offering, allowing you to charge what you are worth without feeling gross about it.
Module 3: Portfolio Development
Your portfolio is your storefront, and in this module, you will learn how to build one that sells. The Maddie Peschong – Rebrand (Group Buy) program differentiates between experienced photographers and beginners, offering tracks for both. Experienced brand photographers will refine their portfolios to establish premium positioning, while new photographers will undertake the “Portfolio Building Challenge.” This challenge helps you book your first brand clients strategically to build a body of work that attracts higher-paying work. You will learn curation techniques—how to show depth through case studies rather than just a grid of images, proving to brands that you understand visual storytelling and business impact.
Module 4: Personal Branding (The DREAM Framework)
To sell brand photography, you must be a master of branding yourself. This module introduces the DREAM Framework, a proprietary method taught in the Maddie Peschong – Rebrand (Group Buy) to help you build a personal brand that stands out. You will learn how to refresh your online presence to reflect your new direction. For those who hate showing their face, this module offers strategies to build a brand that feels authentic and not “cringe.” You will learn to become an “industry of one”—a business where clients want to book you specifically because of who you are and the unique perspective you bring, creating a moat around your business that competitors cannot cross.
Module 5: Strategic Marketing & Content
Marketing often feels overwhelming for creatives, but this module simplifies it. You will learn to build a consistent, confidence-building marketing rhythm that actually attracts brand photography clients. The Maddie Peschong – Rebrand (Group Buy) teaches you to use social media strategically, not reactively. You will understand the brand photography client journey and how to create content that supports each stage of that journey. The goal is to create content with clarity and purpose, eliminating the dreaded “what do I post today?” anxiety. You will also learn the art of content repurposing to make consistency easier, ensuring you stay top-of-mind for your dream clients without burning out.
Module 6: The Booked Out Marketing Challenge
This module is a hands-on application of the marketing strategies learned. The “Booked Out Marketing Challenge” included in the Maddie Peschong – Rebrand (Group Buy) provides daily prompts designed to book more clients and establish authority. It is about shifting from passive posting to active engagement. You will learn how to craft captions and newsletters that convert readers into inquiries. This challenge is often the turning point for students, helping them see tangible results in their inbox within weeks. It focuses on “binge-worthy” marketing—content so compelling that potential clients can’t help but follow along and eventually reach out to work with you.
Module 7: Systems & Workflow Automation
A sustainable business requires systems that run behind the scenes. In this module, you will refine your systems and client experience so your business scales with ease. The Maddie Peschong – Rebrand (Group Buy) provides templates for email sequences, session workflows, and client questionnaires. You will learn how to streamline session prep so you aren’t scrambling before a shoot. By systematizing these processes, you not only save time but also elevate the client experience. A smooth, professional workflow impresses clients and leads to referrals, which are the lifeblood of a booked-out brand photographer.
Module 8: Client Experience & Retention
Getting the client is half the battle; keeping them is the other. This module focuses on elevating the client experience in ways that differentiate you instantly. You will learn how to deliver galleries that have clients raving and rebooking. The Maddie Peschong – Rebrand (Group Buy) emphasizes that your current clients should become your biggest marketing asset through word-of-mouth. You will learn strategies to turn a one-time project into a long-term relationship, ensuring a steady stream of repeat business. This module also covers how to navigate tricky client situations with grace and professionalism, protecting your reputation and your peace of mind.
Module 9: Sales & The Discovery Call
Selling is a skill, and this module teaches you a sales process that naturally leads potential clients to book your biggest package. You will get access to the “Discovery Call Map,” a tool that helps you navigate these critical conversations. The Maddie Peschong – Rebrand (Group Buy) even includes Vault videos showing you exactly how Maddie pitches a $30k brand photography project. You will learn how to handle objections like “your price is too high” by reframing the value you provide. This module shifts your mindset from “asking for money” to “offering a transformation,” making the sales process feel natural and aligned.
Module 10: Advanced Growth & SEO
The final module focuses on long-term growth. You will learn how to attract aligned clients through strategic SEO and blogging without getting bogged down in technical details. The Maddie Peschong – Rebrand (Group Buy) also incorporates guest expert trainings on topics like sustainable social media, money mindset, and adding video to your photo business. This module ensures that you have the tools to continually develop your marketing and business skills. It is about future-proofing your business, ensuring that you continue to grow your brand and revenue long after the initial 90-day sprint is over.
Real-World Applications and Success Stories
The strategies taught in the Maddie Peschong – Rebrand (Group Buy) have been applied successfully by hundreds of photographers. The real-world application of this course is evident in the way students pivot their business models almost immediately. For example, photographers use the “Signature Session” framework to restructure their offerings, which instantly allows them to raise their prices. In practice, this means a photographer who previously charged $500 for a headshot mini-session can now charge $2,200 for a comprehensive branding package. The pricing calculators and value-based pricing principles are applied daily to help students justify these rates to clients, resulting in higher average order values and significantly increased revenue without shooting more hours.
Success stories from the Maddie Peschong – Rebrand (Group Buy) are numerous and inspiring. Take Nicole, for instance, who transitioned from family photography to branding. Within a year of joining the program, she hit 6-figures for the first time, booking her signature sessions at $2,200. Another student, Courtney, booked a $13k project while still enrolled in the course and took the entire month of December off—a luxury she never had as a wedding photographer. Sara Vaz reported that her income more than doubled after a year in Rebrand, while Jill Neil booked $65k worth of brand photos. These stories are not anomalies; they are the result of applying the specific methodologies of personal branding, strategic marketing, and premium pricing taught in the curriculum.
Pricing
Investing in your business education is a significant decision, and the Maddie Peschong – Rebrand (Group Buy) offers flexible options to suit different financial situations. The program is positioned as a high-value investment, given the potential return on investment through increased client bookings and higher rates. The pricing structure is designed to be accessible while ensuring commitment to the 12-month journey.
- Pay In Full: A one-time payment of $3000 provides immediate access to the entire curriculum, community, and bonuses, along with the “Behind the Shot” training for free (valued at over $250).
- 6-Month Payment Plan: For those who prefer to spread out the cost, there is an option of 6 monthly payments of $500.
Whichever payment option you choose for the Maddie Peschong – Rebrand (Group Buy), you are investing in a complete business overhaul. The cost covers not just the video lessons but also the weekly group coaching calls, the 24/7 community support, and the extensive library of templates and tools. When compared to the potential revenue increase—such as booking a single $3k client as many students do within the first month—the course pays for itself quickly.
Pros and Cons
Pros
- Comprehensive Support System: Unlike self-study courses, you get weekly group coaching and access to a private Slack channel for real-time feedback on pricing and proposals.
- Proven Results: The course boasts impressive alumni success stories, with many students doubling their income and booking 4-figure sessions within 90 days.
- Ready-Made Templates: The inclusion of email templates, pricing calculators, and workflow guides saves dozens of hours of administrative work.
- Expert Co-Coaches: You get access to specialized coaches for systems, messaging, and web design, providing a well-rounded business education.
- Holistic Curriculum: It covers everything from personal branding and marketing to sales and operations, addressing the whole business ecosystem.
- High-Ticket Training: The Vault videos showing real pitches for $30k projects offer rare insight into high-level sales negotiations.
Cons
- Financial Commitment: The upfront cost of $3000 (or the monthly plan) might be steep for photographers just starting out or currently struggling with cash flow.
- Time Intensive: To get the most out of the Maddie Peschong – Rebrand (Group Buy), students need to dedicate significant time to watching lessons, implementing changes, and attending coaching calls.
- Specific Niche: The course is heavily tailored towards brand photography. Portrait or wedding photographers who have no intention of pivoting to branding may find some content less applicable.
- Overwhelming Pace: With 12 months of content and support, some students might feel overwhelmed by the sheer volume of information and materials available.
- Community Dependence: While the community is a pro, success relies on engagement; shy individuals who don’t participate in the Slack or Zoom calls might get less value.
- Requires Action: Like all business courses, it is not a “get rich quick” scheme; it requires active implementation of the strategies to see results.
FAQs
Is the Maddie Peschong – Rebrand (Group Buy) suitable for beginner photographers?
Yes, the program is designed for both beginners and experienced photographers. It includes a specific “Portfolio Building Challenge” for those new to brand photography to help them book their first clients and build a portfolio, while experienced photographers can focus on refining their positioning and pricing.
How long do I have access to the course materials?
The program is a 12-month group coaching experience. While the specific duration of access to the video portals should be confirmed with the provider, you are supported by the community and coaching calls for the full year of the program.
What if I can’t attend the weekly group coaching calls live?
Attendance is encouraged but not mandatory. The Maddie Peschong – Rebrand (Group Buy) program is designed so that you can still have a transformation even if you can’t make the live calls. Replays are typically made available, and you can ask questions in the 24/7 community channel.
Does this course teach technical photography skills like lighting and camera settings?
While the primary focus is on business strategy, marketing, and branding, the bonus “Behind the Shot” module does include technical training such as lighting on location and personal brand process videos.
Can I really double my inquiries in 90 days?
The Maddie Peschong – Rebrand (Group Buy) is built on the promise of “Booked Out in 90 Days.” Data from the program suggests that most “Rebranders” book their first 4-figure session within 72 days. However, results depend on your commitment to implementing the marketing strategies and outbound outreach taught in the course.
What makes this different from other photography business courses?
Unlike generic business courses, this is highly specialized for brand photography. It includes access to three co-coaches (systems, messaging, web design) and specific templates like the Discovery Call map and Pricing Calculator that are unique to the Rebrand methodology.
Final Verdict
The Maddie Peschong – Rebrand (Group Buy) is a standout program for any photographer serious about building a career in brand photography. It successfully bridges the gap between creative art and business acumen. The curriculum is robust, moving logically from foundational branding concepts to advanced sales techniques. The inclusion of a 12-month support system ensures that students are not just consuming information but are held accountable to implement it. For photographers tired of the hustle culture of the wedding industry or the low margins of portrait photography, this course offers a clear exit strategy.
strength of the Maddie Peschong – Rebrand (Group Buy) lies in its specificity. It doesn’t try to be everything to everyone; it is laser-focused on making you a booked-out brand photographer. The success stories of students hitting 6-figures or booking $13k projects are a testament to the efficacy of the methods taught. The comprehensive toolkits, including templates and calculators, provide immediate value that saves time and reduces stress. While the financial investment is significant, the return on investment potential—through higher prices and better clients—is substantial. If you are willing to put in the work and want to build a sustainable, profitable photography business that aligns with your lifestyle, this course is highly recommended. It is an investment in your future that could very well change the trajectory of your career.