Introduction
If you’re an Amazon seller looking to scale your business while standing out from the competition, you’ve probably considered product bundling. But where do you start? How do you create bundles that actually sell? Enter the Kristin Ostrander & Amy Feierman – Wholesale Bundle System, a comprehensive course designed to teach you everything you need to know about creating and listing profitable product bundles on Amazon.
Created by experienced Amazon sellers who have successfully built their own bundle businesses, this course provides a step-by-step blueprint for creating unique bundles that differentiate your offerings in the marketplace. Whether you’re just starting out on Amazon or looking to diversify your existing product line, the Wholesale Bundle System offers practical strategies to help you build a more sustainable and profitable business.
What makes this course particularly valuable is that it’s based on real-world experience. Kristin Ostrander and Amy Feierman don’t just teach theory – they share the exact strategies they used to double their sales within a year by implementing wholesale bundles in their own Amazon business. By following their proven methods, you can potentially achieve similar results without having to learn through costly trial and error.
In this comprehensive review, I’ll dive deep into what the Kristin Ostrander & Amy Feierman – Wholesale Bundle System includes, who it’s best suited for, and whether it’s worth your investment as an Amazon seller.
Course Description
The Kristin Ostrander & Amy Feierman – Wholesale Bundle System is a comprehensive training program designed specifically for Amazon sellers who want to create and sell wholesale bundles. The course provides a complete roadmap for finding wholesale products, creating unique bundles, protecting your brand, and scaling your Amazon business through bundle sales.
What sets this course apart is its holistic approach to bundle selling. Rather than just focusing on the technical aspects of creating bundles, the course covers the entire ecosystem around bundle selling, including finding reliable suppliers, obtaining necessary trademarks, creating custom packaging, and optimizing your listings for maximum visibility and sales.
The teaching style is practical and actionable, with each module building upon the previous one. Through video lessons, downloadable resources, and real-world examples, you’ll learn how to implement bundle strategies that have been tested and proven to work in the competitive Amazon marketplace. The course is self-paced, allowing you to learn and apply the concepts at your own speed.
Ideal Student
- Amazon FBA sellers looking to diversify their product offerings and increase profit margins
- Wholesale sellers who want to create unique product combinations to stand out from competitors
- Private label sellers interested in expanding their brand portfolio with bundle offerings
- New Amazon entrepreneurs seeking a proven business model with lower competition than individual products
- E-commerce sellers who want to learn how to leverage wholesale distribution for Amazon sales
Learning Outcomes
- Master the art of finding profitable wholesale products to include in your bundles
- Develop strategies to create unique product combinations that stand out in the marketplace
- Understand how to navigate Amazon Brand Registry to protect your bundle listings
- Learn to create custom packaging that enhances your brand image and customer experience
- Implement techniques to scale your bundle business and increase your Amazon revenue
Course Modules
The Kristin Ostrander & Amy Feierman – Wholesale Bundle System is structured into comprehensive modules that cover every aspect of creating and selling wholesale bundles on Amazon. Each module is designed to build your knowledge step-by-step, from the basics of bundle creation to advanced scaling strategies. Let’s dive into each module to understand what you’ll learn.
Module 1: Introduction to Wholesale Bundling
This foundational module sets the stage for your bundle business journey. You’ll learn what wholesale bundling is and why it’s such a powerful strategy for Amazon sellers. The instructors explain the psychology behind why bundles sell and how they can help you differentiate your offerings in crowded marketplaces. This module covers:
- The fundamentals of wholesale bundling and why it works
- How bundling helps eliminate direct competition
- Understanding the economics of bundle pricing
- Common mistakes new bundle sellers make and how to avoid them
- Setting realistic expectations for your bundle business
This module also introduces the instructors’ own journey with wholesale bundles, providing context and inspiration for what you can achieve with the strategies taught in the course.
Module 2: Finding Wholesale Suppliers
One of the most challenging aspects of bundle selling is finding reliable wholesale suppliers. This module demystifies the process and provides you with proven strategies for sourcing quality products at wholesale prices. You’ll learn:
- Where to find legitimate wholesale suppliers for your bundles
- How to evaluate potential suppliers for reliability and quality
- Negotiation techniques to get better pricing and terms
- Building long-term relationships with suppliers
- Red flags to watch for when vetting wholesale companies
The instructors share their personal list of supplier resources and provide templates for reaching out to new suppliers, saving you countless hours of research.
Module 3: Selecting Profitable Products
Not all products are suitable for bundling. This module teaches you how to identify products that will work well together and appeal to buyers. You’ll learn to analyze market demand, pricing potential, and compatibility to create bundles that actually sell. The module covers:
- Researching product demand and competition
- Identifying complementary products that make sense together
- Calculating profit margins before investing in inventory
- Using Amazon data to validate bundle ideas
- Finding untapped niches with high bundle potential
By the end of this module, you’ll have a clear framework for selecting products that maximize your chances of bundle success.
Module 4: Bundle Creation Strategies
This module is the heart of the Wholesale Bundle System, teaching you specific strategies for creating bundles that stand out and sell. You’ll learn how to combine products in ways that create additional value for customers while differentiating your offerings from competitors. Key topics include:
- Different types of bundles and when to use each
- Pricing strategies that maximize profit and conversion
- Creating themed bundles for seasonal and gift-giving opportunities
- Solving customer pain points through thoughtful product combinations
- Creating bundles around specific customer personas
The instructors provide numerous examples of successful bundles they’ve created, analyzing why they work and how you can apply similar principles to your own bundle ideas.
Module 5: Creating Unique Bundles
Uniqueness is key to bundle success on Amazon. This module focuses on strategies to make your bundles truly one-of-a-kind, reducing competition and building customer loyalty. You’ll learn techniques for:
- Adding value through educational content or exclusive accessories
- Creating custom bundles based on emerging trends
- Developing bundle concepts that appeal to specific customer segments
- Using color psychology and design principles in bundle creation
- Differentiating your bundles through storytelling and branding
This module will help you develop a creative approach to bundle creation that sets you apart from competitors who simply throw products together without strategic thinking.
Module 6: Amazon Brand Registry
Protecting your brand and bundle listings is crucial for long-term success on Amazon. This module, titled “First Steps to Amazon Brand Registry,” teaches you how to obtain trademark protection and register your brand with Amazon. The content covers:
- The benefits of Amazon Brand Registry for bundle sellers
- How to search for and register a trademark for your brand
- Step-by-step process for enrolling in Amazon Brand Registry
- Using Brand Registry tools to protect your listings from hijackers
- Leveraging enhanced content features available to brand-registered sellers
This module provides a clear roadmap for navigating what can otherwise be a complex and confusing process, ensuring your bundles are properly protected.
Module 7: Custom Packaging for Bundles
This bonus module, “Creating Custom Packaging for Bundles & Private Label Products on Amazon Course,” addresses a common pain point for bundle sellers – how to create professional packaging without breaking the bank. You’ll learn:
- Understanding packaging terminology and printing options
- Designing packaging that enhances your brand image
- Finding affordable packaging solutions for small businesses
- Creating unboxing experiences that lead to positive reviews
- Navigating Amazon’s packaging requirements and guidelines
The instructors demystify the packaging design and production process, providing resources and templates that make professional packaging accessible even for beginners with limited budgets.
Module 8: Listing Optimization
Even the best bundle won’t sell if customers can’t find it. This module teaches you how to optimize your Amazon listings for maximum visibility and conversion. You’ll discover:
- Keyword research strategies specific to bundle products
- Writing compelling titles that include important keywords
- Creating bullet points that highlight bundle benefits
- Using images to showcase your bundle’s value proposition
- Leveraging A+ Content to tell your bundle’s story
By applying these optimization techniques, you’ll increase your bundle’s visibility in Amazon search results and improve conversion rates once potential customers view your listing.
Module 9: Marketing Your Bundles
This module goes beyond Amazon’s platform to explore various marketing strategies for driving traffic to your bundle listings. You’ll learn how to:
- Create promotional campaigns that boost bundle sales
- Use Amazon advertising effectively for bundle products
- Leverage social media to showcase your bundles
- Build an email list of loyal bundle customers
- Implement cross-promotion strategies with complementary products
The marketing strategies taught in this module are designed to create a sustainable flow of traffic to your bundle listings, reducing your dependence on Amazon’s organic traffic alone.
Module 10: Scaling Your Bundle Business
The final module focuses on taking your bundle business to the next level. Once you’ve mastered the fundamentals, it’s time to scale. This module covers:
- Systematizing your bundle creation process for efficiency
- Expanding your product line with new bundle concepts
- Building a team to support growth
- Automating routine tasks to free up your time
- Identifying new market opportunities for bundle expansion
This module provides the blueprint for transforming your bundle business from a side hustle into a significant revenue stream that can potentially replace your full-time income.
Real-World Applications and Success Stories
The strategies taught in the Kristin Ostrander & Amy Feierman – Wholesale Bundle System have real-world applications that extend beyond just creating product bundles. The principles of product differentiation, strategic sourcing, and brand building taught in the course can be applied to various aspects of e-commerce business. Students have used these techniques to:
- Create subscription boxes based on bundle principles
- Develop private label product lines informed by bundle insights
- Launch their own wholesale distribution businesses
- Consult for other Amazon sellers on bundle strategies
- Build multi-channel sales businesses centered around unique product combinations
The flexibility of the bundle model means it can be adapted to various niches and market conditions, making it a resilient strategy even as the Amazon marketplace evolves.
Success stories from students of the Wholesale Bundle System are numerous and varied. Many students report doubling their Amazon revenue within months of implementing the bundle strategies, while others have built six-figure businesses focused exclusively on wholesale bundles. One particularly notable case involves a student who started with no e-commerce experience and built a business generating over $100,000 annually in bundle sales within two years of completing the course. Another student was able to quit her day job after 18 months of applying the bundle strategies, achieving financial independence through her Amazon business.
What’s consistent across these success stories is that students who fully implement the teachings of the Kristin Ostrander & Amy Feierman – Wholesale Bundle System tend to see significant results, often exceeding their initial expectations for their Amazon businesses.
Pricing
The Kristin Ostrander & Amy Feierman – Wholesale Bundle System is available as a one-time purchase, giving you lifetime access to all course materials and any future updates. The course is priced competitively compared to similar Amazon FBA training programs, considering the comprehensive nature of the content and the bonus materials included.
- One-Time Payment: $699 (includes the main Wholesale Bundle System, First Steps to Amazon Brand Registry Course, and Creating Custom Packaging for Bundles & Private Label Products on Amazon Course)
While the upfront investment may seem significant, many students find that the course pays for itself quickly through increased sales and reduced competition. The knowledge and strategies provided can potentially save you thousands of dollars in costly mistakes that many new Amazon sellers make. Additionally, the course occasionally offers payment plans for those who prefer to spread out the cost.
Pros and Cons
Pros
- Comprehensive coverage of all aspects of wholesale bundle creation and selling
- Based on real-world experience and proven strategies from successful Amazon sellers
- Includes valuable bonus content on Amazon Brand Registry and custom packaging
- Self-paced format allows you to learn and implement strategies at your own speed
- Lifetime access to course materials and future updates
- Clear, actionable instructions that don’t require prior technical knowledge
Cons
- Higher upfront cost compared to some basic Amazon FBA courses
- Requires significant initial investment for inventory and packaging
- Bundle creation is more complex than selling individual products
- Some aspects of the course may require additional budget (trademark fees, packaging design, etc.)
- Success depends on finding reliable wholesale suppliers in your niche
- Not suitable for sellers looking for completely passive income streams
FAQs
Is the Wholesale Bundle System suitable for beginners with no Amazon selling experience?
While some familiarity with Amazon selling is helpful, the course is designed to be accessible to beginners. The instructors start with foundational concepts and gradually build to more advanced strategies, making it possible for someone with no prior Amazon experience to follow along and implement the teachings.
How much capital do I need to start implementing the strategies from this course?
The capital required varies depending on your chosen products and suppliers. Most students recommend having at least $2,000-$5,000 for initial inventory, packaging, and trademark registration, though some start with less and scale gradually. The course does include strategies for starting with limited capital.
Can I create bundles in any niche, or are some categories better than others?
Bundles can be created in virtually any category, but some niches tend to be more bundle-friendly than others. The course teaches you how to evaluate different niches for bundle potential and provides examples of successful bundles across various categories.
How long does it typically take to start seeing results after implementing the Wholesale Bundle System?
Results vary depending on factors like niche selection, marketing efforts, and initial investment. Most students begin seeing some sales within 1-3 months of listing their first bundles, with significant growth typically occurring within 6-12 months of consistent implementation.
Do I need to have a registered trademark before taking this course?
No, you don’t need a trademark before starting the course. In fact, the Brand Registry module is designed to guide you through the trademark process. Many students work on their bundle concepts simultaneously with their trademark application.
Is the Wholesale Bundle System updated to reflect Amazon’s current policies and algorithms?
Yes, the course is regularly updated to reflect changes in Amazon’s policies, algorithms, and best practices. As a student, you’ll have lifetime access to these updates, ensuring your strategies remain effective over time.
Final Verdict
After thoroughly examining the Kristin Ostrander & Amy Feierman – Wholesale Bundle System, it’s clear that this course offers exceptional value for Amazon sellers looking to differentiate themselves in a competitive marketplace. The comprehensive curriculum, practical approach, and real-world experience of the instructors combine to create a training program that delivers on its promises.
What sets this course apart is its focus on a specific, proven strategy—wholesale bundling—rather than generic Amazon FBA advice. The detailed modules covering everything from supplier sourcing to custom packaging provide a complete roadmap for success that most other courses lack. The inclusion of the Brand Registry and custom packaging courses as bonuses significantly enhances the value proposition, addressing two critical aspects of the bundle business that many sellers struggle with.
For sellers willing to put in the work and implement the strategies taught in the course, the Wholesale Bundle System offers a clear path to building a sustainable Amazon business with reduced competition and higher profit margins. While the upfront cost is higher than some basic courses, the return on investment potential makes it a worthwhile expenditure for serious Amazon entrepreneurs.
The course is particularly well-suited for sellers who have some experience with Amazon and are looking to scale or diversify their business. Complete beginners can also benefit, but should be prepared for a steeper learning curve as they familiarize themselves with both Amazon selling and the bundle strategy simultaneously.
Overall, the Kristin Ostrander & Amy Feierman – Wholesale Bundle System represents one of the most comprehensive and practical resources available for Amazon sellers interested in the wholesale bundle model. For those committed to implementing the teachings, this course has the potential to transform their Amazon business significantly.
