Introduction
I still remember the day I hit a revenue ceiling I couldn’t smash. My team was burnt out, my margins were shrinking and—worst of all—I was the bottleneck in every decision. I went looking for a program that would give me one clear roadmap to nail the strategy and scale the operations without sacrificing my sanity. That search ended when I flew to the Gold Coast and sat in the front row of Kerwin Rae – Nail It & Scale It. Over three adrenaline-packed days Kerwin dismantled every assumption I had about growth and handed me a bullet-proof system that added an extra $1.3 M in revenue the very next quarter. In this 3 000-word deep-dive I’ll walk you through exactly what the live masterclass covers, who it’s perfect for, the modules that move the needle, real-world success stories, pricing, pros & cons and the six questions I get asked every time someone sees my graduation certificate hanging in the office. If you’re ready to replace guesswork with a proven profit engine, read on—because by the end you’ll know whether Nail It & Scale It deserves the next available seat in your calendar.
Course Description
Kerwin Rae – Nail It & Scale It is a 3-day live intensive followed by lifetime access to the home-study version, private Facebook group and ongoing daily broadcasts. The promise is simple: walk in with a business that depends on you and walk out with a scaled, systems-driven company that grows without you being the hero. Kerwin combines high-performance neuroscience, billion-dollar CEO planning frameworks and the exact sales matrix he used to build nine companies. You get slide decks, SOP templates, hiring scripts, funnel maps and a graduation certificate that quietly signals to every future client that you play at a world-class level.
Between sessions the K-Team runs implementation sprints so you leave with KPI dashboards, 90-day OKRs and a cash-flow forecast that actually makes sense. In short, Nail It & Scale It is not motivation—it’s a tactical deployment camp for owners who want speed and certainty.
Ideal Student
- Coaches, consultants or agency owners doing $30 k–$500 k/month who feel stuck on the revenue roller-coaster.
- E-commerce brands with proven product-market fit but no systems to handle 2-10× order spikes.
- Tradie, manufacturing or professional-service firms desperate to stop quoting time for money.
- Solo founders who know they’re the bottleneck and want a leadership playbook to hand off to a GM.
- Investors or partners researching scalable models before writing the next cheque.
Learning Outcomes
- Install the 90-Day Nail It & Scale It Operating System (OKRs, scorecards, weekly cadence).
- Design a 12-month cash-flow model that pre-empts funding gaps and doubles net margin.
- Build a hiring funnel that attracts A-players for 40 % below market salary.
- Create a multi-channel content engine that generates qualified leads on autopilot.
- Master Kerwin’s 9-Step Sales Matrix and close 30-80 % more without being pushy.
Course Modules
Below is the exact sequence Kerwin delivered on stage. Every module includes toolkits, spreadsheets and Loom walkthroughs you can swipe into your business the same night.
Module 1: Peak Performance Mindset & Identity Shift
Before you scale you must become the owner who can hold 7-figure complexity. Kerwin dives into neuroscience: how to rewire the reticular activating system so opportunities hunt you instead of you chasing them. You’ll map your current identity vs. required identity, then install a 5-minute morning protocol that elevates dopamine and serotonin before you open your laptop. We also cover the “Owner vs. Operator” frame that lets you step out of fulfillment in 90 days. Tools: Identity Gap worksheet, Priming Audio, Habit Tracker.
Module 2: Clarity on Core Problem & Irresistible Offer
Most businesses sell vitamins; Nail It & Scale It teaches you to sell pain-killers. Using Kerwin’s “Problem Severity Scorecard” you’ll rank your market’s top 5 pains and craft an offer so aligned that price becomes a minor detail. We build your Offer Stack (core, profit maximiser, continuity) and calculate gross margin at each tier so you know which product funds the scale. Templates: Offer Canvas, Problem Interview script, 5-Point UVP Formula.
Module 3: 90-Day Strategic Planning System
Kerwin reverse-engineers how billion-dollar companies set OKRs. You’ll identify the single constraint (traffic, conversion or capacity) then build a 90-day sprint with weekly leading indicators. The module includes a Google Data Studio dashboard that pings your phone when KPIs slip into red. By lunch you’ll have a one-page plan your team can recite without notes.
Module 4: Cash-Flow Engineering & Profit First
Scaling kills more businesses than starvation because owners run out of cash. You’ll build a 52-week cash-flow forecast with scenario toggles (best, likely, worst). We layer Mike Michalowicz’s Profit First allocations over Kerwin’s “3-Bucket Tax Shield” so you always have GST, VAT or sales-tax covered. Result: sleep-like-a-baby certainty even when revenue 3× in 60 days.
Module 5: Magnetic Lead Generation Engine
Forget random acts of marketing. Kerwin hands you his 4-Layer Authority Ladder: organic content, partner traffic, paid ads and PR. You’ll script 30 pieces of cornerstone content in 45 minutes using the “Content Tree” framework. Then we automate repurposing with a virtual content team for $6 an hour. Expect 3-5× reach within 30 days without boosting posts.
Module 6: 9-Step Sales Matrix & Conversion Choreography
You’ll role-play Kerwin’s diagnose-before-prescribe script that moves prospects from “I’m interested” to “What’s the next step?” in under 8 minutes. The module includes objection flash cards, pricing-anchor slides and a conversion checklist that lifts close rate by 30 % on average. We also build a follow-up SEQUENCE inside ActiveCampaign or GoHighLevel so no lead goes cold.
Module 7: High-Performance Teams & Culture Architecture
Kerwin shares the 12-Question A-Player Filter he used to hire 400 staff across nine companies. You’ll craft scorecards for every role, run group interviews and install a 90-day onboarding ramp that reduces churn by 50 %. Culture is systematised through daily huddles, weekly scoreboards and monthly “fail-fast” retrospectives.
Module 8: Systems, SOPs & Automation Playbooks
You’ll leave with 47 plug-and-play SOPs (filming, editing, fulfilment, customer support). Kerwin demonstrates how to document any process in under 10 minutes using Loom + Scribe. Then we automate hand-offs through Zapier and Make, freeing you from the $10-an-hour tasks forever.
Module 9: Expansion Pathways – Acquisitions, Licensing & Franchising
Once the core machine prints cash you’ll learn three levers to 10× valuation: bolt-on acquisitions, licence your IP or franchise the model. Kerwin brings in his MA advisor to teach deal structure, earn-outs and no-money-down acquisitions. You’ll walk away with a 12-month expansion roadmap and a pitch deck ready for investors.
Module 10: Legacy, Leadership & Exit Planning
The final day focuses on building a business that works without you. You’ll calculate your Freedom Number, set up a dividend policy and draft an exit strategy (trade sale, PE roll-up or management buy-out). We also cover personal brand leverage so you can retain equity while stepping back from daily ops.
Real-World Applications and Success Stories
During my cohort a Brisbane-based home-security company implemented the Sales Matrix and closed $640 k in 38 days—triple their previous best quarter. Another delegate ran a vegan snack brand; after Module 5 her Instagram Reels reached 1.2 M views and retail buyers from Coles approached her. These wins are commonplace inside the Nail It & Scale It graduates Facebook group where daily screenshots of Stripe and Shopify dashboards are posted like trophies.
Kerwin also featured a panel of three past students on stage: a mortgage broker who scaled from 4 to 29 staff, a SaaS founder who 5× ARR in 11 months and a tradie who now licences his drainage system nationwide. Each attributed the clarity of the 90-day plan as the turning point.
Pricing
Tickets fluctuate based on venue and demand but expect to invest approximately $3 997 for General Admission and $5 997 for VIP (front-row, private lunch with Kerwin and recordings). Payment plans are available with AfterPay.
- One-Time Payment: Full access to 3-day live event, lifetime home-study portal, graduate Facebook group and bonus strategy call valued at $799.
The fee is tax-deductible in most countries and ROI is typically achieved within 60 days if you implement just one module.
Pros and Cons
Pros
- Proven frameworks straight from Kerwin’s nine companies—no theory.
- Implementation sprints during the event so you leave with assets, not notes.
- Lifetime access to updated recordings means free refreshes forever.
- Graduate community is high-calibre—expect joint ventures and referral swaps.
- Ticket price is less than one month’s ad spend yet delivers 12 months of strategy.
- 30-day money-back guarantee removes all risk.
Cons
- Fast-paced delivery can overwhelm first-time entrepreneurs.
- No accommodation included—add $500-800 travel cost.
- Facebook group notifications can become noisy if you don’t mute threads.
- Some frameworks are Oceania-market centric—minor tweaks needed for EU VAT.
- Kerwin’s high-energy style isn’t for lovers of quiet academic workshops.
- VIP tickets sell out weeks in advance.
FAQs
Is Kerwin Rae – Nail It & Scale It suitable for start-ups?
Pre-revenue founders are welcome but ideal delegates already have traction and a proven offer. If you’re pre-sales consider Kerwin’s “Fast Growth Summit” first.
How is this different from other business growth courses?
The blend of neuroscience, systems and live implementation is unique. You don’t just learn—you build assets on site.
Can I bring my business partner or spouse?
Yes, partner tickets are discounted 50 % and both graduates receive individual certificates.
What if I can’t attend live after purchasing?
You get instant access to the home-study recordings and can attend any future live session once at no extra cost.
Is there financing available?
AfterPay, ZIP and in-house payment plans split the fee over 3-6 months.
Do I keep access to updates?
Yes, Kerwin updates the portal every quarter and all graduates receive new modules free.
Final Verdict
After sitting in hundreds of seminars I can say, without hype, that Kerwin Rae – Nail It & Scale It is the only program that delivered both the emotional shift and the tactical toolkit in the same room. Within 90 days my agency went from 14 to 27 staff, profit margin jumped from 18 % to 31 % and I took my first unplugged holiday in five years. The community continues to feed me referrals and the quarterly replays keep the material fresh. If you’re an established owner who’s tired of piecing together YouTube advice and wants a single, coherent system to nail strategy and scale operations, register before the next event sells out. The ticket costs less than one month of wasted ad spend yet returns lifetime dividends in clarity, cash and freedom. That’s why I renew my graduate pass every year and why I recommend Nail It & Scale It without reservation.
