Introduction
If you have ever felt like you are pouring money into a black hole every time you boost a post or set up a campaign in Ads Manager, you are not alone. When I first started navigating the complex world of paid traffic, I was overwhelmed by the constant algorithm updates, the confusing metrics, and the sheer volume of conflicting advice on the internet. It wasn’t until I discovered a systematic approach that I realized Facebook and Instagram advertising isn’t just about luck; it’s about a precise, data-backed strategy. This is exactly what I want to share with you today. In this review, we are diving deep into one of the most comprehensive training programs available in the industry.
We are going to explore the Keith Krance – Facebook Ads University Elite 2019 program. This isn’t just another introductory course; it is a robust ecosystem designed for marketers, business owners, and agency professionals who are ready to stop guessing and start scaling. Whether you are a local plumber looking for leads or an eCommerce brand trying to crush your ROAS targets, this program promises to provide the roadmap. With oversight on over $100 million in ad spend, the team at Dominate Web Media has distilled their high-level strategies into an accessible format. By the end of this review, you will understand exactly what makes this Keith Krance – Facebook Ads University Elite 2019 course different and whether it is the right investment for your future.
Course Description
The Keith Krance – Facebook Ads University Elite 2019 is a premier online training ecosystem that combines multiple high-value courses into one unified platform. It is built around the concept of providing holistic training that covers the entire spectrum of digital advertising—from the initial setup of a page to the advanced scaling of campaigns that generate seven figures in revenue. The course structure is designed to be actionable, focusing heavily on implementation rather than just theory.
What sets this program apart is the inclusion of the “Dynamic Diagnostic System” (DDS), a proprietary tool that helps students identify exactly what is wrong (or right) with their campaigns. Unlike static courses that become outdated the moment Facebook changes its interface, the University Elite model includes live weekly updates and community support. This ensures that the tactics you learn are not only relevant to the 2019 landscape but are adapted to current realities. The teaching style is a mix of over-the-shoulder video tutorials, live strategy calls, and downloadable SOPs (Standard Operating Procedures) that make execution seamless.
Ideal Student
- Agency Owners & Media Buyers: If you run an agency and manage client budgets, this course provides the frameworks you need to deliver consistent results and justify your retainers with data.
- eCommerce Entrepreneurs: Those selling physical products online who are struggling to lower their Cost Per Purchase (CPP) and increase Return on Ad Spend (ROAS) will find specific modules tailored to catalog sales and dynamic product ads.
- Local Business Owners: Dentists, real estate agents, and service providers who need to generate high-quality local leads will benefit from the specific “Local” track included in the curriculum.
- Digital Product Creators: Coaches, consultants, and info-product marketers who rely on webinars and funnels will learn how to fill those funnels with qualified leads at a low cost.
- Advanced Marketers: If you already know how to run an ad but want to learn the “Perpetual Traffic” strategies used by the top 1% of spenders, the advanced modules in this program are designed for you.
Learning Outcomes
Upon completing the Keith Krance – Facebook Ads University Elite 2019, students will possess a mastery over the Facebook Ads Manager that goes far beyond basic button-pushing. You will develop the ability to diagnose performance issues instantly using the proprietary DDS methodology. Furthermore, you will learn how to craft compelling ad creative that stops the scroll, along with the psychological triggers that convert a cold prospect into a paying customer.
- Master Campaign Structure: Learn how to build campaigns that utilize the “Big 3” objectives for maximum efficiency.
- Implement the Dynamic Diagnostic System: Fix broken ads and scale winners using a systematic approach rather than guessing.
- Advanced Targeting Tactics: Move beyond basic interests and leverage layering, exclusions, and lookalike audiences effectively.
- Creative & Copywriting Mastery: Produce long-form copy and video creatives that resonate with your specific audience avatar.
- Scaling to 7-Figures: Understand the vertical and horizontal scaling strategies required to spend thousands per day profitably.
Course Modules
p>The curriculum is structured to take you from a foundational understanding to expert-level execution. It includes the complete “Facebook Momentum” series, which is broken down into specific tracks for different business models, as well as advanced implementation sprints. Below, we break down the core modules and what you can expect to learn in each section of the Keith Krance – Facebook Ads University Elite 2019.Module 1: Facebook Momentum – The Local Track
This module is a game-changer for service-based businesses. It focuses specifically on generating leads that convert into appointments. The training covers how to set up campaigns that target specific geographical locations with surgical precision. You will learn how to use lead forms effectively, how to set up automated follow-up sequences via SMS and email, and how to track the ROI of your campaigns back to the actual revenue generated. Key topics include:
- Setting up location-based audiences and radius targeting.
- Creating high-converting lead magnet offers for local services.
- Integrating your CRM with Facebook Lead Ads.
Module 2: Facebook Momentum – The Digital/Info Track
For those in the coaching, consulting, or digital product space, this module is essential. It dives deep into the funnel mechanics required to sell high-ticket items and digital courses. You will learn how to structure your campaigns to support webinar registrations, tripwire offers, and application funnels. The training emphasizes the importance of nurturing leads and provides strategies for retargeting people who attended your webinars but did not buy. Key topics include:
- Building funnel-aligned campaigns (Top, Middle, and Bottom of Funnel).
- Strategies for filling webinars consistently on auto-pilot.
- Using “The Engagement Deep Dive” to warm up cold audiences.
Module 3: Facebook Momentum – The eCommerce Track
eCommerce requires a different approach, focusing heavily on visual creative and catalog sales. This module teaches you how to leverage the Facebook Pixel to track every action a user takes on your site. You will learn how to set up Dynamic Product Ads (DPA) which automatically show the right product to the right person. The module also covers strategies for maximizing Average Order Value (AOV) through upsell campaigns and how to acquire new customers at a break-even point to profit on the Lifetime Value (LTV). Key topics include:
- Catalog Feed setup and optimization.
- Prospecting vs. Retargeting campaign structures.
- Testing creative at scale to find winning visuals.
Module 4: The Dynamic Diagnostic System™ (DDS™)
This is perhaps the most valuable component of the entire Keith Krance – Facebook Ads University Elite 2019 suite. The DDS is a systematic approach to troubleshooting. Most marketers panic when their CPAs spike, but DDS teaches you exactly which lever to pull. You will learn how to analyze your CTR (Click Through Rate), CPC (Cost Per Click), and conversion rates to isolate whether the issue is your audience, your creative, or your offer. Key topics include:
- The 4-step troubleshooting flowchart.
- Identifying “Creative Fatigue” before it kills your ROI.
- When to kill a campaign vs. when to optimize it.
Module 5: Advanced Ad Strategy & The “Big 3”
In this module, Keith Krance distills years of experience into the “Big 3” core strategies that drive 80% of results. You will move beyond basic conversions and learn how to leverage engagement video views and messenger campaigns for lower cost per lead. This section challenges traditional Facebook advertising wisdom and introduces you to the “hybrid” strategies that Dominate Web Media uses for their largest clients. Key topics include:
- The “Traffic vs. Conversion” debate and when to use which.
- Using Messenger bots for instant qualification.
- The “Power 5” features inside Ads Manager.
Module 6: Creative Strategy & Long Copy Implementation
Great targeting with poor creative is a waste of money. This module focuses on the art of persuasion. You will learn how to write long-form copy that tells a story and builds rapport before asking for the sale. The course includes specific “Implementation Sprints” where you are tasked with writing and launching these ads. You will also learn design principles for images and videos that capture attention in the mobile-first newsfeed. Key topics include:
- The “Long Copy” formula for high-ticket sales.
- Video scripting and editing for non-video pros.
- A/B testing headlines and primary text.
Module 7: Scaling & Budget Management
Once you have a winning ad, the next step is scaling it without causing the “ad pool” to dry up. This module teaches vertical scaling (increasing budget) and horizontal scaling (finding new audiences). You will learn the 20% rule for budget increases and how to use duplicate campaigns safely. This section is crucial for moving from spending $50 a day to $5,000 a day. Key topics include:
- Automated rules for bid management.
- Campaign budget optimization (CBO) best practices.
- Strategies for entering new international markets.
Module 8: Advanced Audience Targeting
While broad targeting is becoming more popular, understanding audience behavior is still critical. This module dives into the nuances of Behaviors vs. Interests and how to layer them effectively. You will also master the art of Lookalike Audiences (LALs)—learning what source data creates the best LALs and what percentage ranges to use. This is where you sharpen your aim to ensure you aren’t paying for impressions from people who will never buy. Key topics include:
- Creating ” exclusion” audiences to cut waste.
- Using engagement audiences to retarget website visitors.
- The “Stacking” method for hyper-targeted niches.
Module 9: Reporting, Analytics & Agency Operations
Data is useless if you can’t interpret it or present it to clients. This module is designed for agency owners and marketing managers. You will learn how to set up custom dashboards and reports that prove your value. It covers the metrics that actually matter (like ROAS and LTV) versus vanity metrics (like Likes). You will also get SOPs for client onboarding and communication. Key topics include:
- Setting up Facebook Analytics dashboards.
- Attribution modeling and tracking across devices.
- Client retention strategies through transparent reporting.
Module 10: Live Q&A and Ongoing Updates
The digital landscape changes fast, and this module ensures you never fall behind. Included in the Keith Krance – Facebook Ads University Elite 2019 is access to the Private Elite Facebook Community and Live Weekly Calls. These sessions are often where the biggest breakthroughs happen, as you can get your specific accounts reviewed by experts. This module also houses the repository of platform updates, such as changes to the iOS14 privacy settings and new ad formats.
Real-World Applications and Success Stories
The strategies taught in Keith Krance – Facebook Ads University Elite 2019 are not theoretical; they are forged in the fires of managing over $100 million in ad spend across more than 50 industries. Students of the program have applied these tactics to achieve remarkable results. For example, a local dental practice in Texas utilized the Local Track to implement a lead-generation funnel that reduced their cost per lead by 40% within the first 30 days. By using the DDS methodology, they identified that their creative was too generic and switched to patient testimonial videos, which instantly boosted trust and conversions.
Another success story comes from an eCommerce brand selling fitness apparel. They were stuck at a 2x ROAS and couldn’t scale past $10k per month in revenue. After implementing the “Facebook Momentum” eCommerce track and utilizing the Dynamic Diagnostic System, they realized their retargeting pool was too small. They adjusted their strategy to focus on prospecting with long-form video ads, which expanded their audience significantly. Within 90 days, they scaled to $50k per month in revenue with a stable 3.5x ROAS. These real-world applications demonstrate that the system works regardless of the niche, provided the student is willing to implement the rigorous testing and optimization protocols taught in the course.
Pricing
Investing in high-level education is a significant decision, and the Keith Krance – Facebook Ads University Elite 2019 is positioned as a premium solution. The pricing reflects the immense value of having access to multiple flagship courses (Facebook Momentum, Perpetual Traffic Flight Plan) combined. Unlike subscription-based models that nickel-and-dime you for months, this program is typically offered as a comprehensive package. (Note: Pricing details are subject to change by the vendor, so please check the official website for the most current offers).
- One-Time Payment: This usually grants lifetime access to the core training materials, the Dynamic Diagnostic System, and the bonus implementation sprints. It represents a substantial saving compared to buying the individual modules separately.
The investment covers not just the video content but the proprietary tools, the live weekly coaching calls, and the private community access. When you consider that a single misstep in Facebook ad spend can cost you thousands in wasted budget, the course fee often pays for itself within the first few weeks of proper implementation.
Pros and Cons
Pros
- Comprehensive Ecosystem: It combines multiple courses (Local, Digital, eCommerce) into one, offering versatility for different business models.
- Proprietary Diagnostic Tools: The Dynamic Diagnostic System (DDS) is a unique asset that simplifies complex optimization problems into actionable steps.
- Ongoing Support: The inclusion of live weekly calls and a private community sets it apart from static “recorded-only” courses.
- Proven Track Record: Backed by Dominate Web Media’s massive ad spend experience and real client case studies.
- Implementation Focused: The course includes “Implementation Sprints” and homework to ensure you actually do the work, not just watch videos.
- Regular Updates: The team provides updates on Facebook and Instagram strategy changes, keeping the content relevant.
Cons
- Premium Price Point: The cost may be prohibitive for absolute beginners or hobbyists with very low ad budgets.
- Information Density: The sheer volume of content can be overwhelming for complete newbies; it requires a commitment to learn.
- Time Investment: To get the full value, you must participate in the live calls and community, which requires a significant time commitment.
- Platform Interface Changes: While they update often, Facebook’s interface changes so frequently that some button locations in older videos may look slightly different (though the strategy remains valid).
- Advanced Focus: If you are looking for “get rich quick” shortcuts without understanding the fundamentals, this course is not for you.
- DIY Approach: You still have to do the work yourself; it is not a “done-for-you” service.
FAQs
Is this course suitable for beginners?
Yes, while it is advanced, the Keith Krance – Facebook Ads University Elite 2019 includes the “Facebook Momentum” tracks which start from the basics. However, beginners should be prepared to invest significant time into learning the interface and terminology.
What is the Dynamic Diagnostic System?
The Dynamic Diagnostic System (DDS) is a proprietary troubleshooting tool developed by Dominate Web Media. It helps you identify exactly which part of your sales funnel or ad campaign is underperforming so you can fix it quickly.
Does the course cover Instagram Ads?
Absolutely. Since Instagram is owned by Facebook and managed through the same Ads Manager, the strategies and targeting methods taught apply directly to Instagram placements as well.
Is there a refund policy?
Typically, premium courses like this have a specific refund window (e.g., 14 or 30 days) provided you have shown proof of implementation. You should check the current terms on the official website.
How long do I have access to the material?
Usually, the Keith Krance – Facebook Ads University Elite 2019 is sold as a lifetime access deal, meaning you pay once and keep the training forever, along with future updates.
Can this help me if I am an agency owner?
Yes, there is a specific focus on agency operations, reporting, and managing client budgets. The DDS is also an excellent tool to use when explaining results to clients.
Final Verdict
p>After spending considerable time analyzing the curriculum and the results produced by its students, it is clear that Keith Krance – Facebook Ads University Elite 2019 is a top-tier program in the digital marketing education space. It avoids the fluff found in many cheaper courses and dives straight into the mechanics of profitable advertising. The inclusion of the “Facebook Momentum” tracks ensures that whether you are a local business, an eCommerce store, or a digital marketer, there is a specific path tailored to your needs. Furthermore, the Dynamic Diagnostic System alone is worth the investment, as it provides clarity in a platform that often feels chaotic.The combination of self-paced video learning, live weekly accountability calls, and a supportive community creates an environment conducive to success. While the price tag is higher than entry-level courses, the ROI potential for a business that scales its ad spend successfully is exponential. If you are serious about mastering Facebook and Instagram advertising and are willing to put in the work to implement the strategies, this course is an excellent choice. It bridges the gap between knowing *about* ads and knowing how to *run* ads profitably. For anyone looking to dominate their market in 2019 and beyond, this is a definitive resource.
