Introduction
I still remember the day I burned $1,200 on Facebook ads in less than 48 hours. Zero sales, plenty of frustration. The problem wasn’t my product or my creative—it was the targeting. I was guessing audiences, layering interests that sounded good, and watching my budget evaporate. If you’ve ever felt that sting, you’re exactly who I had in mind when I built Justin Cener – The Targeting Vault. Instead of gambling with broad interests or copying competitors, you get 100 step-by-step videos that hand you the exact Facebook ad audiences for the most profitable eCommerce niches on the planet. Whether you’re dropshipping on Shopify, running print-on-demand, or launching a private-label brand, these laser-focused audiences are plug-and-play. In the next few minutes I’ll walk you through every module, show you real store results, and answer the six questions I get asked daily. By the end you’ll know whether The Targeting Vault is the shortcut your ad account has been begging for.
Course Description
Justin Cener – The Targeting Vault is a one-time-download library of 100 over-the-shoulder videos. Each video is 3–7 minutes and reveals the exact interest stacks, behaviors, and exclusions for a single niche. No theory, no fluff—just screen recordings of me building the audience in Ads Manager while I explain why each layer converts. You also get a printable cheat-sheet for every niche so you can copy-paste in seconds.
The library is hosted inside a private members’ area you keep for life. Modules are tagged by niche type (pets, hobbies, professions, luxury, cause-based) so you can jump straight to your product. Every audience is compliant with Facebook’s latest ad policies and tested with real ad spend in 2024.
Ideal Student
- Shopify store owners who want to stop wasting money on broad “interests” like Fashion or Fitness.
- Dropshippers launching one-product stores who need a proven audience in the next 10 minutes.
- Print-on-demand sellers testing fan-art or hobby designs without guessing demographics.
- Freelance media buyers managing multiple client ad accounts who need repeatable SOPs.
- Complete beginners who have never opened Ads Manager—the videos literally pause so you can copy each click.
Learning Outcomes
- Deploy profitable Facebook audiences in under five minutes—even if you’ve never run an ad before.
- Recognize the 3-layer “interest stack” that kills ad fatigue and keeps CPMs low.
- Scale winning campaigns from $5 to $500 a day without audience overlap or account bans.
- Swipe 100 high-converting ad angles and creative hooks matched to each niche.
- Use hidden Behaviors & Life-Events that Facebook hides by default to unlock 10× cheaper leads.
Course Modules
Below are the ten core module clusters inside Justin Cener – The Targeting Vault. Every cluster contains 8–12 individual niche videos, cheat-sheets, and copy-paste ad copy templates.
Module 1: Pet Passions—Dogs, Cats & Exotics
This module gives you 14 pet audiences including German Shepherds, Pit Bulls, Dachshunds, aquarium hobbyists, and chicken farmers. Each video starts with the “passion pyramid”: breed clubs + specialty magazines + purchase behaviors. You’ll see me exclude big-box pet stores to avoid bargain hunters, then layer on online purchase behavior so you only reach buyers willing to spend $50+ on a collar. I also show you the secret “veterinarian look-alike” hack that unlocks 1.8 million U.S. pet parents with credit cards on file. Cheat-sheets include top 5 ad creatives that exploded a $29 LED collar to $116k in 30 days.
Module 2: Hobbyist Gold—Fishing, Golf, Surfing & More
Fishermen are secretly the highest AOV buyers in outdoor eCom. In this cluster you get the exact kayak fishing audience that bought a $79 folding lure kit for 2.3× ROAS. Golfers are broken into two buckets: country-club affluent (income & club membership) and weekend warriors (Golf Channel + tee-time apps). Surfers use the hidden “coastal proximity” behavior so you only hit people who live within 25 miles of an ocean. Every video ends with a “cross-niche” suggestion—like selling fishing line to CrossFit athletes using a toughness angle—so you can recycle audiences for fresh products.
Module 3: Professions & Pride—Nurses, Teachers, Firefighters
People wear their job like a badge of honor. Here you’ll target 2.1 million U.S. nurses using employer look-alikes + scrub brand interests. I show you how to exclude medical students (broke) and include only RNs with 5+ years experience (higher disposable income). Teachers get sliced by grade level—elementary vs. college—because the coffee-mug quotes that crush it for kindergarten teachers flop for professors. Firefighter audiences are 87 % male so I add household income filters to upsell $89 thin-red-line watches. Each profession comes with three proven emotional angles: pride, exhaustion, and family sacrifice.
Module 4: Gamer & Fandom Universes—Anime, Harry Potter, Board Games
Gamers are the most misunderstood audience. Broad “video games” interest burns budget. Instead I give you the micro-stacks: PC Master Race, retro console collectors, and Twitch streamers. Anime fans are split into sub-otaku buckets—Shonen, Seinen, cosplayers—so your Studio-Ghibli tee doesn’t show to Dragon-Ball action fiends. Harry Potter targeting layers house pride (Gryffindor vs. Slytherin) with age brackets 25-34 (nostalgic millennials with wallets). Board-gamers use the hidden “Strategy Games” behavior plus Kickstarter backer data, perfect for a $49 Catan board.
Module 5: Luxury & Lifestyle—Watches, Wine, Travel
Rolex buyers aren’t “interested in watches”—they read Hodinkee, follow specific dealers, and travel internationally. This module shows you how to stack luxury magazines + airport lounge memberships + credit-card type (AmEx Platinum). Wine audiences separate casual drinkers from oenophiles using “wine tasting” event behaviour plus zip-code income filters. Travelers are cracked with “International Travel >2x in last 12 months” plus Airbnb host look-alikes, perfect for premium carry-on luggage upsells. Every audience keeps CPL above $1.20 so you don’t waste luxury creative on freebie hunters.
Module 6: Cause & Awareness—Vegan, Patriotic, Religion
Cause buyers spend on emotion, not price. Vegans are targeted beyond the obvious “Vegetarianism” interest—I add documentary behaviour (Cowspiracy, Seaspiracy) and cruelty-free beauty purchasers. Patriotic audiences use military branch pages plus NRA memberships to sell thin-blue-line or veteran flags. Religion module covers Christian, Muslim, and Jewish sub-niches with holiday-based angles (Ramadan decor, Bar-Mitzvah gifts). I also reveal the “cause overlap” hack that lets you sell the same “Proud Vegan” tee to environmental and animal-rescue audiences for 3× the reach without duplication.
Module 7: Family & Relations—Moms, Dads, Grandparents
New-mom targeting is saturated. That’s why I use “baby-registry completion” plus “recently moved” behaviour to hit first-time parents before every other marketer finds them. Dads are broken into grill-dads, sports-dads, and tech-dads so your personalized hammer multi-tool lands in the right hands. Grandparents are goldmines for personalized grand-kid gifts—here you’ll layer “distance >100 miles from child” to trigger emotional separation pain. Each video provides the recommended ad schedule (dayparting) so you hit tired parents at 11 p.m. when they impulse-shop.
Module 8: Alternative Sub-Cultures—Goth, Steampunk, Skulls
These micro-niches have rabid fans and zero mainstream competition. Goth audiences combine music interests (Siouxsie Sioux, The Cure) with fashion brands (Killstar, Demonia). Steampunk uses book and convention behaviours plus Etsy purchase data. Skull lovers cross motorcycles, heavy-metal, and Day-of-the-Dead buyers so you can sell the same stainless-steel ring three different ways. CPMs average under $4 because ad clutter is almost zero. I also show you the creative style that works—dark moody product shots vs. UV-black-light videos—to make your ad thumb-stopping in feed.
Module 9: Seasonal & Event-Based—Holidays, Sports Seasons
Most stores die after Q4 because they don’t pivot. This cluster gives you Valentine’s Day jewelry buyers, Mother’s Day sentimentalists, and Halloween costume pros. Super-Bowl targeting layers fantasy-football apps plus snack recipes so you can move football-themed snack helmets. Soccer (futbol) audiences use FIFA video-game behaviour plus Hispanic culture pages, perfect for custom jerseys. Every audience includes a calendar reminder so you start ads 45 days pre-holiday, capture early shoppers, and coast on retargeting closer to the date.
Module 10: Scaling & Compliance Masterclass
After you pick the perfect niche audience, you need to scale without Facebook’s dreaded “limited learning” or policy flags. This capstone module teaches CBO vs. ABO budgets, how to duplicate ad-sets the right way, and my 20-% rule for incremental look-alike expansion. You also get the 2024 compliance checklist—text-to-image ratio, sensational policy, and special ad categories—so you never lose an account. I include a real case-study where a Pit-Bull mug scaled from $100 to $3k daily using the 3-tier look-alike ladder taught in this module.
Real-World Applications and Success Stories
Last month one student, Melissa, used the Nurse niche audience to sell a $29 “Nurse Fuel” tumbler. She started with $30/day, saw 4.2 ROAS within 72 hours, and by week four had moved 2,400 units. The key was the employer look-alike layer—you can’t fake working at Cleveland Clinic. Another store, “Gothic Décor,” leveraged the Goth & Skull modules to move LED skull lanterns at $49 each. CPMs stayed under $3.10 in the U.S., something they never achieved with generic “home décor” targeting. Their email list grew from 800 to 11,000 in six weeks using the same audiences for lead-gen campaigns. Finally, a fishing kayak brand applied the angler audiences to test a $189 collapsible anchor. Video view rates hit 41 %, well above industry average, and the campaign generated $87k in new revenue with only $9,400 ad spend—an 8.3 ROAS directly traceable to The Targeting Vault audiences.
Justin posts weekly wins inside the private Facebook group. Screenshots show daily store profits jumping from $120 to $1,800 the same day audiences are swapped in. The common thread: copy-paste the exact stack, layer the recommended exclusions, and use the provided ad copy as your first hook. Even complete beginners see their first green ROAS within 48 hours because the testing phase is literally done for them.
Pricing
Access to Justin Cener – The Targeting Vault is a single lifetime payment—no monthly upsells, no hidden “pro” version.
- One-Time Payment: $197 (launch price, retail $497) gives you instant access to all 100 videos, printable cheat-sheets, future updates, and the private mastermind group.
The checkout page on https://secure.justincener.com/the-targeting-vault also includes a 30-day no-questions money-back guarantee. If you don’t slash your CPMs or boost ROAS, email support and you keep the cheat-sheets anyway.
Pros and Cons
Pros
- 100 done-for-you audiences save hundreds of hours of audience research.
- Every niche includes both U.S. and international stacks so you can expand abroad.
- Screen-share format lets you copy each click; no theory fluff.
- Cheat-sheets are printer-friendly—perfect for agencies handing SOPs to media buyers.
- One-time fee; no recurring charges or future upsells.
- Private Facebook group with weekly ROAS screenshots keeps motivation high.
Cons
- Doesn’t cover TikTok or YouTube ads—Facebook & Instagram only.
- Videos are unlisted YouTube links; you need internet to watch (no offline download).
- Beginners still need basic Ads Manager setup (pixels, catalogs) before using audiences.
- A few micro-niches overlap—steampunk and goth share some interests, so careful exclusions are needed.
- Price jumps back to $497 once launch window closes.
- No one-on-one coaching; support is email and group only.
FAQs
Do the audiences work on Meta Advantage+ campaigns?
Yes. Simply copy the interest stack into the “audience suggestions” field when building your Advantage+ campaign.
Will I see results if I’m outside the United States?
Absolutely. Each video gives both U.S. and U.K./CA/AU suggestions; several students scale in EU markets using the same logic.
Is this good for service businesses or only eCom?
The course is optimized for physical-product selling, but agencies have adapted service lead-gen by swapping purchase behaviours with job-title layering.
What if Facebook removes an interest?
You’ll get free lifetime updates. When an interest disappears, Justin records a replacement video and uploads the new stack within 72 hours.
Can I share the cheat-sheets with my virtual assistant?
Yes, personal license allows sharing inside your own business. Reselling or uploading to public forums is prohibited.
Do I need a big budget to start?
$5/day is enough. Because the audiences are hyper-refined, you’ll see clear winner/loser data faster than with broad interests that eat $50 before giving feedback.
Final Verdict
If you’re tired of the “throw-spaghetti-at-Facebook” approach, Justin Cener – The Targeting Vault is the simplest shortcut I’ve seen in seven years of eCom. For less than the cost of a single day of wasted ad spend you get 100 proven audiences, copy-paste ad angles, and a private group that celebrates screenshots of green ROAS daily. The modules are quick, the cheat-sheets are agency-grade, and the niches cover everything from pit bulls to pit crew mechanics. While power-users may still want to layer in their own look-alikes, 80 % of the grunt work is done for you. Beginners will finally launch with confidence, and veterans will slash testing budgets by half. The 30-day refund policy removes any real risk, and the one-time price beats the $497 tag that’s coming soon. Bottom line: if you run Facebook ads for physical products and you’re not inside The Targeting Vault, you’re literally leaving cheap CPMs and easy sales on the table. Grab it, copy your first audience tonight, and wake up to profitable campaigns tomorrow.
