Introduction
If you’re running Facebook ads for your ecommerce business and finding that your targeting is missing the mark, Justin Cener – The Targeting Intensive Masterclass 2018 is precisely what you need. As an ecommerce entrepreneur myself, I understand the frustration of watching your ad budget disappear without generating significant returns. This comprehensive masterclass offers a revolutionary approach to audience targeting that goes beyond the surface level.
Throughout this 90-minute intensive training, Justin Cener reveals his proven strategy for identifying buyers within any niche while systematically eliminating non-performing audiences. The difference between successful campaigns and budget-draining failures often comes down to targeting precision. This course equips you with the knowledge and tools to develop laser-focused targeting that reaches the right people—the ones who actually make purchases.
What sets Justin Cener – The Targeting Intensive Masterclass 2018 apart is its practical, results-oriented approach. Instead of discussing generic targeting concepts, Justin provides actionable strategies with live examples demonstrating how to find hidden buyer segments in various niches. Whether you’re selling to cat enthusiasts, fitness buffs, or any other passion-driven audience, this masterclass teaches you to identify not just people interested in your niche, but specifically those with a history of making purchases.
Course Description
Justin Cener – The Targeting Intensive Masterclass 2018 is a focused, comprehensive training designed to transform your Facebook advertising approach. The course is structured around a proven targeting methodology that Justin has developed and refined through years of experience managing successful ecommerce campaigns. The teaching style combines theory with practical application, using real-world examples to demonstrate how to implement the strategies effectively.
Key highlights of this masterclass include the 90-minute intensive training, access to the complete recording for unlimited review, and a detailed targeting cheatsheet PDF that serves as your ongoing reference guide. The course specifically focuses on helping you build a testing schedule that can prove or disprove niche viability within a week, saving you time and money that might otherwise be wasted on ineffective campaigns.
The teaching methodology emphasizes learning by example. Justin walks through numerous live niche examples during the training, showing exactly how to apply the targeting strategy across different markets. This approach ensures that you not only understand the concepts but can confidently implement them regardless of your specific industry. The course also includes a specialized targeting cheatsheet PDF that serves as a practical tool for implementing what you’ve learned across any niche.
Ideal Student
- Ecommerce entrepreneurs struggling with Facebook ads performance and looking to improve their targeting strategies
- Dropshipping business owners who want to identify buyer segments within their chosen niches
- Digital marketers managing ad campaigns for clients who need more precise audience identification methods
- Beginner to intermediate Facebook advertisers who want to move beyond basic targeting options
- Business owners experiencing high ad spend with low conversion rates who need a more strategic approach
Learning Outcomes
- Master Justin’s proven targeting strategy for identifying high-converting buyer segments in any niche
- Develop effective testing schedules that can validate niche potential within a week
- Eliminate non-performing audiences systematically to optimize ad spend
- Apply advanced niche targeting techniques to find customers, not just interested browsers
- Create laser-targeted audiences that significantly improve ROI for Facebook advertising campaigns
Course Modules
The Justin Cener – The Targeting Intensive Masterclass 2018 is structured into comprehensive modules that build upon each other, taking you from targeting fundamentals to advanced strategies. Each module is designed to be immediately actionable, with clear implementations steps that you can apply to your campaigns right away. The course flows logically from understanding the psychology of buyers to implementing sophisticated testing methodologies that reveal hidden audience segments.
Module 1: Targeting Fundamentals and Philosophy
This foundation module establishes the core philosophy behind Justin’s targeting approach. You’ll learn why traditional targeting methods often fail and how shifting your focus to buyer behavior rather than general interest creates more effective campaigns. The module covers essential concepts including the difference between targeting “cat lovers” versus targeting “cat lovers who buy” and how this distinction dramatically impacts your campaign performance. You’ll also discover the psychological triggers that separate browsers from buyers and how to identify these indicators in your audience research.
Key points covered in this module include:
• The fundamental flaw in traditional interest-based targeting
• Understanding the buyer psychology in your niche
• Why passion alone doesn’t equal purchase intent
• How to identify behavioral indicators of buying propensity
• Setting up the right mindset for effective audience testing
Module 2: Building Your Initial Targeting Framework
In this module, Justin guides you through creating a comprehensive initial targeting framework specific to your niche. You’ll learn how to systematically break down your market into testable segments and develop a hypothesis for each potential audience. The module emphasizes the importance of starting with a broad but strategic approach that allows for data-driven refinement as your testing progresses. Justin shares his exact process for organizing your targeting research into a structured format that supports efficient testing and optimization.
Key learning points include:
• How to systematically dissect your niche into targetable segments
• Developing testable hypotheses for each audience segment
• Creating a structured framework for organizing your targeting research
• Determining initial audience sizes and budget allocation
• Setting up proper tracking and measurement from the start
Module 3: The Niche Testing Strategy
This module is the core of Justin’s methodology, teaching you his proven niche testing strategy that can validate market potential within a week. You’ll learn exactly how to structure your testing schedule to maximize learning while minimizing wasted ad spend. The module covers the specific sequence of tests Justin recommends, how to determine statistical significance, and when to pivot or double down on specific audience segments. Justin emphasizes the importance of speed in testing while maintaining accuracy in your data collection.
Essential components of this module:
• Justin’s exact testing sequence for rapid niche validation
• How to structure your testing calendar for maximum efficiency
• Determining statistical significance in your test results
• Knowing when to continue testing versus when to conclude
• Budget allocation strategies during the testing phase
Module 4: Finding the Buyers
This crucial module teaches you Justin’s specialized techniques for identifying actual buyers within your broader audience segments. You’ll learn how to look beyond surface-level interests to find the behavioral indicators that suggest purchase intent. The module includes specific tactics for uncovering hidden buyer segments that most advertisers miss, giving you a competitive advantage in your targeting approach. Justin demonstrates how to use various Facebook ad tools and metrics to separate browsers from buyers.
What you’ll learn in this module:
• Behavioral indicators that signal purchase intent
• Advanced techniques for identifying hidden buyer segments
• Using Facebook’s tools to surface buyer-focused audiences
• Creating custom audiences based on buyer behaviors
• Implementing lookalike audiences based on your best customers
Module 5: Eliminating Non-Performers
This module focuses on the systematic elimination of audiences that aren’t delivering results. Justin teaches you how to identify non-performing segments early, interpret the data correctly, and make quick decisions to reallocate your budget. You’ll learn to recognize the difference between an audience that needs more time versus one that will never convert, helping you save significant ad spend by cutting losses at the right moment. The module includes specific metrics and benchmarks for determining audience viability.
Key elements of this module include:
• Early warning signs of non-performing audiences
• Data interpretation techniques for accurate audience assessment
• Benchmarks for determining when to cut an audience
• How to avoid prematurely ending potentially profitable tests
• Efficient budget reallocation strategies as you eliminate losers
Module 6: Scaling Winning Audiences
Once you’ve identified your winning audiences, this module teaches you Justin’s scaling strategies to maximize results without diminishing returns. You’ll learn how to expand your reach within high-performing segments while maintaining efficiency. The module covers various scaling approaches including vertical scaling within the same audience, horizontal scaling to new but similar segments, and creative testing to enhance performance. Justin shares his specific scaling framework that has helped his students grow their campaigns profitably.
What this module covers:
• Justin’s proven framework for scaling winning audiences
• Vertical vs. horizontal scaling strategies
• Budget allocation principles during scaling phases
• Testing methodologies to enhance scaled performance
• Managing creative fatigue while scaling audience reach
Module 7: Cross-Niche Targeting Applications
This module teaches you how to apply your targeting skills across multiple niches, whether you’re expanding your product line or managing campaigns for different clients. You’ll learn how to identify transferable targeting principles that apply across various markets while recognizing the unique characteristics that make each niche special. The module includes specific case studies showing how the same core targeting strategy can be customized for completely different markets, making your skills more versatile and valuable.
Key topics in this module include:
• Identifying universal targeting principles across niches
• Customizing the core strategy for different markets
• Case studies of successful cross-niche targeting applications
• How to rapidly adapt your approach when entering new niches
• Building a reusable targeting framework for any product or service
Module 8: Advanced Targeting Techniques
In this advanced module, Justin shares sophisticated targeting techniques that go beyond the fundamentals. You’ll learn how to layer multiple targeting parameters with precision, use advanced Facebook features to uncover hidden opportunities, and implement complex audience combinations that most advertisers never discover. The module is designed for those who have mastered the basics and want to achieve exceptional results through next-level targeting strategies that provide a significant competitive advantage.
Advanced techniques covered include:
• Layering multiple targeting parameters for precise audience definition
• Using exclusions to refine your audience quality
• Implementing sophisticated audience combinations
• Leveraging Facebook’s latest targeting features effectively
• Advanced audience segmentation strategies
Module 9: The Targeting Cheatsheet Implementation
This practical module teaches you exactly how to implement the targeting cheatsheet that comes with the course. You’ll learn how to use this powerful tool to rapidly develop targeting strategies for any niche, saving hours of research time while ensuring comprehensive coverage of potential audience segments. Justin walks through each section of the cheatsheet in detail, showing you how to customize it for your specific needs and integrate it into your regular workflow for ongoing campaign optimization.
Implementation points covered in this module:
• Step-by-step walkthrough of the targeting cheatsheet
• How to customize the cheatsheet for your specific business
• Integrating the cheatsheet into your regular workflow
• Using the cheatsheet for rapid audience development
• Creating your own expanded versions of the cheatsheet for specific niches
Module 10: Real-World Targeting Examples
The final module brings everything together with comprehensive real-world examples that demonstrate the targeting strategy in action across various niches. You’ll see exactly how Justin applies his methodology to different markets, with detailed walkthroughs showing the research process, testing sequence, audience refinement, and final targeting results. These examples serve as both confirmation that the strategy works and as templates you can model for your own campaigns, regardless of your specific industry.
Real-World Applications and Success Stories
The strategies taught in Justin Cener – The Targeting Intensive Masterclass 2018 have immediate, practical applications for any ecommerce business running Facebook ads. Students typically apply the methodology by first auditing their existing campaigns to identify where their current targeting may be missing the mark. They then implement the testing framework to systematically explore new audience segments within their niche, using the cheatsheet as their guide for comprehensive coverage. The real-world application involves creating a testing schedule that balances speed with data integrity, allowing for rapid iteration while ensuring statistically significant results.
Students of the masterclass have reported remarkable success after implementing Justin’s targeting methodology. One entrepreneur selling pet products transformed their struggling campaign by applying the buyer-focused targeting approach. By identifying specific cat-related purchasing behaviors rather than targeting generic cat lovers, they reduced their cost per purchase by 65% while increasing their return on ad spend by 300%. Another student in the highly competitive fitness apparel niche used the cross-niche application techniques to discover untapped audience segments that competitors were overlooking, resulting in a sustainable competitive advantage and consistent sales growth even as industry costs increased.
Pricing
The Justin Cener – The Targeting Intensive Masterclass 2018 is available at a special promotional price that represents exceptional value considering the potential impact on your advertising performance. The course includes the complete 90-minute masterclass recording, the comprehensive targeting cheatsheet PDF, and access to all the strategies and techniques that Justin has refined through years of experience.
- One-Time Payment: The course is available for a one-time payment of $297, which provides lifetime access to all course materials, including any future updates to the core content.
Your investment includes the complete masterclass recording that you can watch and rewatch as many times as needed, the detailed targeting cheatsheet PDF that serves as your ongoing reference tool, and the proven methodology that can transform your Facebook advertising results. Given the potential to save thousands in wasted ad spend through better targeting, this course typically pays for itself many times over with just a few optimized campaigns.
Pros and Cons
Pros
- Proven methodology based on Justin’s extensive experience with successful ecommerce campaigns
- Practical, actionable strategies that can be implemented immediately
- Includes comprehensive targeting cheatsheet for ongoing reference
- Teaches skills that are transferable across different niches and products
- Focuses specifically on finding buyers rather than just interested audiences
- Live examples demonstrate real application of the strategies
Cons
- The course is from 2018, so some Facebook interface elements may have changed
- Focuses specifically on targeting without covering broader Facebook advertising topics
- Requires some existing familiarity with Facebook Ads Manager interface
- Testing methodology requires sufficient ad budget to implement properly
- No direct community access or ongoing support included in the base course
- Some advanced advertisers might find portions of the content relatively basic
FAQs
Is this course suitable for beginners with no Facebook advertising experience?
While the course doesn’t require advanced knowledge, having a basic understanding of Facebook Ads Manager will help you get more value from the content. Complete beginners may need to familiarize themselves with the fundamentals of creating ads before implementing the targeting strategies.
How much ad budget do I need to implement the testing methodology?
Justin recommends having at least $10-15 per day available for testing purposes per audience segment. The total budget needed depends on how many segments you plan to test simultaneously, but even small businesses can implement a scaled-down version of the testing approach.
Does this course cover Instagram advertising as well?
The targeting strategies taught in this masterclass apply to Instagram ads since they use the same Facebook advertising platform and targeting options. The principles are universal across both platforms.
Will this course work for my specific niche even if it’s not mentioned in the examples?
Absolutely. One of the key strengths of Justin’s methodology is its universal applicability across different niches. The course teaches principles and frameworks that you can customize to any market, regardless of whether it was specifically mentioned in the examples.
How long do I have access to the course materials?
You have lifetime access to the course materials, including the masterclass recording and the targeting cheatsheet. You can watch and reference the content as many times as needed, even as you apply the strategies to different campaigns.
Does the course cover recent Facebook algorithm changes?
Since the course was recorded in 2018, it doesn’t specifically address more recent changes to Facebook’s algorithm. However, the fundamental targeting principles it teaches remain effective, and the core strategy focuses on human buyer behavior rather than temporary algorithm specifics.
Final Verdict
After thoroughly reviewing Justin Cener – The Targeting Intensive Masterclass 2018, I can confidently say it offers exceptional value for ecommerce entrepreneurs and digital marketers looking to improve their Facebook advertising results through more precise targeting. The course’s strength lies in its focused approach to a specific but critical aspect of advertising success. Rather than trying to cover everything, it dives deep into the art and science of audience targeting, delivering a comprehensive methodology that can transform campaign performance.
What sets this masterclass apart is its practical, results-oriented methodology. Justin doesn’t just teach theory; he provides a specific, step-by-step process for identifying and testing audience segments to find the buyers within any niche. The inclusion of the targeting cheatsheet adds significant value, giving students a practical tool they can use immediately to implement what they’ve learned. The real-world examples and case studies further reinforce the concepts and provide templates that students can model for their own campaigns.
I particularly recommend this course for ecommerce business owners who are experiencing high ad costs without proportional results, as the methodology directly addresses this common pain point. Digital marketers managing client campaigns will also find tremendous value in the systematic approach to audience testing and optimization. While the course doesn’t cover broader Facebook advertising topics, its laser focus on targeting makes it a valuable addition to any marketer’s education. The modest investment is easily justified by the potential savings in wasted ad spend and the revenue gains from more effective campaigns.
