Introduction
If you’ve been running Facebook or Instagram ads but find yourself frustrated with Facebook Business Manager, you’re not alone. As a digital marketer, I’ve witnessed countless professionals struggle with the complexity of Business Manager, often feeling overwhelmed by its features and unsure where to begin. That’s exactly why Jon Loomer – Demystifying Facebook Business Manager course has become such a valuable resource for marketers worldwide. This comprehensive training program is designed to transform your confusion into confidence, providing you with the knowledge and skills needed to navigate Business Manager with ease and efficiency.
Throughout this detailed course review, I’ll explore everything you need to know about Jon Loomer’s training program, from its curriculum structure to the real-world applications of its teachings. Whether you’re a business owner trying to manage your own ads, an agency professional handling multiple clients, or someone simply looking to enhance their digital marketing skillset, this course offers practical insights that can revolutionize your Facebook advertising approach. Jon Loomer, along with Andrew Foxwell, brings years of hands-on experience to this training, ensuring that every lesson is grounded in proven strategies rather than theoretical concepts.
In the following sections, I’ll break down the course content, explore who would benefit most from this training, and provide an honest assessment of its value. By the end of this review, you’ll have a clear understanding of whether Jon Loomer – Demystifying Facebook Business Manager is the right investment for your professional development and how it can potentially transform your advertising results.
Course Description
Jon Loomer – Demystifying Facebook Business Manager is a comprehensive webinar series designed to guide marketers through every aspect of Facebook’s Business Manager platform. The course adopts a practical, hands-on approach to teaching, focusing on real-world applications rather than abstract concepts. Jon Loomer and Andrew Foxwell, two renowned experts in the field of Facebook advertising, lead this training series, drawing from their extensive experience managing ad campaigns since Facebook’s advertising inception. The course structure follows a logical progression, taking students from basic Business Manager concepts to advanced implementation strategies.
What sets this course apart is its emphasis on addressing the pain points that marketers commonly face with Business Manager. Rather than simply listing features, Jon and Andrew explain the why behind each tool and function, helping students understand not just how to use Business Manager, but how to leverage it for maximum return on investment. The teaching style combines screen-sharing demonstrations with clear explanations, making even complex topics accessible to learners with varying technical backgrounds. Throughout the series, the instructors share personal insights and strategies they’ve developed through years of practical experience.
The course is designed to be immediately actionable, with students able to implement what they learn between sessions. Jon Loomer’s teaching philosophy centers on saving marketers time, money, and energy by providing clear guidance through Business Manager’s often confusing interface. By the end of the training, students don’t just understand Business Manager—they can use it as a powerful tool to drive business results. This practical focus makes the course particularly valuable for professionals who need to demonstrate ROI from their advertising efforts.
Ideal Student
- Marketing Professionals: If you work in digital marketing and need to manage Facebook advertising campaigns, this course provides essential knowledge to improve your efficiency and effectiveness with Business Manager.
- Small Business Owners: Entrepreneurs handling their own advertising will benefit from learning how to properly set up and manage Business Manager to maximize their advertising budget and reach the right audience.
- Agency Staff: Those working at marketing agencies who manage multiple client accounts will find valuable strategies for organizing clients, managing permissions, and streamlining workflows within Business Manager.
- Social Media Managers: Professionals responsible for social media advertising across platforms will gain insights into integrating Instagram campaigns and creating cohesive strategies within the Business Manager environment.
- Marketing Consultants: Consultants who advise businesses on advertising strategies need to understand Business Manager’s capabilities to provide comprehensive recommendations to their clients.
Learning Outcomes
- Complete Business Manager Setup: Master the step-by-step process of setting up Business Manager correctly from the start, avoiding common mistakes that can limit functionality later.
- Asset Management: Learn to effectively organize and manage all your Facebook marketing assets, including pages, ad accounts, pixels, and catalogs within a unified system.
- Team Collaboration: Understand how to properly assign roles and permissions to team members, clients, and partners, ensuring security while enabling efficient collaboration.
- Advanced Implementation: Develop the skills to implement advanced features like custom conversions, offline event sets, and audience sharing across Business Manager accounts.
- ROI Optimization: Discover how to leverage Business Manager’s analytical tools to track performance, identify improvement opportunities, and ultimately increase your advertising return on investment.
Course Modules
The Jon Loomer – Demystifying Facebook Business Manager course is structured into comprehensive modules that build upon each other, ensuring students develop a complete understanding of Business Manager. Each module focuses on specific aspects of the platform, providing detailed explanations, practical demonstrations, and real-world examples. The instructors break down complex topics into manageable segments, making even the most technical aspects of Business Manager accessible to all learners. Below, I’ll explore each module in detail to give you a clear picture of what you can expect from this comprehensive training program.
Module 1: Introduction to Business Manager
This foundational module sets the stage for the entire course by explaining what Facebook Business Manager is and why Facebook developed this powerful platform. Jon and Andrew delve into the history of Business Manager, helping students understand Facebook’s strategic vision for the tool and how it fits into the broader advertising ecosystem. They address the fundamental question of why businesses should use Business Manager rather than managing ads through personal accounts. This module covers the basic architecture of Business Manager, including key concepts like business assets, accounts, and permissions.
Students will learn:
• The history and purpose of Business Manager
• Key differences between Business Manager and personal ad accounts
• How Business Manager supports business growth
• The security and compliance benefits of using Business Manager
• How Business Manager integrates with other Facebook tools
By the end of this module, students will have a solid conceptual understanding of Business Manager and why it’s become essential for serious advertisers on Facebook and Instagram.
Module 2: Setting Up Your Business Manager Account
This module takes students through the critical process of setting up a Business Manager account the right way from the start. Jon and Andrew provide a guided, step-by-step walkthrough of the entire setup process, highlighting common mistakes that can cause headaches down the road. They explain how to create a business identity, verify your business, and configure basic settings to ensure optimal functionality. The instructors share their recommended best practices for naming conventions, organization structure, and initial configuration choices.
Key topics covered include:
• Creating a new Business Manager account
• Verifying your business information
• Configuring basic account settings
• Understanding business verification requirements
• Organizing your Business Manager structure from the start
This module is particularly valuable for those who have struggled with messy Business Manager setups in the past, as it establishes a clean foundation for all future advertising activities.
Module 3: Understanding Business Assets
In this comprehensive module, students dive deep into the concept of business assets within Facebook’s ecosystem. Jon and Andrew explain what qualifies as a business asset, how different assets relate to each other, and how to properly organize them within Business Manager. They cover the process of claiming existing pages and ad accounts, as well as creating new ones directly within Business Manager. The instructors demonstrate how to view all assets in one place and understand the relationships between them.
Students will learn about:
• Pages, ad accounts, pixels, and catalogs as business assets
• Claiming existing assets versus creating new ones
• Understanding asset ownership and control
• Best practices for asset organization
• Troubleshooting common asset-related issues
This module provides crucial knowledge for maintaining an organized Business Manager environment, especially for those managing multiple brands or clients.
Module 4: Pages and Ad Account Management
This module focuses specifically on two of the most critical assets for Facebook advertisers: pages and ad accounts. Jon and Andrew explain how to effectively manage multiple pages and ad accounts within Business Manager, including the process of adding, removing, and organizing these assets. They demonstrate how to navigate between accounts and understand the specific settings and configurations for each. The instructors also cover the relationship between pages and ad accounts, explaining how to properly connect them for optimal performance.
Key learning points include:
• Adding and removing pages from Business Manager
• Creating and managing multiple ad accounts
• Understanding ad account spending limits and thresholds
• Configuring payment methods for different accounts
• Organizing accounts by client, project, or brand
Students will come away with a clear understanding of how to structure their pages and ad accounts to support efficient campaign management.
Module 5: Pixels and Tracking Implementation
In this technical but essential module, Jon and Andrew demystify the Facebook pixel and tracking implementation within Business Manager. They explain why the pixel is crucial for advertising success and provide a comprehensive guide to installation, configuration, and troubleshooting. The instructors cover different implementation methods, including manual code installation, tag manager integration, and partner integrations. They also explore advanced pixel features like custom events, parameters, and domain verification.
Module highlights include:
• Understanding pixel functionality and purpose
• Step-by-step pixel installation processes
• Verifying pixel implementation
• Setting up custom conversions and events
• Troubleshooting common pixel issues
By the end of this module, students will have the technical knowledge to implement and maintain proper tracking across their digital properties.
Module 6: People and Permissions Management
This module addresses the critical aspect of managing who has access to your Business Manager and what they can do with it. Jon and Andrew explain the different user roles available within Business Manager and how to assign appropriate permissions based on responsibilities. They demonstrate how to add team members, clients, and partners to your Business Manager while maintaining appropriate security levels. The instructors also cover best practices for onboarding and offboarding users to ensure security.
Students will learn about:
• Understanding Business Manager user roles
• Adding and removing users from Business Manager
• Assigning appropriate access levels for different team members
• Implementing two-factor authentication
• Managing access for agencies and external partners
This module is essential for anyone working in a team environment or managing client relationships through Business Manager.
Module 7: Billing and Payment Methods
Understanding Business Manager’s billing system is crucial for smooth campaign operations, and this module provides a comprehensive overview. Jon and Andrew explain how to set up payment methods, manage ad account billing limits, and troubleshoot payment issues. They demonstrate different billing options available in various regions and how to choose the right approach for your business. The instructors also share tips for optimizing payment processing and avoiding common billing-related disruptions to your advertising.
Topics covered include:
• Adding and managing payment methods
• Understanding payment thresholds and billing cycles
• Setting up spending limits
• Managing multiple payment methods
• Troubleshooting billing errors and payment failures
Students will gain the knowledge needed to maintain healthy advertising operations without billing-related interruptions.
Module 8: Client and Agency Management
This module is particularly valuable for agency professionals and consultants who manage Business Manager accounts for multiple clients. Jon and Andrew explain how to properly structure client relationships within Business Manager, including the difference between client access and ownership. They demonstrate how to request access to client assets, how to grant access to your own assets, and how to maintain clear separation between different clients’ data. The instructors also cover best practices for client communication and handoff processes.
Key learning points include:
• Understanding agency-client relationships in Business Manager
• Requesting and granting access to assets
• Structuring Business Manager for multiple clients
• Maintaining data separation and security
• Best practices for client onboarding and offboarding
This module provides essential knowledge for agency professionals managing complex client relationships through Business Manager.
Module 9: Advanced Business Manager Features
Once students have mastered the fundamentals, this module introduces them to more advanced Business Manager capabilities that can significantly enhance their advertising effectiveness. Jon and Andrew explore features like custom audiences, lookalike audiences, catalog management, and offline event sets. They demonstrate how to leverage these tools to create more sophisticated targeting and measurement strategies. The instructors also discuss how Business Manager integrates with other Facebook tools like Creator Studio and Analytics.
Advanced topics covered include:
• Creating and managing custom audiences
• Building and utilizing lookalike audiences
• Setting up product catalogs for dynamic ads
• Implementing offline event tracking
• Leveraging Business Manager data for audience insights
By completing this module, students will be equipped to implement sophisticated advertising strategies that go beyond basic campaign setup.
Module 10: Troubleshooting and Best Practices
The final module brings everything together by addressing the most common issues marketers face with Business Manager and providing proven solutions. Jon and Andrew share their troubleshooting methodologies for diagnosing and resolving typical Business Manager problems. They also compile their most valuable best practices for maintaining a healthy, efficient Business Manager environment. The instructors provide resources for ongoing learning and support beyond the course.
This module covers:
• Common Business Manager errors and how to fix them
• Troubleshooting permission and access issues
• Diagnostic approaches for technical problems
• Best practices for Business Manager maintenance
• Resources for continued learning and support
By the end of this module, students will have a comprehensive toolkit for resolving issues and optimizing their Business Manager implementation.
Real-World Applications and Success Stories
The concepts taught in Jon Loomer – Demystifying Facebook Business Manager have immediate practical applications for businesses of all sizes. For e-commerce companies, mastering Business Manager means implementing proper pixel tracking to measure the customer journey from initial awareness to purchase. This allows for precise attribution modeling and optimization of ad spend toward the most effective campaigns. Service-based businesses can leverage custom audiences to target website visitors who didn’t convert, creating highly effective remarketing campaigns. Agencies can organize client accounts efficiently, reducing administrative overhead and allowing more focus on strategy and performance.
Many students of this course have reported significant improvements in their advertising efficiency after implementing Jon Loomer’s teachings. One small business owner saw a 40% reduction in time spent on ad management after properly organizing their Business Manager structure. An agency professional reported recovering thousands of dollars in wasted ad spend after fixing tracking implementations that had been misconfigured for months. Another student used the advanced audience features taught in the course to develop a lookalike audience strategy that doubled their conversion rate while cutting customer acquisition costs by 35%. These success stories demonstrate the tangible business impact of mastering Business Manager through this comprehensive training.
Pricing
Jon Loomer – Demystifying Facebook Business Manager course is available for a one-time payment, giving students lifetime access to all course materials. This pricing model makes it a cost-effective investment compared to ongoing subscription-based training programs, especially considering the comprehensive nature of the content.
- One-Time Payment: The course is priced at $799, providing full access to all webinar recordings, course materials, and resources. This one-time investment includes all future updates to the course content, ensuring students always have access to the latest Business Manager features and strategies.
The $799 investment includes the complete webinar series with Jon Loomer and Andrew Foxwell, downloadable resources to supplement your learning, and access to any future updates to the course content. Considering the potential ROI improvements from properly implemented Business Manager strategies, many students find the course pays for itself quickly through improved advertising efficiency and performance.
Pros and Cons
Pros
- Expert Instruction: Learn directly from Jon Loomer and Andrew Foxwell, two recognized authorities in Facebook advertising with years of practical experience.
- Comprehensive Coverage: The course covers all aspects of Business Manager, from basic setup to advanced features, providing a complete education.
- Practical Focus: Teaching emphasizes real-world application rather than theory, with strategies you can implement immediately.
- Structured Learning: The logical progression of modules builds knowledge systematically, making complex topics accessible.
- Screen-sharing Demonstrations: Visual walkthroughs make it easy to follow along and replicate processes in your own Business Manager.
- One-time Payment: Unlike many training programs, this course requires a single payment for lifetime access, offering good value.
Cons
- Premium Price Point: At $799, the course represents a significant investment that may be challenging for some small businesses or individuals.
- Recorded Format: As a webinar series, the course is pre-recorded rather than live, which means you can’t ask questions in real-time.
- Technical Nature: Some modules involve technical implementation that may be challenging for complete beginners without any technical background.
- Platform Changes: Facebook frequently updates Business Manager, so some interface elements may differ slightly from what’s shown in the recordings.
- No Certification: The course doesn’t provide an official certification upon completion, which some professionals might prefer.
- Time Commitment: With ten comprehensive modules, completing the course requires a significant time investment that may be difficult for busy professionals.
FAQs
Is Jon Loomer – Demystifying Facebook Business Manager suitable for complete beginners?
Yes, this course is designed to accommodate beginners while still providing value to experienced marketers. The modules progress from basic concepts to advanced implementations, making it accessible regardless of your prior experience with Business Manager. The instructors explain technical concepts clearly, and the screen-sharing demonstrations make it easy to follow along even if you’re new to Facebook advertising.
How long do I have access to the course materials?
Your one-time payment grants you lifetime access to all course materials, including any future updates. This means you can revisit the content whenever you need a refresher or when Facebook makes significant changes to Business Manager that you want to understand better. There are no subscription fees or time limits on your access.
Does the course cover Instagram advertising as well?
Yes, since Instagram advertising is managed through Facebook’s ad platform, the course covers managing Instagram campaigns within Business Manager. The principles and tools taught apply to both Facebook and Instagram advertising, giving you a comprehensive understanding of how to manage campaigns across both platforms effectively.
What if I have questions while going through the course?
While the course is pre-recorded and doesn’t include live Q&A sessions, Jon Loomer’s website and community provide resources for additional support. The course materials are designed to be comprehensive and self-explanatory, addressing common questions that arise at each stage of the Business Manager implementation process.
How often is the course updated to reflect changes in Business Manager?
Jon Loomer and his team regularly update the course content to ensure it remains current with Facebook’s changes to Business Manager. As a registered student, you’ll receive access to these updates at no additional cost, ensuring your knowledge stays relevant even as the platform evolves.
Can I get a refund if I’m not satisfied with the course?
Refund policies are subject to the terms at the time of purchase. If you’re considering the course but unsure about your investment, I recommend checking the latest refund policy on Jon Loomer’s website or contacting their support team directly for the most current information regarding satisfaction guarantees.
Final Verdict
After thoroughly reviewing Jon Loomer – Demystifying Facebook Business Manager, I can confidently recommend this course to marketers who want to master one of the most powerful tools in the Facebook advertising ecosystem. The course delivers on its promise to demystify Business Manager, transforming what is often a confusing and frustrating interface into a manageable and highly effective platform for advertising campaigns. Jon Loomer and Andrew Foxwell bring unmatched expertise to the training, combining technical knowledge with practical strategies that reflect real-world advertising scenarios.
What sets this course apart is its comprehensive approach to Business Manager education. Rather than focusing on specific features in isolation, the course teaches the underlying principles that make Business Manager such a powerful tool for advertisers. Students learn not just how to perform specific tasks but why those tasks matter in the context of overall advertising strategy. This deeper understanding empowers marketers to adapt to changes in the platform and make informed decisions about their Business Manager setup and usage.
While the $799 price point represents a significant investment, the value provided justifies the cost for serious marketers. The potential improvements in advertising efficiency, campaign performance, and time savings can quickly offset the initial expense. For agency professionals or businesses spending significant amounts on Facebook advertising, the ROI improvements alone could pay for the course many times over. The lifetime access model also ensures ongoing value as students can revisit content as needed and receive updates as the platform evolves.
In conclusion, Jon Loomer – Demystifying Facebook Business Manager is an excellent investment for marketers who are serious about mastering Facebook advertising infrastructure. Whether you’re struggling with your current Business Manager setup or simply want to optimize your implementation for better results, this course provides the knowledge and strategies you need. The combination of expert instruction, comprehensive coverage, and practical focus makes this one of the best resources available for understanding and leveraging Business Manager effectively.
