Introduction
In the fiercely competitive world of ecommerce, acquiring a customer is only half the battle. The real, sustainable profit lies in retention—turning one-time buyers into loyal, repeat customers. Yet, so many brands struggle with email and SMS marketing, seeing dismal open rates, low engagement, and a poor return on investment. What if you could unlock a system, a proven blueprint, to master retention marketing and drive exponential revenue growth? This is the promise of the Jimmy Kim, Chase Dimond – Ecom Email Certified (Group Buy) program. Created by two of the industry’s most respected experts, this isn’t just another course; it’s a comprehensive certification designed to transform you into an elite email marketer. With over 23 years of combined experience and a track record of generating billions in revenue for ecommerce brands, Jimmy Kim and Chase Dimond have distilled their entire knowledge base into one ultimate program. This in-depth review will explore every facet of the Ecom Email Certified certification, breaking down its modules, assessing its value for different professionals, and helping you decide if this is the key to unlocking your marketing potential and career growth.
Course Description
The Jimmy Kim, Chase Dimond – Ecom Email Certified (Group Buy) program is a meticulously structured, 25+ hour certification featuring over 175 video lessons. It is engineered to be the definitive educational resource for anyone serious about mastering email and SMS marketing for ecommerce. The curriculum moves beyond simple theories, focusing instead on practical, actionable strategies that can be implemented immediately to see tangible results. The teaching style is direct and hands-on, combining deep-dive video lessons with interactive quizzes to reinforce learning. What sets this program apart is its holistic approach; it covers everything from the foundational principles of retention marketing to the advanced intricacies of deliverability, automation, analytics, and even the integration of AI. Furthermore, the program is platform-agnostic, meaning the strategies and principles you learn can be applied whether you use Klaviyo, Omnisend, Mailchimp, or any other Email Service Provider (ESP). This is not just about learning tactics; it’s about developing a strategic mindset that will make you an invaluable asset to any brand or client.
p>The core philosophy of Ecom Email Certified is to provide a complete A-to-Z system. Students gain access to not only the main curriculum but also a treasure trove of bonus materials, including the Agency Accelerator Course, a dedicated Klaviyo Masterclass, and an Omnisend Masterclass. These bonuses alone are worth thousands of dollars and provide immense value, especially for those looking to specialize or scale their operations. The program also emphasizes community and support, offering direct email access to the instructors, Jimmy Kim and Chase Dimond, ensuring that students can get their specific questions answered. This blend of comprehensive content, expert mentorship, and high-value bonuses creates an unparalleled learning ecosystem designed to produce certified, job-ready experts in retention marketing.Ideal Student
- Freelancers: If you’re a freelancer looking to add a high-demand, high-value skill to your service offerings, this course is perfect. It equips you with the expertise to manage email marketing for clients, command higher rates, and deliver measurable ROI that makes you indispensable. You’ll learn how to build campaigns from scratch, optimize existing flows, and present your results like a pro.
- Agency Marketers: For those working in or running an agency, this program provides a scalable framework to deliver exceptional results for multiple clients. It offers proven playbooks and strategies that can be implemented across various niches, ensuring your agency can handle a larger client load without sacrificing quality. The Agency Accelerator bonus is specifically tailored to help you grow your team and operations.
- Brand Marketers: If you’re an in-house marketer for an ecommerce brand, this course will empower you to become the go-to expert within your company. You’ll learn how to take full ownership of the email and SMS channels, develop a cohesive retention strategy, and drive significant revenue that directly impacts the company’s bottom line, potentially leading to promotions and greater responsibility.
- Ecommerce Professionals: This includes store owners, managers, and operators who want to deepen their understanding of a critical revenue channel. Instead of outsourcing or guessing, you’ll gain the skills to effectively manage and optimize your own email marketing, ensuring your customer retention efforts are sophisticated, profitable, and aligned with your brand’s overall goals.
- Aspiring Email Marketers: For individuals looking to break into the digital marketing space with a specialized and lucrative skill, this certification provides a comprehensive foundation. It leaves no stone unturned, taking you from the absolute basics of what retention marketing is to the most advanced automation and analytics, giving you the confidence and credentials to apply for jobs and succeed.
Learning Outcomes
- Master Email Deliverability: You will gain an expert-level understanding of the technical and strategic factors that ensure your emails land in the inbox, not the spam folder. This includes mastering authentication protocols like DMARC, SPF, and DKIM, managing sender reputation, and implementing effective IP warming and list hygiene strategies to protect and enhance your sending domain.
- Craft High-Converting Copy and Design: Learn the art and science of writing persuasive email copy that compels readers to take action. From writing irresistible subject lines to storytelling for engagement, you’ll develop a powerful brand voice. Complement this with skills in creating visually stunning, responsive email designs that look great on any device and are optimized for conversions.
- Build Sophisticated Automation Workflows: Move beyond basic welcome emails. You will learn to design, build, and optimize complex, multi-step automation flows that drive revenue on autopilot. This includes mastering abandoned cart recovery sequences, post-purchase nurture campaigns, VIP loyalty programs, and advanced behavioral triggers that respond to customer actions in real-time.
- Implement Advanced Audience Segmentation: Unlock the power of personalization by learning how to segment your audience with precision. You will be able to leverage behavioral data, purchase history, and engagement levels to create hyper-targeted campaigns. This includes mastering RFM analysis, lifecycle segmentation, and predictive segmentation to send the right message to the right person at the perfect time.
- Analyze Data and Optimize for ROI: Develop the analytical skills to measure what truly matters. You will learn to go beyond vanity metrics like open rates, diving deep into attribution, revenue per recipient, and cohort analysis. This data-driven approach will enable you to continuously test, optimize, and prove the ROI of your email and SMS marketing efforts to stakeholders or clients.
Course Modules
The Jimmy Kim, Chase Dimond – Ecom Email Certified (Group Buy) program is structured into 13 comprehensive modules, each designed to build upon the last, creating a complete and robust understanding of email and SMS marketing. Below, we delve into each module to give you a clear picture of the knowledge and skills you will acquire.
Module 1: Retention Marketing Fundamentals
This foundational module sets the stage for your entire email marketing education. It begins by answering the most fundamental question: “What is Retention Marketing?” You’ll learn why focusing on existing customers is far more profitable than constantly chasing new ones. The lessons then transition into the “Why Email Marketing?” section, showcasing its unparalleled ROI and direct line to your customers. You’ll be guided through the absolute basics of setting up your email account, understanding the different types of email lists, and the initial steps of audience segmentation. The module covers essential campaign types and introduces the critical concepts of deliverability and legal compliance, including GDPR and CAN-SPAM. By the end of this module, you will have a rock-solid foundation and a clear understanding of the core principles that govern successful retention marketing, ensuring you start your journey on the right foot.
Module 2: Deliverability
Module 2 tackles one of the most technical yet crucial aspects of email marketing: deliverability. If your emails don’t reach the inbox, nothing else matters. This module demystifies the complex world of deliverability, starting with its definition and the key factors that influence it, such as sender reputation, bounce rates, and spam complaints. You’ll receive a deep dive into the essential authentication protocols—SPF, DKIM, and DMARC—learning exactly what they are and how to set them up correctly to prove your legitimacy to internet service providers. The lessons cover the dangers of spam traps and blacklists and provide actionable strategies for improving and maintaining a pristine sender reputation. Advanced topics like IP warming for new domains and implementing rigorous list hygiene practices are also covered in detail, giving you the technical arsenal to ensure your messages consistently land where they should.
Module 3: Design & Styling
In this visually-driven module, you’ll learn that great email design is a perfect blend of aesthetics, functionality, and brand consistency. The course starts with the basics of email design, explaining the unique constraints and possibilities within the email environment. You’ll explore different types of email templates and learn best practices for incorporating images without breaking your layout or triggering spam filters. A significant focus is placed on responsive design, ensuring your emails look flawless on desktop, mobile, and tablet devices. Lessons on typography and call-to-action (CTA) design will teach you how to guide the reader’s eye and compel clicks. The module also ventures into advanced topics like creating interactive email elements, designing for accessibility with proper ALT text, and building a cohesive design system that strengthens your brand identity with every send.
Module 4: Copywriting
Words have the power to persuade, and this module is dedicated to teaching you how to wield that power effectively. You’ll start with an introduction to the psychology of email copywriting before diving into one of the most critical skills: writing effective subject lines that get your emails opened. The curriculum covers the fundamentals of writing engaging body copy, from crafting compelling stories that resonate with your audience to using direct-response techniques to drive immediate action. You’ll learn how to segment your copy for personalization, ensuring your message feels like a one-to-one conversation. The module also provides specific guidance on writing for different campaign types, such as promotions versus newsletters, and teaches you how to test and optimize your copy for continuous improvement. Finally, you’ll develop a consistent brand voice and even explore how to leverage AI tools to assist in the copywriting process.
Module 5: Email Strategy for eCommerce
With the foundational skills in place, this module elevates your thinking to a strategic level. It’s about connecting the dots to create a cohesive email marketing engine that drives your ecommerce business forward. You’ll learn how to architect a powerful welcome email strategy that makes a stellar first impression and converts new subscribers into customers. The lessons guide you through crafting effective strategies for event marketing (like holidays or sales) and product launches to maximize buzz and revenue. You’ll also discover how to build a re-engagement strategy to win back inactive subscribers and a VIP loyalty strategy to reward your best customers. The module culminates in a lesson on creating an omnichannel campaign strategy, integrating your email efforts with other marketing channels for a seamless customer experience, and teaches you how to measure and optimize your overall strategy’s performance.
Module 6: Audience Management & Segmentation
This module dives deep into the data side of email marketing, teaching you how to transform a generic email list into a collection of highly defined audience segments. You’ll start by learning effective list-building strategies to continuously grow your audience with high-quality subscribers. The curriculum covers basic segmentation techniques like demographics and purchase history before advancing to more sophisticated behavioral segmentation, which targets users based on their actions (or inactions). You’ll master engagement-based segmentation to identify your most active and at-risk subscribers and explore cross-channel segmentation to create a unified view of the customer. Advanced lessons introduce lifecycle segmentation, allowing you to tailor your messaging based on where a customer is in their journey, and the MVC (Most Valuable Customer) framework to focus your efforts on the segments that drive the most revenue.
Module 7: Automations & Behavior Triggers
Automation is the key to scaling your email marketing efforts without scaling your workload. This module is a masterclass in building powerful, automated workflows that engage customers at critical moments. You’ll start with the basics of setting up automations within your ESP before focusing on the most crucial flow: abandoned cart recovery. The lessons guide you through building multi-step automation workflows that nurture leads and customers over time. A core part of this module is understanding behavioral triggers—automations that fire based on specific user actions, such as browsing a product category or making a first purchase. You’ll also learn how to create effective post-purchase automations to encourage reviews, cross-sells, and repeat business. The module concludes with advanced techniques for optimizing your automations and implementing sophisticated abandoned cart recovery sequences to maximize recaptured revenue.
Module 8: Campaigns (Newsletters & Announcements)
While automations run in the background, campaigns are your proactive, revenue-driving broadcasts. This comprehensive module teaches you how to plan and execute high-impact email campaigns. You’ll learn how to create basic newsletters that provide value and keep your audience engaged. The curriculum then moves to more complex campaigns, such as product announcements and launches, teaching you how to build hype and drive sales. You’ll discover how to run strategic promotional campaigns and seasonal offers that feel timely and relevant. A significant portion of the module is dedicated to A/B testing your campaigns to optimize every element, from subject lines to send times. You’ll also learn how to design segmented campaigns for newsletters and measure the performance and ROI of your campaigns with precision, ensuring you can prove your value and make data-driven decisions for future sends.
Module 9: Analytics & Data
This module empowers you to become a data-driven email marketer. It moves beyond surface-level metrics to provide a deep understanding of how to truly analyze and interpret your campaign performance. The lessons start with an introduction to the key email marketing metrics, explaining what open rate, click-through rate, conversion rate, and revenue per recipient (RPR) actually mean for your business. You’ll learn how to build basic reports and then advance to more sophisticated analytics, including understanding email attribution to give proper credit to your campaigns. The module covers advanced A/B and multivariate testing to statistically validate your hypotheses. You’ll even get an introduction to predictive analytics and customer behavior modeling, allowing you to anticipate future actions. Finally, you’ll learn how to perform cohort analysis to track long-term retention and the health of your email program over time.
Module 10: AI & Email
Artificial Intelligence is no longer a futuristic concept; it’s a practical tool that can enhance your email marketing today. This forward-thinking module demystifies AI and shows you how to leverage it to work smarter and more efficiently. You’ll start with an introduction to how AI is currently being used in the email marketing landscape. The lessons then cover practical applications, such as using AI for automated send time optimization, ensuring your emails arrive at the exact moment each subscriber is most likely to engage. You’ll explore AI-powered tools that can suggest high-performing subject lines and assist with basic personalization at scale. The module also looks at how AI can be used as an email copywriting assistant, helping you overcome writer’s block and generate ideas. This module ensures you stay ahead of the curve and understand how to integrate cutting-edge technology into your marketing stack.
Module 11: Playbooks
This module is like getting the secret sauce to the instructors’ success. It provides you with a series of proven, “copy-and-paste” playbooks for optimizing every stage of the customer journey. Each playbook is a detailed video lesson that walks you through the strategy, setup, and execution of a specific email marketing initiative. You’ll get a Welcome Series Playbook to turn new subscribers into buyers, a Post-Purchase Nurture Playbook to build loyalty, and a Re-Engagement Playbook to win back lost customers. The module also includes playbooks for building a VIP Loyalty program, executing a successful Product Launch, running seasonal campaigns, managing the entire customer lifecycle, increasing subscription renewals, and even implementing a referral program. These playbooks provide immense value by giving you a ready-made framework that you can adapt and implement for your own brand or clients immediately.
Module 12: Pop-ups & Email Capture
Your email marketing is only as good as your list. This module focuses entirely on the front-end of the process: how to effectively capture email addresses from your website visitors. You’ll learn the principles of effective email capture and how to design and implement simple pop-ups that convert. The lessons cover the strategic use of incentives, like discounts or lead magnets, to dramatically increase sign-up rates. You’ll also explore non-intrusive methods like embedded signup forms. The module delves into the nuances of designing for mobile versus desktop users and introduces advanced strategies like exit-intent pop-ups that trigger when a user is about to leave your site. You’ll even learn about gamified email capture (e.g., spin-to-win wheels) and how to use behavioral triggers to display the right pop-up to the right visitor at the right time, maximizing your list growth without annoying your audience.
Module 13: SMS Marketing
In this final core module, the curriculum expands to include the high-impact world of SMS marketing. You’ll learn why SMS is a powerhouse channel for direct, immediate communication and how it differs from email. The lessons guide you through setting up your SMS campaigns, ensuring you comply with legal regulations like TCPA. You’ll see examples of basic but effective SMS campaigns for promotions and announcements. A key part of this module is tracking SMS performance and understanding the unique metrics associated with it. You’ll learn how to create behavior-triggered SMS campaigns, such as abandoned cart text messages, and how to use personalization to make your texts feel more personal. The module culminates in a lesson on integrating your SMS and email marketing efforts to create a truly seamless and powerful omnichannel experience for your customers.
Real-World Applications and Success Stories
The strategies taught in the Jimmy Kim, Chase Dimond – Ecom Email Certified (Group Buy) program are not just theoretical; they are designed for immediate, real-world application. A freelancer, for instance, can take the Playbooks module and immediately implement a high-converting welcome series and abandoned cart flow for a new client, demonstrating tangible value within the first week. An agency marketer can use the Audience Management & Segmentation lessons to overhaul a client’s strategy, moving them from batch-and-blast campaigns to highly personalized segments that dramatically increase revenue per subscriber. A brand marketer could leverage the Automations & Behavior Triggers module to build a sophisticated post-purchase flow that automatically solicits reviews and suggests relevant cross-sells, boosting customer lifetime value. Every module is packed with actionable insights, templates, and frameworks that translate directly into revenue, efficiency, and growth for any ecommerce business.
The success stories from students are a testament to the program’s effectiveness. Nick Shackelford, Head of Retention at BRĒZ, states, “Your course is now required watching in the SOP for my in-house email team, honestly changed the email education game with this one man.” This highlights how comprehensive and foundational the course is for building a team. Joel Biery, a business owner, reported, “Taking your course atm. Your email flows have been transformative to my business.” showing direct impact on a company’s bottom line. Perhaps most powerfully, Joshua Behr noted, “Your course is great btw. I gotten so much value and it’s more than paid for itself.” These testimonials, along with many others from directors, founders, and specialists, underscore that the investment in this certification quickly pays for itself through the skills and revenue-generating strategies it provides.
Pricing
Investing in the Ecom Email Certified program is designed to be straightforward and flexible, acknowledging that professionals have different financial needs. The pricing is structured to provide immense value for a one-time investment in your career.
- One-Time Payment: The full certification program, including all modules, bonuses, and certification, is available for a single payment of $997. This grants you lifetime access to all current and future course materials.
- Payment Plan: For those who prefer to spread out the cost, a payment plan of 3 payments of $397 is available. The first payment is due upon enrollment, with the subsequent two payments charged 30 and 60 days later.
For teams or agencies looking to certify multiple members, a special rate of $197 per seat is available after the initial purchase. This pricing model makes it accessible for both individuals and organizations. The program is backed by an ironclad 30-day money-back guarantee, ensuring you can enroll with confidence. When you consider that the included Klaviyo Masterclass and Agency Accelerator bonuses were previously sold for $749 and $997 respectively, the $997 price point for the entire package represents exceptional value.
Pros and Cons
Pros
- Taught by Proven Experts: The instructors, Jimmy Kim and Chase Dimond, are not just theorists; they are active practitioners with decades of combined experience and a track record of generating over a billion dollars in revenue.
- Incredibly Comprehensive Curriculum: With 25+ hours and 175+ modules, the program covers every conceivable topic in email and SMS marketing, from fundamentals to advanced AI integration, leaving no gaps in your knowledge.
- Practical and Actionable: The course is designed for real-world application. It includes playbooks, templates, and step-by-step guides that you can implement immediately to see results.
- Massive Value in Bonuses: The inclusion of the Agency Accelerator Course, Klaviyo Masterclass, Omnisend Masterclass, and other bonuses adds thousands of dollars of value, making the price a bargain.
- Platform-Agnostic: The strategies taught are not tied to a single email service provider, making the knowledge universally applicable and future-proof.
- Official Certification: Earning the Certified Marketer Badge provides a credible credential that you can display on your LinkedIn profile, resume, and client proposals to enhance your professional standing.
Cons
- Significant Investment: The $997 price tag, while justified by the value, may be a considerable upfront cost for new freelancers or those just starting their careers.
- Potentially Overwhelming for Beginners: The sheer volume of content could be intimidating for absolute beginners with no prior marketing experience. It requires dedication and a commitment to working through the material systematically.
- Primarily Video-Based: The course content is delivered mainly through video on the Mighty Networks platform. While effective, this learning style may not be ideal for individuals who prefer reading text-based materials or downloadable PDFs.
- Group Buy Implications: The “Group Buy” nature of some access points can sometimes mean less direct support or potential access issues compared to buying directly from the source, though this is not a reflection of the course quality itself.
- Requires Time Commitment: With over 25 hours of content, this is not a course you can rush through. To fully absorb and implement the teachings, you need to allocate a significant amount of time.
- Community is an Upsell: While direct email support is included, access to a peer community is an additional monthly cost, which might be a disappointment for those looking for a built-in network.
FAQs
Is this course agnostic and can I apply it to any Email Service Provider (ESP) like Klaviyo or Mailchimp?
Yes, absolutely. The Jimmy Kim, Chase Dimond – Ecom Email Certified (Group Buy) program is designed to be platform-agnostic. It teaches the core principles of strategy, copywriting, automation, and analytics that are universal. While there are specific bonus masterclasses for Klaviyo and Omnisend, the main curriculum’s knowledge can be successfully applied on any major ESP.
Does the course include reviews or tutorials for specific marketing tools?
Yes, it does. The program includes a massive bonus pack that features reviews and demos of a wide range of ESPs, SMS platforms, and other third-party tools. This allows you to make informed decisions about which software is best for your needs without having to hunt for information across the web.
Are there any recurring costs after I purchase the certification?
No, there are no recurring costs for the certification itself. Your one-time payment grants you lifetime access to all course materials and all future updates. However, there is an optional, separate upsell for a paid community membership at $100 per month for those who want to join a dedicated network of certified marketers.
What is the course format? Is it downloadable?
The course is primarily delivered through video lessons hosted on the Mighty Networks platform. This format allows for an interactive learning experience. While some written resources may be available, the core content is video-based. The videos are typically streamed within the platform and may not be available for direct download to protect the authors’ intellectual property.
Is there a payment plan available to make the cost more manageable?
Yes, the creators offer a flexible payment plan to make the course more accessible. You can choose to pay in three installments of $397, with the first payment due at the time of enrollment and the next two due 30 and 60 days thereafter.
What happens if I enroll and find the course is not right for me?
You are protected by a 30-day money-back guarantee. If you enroll and, within the first 30 days, feel that the program does not meet your expectations or deliver on its promises, you can request a full refund, no questions asked.
Final Verdict
After a thorough review of its curriculum, bonuses, instructor credibility, and student testimonials, the Jimmy Kim, Chase Dimond – Ecom Email Certified (Group Buy) program stands out as one of the most comprehensive and valuable educational resources available for email and SMS marketing today. It is an intensive, deep-dive certification that leaves no stone unturned, transforming students from novices into highly skilled, strategic marketers. The strengths of the program are numerous: it’s led by undisputed experts, the content is exhaustive and practical, and the value added through the bonuses is extraordinary. For anyone who is serious about building a career, scaling an agency, or driving significant revenue for an ecommerce brand through retention marketing, this course is not just an option; it’s a strategic investment. The 30-day guarantee significantly reduces the risk, making it a safe bet for anyone on the fence. While the price and content density may be a barrier for some, for the committed individual, the ROI—in terms of skills, confidence, and earning potential—is virtually limitless. This is a top-tier program that comes highly recommended for its ability to deliver real, measurable, and career-changing results.
