Introduction
The dream of building a highly profitable, semi-automated business is a powerful one. For many, the digital agency model represents the pinnacle of this dream—offering high-ticket services, scalable income, and the freedom to work from anywhere. However, the path from aspiring entrepreneur to a 7-figure agency owner is often riddled with confusion, costly mistakes, and a lack of a clear, actionable plan. This is where the Jason Hornung – 7-Figure Agency Blueprint comes in. This isn’t just another course; it’s a complete operations manual designed to take you from ground zero to a seven-figure enterprise. Jason Hornung, a seasoned agency owner who has achieved this exact feat, has distilled his years of experience, systems, and proprietary strategies into a step-by-step blueprint. This program is engineered for individuals who are tired of theory and want a proven, A-to-Z guide for acquiring high-value clients, building a lean team, and creating a business that runs efficiently, even in your absence. If you’re ready to stop guessing and start building a real, asset-based business, the Jason Hornung – 7-Figure Agency Blueprint provides the definitive roadmap.
Course Description
The Jason Hornung – 7-Figure Agency Blueprint is a comprehensive digital training program that serves as a complete playbook for launching, scaling, and managing a successful digital advertising agency. Unlike other courses that focus solely on one aspect, like marketing tactics or sales, this blueprint provides a holistic view of the entire agency ecosystem. The course is structured as a series of in-depth modules, each tackling a critical phase of the agency growth journey. The teaching style is direct, practical, and implementation-focused, providing students with not just the ‘what’ but the ‘how.’ Key highlights include proven client acquisition methods that require zero ad spend to start, professional sales scripts, client onboarding checklists, ethical pricing models, and detailed systems for hiring and managing a remote team. This course is essentially the complete internal operations manual from Jason’s own seven-figure agency, giving you an unparalleled look behind the curtain of a highly successful and streamlined business.
p>The core philosophy of the course is to build a lifestyle business, not a job. It emphasizes working smarter, not harder, by implementing systems and delegating tasks effectively. Students will learn how to transition from being a service provider to a true business owner. The Jason Hornung – 7-Figure Agency Blueprint is packed with actionable content, including templates, scripts, and process documents that can be immediately implemented in your own agency. This focus on real-world application ensures that you’re not just consuming information, but actively building the foundation of your seven-figure business with each lesson. It’s a rigorous but rewarding program for those committed to achieving significant success in the agency space.Ideal Student
- Aspiring Entrepreneurs: Individuals with little to no experience in the agency world who want a proven, step-by-step plan to build a profitable business from scratch without wasting time or money on guesswork.
- Struggling Freelancers: Freelancers (copywriters, social media managers, graphic designers) who are tired of trading time for money, dealing with low-paying clients, and want to scale their income and impact by building a full-fledged agency.
- Stuck Agency Owners: Current agency owners who have hit a revenue ceiling (e.g., stuck at $5k-$15k per month) and are overwhelmed with client work. They need the systems and strategies to delegate, automate, and break through to the next level of growth.
- Marketing Professionals: In-house marketers or employees at other agencies who want to leverage their skills to build their own business, gain financial freedom, and take control of their career and income potential.
- Serious Side-Hustlers: Individuals looking for a reliable and scalable side-income that has the potential to replace their full-time job. The course’s start-in-your-spare-time model is perfect for those who want to build their dream business with minimal initial risk.
Learning Outcomes
- Master a client acquisition system to land your first 1-2 high-ticket clients ($2,500+/month) using free methods, without cold-calling or working for free.
- Implement a professional sales process using proven scripts to confidently close deals, avoid nightmare clients, and establish long-term, profitable relationships.
- Develop and execute a seamless client onboarding process that sets clear expectations, delivers rapid results, and ensures high client retention and satisfaction.
- Learn to ethically price your services for maximum profitability, and create scalable service packages that allow you to grow your revenue without linearly increasing your workload.
- Build, hire, and manage a high-performing A-player team that handles the daily agency operations, freeing you up to work on the business and achieve a true lifestyle of freedom.
Course Modules
The Jason Hornung – 7-Figure Agency Blueprint is meticulously structured into modules that guide you through every stage of agency development. Each module builds upon the last, creating a cumulative and powerful learning experience. Below is a detailed breakdown of what you can expect to learn in each section of this comprehensive training program.
Module 1: The 0 to 7-Figures Plan of Attack
This foundational module lays out the entire strategic roadmap for building your agency from the ground up. You’ll discover the exact A-B-C marketing plan Jason used to bootstrap his own agency to over seven figures a year with zero initial ad spend. This isn’t about vague theory; it’s a concrete plan of action. You’ll learn how to leverage free platforms like Google, Facebook, and LinkedIn to identify and attract your ideal first clients who are actively seeking help and are happy to pay for it. The module demystifies the starting process, showing you how to get your first 1-2 clients paying you $2,500+ every month, potentially within your first 30 days. You will also learn a powerful strategy for getting other people to refer clients to you on a silver platter, creating a powerful and low-cost lead generation channel from day one.
- The complete A-to-Z bootstrap marketing plan.
- How to find clients using free tools (Google, FB, LinkedIn).
- Strategies to get your first $2,500+/month client in 30 days.
- Setting up referral partnerships for passive client flow.
Module 2: Acquiring Your First High-Ticket Client
With your marketing plan in place, this module dives deep into the art and science of landing your first premium client. You don’t need to be a master salesperson or a social butterfly to succeed here. This module provides you with Jason’s proven, word-for-word sales scripts and processes. If you can follow simple instructions and ask questions, you can close high-ticket deals. You’ll learn how to conduct discovery calls that position you as an expert, handle objections with confidence, and present your services in a way that makes the decision to hire you an obvious one for the client. A crucial part of this module is learning how to vet potential clients to avoid the time-draining, high-maintenance “nightmare” clients, saving you immense stress and protecting your profitability.
- Access to proven, fill-in-the-blank sales scripts.
- How to run a high-conducting discovery call.
- Techniques for handling common client objections.
- The client vetting system to avoid bad clients.
Module 3: Client Onboarding and Service Delivery
Landing the client is just the beginning. This module provides the critical systems for a smooth and effective client onboarding process. A great onboarding experience sets the stage for a long-term, profitable relationship and ensures you can deliver results quickly. You’ll get a step-by-step checklist that walks you through everything from signing the contract to gathering the necessary assets and launching the first campaign. This module removes the guesswork from what to do after a client says “yes.” You’ll learn how to pick the ideal advertising strategy for each new client, preventing wasted hours and ad spend. This streamlined process is designed to be repeatable, allowing you to launch one successful campaign after another as you scale your agency.
- A complete client onboarding checklist and workflow.
- How to select the right advertising strategy for any client.
- Systems for setting expectations from day one.
- Templates for gathering client information and assets.
Module 4: Ethical Pricing and Scaling to $10k/Month
One of the biggest challenges for new agency owners is knowing how to price their services. This module eliminates that problem entirely. You’ll receive Jason’s operations guide to ethically pricing your services for maximum profit, ensuring you’re compensated for the immense value you provide. You’ll move beyond charging by the hour and learn to create value-based packages that clients are eager to sign up for. The module then focuses on the strategic steps to scale from your first client at $2,500/month to a consistent $10,000/month in revenue. The best part? You’ll learn how to do this without working yourself to the bone. As you implement these systems, you’ll find your workload decreasing as your income increases, paving the way for a truly sustainable business.
- The guide to ethical, value-based pricing.
- How to structure scalable service packages.
- The path from $2.5k/mo to $10k/mo in revenue.
- Working less while earning more through systems.
Module 5: Hiring Your First A-Player
To truly scale and reclaim your time, you cannot be the one doing all the work. This module is your guide to building a talented and motivated team. You’ll learn exactly where to find A-players, how to attract them, and the specific interview questions to ask to ensure they are a perfect fit for your agency culture. Jason breaks down how to put together a crew that is happy to do the heavy lifting for your clients, allowing you to transition from a “doer” to a true CEO. This is the key to working just 1-2 hours per day on your business. You’ll learn how to delegate effectively, set up clear communication channels, and create an environment where your team is motivated to deliver outstanding results for your clients, freeing you to focus on growth.
- Where to find top-tier A-player talent.
- Proven job descriptions and interview processes.
- How to delegate tasks and manage a remote team.
- Creating a culture that attracts and retains winners.
Module 6: The 4-Hour Workweek Agency Operations
With your team in place, it’s time to install the operational engine that runs the business for you. In this module, you get an over-the-shoulder look at the complete daily management and operations procedures Jason uses in his own seven-figure agency. This is the core of the “lifestyle business” model. You’ll learn the exact systems for managing vendors, employees, client reporting, and everything else involved in making a 6-7 figure agency run like a well-oiled machine. Jason points out the easy-to-miss pitfalls that can derail an agency and shows you how to set up automations for critical tasks like taxes and payroll, ensuring your business is always compliant and running smoothly. This is the blueprint for managing your entire agency with just a few hours of work per week.
- The complete agency operations manual.
- Daily, weekly, and monthly management checklists.
- How to automate financial and administrative tasks.
- Systems for managing team performance and client results.
Module 7: Advanced Scaling to $100k/Month
Once your agency is a well-oiled machine generating consistent income, it’s time to accelerate growth. This module focuses on the advanced strategies required to scale from a successful six-figure agency to a seven-figure powerhouse. You’ll learn how to transition from free client acquisition methods to using paid advertising to get a flood of ideal clients on autopilot. Jason reveals the exact ad campaigns and funnels he uses to attract clients predictably and at scale. You’ll also explore advanced service offerings, team structures, and leadership strategies required to manage a larger organization. This module is about compounding your success and turning your agency into a dominant force in your niche.
- Using paid ads for predictable client acquisition.
- Advanced funnels and campaigns for agency growth.
- Structuring your team and leadership for scale.
- Expanding your service offerings for higher revenue.
Module 8: Financial Mastery and Wealth Building
Making a lot of money is one thing; keeping it and turning it into lasting wealth is another. This crucial module shifts the focus from revenue to profit and long-term financial security. Jason shares the personal finance and wealth-building strategies that have allowed him and his family to achieve financial freedom. You’ll learn how to manage your agency’s cash flow effectively, how to pay yourself properly, and how to allocate profits for growth, taxes, and personal investment. He breaks down how he was able to safely save nearly $1,000,000 in cash over just 18 months, providing a clear model for you to follow. This module ensures that the success of your agency translates directly into your personal financial well-being.
- Understanding agency cash flow and profit management.
- Strategies for personal wealth creation from business profits.
- How to save and invest like a top agency owner.
- Creating a financial plan for long-term security.
Module 9: The Agency Owner’s Mindset
Technical skills and systems are critical, but the right mindset is what ultimately separates the failures from the seven-figure success stories. This bonus module is dedicated to the mental and emotional side of building a business. You’ll learn how to overcome the imposter syndrome, fear of failure, and procrastination that plague so many entrepreneurs. Jason shares his personal journey and the mindset shifts he had to make to go from struggling to thriving. You’ll learn how to think like a CEO, make tough decisions with confidence, and develop the resilience needed to navigate the inevitable challenges of entrepreneurship. This module is the foundation that supports all the other strategies in the Jason Hornung – 7-Figure Agency Blueprint.
- Overcoming imposter syndrome and fear.
- Developing the CEO mindset for decision-making.
- Strategies for resilience and handling pressure.
- Setting goals and staying motivated for the long haul.
Module 10: Legal and Compliance Essentials
To protect your business and your personal assets, a solid legal and compliance foundation is non-negotiable. This practical module covers the essential legal aspects of running an agency. While not a substitute for legal advice, it provides a crucial overview of what you need to know. You’ll get insights into the right business structure (LLC, S-Corp, etc.), the key components of a rock-solid client contract, and how to navigate privacy policies like GDPR and CCPA when handling client data and running ad campaigns. This module helps you build your agency on a secure and professional footing, giving you peace of mind and protecting you from common legal pitfalls that can sink an unprepared business owner.
- Understanding business structures for an agency.
- Key clauses to include in your client contracts.
- Navigating data privacy and advertising compliance.
- Protecting your intellectual property and assets.
Real-World Applications and Success Stories
The principles taught in the Jason Hornung – 7-Figure Agency Blueprint are not theoretical; they are designed for immediate, real-world application. A student can take the client acquisition scripts and use them on a discovery call the very same day. They can implement the onboarding checklist with their next client to ensure a smooth start. The hiring process can be used to post a job ad and screen candidates within a week. The operations manual provides the exact documents and checklists needed to manage a team and report to clients. For example, a student could use the pricing guide to confidently quote a new project at $5,000 per month instead of their usual $2,000, immediately increasing their profitability. The real-world value lies in the transferability of these systems—they are a ready-made infrastructure for a successful agency.
While specific student testimonials aren’t provided in the source material, the course structure implies powerful success stories. Imagine a freelancer who was stuck charging $50 per hour. After taking the course, they land their first retainer client at $3,000 per month using the sales script. Within six months, they have three such clients and have hired their first virtual assistant using the hiring module, freeing up 10 hours a week. Another story could be an existing agency owner stuck at $15,000 per month, doing all the work themselves. By implementing the operations and team-building modules, they delegate client work, focus on sales, and scale to $50,000 per month within a year while cutting their work hours in half. The Jason Hornung – 7-Figure Agency Blueprint is designed to create these kinds of transformative results by providing a clear, proven path to follow.
Pricing
Access to the Jason Hornung – 7-Figure Agency Blueprint is typically offered through a one-time payment model. This grants you lifetime access to all course materials, including all future updates. This pricing structure is designed for committed entrepreneurs who are ready to invest in a complete, long-term solution for their business. While the exact price can vary based on promotions, the value proposition is positioned as a comprehensive business-in-a-box, far exceeding the cost of traditional education or piecemeal consulting.
- One-Time Payment: This plan includes full, lifetime access to all training modules, the complete operations manual, all sales scripts, templates, and checklists. It’s a single investment to gain the entire blueprint for building a seven-figure agency.
By making a one-time investment, you secure a resource that will guide you through every stage of your agency’s growth, from landing your first client to scaling to seven figures and beyond. This is an investment in a complete system and a proven pathway to financial and lifestyle freedom, not just a collection of video lessons.
Pros and Cons
Pros
- Comprehensive and Complete: It’s a full A-to-Z blueprint covering marketing, sales, operations, hiring, and finance, not just one piece of the puzzle.
- Proven Systems: The course is based on the exact systems Jason used to build his own successful seven-figure agency, providing a tried-and-tested roadmap.
- Focus on Operations: Unlike many courses that only teach client acquisition, this blueprint heavily emphasizes the back-end systems needed to scale and work less.
- Includes Practical Tools: You get tangible assets like sales scripts, onboarding checklists, and pricing guides that you can use immediately.
- Teaches Delegation: A core tenet of the course is building a team and stepping out of the day-to-day work, which is essential for true scale and freedom.
- Lifestyle-Oriented: The end goal is a business that supports your life, not one that consumes it, with a focus on achieving a 4-hour workweek.
Cons
- High Investment: As a premium, all-inclusive program, the one-time payment may be a significant barrier for those just starting out with limited capital.
- Requires Implementation: The course is a blueprint, not a magic button. Success is entirely dependent on the student’s ability to take massive and consistent action.
- May Be Overwhelming: The sheer volume of information and systems could be overwhelming for absolute beginners with no prior business or marketing knowledge.
- Specific Business Model: The course is tailored to a specific model of a digital advertising agency, which may not be the perfect fit for every type of marketing or consulting business.
- Results Not Guaranteed: While the system is proven, individual results will always vary based on the market, the student’s effort, and their ability to execute the strategies.
- Limited Focus on Niche Selection: The course focuses more on the “how-to” of running an agency, potentially spending less time on the initial step of choosing a profitable niche.
FAQs
Do I need any prior experience to take this course?
No, the Jason Hornung – 7-Figure Agency Blueprint is designed to take you from zero. It starts with the foundational steps of finding your first client and builds from there, making it suitable for complete beginners.
How quickly can I get my first client?
The course provides strategies to land your first client in as little as 30 days. However, the actual timeline depends on your ability to apply the methods and your level of commitment.
Is this course only for Facebook Ads agencies?
While Jason’s background is in paid advertising, the principles of client acquisition, sales, operations, and team management taught in the blueprint are universal and can be applied to almost any digital marketing agency model.
What if I don’t want to hire a team right away?
The course is structured in phases. You can implement the client acquisition and service delivery systems on your own first. The hiring and delegation modules are there for when you’re ready to scale beyond what you can handle alone.
How is the course content delivered?
The content is delivered online through a members-only portal. It consists of video training modules, downloadable PDFs, checklists, templates, and scripts that you can access at any time.
Is there a money-back guarantee?
The specific refund policy is not detailed in the provided information. You would need to check the official sales page for the most up-to-date guarantee policy before making a purchase.
Final Verdict
The Jason Hornung – 7-Figure Agency Blueprint stands out as one of the most comprehensive and practical training programs available for aspiring and current agency owners. It goes far beyond the surface-level tactics found in many other courses and provides a deep, operational look at what it truly takes to build a scalable, profitable, and semi-automated business. The strength of this blueprint lies in its holistic approach; it masterfully connects the dots between marketing, sales, service delivery, team management, and financial planning into a single, cohesive system. For the right person, this course isn’t just an educational product—it’s a complete business-in-a-box that can save years of trial-and-error and prevent countless costly mistakes. This program is highly recommended for serious entrepreneurs who are committed to building a significant asset. It is less suited for those looking for a get-rich-quick scheme or who are unwilling to put in the focused work required to implement the systems. If you are a freelancer feeling capped, an agency owner feeling overwhelmed, or a determined individual ready to build a real business, the Jason Hornung – 7-Figure Agency Blueprint offers an unparalleled roadmap. It’s a significant investment, but the value provided in the form of proven systems, templates, and strategic insight has the potential to deliver a return many times over, making it a worthy consideration for anyone serious about achieving seven-figure success in the agency world.
