Global Growth Marketing Conference 2017

Introduction

The Global Growth Marketing Conference 2017 was a premier event held on December 6th and 7th at the Fairmont San Francisco, bringing together top minds in marketing to explore innovative strategies for business expansion. This conference focused on equipping attendees with practical tools to accelerate growth in a competitive digital landscape. Participants delved into sessions led by industry leaders from companies like Google, Microsoft, and Facebook, learning how to implement real-world tactics that have driven success for these giants. With a blend of keynote speeches, interactive workshops, and networking opportunities, the event aimed to bridge the gap between theoretical knowledge and actionable insights. Attendees could expect to gain a comprehensive understanding of growth marketing, including topics like user acquisition, content marketing, and social media strategies. The conference’s emphasis on measurable results made it an essential gathering for professionals seeking to enhance their skills and network with like-minded innovators. By the end of the two days, participants left with fresh ideas, new connections, and a roadmap for applying growth marketing principles to their own ventures. This event stood out as a catalyst for transformation in the marketing world, particularly for those aiming to scale businesses efficiently in 2017.

Course Description

The Global Growth Marketing Conference 2017 offered a dynamic structure designed for immersive learning and professional development. Featuring over 30 actionable sessions, the event combined expert-led presentations, hands-on workshops, and networking breaks to create an engaging environment. The teaching style was interactive, with industry veterans sharing real-time case studies and strategies that had propelled brands like IBM and Slack to new heights. Key highlights included on-demand video learning from a library of over 200 tutorials, covering areas such as conversion optimization and advanced social media campaigns. Attendees benefited from certified growth marketing workshops, where they could practice tactics under guided instruction, earning official certifications. The conference’s fast-paced format ensured that participants could immediately apply what they learned, making it ideal for busy professionals. Overall, this event provided a holistic overview of growth marketing, blending theory with practical application to foster innovation and results-driven marketing.

Building on the core sessions, the conference emphasized collaborative learning through group activities and Q&A segments, allowing attendees to exchange ideas and solve real marketing challenges. This approach not only reinforced key concepts but also built a community of growth-focused professionals, enhancing the overall experience with peer insights and mentorship opportunities.

Ideal Student

• Marketing managers at mid-sized companies seeking to implement growth strategies for brands like yours, focusing on scalable tactics from the Global Growth Marketing Conference 2017.
• Startup founders looking to accelerate user acquisition and optimize campaigns, drawing from real-world examples shared at this premier event.
• Digital marketers aiming to master content marketing and social media growth, with insights from industry leaders featured in the conference sessions.
• Entrepreneurs from Fortune 500 companies wanting to network with peers and learn conversion optimization techniques directly from experts.
• Business development professionals interested in certified workshops for hands-on practice in growth hacking methods discussed at the conference.

Learning Outcomes

• Develop expertise in growth marketing strategies, including how to apply tactics from the Global Growth Marketing Conference 2017 to drive business expansion.
• Master user acquisition and retention techniques through case studies presented by leaders from companies like Google and Microsoft.
• Enhance skills in content marketing and conversion optimization, using best practices highlighted in the conference’s video learning library.
• Create effective social media growth campaigns, informed by actionable sessions and workshops at the event.
• Gain certification in growth marketing, enabling you to implement proven methods for measurable results in your professional role.

Course Modules

The Global Growth Marketing Conference 2017 was structured around key modules derived from its sessions and workshops, each designed to provide in-depth knowledge on growth marketing topics. Below, we explore each module in detail, incorporating practical insights and bullet points for clarity.

Module 1: Actionable Growth Strategies

This module focused on real-world growth strategies, drawing from the conference’s core sessions led by experts from big brands. Attendees learned how to supercharge business growth through proven tactics, with an emphasis on data-driven decision-making. Key elements included:

• Strategies for identifying growth opportunities in competitive markets, using tools like A/B testing and analytics.
• Case studies from Google and Facebook on scaling user bases effectively.
• Practical tips for integrating growth hacking into daily operations to achieve quick wins.
• Interactive exercises to apply these strategies immediately, ensuring long-term impact.

Participants emerged with a clear framework for implementing growth plans, making this module a cornerstone of the Global Growth Marketing Conference 2017.

Module 2: High-Powered Networking

Networking was a vital module, emphasizing connections with Fortune 500 leaders and entrepreneurs. This section explored how to build meaningful relationships that foster collaboration and opportunities. Highlights included:

• Techniques for effective networking, such as elevator pitches and follow-up strategies post-conference.
• Real examples of partnerships formed at the event, leading to business collaborations.
• Workshops on leveraging social platforms for sustained professional networks.
• Insights into investor meetings and mentorship programs available through the conference.

By the end, attendees from the Global Growth Marketing Conference 2017 were equipped to expand their networks strategically.

Module 3: On-Demand Video Learning

This module delved into the conference’s extensive video library, offering over 200 tutorials on topics like content marketing. Participants accessed resources for self-paced learning, covering:

• In-depth videos on conversion optimization and best practices from industry experts.
• Step-by-step guides for creating effective marketing campaigns.
• Integration of video content with other growth strategies for comprehensive learning.
• Tips for using these resources to upskill teams back at their organizations.

The Global Growth Marketing Conference 2017 made this module essential for ongoing professional development.

Module 4: Certified Growth Marketing Workshops

Workshops in this module provided hands-on certification in growth marketing, with instructors guiding attendees through practical exercises. Topics included:

• Interactive sessions on user acquisition tactics, complete with real-time feedback.
• Certification processes that validate skills learned at the conference.
• Group activities to practice advanced strategies like A/B testing.
• Resources for maintaining certification and continuing education.

This module from the Global Growth Marketing Conference 2017 ensured participants could demonstrate their expertise.

Module 5: Content Marketing Best Practices

Focusing on content strategies, this module covered how to create impactful campaigns for business growth. It featured:

• Expert advice on SEO and content creation from conference speakers.
• Case studies of successful campaigns that drove traffic and conversions.
• Tools for measuring content performance and iterating based on data.
• Integration with social media for maximum reach.

Attendees of the Global Growth Marketing Conference 2017 gained actionable content marketing skills.

Module 6: Conversion Optimization Techniques

This module explored methods to optimize conversions, using data from the conference’s sessions. Key points included:

• Strategies for A/B testing and user behavior analysis.
• Real-world examples from brands like Microsoft on improving site performance.
• Tools and software recommendations for ongoing optimization.
• Workshops to apply these techniques in live scenarios.

The Global Growth Marketing Conference 2017 highlighted this as a critical area for marketers.

Module 7: Advanced User Acquisition

User acquisition was a core focus, teaching attendees how to attract and retain customers. This module covered:

• Innovative acquisition channels and targeting methods.
• Case studies from LinkedIn and Slack on successful campaigns.
• Metrics for tracking acquisition effectiveness.
• Strategies for retention to build long-term customer relationships.

From the Global Growth Marketing Conference 2017, this module provided cutting-edge insights.

Module 8: Social Media Growth Campaigns

Social media strategies were dissected in this module, offering ways to amplify brand presence. It included:

• Tactics for creating viral campaigns and engaging audiences.
• Analytics tools to measure social media impact.
• Integration with other marketing channels for holistic growth.
• Live demonstrations of successful campaigns from conference experts.

Participants from the Global Growth Marketing Conference 2017 learned to leverage social platforms effectively.

Module 9: Measuring Marketing Success

This module emphasized metrics and ROI in marketing efforts, based on conference data. It featured:

• Key performance indicators for tracking growth marketing success.
• Tools for data analysis and reporting.
• Case studies on turning data into actionable insights.
• Strategies for adapting campaigns based on performance metrics.

The Global Growth Marketing Conference 2017 made this module indispensable for data-driven marketers.

Module 10: Future Trends in Growth Marketing

Looking ahead, this module covered emerging trends and future-proofing strategies. It included:

• Predictions for 2018 and beyond from industry leaders.
• Innovative tech like AI in marketing, discussed at the conference.
• ways to stay updated with evolving growth tactics.
• Networking opportunities for ongoing trend discussions.

As part of the Global Growth Marketing Conference 2017, this module prepared attendees for long-term success.

Real-World Applications and Success Stories

The strategies from the Global Growth Marketing Conference 2017 have direct applications in everyday business scenarios, such as optimizing website conversions through A/B testing to increase sales by up to 30%. Marketers can apply these tactics to refine user acquisition funnels, using data-driven insights to target high-value audiences more effectively.

Success stories abound, with attendees from companies like Slack reporting doubled user growth after implementing conference-learned social media campaigns. Another example involves a startup that leveraged content marketing best practices to secure major partnerships, highlighting the transformative impact of the event’s teachings.

Pricing

Pricing for the Global Growth Marketing Conference 2017 was structured to offer value, with options tailored to different attendee needs, making it accessible for professionals investing in their growth.

• One-Time Payment: A flat fee of $799 provided full access to all sessions, workshops, and resources, ideal for individuals seeking comprehensive learning without ongoing commitments.

This pricing plan included on-demand videos and certification, delivering high ROI for attendees looking to enhance their marketing skills effectively.

Pros and Cons

Pros

• Expert-led sessions with actionable insights from industry leaders.
• Opportunities for high-powered networking with global professionals.
• Access to a vast library of on-demand video resources.
• Hands-on workshops leading to official certifications.
• Real-world case studies that deliver immediate value.
• Cost-effective pricing at $799 for comprehensive access.

Cons

• Limited to in-person attendance, which may exclude remote participants.
• Event-specific content that might not cover emerging trends post-2017.
• High demand leading to potential overcrowding in sessions.
• One-time payment model without flexible subscription options.
• Focus on digital marketing might overlook traditional methods.
• Travel requirements for the San Francisco location adding extra costs.

FAQs

What is the Global Growth Marketing Conference 2017?
It was a two-day event in San Francisco focused on growth marketing strategies, featuring sessions and workshops from industry experts.

Who should attend this conference?
Marketing professionals, startup founders, and business leaders interested in growth tactics and networking opportunities.

How much does it cost to attend?
The one-time payment was $799, granting access to all sessions, workshops, and resources.

Are there certification opportunities?
Yes, certified growth marketing workshops were available for attendees to earn official credentials.

What topics were covered?
Topics included user acquisition, content marketing, social media strategies, and conversion optimization.

Is the content still relevant today?
Many strategies from 2017 remain foundational, though some may need updates for current trends.

Final Verdict

The Global Growth Marketing Conference 2017 stands as a highly recommended event for anyone serious about advancing their marketing career, offering a wealth of actionable insights and networking opportunities that continue to influence the industry. Its strengths lie in the expert speakers, practical workshops, and comprehensive resources, which provided attendees with tools to drive real business growth. Despite being a 2017 event, the core strategies on user acquisition and content marketing remain relevant, making it a valuable reference for modern marketers. Those who should enroll include ambitious professionals from startups to large corporations, as the conference’s focus on measurable results helps bridge knowledge gaps effectively. Overall, at $799, it was a worthwhile investment for the certification and lifelong connections formed.

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