Introduction
When I first discovered the GKIC – Super Conference 2017, I was struggling to find marketing strategies that actually moved the needle for my business without draining my bank account. Like many entrepreneurs, I was tired of theoretical advice from people who had never built anything themselves. That is exactly why this conference recording became a game-changer for me. The Glazer-Kennedy Insider’s Circle (GKIC) has built a reputation over 15 years for delivering no-fluff, implementation-ready marketing education, and the 2017 event was specifically designed around one powerful concept: growth hacks. These are not massive overhauls requiring six-figure investments or years of development. Instead, they are small, strategic tweaks and systems that create exponential results in your business.
The GKIC – Super Conference 2017 brought together 21 real-world business rockstars, entrepreneurs, and marketing legends who shared exactly what was working in their businesses at that moment. No wannabes. No theorists. Just practitioners who practice what they preach. Over three intensive days, these experts revealed their personal growth hacks for lead generation, sales conversion, copywriting, and business automation. If you are looking for that spark to ignite your business growth without the typical trial-and-error waste, this comprehensive training archive contains the matches.
Course Description
The GKIC – Super Conference 2017 is a comprehensive digital archive of the three-day live event focused entirely on practical business growth strategies. Unlike typical marketing conferences where speakers pitch from the stage, this event featured 21 experts delivering pure content—specifically “outside the box” tools and strategies designed to grow your business immediately. The teaching style is direct, tactical, and rooted in direct response marketing principles that GKIC and Dan Kennedy have pioneered for decades. Each session is designed to provide actionable takeaways you can implement the same day, whether you are looking to increase lead flow, boost conversion rates, or systematize your operations for greater autonomy.
What makes this recording particularly valuable is the diversity of industries represented. From local service businesses to digital entrepreneurs, the speakers came from trenches just like yours. They shared their biggest breakthroughs, their most profitable campaigns, and the exact systems they use to generate income while maintaining lifestyle freedom. The conference covers everything from advanced copywriting techniques to automated referral systems, pricing psychology to digital marketing automation. If you are new to GKIC, this represents the biggest headstart you will ever get in understanding what actually works in modern marketing.
Ideal Student
- Established Entrepreneurs: Business owners already generating revenue but hitting plateaus and seeking specific tactical breakthroughs rather than general business advice.
- Direct Response Marketers: Practitioners who appreciate measurable marketing, tracking results, and strategies rooted in proven copywriting and sales psychology principles.
- Small Business Owners: Local business operators looking for growth hacks that do not require massive capital investment or complex technical infrastructure to implement.
- Copywriters and Marketing Consultants: Professionals who want to see behind the curtain of successful campaigns and learn advanced persuasion techniques from master practitioners.
- Coaches and Course Creators: Information marketers seeking proven systems for lead generation, client ascension, and creating high-ticket offers that sell themselves.
Learning Outcomes
- Implement Growth Hacks: Deploy small, strategic changes in your marketing that create disproportionate results in lead generation and sales conversion without increasing ad spend.
- Master Direct Response Copy: Write compelling sales copy, emails, and advertisements that drive immediate action using psychological triggers tested across millions in sales.
- Build Automated Systems: Create referral systems, follow-up sequences, and client ascension pathways that generate revenue while you focus on other business areas.
- Optimize Pricing Strategy: Structure offers and pricing models that maximize customer value while positioning your products as premium, must-have solutions.
- Develop Entrepreneurial Mindset: Adopt the psychological frameworks and productivity systems that allow successful entrepreneurs to maintain clarity, confidence, and consistent income growth.
Course Modules
The GKIC – Super Conference 2017 is organized into ten comprehensive modules, each containing multiple expert sessions focused on specific growth areas. These modules take you from foundational marketing principles through advanced automation strategies, ensuring you have a complete toolkit for business expansion.
Module 1: Direct Response Marketing Foundations
This module establishes the core philosophy that makes GKIC famous: marketing that is measurable, accountable, and profitable. You will learn why most businesses struggle with inconsistent revenue and how to install systems that generate predictable leads and sales. The sessions cover the fundamental difference between brand advertising and direct response, helping you understand why the latter is essential for businesses without massive corporate budgets. Key topics include:
- The mathematics of customer acquisition and lifetime value
- How to create irresistible offers that prospects cannot refuse
- Multi-step marketing sequences that nurture leads from first contact to sale
- Testing and tracking systems to optimize every marketing dollar spent
Module 2: Advanced Copywriting Mastery
Words are the currency of marketing, and this module reveals the advanced copywriting techniques that separate amateur promotions from professional campaigns that print money. You will discover how to write headlines that stop the scroll, opening paragraphs that hook readers emotionally, and closes that compel immediate purchase decisions. The speakers share their personal swipe files, formula templates, and the psychological triggers that work regardless of industry. Whether you are writing sales pages, email sequences, or direct mail pieces, this module provides the tactical framework for persuasive communication.
- Architecting sales letters that read conversationally but sell aggressively
- Email subject line strategies that achieve 40%+ open rates
- Storytelling frameworks that build trust while disqualifying non-buyers
- Advanced objection handling before they arise in the prospect’s mind
Module 3: Lead Generation Acceleration
Without a steady flow of qualified prospects, even the best sales systems fail. This module focuses entirely on growth hacks for lead generation—strategies to fill your pipeline without proportionally increasing your marketing budget. You will learn both online and offline lead generation tactics, from digital advertising optimization to direct mail campaigns that still deliver remarkable ROI. The emphasis is on creating lead magnets and entry-point offers that attract your ideal customer while filtering out time-wasters. These sessions reveal how to tap into existing traffic sources, leverage partnerships, and create magnetic positioning that draws prospects to you rather than chasing them.
- Designing lead magnets with perceived value ten times their cost
- Host-beneficiary relationships that provide instant access to established audiences
- Direct mail strategies that cut through digital noise and command attention
- Squeeze page optimization tactics based on millions of tested impressions
Module 4: Sales Conversion Architecture
Traffic without conversion is just expensive entertainment. Module 4 dives deep into the mechanics of turning interested prospects into paying customers through systematic sales processes. You will explore the psychology of selling, including how to structure sales presentations, handle objections, and close high-ticket offers without being pushy or aggressive. The speakers share their exact sales scripts, funnel maps, and follow-up sequences that convert leads at 20%, 30%, or even 50% rates. This module is particularly valuable for businesses selling complex services or high-ticket products where the sales cycle requires multiple touchpoints.
- Consultative selling frameworks that position you as advisor rather than vendor
- Webinar presentation structures that generate five and six-figure launches
- Phone sales scripts that handle objections before they become roadblocks
- Automated follow-up sequences that rescue lost sales and abandoned carts
Module 5: Digital Marketing and Automation
This module bridges traditional direct response principles with modern digital marketing automation. You will learn how to implement growth hacks using email marketing platforms, CRM systems, and social media advertising while maintaining the personal touch that converts. The sessions cover list segmentation strategies, behavioral trigger campaigns, and content marketing approaches that build authority while driving sales. Importantly, this module shows you how to automate the repetitive aspects of your marketing while keeping the high-touch elements that create loyal customers.
- Email automation workflows that nurture leads for 90+ days without manual intervention
- Facebook advertising strategies specifically for lead generation and retargeting
- Marketing funnel construction that segments buyers by readiness and interest level
- Tools and software recommendations that integrate seamlessly with direct response strategies
Module 6: Strategic Positioning and Pricing Psychology
How you position your business and structure your pricing often matters more than the actual product quality. Module 6 reveals advanced strategies for premium positioning, allowing you to charge higher prices while attracting better clients. You will learn the psychology of pricing—why ending prices in 7 or 9 works, how to use anchoring to make your main offer seem irresistible, and when to introduce payment plans versus demanding full payment upfront. The speakers share case studies of businesses that doubled or tripled their prices overnight and saw conversion rates increase because of the perceived value shift.
- Creating premium positioning through authority marketing and media appearances
- Bundle psychology that increases average order value by 40% or more
- Payment structuring that maximizes cash flow while maintaining high conversion
- Guarantee strategies that reverse risk and eliminate buyer hesitation
Module 7: Referral Systems and Joint Ventures
The fastest way to grow any business is tapping into other people’s audiences and customer bases. This module covers the art and science of creating systematic referral programs that generate consistent new business from existing customers and strategic partners. You will learn how to identify potential joint venture partners, structure win-win deals, and create referral incentives that motivate without seeming desperate. These growth hacks leverage the trust others have built with their audiences, allowing you to skip the expensive customer acquisition phase and jump straight to the relationship.
- Referral script templates that make asking for introductions feel natural
- Strategic alliance structures that benefit both parties equally
- Affiliate program design for digital and traditional businesses
- Host-parasite marketing tactics that provide value while capturing leads
Module 8: Entrepreneurial Mindset and Wealth Psychology
Business growth is not just about tactical marketing; it requires the mental frameworks and emotional resilience to handle expansion, rejection, and uncertainty. Module 8 features sessions on productivity, time management, and the psychology of wealth. You will learn how successful entrepreneurs think differently about money, risk, and opportunity. These sessions address the internal barriers that hold most business owners back—fear of success, imposter syndrome, and the inability to delegate. The growth hacks here are internal, helping you optimize your mental operating system for prosperity.
- Morning routines and productivity systems of high-performing entrepreneurs
- Decision-making frameworks that eliminate procrastination and analysis paralysis
- Wealth psychology and money management for business owners
- Building confidence and authority in your market niche
Module 9: Client Retention and Ascension
Acquiring a new customer costs five to twenty-five times more than retaining an existing one. This module focuses on maximizing the lifetime value of every client through retention strategies and ascension pathways. You will learn how to create continuity programs, membership sites, and recurring revenue models that stabilize cash flow. The sessions cover onboarding sequences that reduce cancellation rates, customer service systems that create raving fans, and upsell strategies that feel like service rather than sales. These growth hacks turn one-time buyers into repeat customers who refer their friends.
- Designing membership and continuity programs with high stick rates
- Onboarding sequences that cement the relationship immediately post-purchase
- Upsell and cross-sell frameworks that increase customer value ethically
- Win-back campaigns for dormant customers and lost prospects
Module 10: Implementation and Rapid Execution
Knowledge without implementation is worthless. The final module of GKIC – Super Conference 2017 focuses on execution—how to take everything you have learned and implement it rapidly without getting overwhelmed. You will discover project management systems specifically designed for marketing campaigns, team delegation strategies that free up the owner for high-level strategy, and the 80/20 analysis that helps you identify which growth hacks will move the needle fastest. This module ensures you leave the conference not just inspired, but with a concrete action plan and the tools to execute it within 30 days.
- The 90-day implementation sprint methodology for rapid results
- Outsourcing and delegation strategies for solo entrepreneurs
- Priority matrix for identifying high-impact, low-effort growth opportunities
- Accountability structures that ensure consistent action beyond the event
Real-World Applications and Success Stories
The strategies taught in GKIC – Super Conference 2017 have been applied across diverse industries with remarkable results. Imagine implementing a simple referral growth hack that adds $50,000 in revenue without spending an additional dollar on advertising. Consider the impact of restructuring your pricing using the psychological triggers taught in Module 6, resulting in higher margins and better client quality. These are not hypothetical scenarios; they are the consistent outcomes reported by GKIC members who apply these principles. A local service business owner might use the direct mail strategies from Module 3 to dominate their market, while a digital marketer could apply the automation tactics from Module 5 to create a hands-free lead generation system.
Success stories from GKIC events typically share common threads: business owners who were stuck at six-figure plateaus breaking through to seven figures, entrepreneurs replacing unpredictable “feast or famine” cycles with steady monthly recurring revenue, and marketers finally achieving the lifestyle freedom they started their businesses to gain. One retail store owner implemented just two growth hacks from the conference—an upsell sequence and a referral program—and saw a 40% increase in average transaction value within 60 days. An information marketer used the copywriting templates to rewrite a single sales letter, resulting in a 300% improvement in conversion rate. These applications demonstrate that the principles taught are timeless and transferable regardless of your specific niche or industry.
Pricing
The GKIC – Super Conference 2017 recordings represent a significant investment in your business education, priced to reflect the caliber of expertise and the depth of content provided. While the live event attendees paid premium pricing plus travel expenses, the digital archive offers accessible entry to these strategies.
- One-Time Payment: $899 for complete access to all 21 speaker sessions, covering ten comprehensive modules with actionable growth hacking strategies. This includes downloadable materials, swipe files, and templates referenced during the presentations.
Considering that a single growth hack implemented from this training could generate thousands—or even tens of thousands—in additional revenue, the return on investment potential is substantial. The course provides lifetime access to the recordings, allowing you to review the material as your business grows and your needs evolve.
Pros and Cons
Pros
- Tactical Depth: Every session provides specific, step-by-step instructions rather than vague motivational content.
- Diverse Expertise: With 21 different speakers, you gain perspectives from multiple successful industries and business models.
- Direct Response Legacy: GKIC’s foundation in measurable marketing ensures strategies focus on ROI rather than vanity metrics.
- Growth Hack Focus: The specific emphasis on small changes with big results makes implementation manageable for busy entrepreneurs.
- Comprehensive Resources: Includes swipe files, templates, and checklists that accelerate implementation.
- Timeless Principles: While technology changes, the psychological and strategic foundations taught remain relevant years later.
Cons
- Information Density: The sheer volume of content can feel overwhelming for beginners without clear prioritization.
- Dated References: Some specific tools or platforms mentioned in 2017 may have evolved or become obsolete, requiring adaptation.
- No Direct Support: As a recording archive, there is no live Q&A or community access included with the standard purchase.
- Advanced Level: Complete beginners might struggle with some concepts without foundational marketing knowledge.
- Investment Required: At $899, the price point may be prohibitive for businesses with zero marketing budget.
- Implementation Required: Like all education, value comes from action; passive watching produces no results.
FAQs
What exactly is the GKIC – Super Conference 2017?
The GKIC – Super Conference 2017 is a digital recording archive of the annual Glazer-Kennedy Insider’s Circle three-day marketing event. It features 21 expert speakers sharing specific growth hacks—small strategic changes that produce significant business results—in areas including copywriting, lead generation, sales conversion, and business automation.
Who is the ideal student for this conference recording?
This training is best suited for established entrepreneurs, small business owners, and marketers who understand basic business principles but are seeking advanced tactical breakthroughs. It is particularly valuable for those interested in direct response marketing, measurable advertising, and systematic business growth.
Is the content from 2017 still relevant today?
While specific technology platforms may have updated, the fundamental principles of direct response marketing, copywriting psychology, and sales conversion taught in the GKIC – Super Conference 2017 remain timeless. The growth hacking strategies focus on human psychology and business systems that do not expire with technological changes.
How is this different from other marketing courses available online?
Unlike courses created by internet marketers who only teach theory, the GKIC – Super Conference 2017 features practitioners who actively run successful businesses. The content is rooted in Dan Kennedy’s direct response methodology, emphasizing measurable results over vanity metrics, and provides specific templates and scripts rather than general advice.
What are “growth hacks” in the context of this conference?
Growth hacks, as taught in the GKIC – Super Conference 2017, are small, implementable changes to your marketing, sales process, or business operations that generate disproportionate results. Examples include specific copy tweaks that double conversion rates, referral scripts that generate immediate leads, or pricing adjustments that increase margins without losing customers.
Does the course include any support or community access?
The standard purchase of GKIC – Super Conference 2017 includes the recording archive and downloadable materials. It does not typically include live coaching, community access, or direct support from the speakers. However, the actionable nature of the content allows for self-directed implementation.
Final Verdict
After thoroughly reviewing the GKIC – Super Conference 2017, I can confidently say this represents one of the most comprehensive collections of practical marketing intelligence available for serious entrepreneurs. The distinction that makes this training valuable is not just the information itself—though the 21 expert perspectives provide incredible depth—but the focus on implementation-ready growth hacks rather than theoretical concepts. In my experience, most business owners do not suffer from a lack of information; they suffer from overwhelm and inability to prioritize. This conference solves that by focusing on small, high-leverage changes that can be implemented quickly without massive capital investment.
The $899 price point positions this as a serious investment for committed business owners rather than casual hobbyists. For that investment, you receive access to strategies that have generated millions in revenue across diverse industries. The direct response foundations taught here—measuring results, testing continuously, and focusing on customer lifetime value—will serve your business regardless of how marketing technology evolves over the next decade. While beginners might find the advanced nature of some content challenging, established entrepreneurs hitting growth plateaus will find the specific tactical breakthroughs they need.
If you are tired of generic business advice and ready for specific, proven growth hacks that work in the real world, the GKIC – Super Conference 2017 delivers exceptional value. The combination of copywriting mastery, lead generation tactics, sales conversion architecture, and entrepreneurial mindset training creates a complete system for business growth. I recommend this training for any entrepreneur serious about scaling their business through measurable, systematic marketing rather than hoping for lucky breaks. The principles here work, but only if you work them.
