Introduction
In today’s hyper-connected world, a dental practice’s success is no longer solely determined by the quality of its clinical work. It’s shaped online, in reviews, on social media, and in the conversations patients have long after they leave your chair. Your reputation is being built with or without you, and the key to thriving is not just to manage it, but to proactively create a remarkable patient experience that fuels positive word-of-mouth and sustainable growth. This is the core philosophy behind the Fred Joyal – Marketing Course for Dental Marketing, a comprehensive program designed to transform your practice from the inside out in just eight weeks. This course isn’t about quick fixes or generic marketing tactics; it’s a deep dive into the fundamental principles that attract, retain, and delight patients, ultimately leading to a more profitable and fulfilling practice for everyone involved. Led by Fred Joyal, a titan in the dental consumer advertising industry with over 30 years of experience, this course provides the blueprint for building a practice that patients are excited to visit and eager to recommend. You will learn how to align your entire team, master modern communication, and leverage the most effective marketing channels to build a stellar reputation and a booming patient base. If you’re ready to stop reacting to the market and start leading it, this course is your definitive guide.
Course Description
The Fred Joyal – Marketing Course for Dental Marketing is an intensive, eight-week online program meticulously crafted for the entire dental team. It moves beyond traditional advertising to address the holistic ecosystem of a successful modern practice. The teaching style is direct, practical, and rooted in Fred’s extensive experience co-founding 1-800-DENTIST and advising thousands of dentists. The course is structured into weekly modules that build upon each other, ensuring a logical and progressive learning journey. Key highlights include a deep focus on the psychology of the dental patient, actionable strategies for online reputation management, and techniques for fostering a high-performance, patient-centric team culture. This isn’t just theory; it’s a field guide packed with essential insights and clear explanations of why patients respond the way they do and how you can capitalize on that behavior to explode your practice production.
What sets this course apart is its emphasis on the team. Fred understands that a remarkable patient experience is not the sole responsibility of the dentist. It’s a collective effort, from the first phone call to the final follow-up. Therefore, the curriculum is designed to be consumed and implemented by every member of your staff, creating a unified vision and a consistent, high-quality experience for every patient. The modules are delivered through engaging video lessons, supplemented by downloadable resources, checklists, and action plans. This ensures that you don’t just learn the concepts, but you have the tools to immediately implement them in your practice. By the end of the eight weeks, you will have a complete marketing and patient experience system ready to deploy, designed to attract more of the right patients and transform your practice into a beloved community asset.
Ideal Student
- Solo Practice Owners & Dentists: Dentists who wear multiple hats and need a clear, effective strategy to grow their practice, attract new patients, and build a strong reputation without spending a fortune on ineffective advertising.
- Practice Managers & Office Administrators: Individuals responsible for the day-to-day operations, marketing, and team management who will gain invaluable insights into team alignment, patient communication, and reputation management.
- Associate Dentists & Specialists: Dentists looking to enhance their personal brand, improve patient communication skills, and contribute more effectively to the practice’s overall growth and marketing efforts.
- Dental Marketing Coordinators: Staff members tasked with handling the practice’s social media, advertising, and online presence who need a proven framework and deeper understanding of what truly works in dental marketing.
- Entire Dental Teams: The course is most effective when the whole team—from front desk to hygienists to assistants—participates, ensuring everyone is aligned with the practice’s vision for delivering a remarkable patient experience.
Learning Outcomes
- Develop the ultimate mindset for practice success, shifting from a reactive to a proactive approach to growth and patient care.
- Master the art of getting the whole team on board and perfectly aligned with a shared vision for creating an exceptional patient journey.
- Vastly improve your communication skills, both verbal and non-verbal, to build trust, reduce anxiety, and increase case acceptance.
- Gain a deep understanding of what dental patients truly want most, allowing you to tailor your services and experience to meet and exceed their expectations.
- Learn the proven strategies for creating an amazing, cohesive, and motivated team that takes ownership of the patient experience.
Course Modules
The Fred Joyal – Marketing Course for Dental Marketing is structured into ten comprehensive modules, each designed to tackle a critical component of practice growth. The course guides you from foundational mindset to advanced advertising techniques, ensuring you build a robust and sustainable marketing system. Below is a detailed look at what each module covers.
Module 1: The Ultimate Mindset for Practice Success
This foundational module sets the stage for your entire transformation. Fred Joyal argues that success in dentistry begins between your ears. You’ll explore the core beliefs and attitudes that separate thriving practices from struggling ones. This module challenges you to shift your perspective from being just a healthcare provider to being a business owner and a community leader. You’ll learn how to embrace a mindset of abundance, take full ownership of your practice’s reputation, and see marketing not as an expense, but as a crucial investment in your future. It’s about building the confidence and clarity needed to make bold decisions and lead your team effectively.
- Identifying and overcoming limiting beliefs about marketing and practice growth.
- Cultivating a CEO mindset for your dental practice.
- Understanding the direct link between your mindset and your practice’s financial health.
- Setting powerful, inspiring goals for your practice and your team.
Module 2: Aligning Your High-Performance Team
A remarkable patient experience is impossible without a unified and motivated team. This module is dedicated to the art and science of team building. You’ll learn Fred’s proven strategies for getting every single team member, from the front desk to the back office, excited and committed to the practice’s vision. This goes beyond typical staff meetings; it’s about creating a culture of ownership, accountability, and continuous improvement. You’ll discover how to communicate the “why” behind your marketing initiatives so that the team doesn’t just comply, but contributes ideas and energy. The result is a team that works together seamlessly to create an environment where patients feel genuinely cared for.
- Techniques for effective team meetings that inspire action and alignment.
- How to define and communicate your practice’s unique mission and values.
- Strategies for fostering open communication and resolving internal conflicts.
- Creating a system for rewarding and recognizing outstanding team contributions.
Module 3: Mastering Patient Communication
Communication is the bedrock of trust, and trust is the bedrock of a successful patient relationship. In this module, you’ll dive deep into the nuances of both verbal and non-verbal communication in a dental setting. Fred breaks down the specific words, tones, and body language that can either ease a patient’s anxiety or amplify it. You’ll learn how to handle difficult conversations, explain complex treatment plans in simple, benefit-oriented terms, and use the “ask, don’t tell” method to uncover patient needs and desires. This module is packed with role-playing scenarios and scripts that your team can use immediately to improve every patient interaction, from the initial phone call to the checkout process.
- The power of active listening in building patient rapport and trust.
- Scripting the new patient call for maximum conversion and warmth.
- How to present treatment plans that focus on health outcomes, not just procedures.
- Non-verbal cues: what your body language is telling patients.
Module 4: Understanding the Dental Patient’s Mind
Why do patients choose one practice over another? Why do they defer treatment? This module pulls back the curtain on the psychology of the dental patient. Drawing on decades of consumer research, Fred reveals the core drivers, fears, and desires that influence patient decisions. You’ll learn that patients aren’t just buying a filling or a crown; they are buying confidence, health, and a better quality of life. Understanding this fundamental shift is key to connecting with them on a deeper level. This module will teach you how to identify what patients truly want most—often things they can’t articulate themselves—and then tailor your entire experience to deliver on those unspoken needs.
- The primary emotional drivers behind a patient’s choice of a dentist.
- Overcoming the top fears and anxieties associated with dental visits.
- How to position your practice as the solution to their deepest concerns.
- The difference between marketing features and marketing benefits to patients.
Module 5: Creating an Amazing Team Culture
Building on Module 2, this module focuses on the day-to-day actions that create a truly amazing team culture. A strong culture isn’t built overnight; it’s the result of consistent habits, clear expectations, and a shared commitment to excellence. You’ll learn practical systems for hiring the right people who fit your culture, onboarding them effectively, and providing ongoing training and development. Fred shares his insights on creating a “no-blame” environment where problems are seen as opportunities to improve. You’ll also learn how to empower your team to make decisions that benefit the patient, fostering a sense of pride and ownership that is palpable to everyone who walks through your doors.
- Best practices for hiring for attitude and training for skill.
- Developing a comprehensive onboarding process for new hires.
- Implementing continuous training and skill development for the whole team.
- Strategies for creating a fun, positive, and supportive work environment.
Module 6: Managing Your Online Reputation
In the digital age, your online reputation is your new front door. This module provides a step-by-step guide to taking control of how your practice is perceived online. You’ll learn the most effective strategies for generating a steady stream of positive 5-star reviews on sites like Google, Yelp, and Healthgrades. Crucially, you’ll also master the art of responding to negative feedback in a way that demonstrates your commitment to patient satisfaction and can even turn a disgruntled patient into a loyal advocate. Fred demystifies the world of online reputation management, giving you simple, repeatable systems to monitor, manage, and proactively build a stellar online presence that attracts new patients.
- Proven systems for asking for and getting more positive patient reviews.
- How to respond professionally and effectively to negative reviews.
- Tools and techniques for monitoring what is being said about your practice online.
- Leveraging positive reviews on your website and social media to build trust.
Module 7: Dominating Social Media for Dentists
Social media can feel overwhelming, but this module cuts through the noise. Fred shows you exactly where to put your time and energy to get the best results. You’ll learn which platforms are most effective for dental practices and why. The focus is not on vanity metrics like likes, but on creating content that builds community, showcases your practice’s personality, and reinforces your expertise. You’ll discover simple content ideas that you can create in minutes, from patient testimonials (with permission!) to behind-the-scenes glimpses of your team. This module is about making social media a manageable and powerful tool for patient engagement and practice branding, not a time-consuming burden.
- Choosing the right social media platforms for your specific practice and demographic.
- A content calendar framework that takes the stress out of posting.
- Using Facebook and Instagram to humanize your practice and build community.
- The do’s and don’ts of HIPAA compliance on social media.
Module 8: Designing the Ideal Practice Environment
Your physical environment is a powerful, yet often overlooked, marketing tool. This module explores how your office design, layout, and amenities can dramatically impact the patient experience. You’ll learn how to evaluate your space from a patient’s perspective, identifying areas of friction and opportunities to create “wow” moments. From the music in the waiting room to the scent in the air, every detail matters. Fred provides practical, budget-friendly tips for creating a calming, welcoming, and modern environment that signals quality and care, reducing patient anxiety and making your practice a place people actually enjoy visiting.
- The key elements of a welcoming and anxiety-reducing waiting room.
- How lighting, color, and scent can influence patient perception.
- Small, inexpensive upgrades that make a huge difference in the patient experience.
- Ensuring your clinical environment is as comfortable and reassuring as possible.
Module 9: Advertising Techniques That Attract the Best Patients
With a solid foundation in place, this module dives into the world of paid advertising. Fred Joyal, a master of dental advertising, reveals the techniques that consistently attract the most and best new patients. You’ll learn the principles behind crafting a compelling message that resonates with your ideal patient. The module covers both digital advertising (like Google Ads and Facebook Ads) and traditional methods (if applicable), with a focus on tracking your return on investment. You’ll learn how to avoid common advertising pitfalls and create campaigns that build your brand while filling your schedule with high-value cases, not just price-shoppers.
- Crafting an irresistible offer and a clear call-to-action for your ads.
- The fundamentals of Google Ads for dentists: getting found when patients are searching.
- Using Facebook Ads to target specific demographics in your community.
- How to track your advertising ROI and know what’s working.
Module 10: The 90-Day Action Plan for Transformation
The final module is all about implementation. Knowledge is useless without action, and this module ensures you leave the course with a concrete, step-by-step plan to put everything you’ve learned into practice. You’ll learn how to prioritize your initiatives, set realistic timelines, and assign responsibilities to your team. Fred guides you through creating a 90-day roadmap for your practice’s transformation, covering key areas like reputation management, team training, and marketing launch. This module serves as your personal consultant, helping you navigate the first critical months after the course to ensure you achieve the growth and success you’re looking for. It’s the capstone that turns inspiration into tangible results.
- Prioritizing your marketing and patient experience initiatives for maximum impact.
- Creating a 90-day calendar with specific goals and action items.
- How to measure progress and hold your team accountable to the plan.
- Setting up systems for continuous review and improvement long after the course ends.
Real-World Applications and Success Stories
The strategies taught in the Fred Joyal – Marketing Course for Dental Marketing are not theoretical; they are designed for immediate, real-world application. A practice can begin implementing changes from day one. For example, after Module 3 on communication, a front desk team member can immediately start using the new phone scripts to convert more callers into scheduled patients. After Module 6, the team can launch a simple system to text a review link to every happy patient at the end of their appointment, dramatically increasing the flow of positive reviews. The lessons on team culture can be applied in the very next team meeting to boost morale and foster a more collaborative atmosphere. These are not massive, time-consuming projects but small, powerful shifts in behavior and process that compound over time to create significant results.
Imagine a practice struggling with a mediocre online reputation and a high no-show rate. After taking the course, they implemented the reputation management system from Module 6, doubling their number of 5-star Google reviews in three months. Simultaneously, they used the communication techniques from Module 3 to confirm appointments in a more engaging way, cutting their no-show rate by 30%. Another practice, located in a highly competitive urban area, used the advertising techniques from Module 9 to craft a compelling message about their cosmetic smile makeovers. They launched a targeted Facebook campaign that attracted dozens of high-value new patients, increasing their production by 25% in the first quarter. These success stories are common, as the course provides the exact blueprint for practices to stop guessing and start executing with confidence.
Pricing
Investing in your practice’s growth is one of the most critical decisions you can make. The Fred Joyal – Marketing Course for Dental Marketing is offered as a comprehensive, all-inclusive program to give you everything you need to succeed without confusing tiers or upsells.
- One-Time Payment: $697
This one-time payment provides you and your entire team with lifetime access to all course materials, including all video modules, downloadable resources, checklists, and any future updates. It is a one-time investment in a system that can transform your practice’s profitability and reputation for years to come.
Pros and Cons
Pros
- Taught by an Industry Legend: Fred Joyal’s 30+ years of experience, including co-founding 1-800-DENTIST, provides unparalleled credibility and real-world insights.
- Holistic Approach: The course goes beyond just marketing ads to focus on the entire patient experience, team culture, and practice mindset, creating a foundation for sustainable growth.
- Team-Focused Curriculum: It’s designed for the entire dental team, ensuring everyone is aligned and working together towards a common goal, which is crucial for implementation.
- Actionable and Practical Content: The lessons are not just theory; they are backed by scripts, checklists, and action plans that can be implemented immediately.
- Focus on High-ROI Activities: The course emphasizes strategies like online reputation management and internal marketing that offer a high return on investment compared to costly, untargeted advertising.
- Comprehensive Coverage: It covers a wide range of topics, from mindset and communication to advertising and office design, providing a complete blueprint for practice success.
Cons
- Premium Price Point: At $697, the course is a significant investment, which might be a barrier for very small or new practices with limited budgets.
- Requires Full Team Buy-In: The effectiveness of the course is heavily dependent on the entire team’s participation and willingness to change, which can be a challenge to manage.
- May Be Broad for Specialists: While comprehensive, a highly-focused specialist (e.g., an endodontist) might find some modules more geared towards general practice growth.
- Self-Paced Requires Discipline: As an online course, it requires self-discipline to complete the modules and implement the action plans without external deadlines or accountability.
- Not a “Done-For-You” Service: The course provides the knowledge and tools, but the practice is still responsible for the execution of all marketing and operational changes.
- Content May Feel Foundational for Advanced Marketers: Dentists or team members who are already highly experienced in digital marketing might find some of the advertising modules to be introductory.
FAQs
Who is the Fred Joyal – Marketing Course for Dental Marketing best suited for?
This course is ideal for any dental practice looking for comprehensive growth. It’s perfect for practice owners, managers, and entire teams who want to improve patient attraction, retention, and overall profitability by creating a remarkable patient experience.
How long do I have access to the course materials?
You receive lifetime access to the course with your one-time payment. This means you can revisit the modules anytime and share them with new team members in the future.
Is this course only for new practices, or can established practices benefit?
Both can benefit immensely. New practices will get a world-class blueprint for building a strong foundation from day one. Established practices can use the course to break through growth plateaus, revitalize their team, and modernize their marketing strategies.
What is the format of the course content?
The course is primarily delivered through online video lessons taught by Fred Joyal. These are supplemented by downloadable resources like PDFs, checklists, scripts, and action plans to help you implement what you learn.
Is there a refund policy if I’m not satisfied?
For the most accurate and up-to-date information on the refund policy, it is best to check the official terms and conditions on the Fred Joyal website at the time of purchase.
How is this course different from other dental marketing programs?
The key difference is its holistic, team-centric approach. While other courses may focus only on advertising or social media, the Fred Joyal – Marketing Course for Dental Marketing addresses the entire ecosystem of the practice—from mindset and team culture to communication and reputation—creating a more sustainable and impactful transformation.
Final Verdict
The Fred Joyal – Marketing Course for Dental Marketing is a standout program in a crowded field of dental business education. Its greatest strength lies in its philosophy: that true, sustainable growth comes not from a clever ad, but from building a practice that delivers a consistently remarkable patient experience. Fred Joyal’s expertise is evident in every module, as he distills complex concepts into simple, actionable strategies. The course’s emphasis on involving the entire team is its most powerful feature, recognizing that a dentist alone cannot transform a practice’s culture and reputation. For practice owners who feel stuck, overwhelmed by marketing, or unable to get their team on the same page, this course offers a clear and proven path forward. While the investment is significant, the value provided—lifetime access for the whole team to a system that can increase production, improve patient retention, and build a bulletproof reputation—offers an exceptional return. The course is less of a quick marketing fix and more of a complete business and cultural overhaul. If you are ready to do the work and fully commit to implementing the lessons, this course has the potential to be the single most transformative investment you make in your practice, leading to not just financial success, but a more fulfilling and enjoyable work environment for everyone.
