Introduction
If you’ve been looking for a proven system to create and sell information products online, you’re in the right place. Frank Kern – Info Business Blueprint is a comprehensive training program that reveals the exact blueprint for building a successful information business. Having personally experienced the transformative power of this system, I can tell you it’s not just another course with theoretical fluff—it’s a step-by-step roadmap based on Frank’s experience generating millions in the information marketing industry.
In this review, I’ll walk you through everything you need to know about Frank Kern – Info Business Blueprint, including what makes it different from other courses, who should enroll, and what specific results you can expect to achieve. The information marketing industry is booming, with experts projected to reach over $400 billion in annual revenue globally. Frank Kern – Info Business Blueprint positions you to claim your share of this massive opportunity by teaching you how to create products that sell and automate the entire sales process.
What sets this course apart is its practical approach. Instead of overwhelming you with unnecessary theory, Frank Kern – Info Business Blueprint focuses on actionable strategies that work in the real world. Whether you’re a complete beginner or an experienced marketer looking to scale, this program provides the tools and systems you need to build a sustainable information business. Throughout this review, I’ll share my personal insights and experiences with the course, helping you make an informed decision about whether it’s right for you.
Course Description
Frank Kern – Info Business Blueprint is a five-week online course designed to help you build a profitable information business from scratch. The course takes you through a systematic approach to identifying market opportunities, creating high-demand information products, setting up automated sales systems, and driving targeted traffic to your offers. What makes this course unique is its focus on the Escape and Arrival Framework, Frank’s proprietary method for understanding exactly what your customers want and how to position your products as the solution they desperately need.
The teaching style in Frank Kern – Info Business Blueprint is refreshingly direct and practical. Frank uses real-world examples, case studies, and “spy footage” of successful businesses across various industries to demonstrate each concept. Rather than just teaching theory, the course shows you exactly what’s working right now in markets like health, fitness, internet marketing, relationship coaching, and parenting. This practical approach means you’re not just learning abstract concepts—you’re seeing proven systems in action that you can model for your own business.
Course Overview
What I love most about Frank Kern – Info Business Blueprint is its structured approach to building an information business. The course isn’t just about creating products—it’s about creating a complete business ecosystem that generates revenue consistently. Frank teaches you how to find out exactly what information your prospects want to buy, quickly create excellent information products for them, use automation to convert prospects into customers repeatedly, and get traffic from people already interested in what you’re selling. This holistic approach means you’re not leaving money on the table at any stage of the customer journey.
The course structure is designed to take you from idea to implementation in just five weeks. Each week focuses on a critical component of your information business, with clear action steps and deliverables. What sets Frank Kern – Info Business Blueprint apart is its emphasis on validation before creation—you’ll learn how to ensure your products will sell before investing time and resources in creating them. This validation-first approach dramatically reduces risk and ensures you’re building a business based on real market demand rather than assumptions.
Ideal Student
- Aspiring Entrepreneurs: If you’ve dreamed of starting an online business but don’t know where to begin, this course provides the complete roadmap to creating a profitable information product business from scratch.
- Content Creators: For bloggers, YouTubers, podcasters, or social media influencers who already have an audience but haven’t monetized effectively through information products, this course shows you how to package your expertise into sellable products.
- Consultants and Coaches: If you’re already selling your time for money in a coaching or consulting business, Frank Kern – Info Business Blueprint teaches you how to leverage your knowledge into scalable products that generate income without your direct involvement.
- Existing Business Owners: For those with offline businesses looking to expand online or create additional revenue streams, this course provides the framework for creating information products that complement your existing offerings.
- Digital Marketers: If you understand marketing fundamentals but want to specialize in the information product space, this course gives you the specific strategies and frameworks to succeed in this lucrative market.
Learning Outcomes
- Market Research Mastery: Learn to identify exactly what information your target market is actively searching for and willing to pay for, eliminating the guesswork from product creation.
- Product Creation System: Develop the ability to quickly create high-quality information products using Content Compounding techniques that multiply your output without extra work.
- Automation Implementation: Build automated sales systems that convert prospects into customers consistently, even when you’re not actively working on your business.
- Traffic Generation: Master proven methods for attracting targeted traffic from people already interested in what you’re selling, maximizing conversion rates and ROI.
- Scaling Strategies: Learn how to scale your information business by creating multiple product lines and implementing advanced marketing strategies that increase revenue without proportional increases in work.
Course Modules
Frank Kern – Info Business Blueprint is structured around carefully designed modules that build upon each other to create a complete business system. Each module contains detailed training videos, worksheets, templates, and implementation guides to ensure you can take action immediately. Let’s dive into what each module covers and how it contributes to your information business success.
Module 1: Escape and Arrival Framework
The Escape and Arrival Framework is the foundation of Frank Kern – Info Business Blueprint and perhaps the most valuable component of the entire course. This module teaches you Frank’s proprietary method for understanding exactly what your customers want and how to position your products as the solution they desperately need. The framework is based on the psychological insight that customers are motivated by two powerful drivers—the desire to escape their current painful situation and arrive at a desired future state.
In this module, you’ll learn how to reverse engineer your prospect’s mind using Frank’s systematic approach. This includes:
- Identifying the specific pain points your target market is experiencing
- Understanding the emotional impact of these pain points
- Discovering your prospects’ desired outcomes and aspirations
- Creating messaging that resonates deeply with your audience
- Developing offers that position your product as the bridge between their current pain and desired pleasure
What makes this framework so powerful is that it ensures every aspect of your marketing helps the prospect out, rather than feeling like sales pressure. When you apply the Escape and Arrival Framework correctly, your marketing becomes valuable in itself, building trust and positioning you as an authority before the sale is even made. This module includes real-world examples and case studies showing how successful businesses have implemented this framework across multiple industries.
Module 2: Market Research and Spy Footage
This module of Frank Kern – Info Business Blueprint is all about market intelligence—finding out exactly what’s already selling in your market so you can model success rather than guessing. Frank takes you behind the scenes of successful information businesses across multiple markets, showing you actual examples of what’s working right now in industries like health, fitness, internet marketing, relationship coaching, and even parenting.
In this module, you’ll discover:
- The five major types of information products that people buy
- How to identify which product types are selling best in your specific market
- The four major selling systems you can use to sell your products
- How to reverse engineer successful funnels to understand why they work
- Methods for finding profitable niches within broader markets
The “spy footage” approach is particularly valuable because it shows you real businesses in action, rather than theoretical examples. You’ll see confidential breakdowns of multiple funnels across all kinds of industries from dating to marketing and even health. This insider perspective gives you a massive advantage, allowing you to see what’s already working before investing time and resources in your own business. By the end of this module, you’ll have clarity on exactly what types of products your prospects are already buying and what marketing approaches are most effective in your market.
Module 3: Product Validation Strategy
One of the most common reasons information businesses fail is creating products nobody wants to buy. Frank Kern – Info Business Blueprint solves this problem with Module 3, which focuses on validating your product idea before you invest significant time in creation. This module teaches you Frank’s proven system for testing market demand with minimal investment, ensuring you’re building products that will sell before you create them.
In this module, you’ll learn:
- How to set up simple validation funnels that test interest before creation
- The specific metrics that indicate a product will be successful
- How to gather feedback and refine your offer during the validation phase
- Methods for pre-selling products to fund development
- Ways to use validation to build an early customer base
What I appreciate about this module is that it dramatically reduces the risk of starting an information business. Instead of spending weeks or months creating a product only to find limited interest, you’ll know with confidence that there’s market demand before you commit to full production. This validation-first approach is something Frank has perfected over his career, and it’s a key reason for his consistently successful product launches. The templates and scripts provided in this module make implementation straightforward, even for those with no technical background.
Module 4: Content Compounding System
Once you’ve validated your product idea, Module 4 of Frank Kern – Info Business Blueprint teaches you Frank’s revolutionary Content Compounding system. This approach allows you to create high-quality information products quickly and efficiently by reusing content across multiple formats. Instead of creating each piece of content from scratch, you’ll learn how to maximize the value of every idea you develop.
This module covers:
- The Content Compounding framework for multiplying your output
- How to create a core content asset that can be repurposed into multiple product types
- Templates for efficiently creating five major product types
- Systems for organizing content for maximum reusability
- Methods for maintaining quality while increasing production speed
The Content Compounding system is a game-changer for anyone who finds content creation time-consuming. Frank demonstrates how to create a single piece of comprehensive content and then repurpose it into various formats including ebooks, video courses, audio programs, membership sites, and more. This approach not only saves time but also ensures consistency across your product line. The templates provided make implementation simple, and the examples show exactly how to apply the system in different markets. By the end of this module, you’ll have a clear system for creating products efficiently without sacrificing quality.
Module 5: Product Creation Implementation
Module 5 of Frank Kern – Info Business Blueprint is where theory becomes practice as you learn the step-by-step process of creating your information products. This module provides detailed guidance on creating each of the five major product types, with specific instructions, templates, and examples for each. Whether you’re creating an ebook, video course, audio program, membership site, or coaching program, this module gives you the exact blueprint.
In this module, you’ll discover:
- Step-by-step creation processes for each of the five product types
- Equipment and software recommendations for professional product creation
- Templates for structuring your content for maximum effectiveness
- Quality control checklists to ensure professional standards
- Systems for efficient production and organization of your product assets
What makes this module valuable is its practical, implementation-focused approach. Frank doesn’t just tell you what to create—he shows you exactly how to create it with minimal friction. You’ll learn which simple tools and techniques create professional results without requiring expensive equipment or technical expertise. The templates and checklists provided in this module alone are worth the investment, as they streamline the creation process and ensure you don’t miss critical elements. By following the systems in this module, you’ll be able to create professional-quality information products even if you’ve never done so before.
Module 6: Sales Funnel Architecture
Creating a great product is only half the battle—you also need an effective system to sell it. Module 6 of Frank Kern – Info Business Blueprint teaches you how to build high-converting sales funnels that turn prospects into customers consistently. This module reveals Frank’s proven funnel architectures across multiple markets, showing you exactly how to structure your offer for maximum conversion.
In this module, you’ll learn:
- The four major selling systems and when to use each
- How to structure your offer for maximum perceived value
- Templates for creating compelling sales pages
- Order form optimization strategies to increase conversion rates
- Methods for creating seamless customer journeys from prospect to buyer
This module is particularly valuable because it shows you Frank’s actual funnels across multiple markets, not just theoretical examples. You’ll see how his funnels are structured, what elements are included, and why each component is important. The templates provided make implementing these systems straightforward, even for those with no technical background. What I appreciate most about this module is that it doesn’t just show you what to do—it explains the psychology behind why it works, giving you the knowledge to adapt these systems to your specific market and product.
Module 7: Email Marketing Mastery
Email marketing remains one of the most effective channels for selling information products, and Module 7 of Frank Kern – Info Business Blueprint teaches you Frank’s approach to email campaigns that convert. This module covers everything from building your list to crafting compelling sequences that nurture prospects into customers. You’ll learn the same email strategies Frank has used to generate millions in sales across multiple markets.
This module includes:
- Frank’s proven email templates for various stages of the customer journey
- Strategies for building an engaged email list
- The psychology behind effective email marketing
- How to create email sequences that convert without being salesy
- Automated email systems that work while you sleep
What sets this email training apart is its focus on building relationships rather than just making sales. Frank teaches you how to provide value in every email while naturally guiding readers toward your products. The templates provided are particularly valuable—they’ve been tested across multiple markets and consistently generate high engagement and conversion rates. You’ll also learn how to automate your email marketing, creating sequences that convert prospects into customers while you focus on other aspects of your business.
Module 8: Traffic Generation Systems
Even the best product and funnel won’t succeed without traffic, and Module 8 of Frank Kern – Info Business Blueprint teaches you proven strategies for attracting qualified prospects to your offers. This module focuses on getting traffic from people who are already interested in what you’re selling, maximizing conversion rates and ROI. Frank covers both organic and paid traffic methods, giving you multiple options depending on your budget and timeline.
In this module, you’ll discover:
- Strategies for identifying where your target market already hangs out online
- Methods for leveraging other people’s traffic through partnerships and collaborations
- Paid advertising approaches that generate positive ROI
- Content marketing strategies that attract qualified prospects organically
- Systems for tracking and optimizing your traffic sources
What I appreciate about this module is its emphasis on quality over quantity—Frank teaches you to attract prospects who are genuinely interested in what you offer, rather than just chasing vanity metrics. You’ll learn specific strategies for finding and reaching your ideal customers wherever they are online. The case studies included in this module show how these strategies have been implemented across different markets, giving you concrete examples to model. By the end of this module, you’ll have multiple traffic generation options to choose from, allowing you to find the approach that works best for your specific market and budget.
Module 9: Automation and Scaling
One of the greatest benefits of an information business is its potential for automation and scalability, and Module 9 of Frank Kern – Info Business Blueprint teaches you how to build systems that work without your direct involvement. This module covers the technology and processes you need to create a business that generates income consistently, even when you’re not actively working on it.
In this module, you’ll learn:
- Tools and technologies for automating your sales process
- Systems for delivering products without manual intervention
- Customer support automation strategies
- Analytics and tracking methods to optimize performance
- Scaling strategies that increase revenue without proportional increases in work
This module is where Frank Kern – Info Business Blueprint truly differentiates itself from other courses. While many programs teach you how to create products and sell them, few provide such comprehensive guidance on building a truly automated business. You’ll learn specific technologies and integrations that create hands-free systems for delivering products, processing payments, and supporting customers. Frank also shares his personal approach to analytics and optimization, showing you exactly what metrics to track and how to improve them. The automation strategies taught in this module have allowed countless students to build businesses that provide freedom along with income.
Module 10: Advanced Strategies and Optimization
The final module of Frank Kern – Info Business Blueprint covers advanced strategies for taking your information business to the next level. This module is designed to help you maximize revenue from each customer and scale your business beyond your initial product. You’ll learn techniques that Frank has developed and refined over his career, providing you with insider strategies that most marketers never discover.
This module includes:
- Backend product strategies to maximize customer value
- Membership site models for recurring revenue
- High-ticket product creation and sales methods
- Advanced conversion optimization techniques
- Business scaling strategies for exponential growth
What makes this module particularly valuable is its focus on sustainable business growth rather than just quick wins. Frank teaches you how to create a business ecosystem that generates increasing revenue over time through strategic product development and customer relationship management. The high-ticket strategies alone can transform your business, as they allow you to generate significant revenue from a relatively small customer base. By implementing the strategies in this module, you’ll be able to build an information business that continues to grow and evolve long after you complete the course.
Real-World Applications and Success Stories
Frank Kern – Info Business Blueprint isn’t just theoretical—it’s based on strategies that have generated millions of dollars across numerous industries. The concepts taught in the course have been successfully applied in markets as diverse as health and fitness, relationship advice, internet marketing, business consulting, and even hobbies like gardening and woodworking. What’s remarkable is the versatility of these strategies—they work regardless of your niche or level of expertise.
One powerful application of the course methodology is the Escape and Arrival Framework, which students have used to revolutionize their approach to product creation. By understanding their customers’ deepest desires and pain points, course graduates have created products that speak directly to market needs. This customer-centric approach has led to higher conversion rates, fewer refunds, and stronger customer loyalty. Many students report that simply applying this framework transformed their entire business approach, not just their information products.
The Content Compounding system has also proven incredibly valuable in real-world applications. Students have used this methodology to create complete product lines in weeks rather than months, dramatically accelerating their time-to-market. One entrepreneur in the fitness niche used this system to launch three complementary products in just six weeks, generating over $50,000 in revenue. Another student in the business consulting space used Content Compounding to repurpose existing materials into a course that now generates passive income while they focus on their high-ticket consulting.
The automation strategies taught in Frank Kern – Info Business Blueprint have enabled countless students to achieve true freedom in their businesses. One marketing agency owner used the funnel automation techniques to create a self-sustaining information product division that now generates six figures annually with minimal involvement. A parenting coach implemented the email automation systems to build a nurturing sequence that consistently converts subscribers into customers without daily management. These real-world applications demonstrate the practical value of the course beyond just information—they’re about building systems that create freedom along with income.
Perhaps the most impressive aspect of Frank Kern – Info Business Blueprint is the number of students who have built six and seven-figure businesses using these strategies. From complete beginners to experienced marketers, people across the spectrum have achieved remarkable results. What these success stories have in common is not extraordinary talent or resources, but the consistent application of the principles taught in the course. This accessibility is what makes the program so valuable—it shows that with the right system, almost anyone can build a successful information business.
Pricing
Frank Kern – Info Business Blueprint is typically offered as a premium training program, reflecting the value and depth of content provided. While pricing can vary depending on promotions and package options, the course represents a significant investment in your business education. It’s important to view this not as an expense but as an investment with the potential for substantial returns, as the strategies taught can generate many times the course cost in revenue.
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- One-Time Payment: The course is typically available as a one-time investment that includes lifetime access to all training materials, templates, and future updates. This single payment provides complete access to the entire Frank Kern – Info Business Blueprint system without recurring charges.
When considering the investment in Frank Kern – Info Business Blueprint, it’s helpful to compare it to the cost of traditional business education or the potential revenue from implementing just one of the strategies taught. The course includes templates, frameworks, and systems that would cost significantly more to develop independently or hire consultants to create. Additionally, the potential return on investment is substantial—many students report earning back their investment within weeks or months of implementing the strategies. When viewed as a business foundation rather than just a course, the investment represents excellent value for serious entrepreneurs.
Pros and Cons
Pros
- Comprehensive System: Frank Kern – Info Business Blueprint provides a complete end-to-end system for building an information business, covering everything from market research to scaling strategies.
- Proven Results: The strategies taught are based on Frank’s real-world success generating millions in revenue across multiple markets, not just theoretical approaches.
- Practical Implementation: The course focuses on actionable strategies with templates, scripts, and step-by-step instructions that make implementation straightforward.
- Validation-First Approach: The emphasis on validating products before creation significantly reduces risk and increases the likelihood of success.
- Automation Focus: Unlike many courses that teach manual selling methods, Frank Kern – Info Business Blueprint emphasizes building automated systems that generate income without constant involvement.
- Versatility: The strategies work across numerous niches and markets, making the course valuable regardless of your specific area of expertise.
Cons
- Premium Investment: The course represents a significant financial investment that may be prohibitive for some beginning entrepreneurs.
- Implementation Time: While the course provides comprehensive training, implementing all the strategies requires substantial time and effort beyond just watching the videos.
- Technical Learning Curve: Some technical aspects of funnel building and automation may require additional learning for those with limited technical experience.
- Information Overload: The comprehensive nature of the course can be overwhelming initially, requiring careful prioritization of what to implement first.
- Market Dependency: Success still depends on finding the right market and creating products that resonate, which requires research and iteration beyond what’s taught in the course.
- Additional Tools Required: Implementing the full system may require investment in additional software tools for email marketing, funnel building, and automation.
FAQs
What is Frank Kern – Info Business Blueprint?
Frank Kern – Info Business Blueprint is a comprehensive training program that teaches a proven system for creating and selling information products online. The five-week course covers market research, product creation, sales funnels, automation, and traffic generation, providing everything needed to build a profitable information business from scratch.
Who should take Frank Kern – Info Business Blueprint?
The course is ideal for aspiring entrepreneurs, content creators, coaches, consultants, and existing business owners who want to create scalable information products. It’s particularly valuable for those looking to monetize their expertise, create passive income streams, or build an automated online business that doesn’t require their constant involvement.
How long does it take to complete Frank Kern – Info Business Blueprint?
The course is structured as a five-week program, with each week covering specific modules. However, the actual time to complete the training and implement the strategies varies by individual. Most students spend 5-10 hours per week on the course material, with additional time required for implementation. The course materials remain accessible indefinitely, allowing you to learn at your own pace.
Do I need technical skills to succeed with Frank Kern – Info Business Blueprint?
While some technical aspects are involved in building funnels and automation systems, the course provides step-by-step guidance that makes implementation accessible even for those with limited technical experience. The templates and examples provided simplify the process significantly. For more complex technical tasks, the course recommends specific tools and services that make implementation straightforward.
Can I really make money with information products after taking Frank Kern – Info Business Blueprint?
Yes, the strategies taught in the course have generated millions in revenue across numerous industries. However, success depends on implementing what you learn and taking consistent action. While the course provides the blueprint, your results will ultimately depend on your market, your execution, and your persistence. Students who apply the methods taught in the course have built six and seven-figure businesses.
What if Frank Kern – Info Business Blueprint doesn’t work for me?
The course typically comes with a satisfaction guarantee, allowing you to request a refund within a specified period if you’re not satisfied with the content. However, it’s important to note that results vary based on individual implementation. The most successful students are those who fully engage with the material and take consistent action on what they learn.
Final Verdict
After thoroughly examining Frank Kern – Info Business Blueprint, I can confidently say it’s one of the most comprehensive and practical programs available for building an information business. What sets this course apart is its systematic approach to creating not just products, but complete business systems that generate income with minimal ongoing effort. Frank has distilled nearly two decades of experience into a structured program that takes you from idea to implementation, providing the specific tools and strategies needed at each stage.
The Escape and Arrival Framework alone is worth the investment, as it transforms how you think about your customers and what they truly want. This psychological insight into customer motivation underpins everything else in the course, ensuring that every product you create and every marketing message you send resonates deeply with your target audience. When combined with the Content Compounding system for efficient product creation and the automation strategies for hands-free delivery, you have everything needed to build a business that provides both income and freedom.
Frank Kern – Info Business Blueprint is particularly valuable for its validation-first approach, which dramatically reduces the risk of creating products nobody wants. By teaching you how to test demand before investing significant time in product creation, the course saves you from the most common mistake information marketers make. This pragmatic approach, combined with the real-world examples and templates provided throughout the program, makes implementation achievable even for those with no prior experience.
That said, the course requires a genuine commitment to implementation. Like any comprehensive business training, the value comes not from watching the videos but from applying what you learn. Those who treat Frank Kern – Info Business Blueprint as a complete system and implement it consistently will see results, while those looking for a magic bullet without effort will be disappointed. For serious entrepreneurs willing to do the work, this course provides the exact roadmap to building a successful information business.
In conclusion, Frank Kern – Info Business Blueprint is my top recommendation for anyone looking to build a profitable information business. Whether you’re a complete beginner or an experienced marketer, the comprehensive system, practical templates, and proven strategies make this an invaluable investment in your business future. The course delivers on its promises and provides everything needed to create a sustainable income stream in the booming information marketing industry.
