Introduction
When I first discovered the Frank Kern – Client Acquisition System, I was struggling with the feast-or-famine cycle that plagues most consultants and coaches. One month I’d be overwhelmed with work, the next I’d be scrambling for new business. If you’re reading this, you probably know exactly what I’m talking about. The anxiety of inconsistent income, the frustration of chasing prospects who ghost you, and the exhausting hustle of constantly hunting for your next client. This comprehensive training program promises to solve these exact problems by teaching you a systematic approach to attracting, converting, and retaining high-value clients without the constant grind of traditional prospecting.
Frank Kern has built his reputation as one of the most direct-response marketers in the digital age, and this course represents the culmination of decades spent perfecting client acquisition strategies. Unlike generic business advice that tells you to “network more” or “post on LinkedIn,” the Frank Kern – Client Acquisition System provides a mathematical, predictable framework for building a sustainable practice. Over five intensive weeks, you’ll learn how to reverse-engineer your income goals, identify your most profitable work, and implement automated attraction systems that bring qualified prospects to you rather than forcing you to chase them.
Course Description
The Frank Kern – Client Acquisition System is a five-week intensive online training specifically designed for consultants, coaches, and professional service providers who are tired of working too hard for too little. This isn’t theoretical fluff or motivational speeches disguised as training. Instead, Frank delivers a tactical, step-by-step blueprint that covers everything from pricing psychology to advanced closing techniques. The course combines video training, worksheets, and real-world case studies to ensure you can implement these strategies immediately.
What distinguishes this program from other marketing courses is its focus on high-ticket client acquisition through ethical persuasion and systematic outreach. You’ll learn three distinct campaign types—the Low Hanging Fruit, Midlevel, and Cold Campaigns—each designed for different relationship temperatures. Additionally, the course dives deep into Kern’s famous “Omnipresence” methodology, teaching you how to become the only logical choice for your ideal prospects before you ever speak with them. By the end of the five weeks, you’ll have a complete client acquisition machine that operates predictably and profitably.
Ideal Student
This transformative program isn’t for everyone. The Frank Kern – Client Acquisition System specifically serves professionals who meet certain criteria and are ready to implement advanced business strategies. You’ll benefit most from this course if you fall into one of these categories:
- Established Consultants: You’re already working with clients but want to systematize your lead generation and stop relying on referrals or random RFPs to fill your pipeline.
- Business Coaches: You teach others how to grow their businesses but struggle to consistently enroll high-ticket coaching clients yourself, creating a credibility gap you need to close.
- Agency Owners: You run a digital marketing, creative, or professional services agency and need a reliable method for attracting premium clients who value expertise over price shopping.
- High-Ticket Service Providers: You sell services worth $5,000+ and need a sophisticated sales process that justifies premium pricing while filtering out tire kickers and price-sensitive prospects.
- Solo Practitioners Ready to Scale: You’re currently trading time for money and want to transition to a more leveraged model where clients seek you out rather than you chasing opportunities.
Learning Outcomes
By completing the Frank Kern – Client Acquisition System, you’ll master specific, measurable skills that directly impact your bottom line. These aren’t vague concepts but actionable competencies you can deploy immediately:
- Mathematical Client Targeting: Reverse-engineer your exact ideal number of clients based on your income targets and lifestyle goals, eliminating the confusion about how many sales you actually need.
- Strategic Pricing Architecture: Determine precisely how much to charge per client to create your “perfect practice”—one that generates maximum revenue with minimum client headaches.
- Revenue Optimization: Identify your most valuable work that produces the highest revenue, allowing you to focus exclusively on high-impact activities and eliminate low-margin services.
- Ideal Prospect Profiling: Pinpoint which prospects are likely to pay you the most with the least resistance, saving you from wasting time on difficult clients who drain your energy.
- Omnipresence Implementation: Deploy strategic visibility tactics that magnetically attract your ideal prospects to you, establishing authority before the first conversation begins.
Course Modules
The Frank Kern – Client Acquisition System is structured as a comprehensive five-week journey, but the content is broken down into ten detailed modules that progressively build your client acquisition infrastructure. Each module contains multiple video lessons, implementation guides, and tactical templates designed for immediate application.
Module 1: The Perfect Practice Foundation
This foundational module establishes the mathematical framework for your consulting or coaching business. You’ll learn how to calculate your exact revenue targets by working backwards from your desired lifestyle, not just picking arbitrary numbers. Frank reveals his proprietary formula for determining your “perfect client load”—the specific number of clients you need to serve to hit your income goals without burning out.
- Lifestyle-based revenue engineering calculations
- The 80/20 service analysis to identify your highest-value offers
- Capacity planning for sustainable business growth
- Eliminating service offerings that drain profit margins
Module 2: Premium Pricing Psychology
Pricing is positioning, and this module destroys the limiting beliefs that keep consultants undercharging. You’ll learn exactly how much to charge per client to create breathing room in your business while attracting higher-quality customers who respect your expertise. Frank breaks down the psychological triggers that make prospects perceive higher prices as indicators of authority rather than barriers.
- Value-based pricing vs. hourly billing elimination
- Price anchoring strategies that make your fees seem reasonable
- Package structuring for maximum perceived value
- Handling price objections before they arise
Module 3: The Ideal Client Identification System
Not all clients are created equal, and this module teaches you to identify prospects who pay premium rates without hesitation. You’ll develop a crystal-clear avatar of your highest-value client, understanding their specific pain points, purchasing triggers, and communication preferences. This precision targeting ensures you never waste time on prospects who can’t afford you or who create friction in your process.
- The “Red Velvet Rope” client filtering system
- Psychographic profiling of high-ticket buyers
- Identifying prospects with urgent, expensive problems
- Building your “Dream 100” prospect list
Module 4: Omnipresence Marketing Deployment
This is where the Frank Kern – Client Acquisition System truly distinguishes itself. You’ll implement the famous Omnipresence strategy that makes you appear everywhere your ideal clients look. By strategically placing valuable content across multiple channels, you become the obvious authority in your niche before prospects ever speak with you. This module covers the technical setup and content strategy that creates “top of mind” awareness 24/7.
- The 3-channel omnipresence content framework
- Retargeting sequences for staying visible
- Authority positioning through educational content
- Automation tools for maintaining presence without daily grinding
Module 5: The Low Hanging Fruit Campaign
Before chasing cold prospects, you need to monetize your existing network. This module provides the exact scripts and sequences for reactivating past clients, engaging dormant leads, and converting your current audience into paying customers. These campaigns generate immediate revenue while you build longer-term lead generation systems. The focus here is on ethical, direct outreach that adds value rather than begging for business.
- Reactivation sequences for previous clients
- “New Opportunity” announcements to your network
- Referral request systems that actually work
- Warm audience conversion email templates
Module 6: The Midlevel Campaign Strategy
Targeting prospects who know you but haven’t bought yet requires a different approach than cold outreach. This module teaches you how to nurture relationships with your “acquaintance network”—people who follow you on social media, subscribe to your list, or have heard of you through referrals. You’ll learn the subtle art of moving these lukewarm leads into high-ticket sales conversations through value-first positioning.
- Engagement-based segmentation strategies
- The “Value First” content-to-pitch framework
- Social proof deployment for trust building
- Transitioning from educator to advisor in prospect’s mind
Module 7: Cold Campaign Mastery
For true scalability, you need systems to convert complete strangers into clients. This controversial yet effective module reveals Frank’s approach to cold outreach that doesn’t feel spammy or salesy. You’ll learn how to identify cold prospects who have the exact problems you solve, then initiate conversations that position you as a consultant rather than a vendor. The scripts here are designed to get positive responses from busy executives and decision-makers.
- Cold email frameworks that bypass spam filters and objections
- LinkedIn outreach strategies for B2B professionals
- The “Problem-Agitation-Solution” cold approach
- Filtering mechanisms to identify buyers vs. time-wasters
Module 8: The Collaborative Close Technique
Selling high-ticket services requires a completely different approach than traditional closing tactics. The Collaborative Close positions you and the prospect on the same side of the table, diagnosing their problems together rather than you pitching them solutions. This module provides the exact questioning frameworks and conversation maps that guide prospects to choose your premium services because they see it as the only logical solution to their expensive problems.
- Diagnostic questioning sequences
- Budget discovery without awkward money conversations
- The “Prescription, Not Pitch” positioning method
- Pre-framing techniques that eliminate sales resistance
Module 9: Advanced Conversion Architectures
Beyond the Collaborative Close, this module explores two additional closing methods: the Interview-Takeaway and the Discovery Day approaches. These sophisticated strategies work for different personality types and sale complexities. The Interview-Takeaway creates scarcity by positioning you as the selector, while the Discovery Day method allows prospects to experience your value before committing to large engagements. You’ll know exactly when to deploy each strategy.
- The Interview-Takeaway framework for creating demand imbalance
- Discovery Day structure and facilitation
- Proposal alternatives that increase close rates
- Handling objections without defensive positioning
Module 10: System Integration and Automation
The final module ties everything together into a predictable weekly system. You’ll learn how to automate the mundane aspects of client acquisition while preserving the high-touch elements that close premium deals. This includes setting up your CRM workflows, content calendars, and prospecting schedules. Frank provides the exact weekly checklist used by his highest-performing students to maintain a full pipeline without working 80-hour weeks.
- The “Client Acquisition Calendar” weekly system
- CRM automation for lead nurturing
- Content repurposing workflows for omnipresence
- Metrics and KPIs to track and optimize your system
Real-World Applications and Success Stories
The true test of any business course is whether the strategies work outside the vacuum of training videos. The Frank Kern – Client Acquisition System has been implemented across diverse industries—from executive coaches helping C-suite leaders to digital marketing agencies serving e-commerce brands. One implementation that stands out involves a management consultant who was struggling to break the $15k monthly revenue ceiling. By applying the Perfect Practice Foundation and Premium Pricing modules, he realized he needed only four clients at $5,000 per month rather than ten clients at $1,500. This insight allowed him to fire his most demanding, low-paying clients and focus exclusively on attracting four ideal prospects using the Omnipresence strategies. Within 90 days, he had secured five premium clients (one extra for cushion) and reduced his work hours by 30%.
Another compelling case involves a business coach who had been relying entirely on referrals for years. While referrals brought good clients, they were unpredictable and often came at inconvenient times. Using the Cold Campaign Mastery module, she developed a systematic outreach process targeting specifically HR Directors at mid-market tech companies—a narrow niche she knew she could serve exceptionally well. By combining the Low Hanging Fruit Campaign (reactivating her network) with the new cold outreach system, she 3x’d her pipeline within six weeks. The Collaborative Close techniques helped her convert these leads at 40% higher rates than her previous “discovery call” approach. Most importantly, the system became predictable—she could count on generating 15 qualified conversations per month by following the weekly checklist from Module 10.
Pricing
Investing in the Frank Kern – Client Acquisition System represents a significant but strategic business investment. Unlike typical courses that charge monthly subscriptions, this program operates on a one-time payment model that grants lifetime access to the core training materials, including any future updates Frank makes to the system. This pricing structure reflects the high-ticket nature of the content itself—you’re learning how to sell premium services, so the investment should feel uncomfortable if you’re not used to making business investments.
- One-Time Payment: Full access to the five-week Client Acquisition System training, including all video modules, worksheets, campaign templates, and closed community access. This includes lifetime updates to the core curriculum as Frank refines the strategies based on market changes.
When evaluating the price, consider the return on investment. If the system helps you acquire just one additional high-ticket client, it typically pays for itself multiple times over. The pricing is designed to filter out hobbyists and attract serious professionals who are committed to building systematic, scalable consulting or coaching practices. Payment plans may be available through the checkout process for those who qualify, making the barrier to entry more manageable for committed students.
Pros and Cons
Pros
- Systematic Framework: Unlike vague business advice, this provides a complete, step-by-step system from attraction to close, leaving no guesswork about what to do next.
- High-Ticket Focus: Specifically designed for selling premium services, not low-cost commodities, ensuring the strategies work for serious consulting and coaching businesses.
- Proven Creator: Frank Kern has decades of experience and millions in generated revenue backing these methods—you’re learning from someone who has actually done this at scale.
- Multiple Campaign Types: The three-tier approach (Low Hanging Fruit, Midlevel, Cold) ensures you can generate revenue immediately while building long-term pipelines.
- Ethical Sales Training: The Collaborative Close and Discovery Day methods feel consultative rather than manipulative, preserving your integrity while increasing conversions.
- Lifetime Access: One-time payment structure means you can revisit the training as your business evolves without ongoing subscription costs.
Cons
- Premium Price Point: The investment may be prohibitive for absolute beginners who haven’t yet generated revenue in their business.
- Requires Implementation: This is not passive income training—you must actively execute the campaigns and outreach strategies to see results.
- Advanced Concepts: Some modules assume basic business knowledge; complete beginners might feel overwhelmed by the sophistication of the closing techniques.
- B2B Focused: The strategies work best for consultants and service providers; e-commerce or product-based businesses may find limited applicability.
- Time Intensive Setup: Building true omnipresence requires consistent content creation, which demands time or resources to delegate.
- No Hand-Holding: While comprehensive, this is self-paced training without one-on-one coaching included in the base price.
FAQs
Is the Frank Kern – Client Acquisition System suitable for beginners?
While the concepts are teachable, this system works best for established consultants and coaches who already understand their market and have case studies or testimonials to leverage. Absolute beginners might struggle with the advanced closing techniques and pricing strategies until they have some client experience under their belt.
How long does it take to see results from this system?
Most students see initial results within 30-60 days. The Low Hanging Fruit Campaign can generate revenue immediately if you have an existing network, while the Cold Campaign and Omnipresence strategies typically take 6-12 weeks to gain traction. The system is designed for sustainable growth, not overnight riches.
Do I need expensive software to implement these strategies?
No, while Frank recommends certain tools for automation (like CRM systems and email marketing platforms), you can implement the core strategies using free or low-cost alternatives. The emphasis is on the strategy and psychology, not the technology stack.
Will this work for local service businesses like real estate agents or financial advisors?
Absolutely. While the course is framed for consultants and coaches, any professional selling high-ticket services can adapt these principles. Real estate agents, financial advisors, insurance brokers, and agency owners have all successfully implemented the Client Acquisition System.
Is there a refund policy if the course doesn’t work for me?
Yes, typically Frank Kern offers a satisfaction guarantee period (check the current terms on the sales page for specific duration). However, the refund usually requires proof that you attempted to implement the strategies, as this ensures only serious students enroll.
How is this different from Frank Kern’s other courses or books?
The Frank Kern – Client Acquisition System is his definitive work specifically on acquiring clients for service businesses. While he has written about copywriting and general marketing, this is the comprehensive A-to-Z system covering pricing, positioning, and closing specifically for consultants and coaches.
Final Verdict
After thoroughly reviewing the Frank Kern – Client Acquisition System, I can confidently say this is one of the most comprehensive, no-nonsense programs available for consultants and coaches serious about building predictable revenue streams. In a market flooded with generic business advice and motivational fluff, Frank delivers tactical, implementable systems that address the real problem: most service providers don’t have a reliable way to attract and convert high-value clients.
The strength of this program lies in its completeness. You’re not just learning lead generation; you’re getting a full business architecture including pricing psychology, positioning strategies, and sophisticated closing techniques that feel ethical rather than manipulative. The three-tier campaign approach (Low Hanging Fruit, Midlevel, and Cold) ensures you can generate immediate cash flow while building long-term assets through Omnipresence marketing.
However, this course demands commitment. It’s not a magic bullet or passive income scheme. You must be willing to implement the outreach campaigns, create content for omnipresence, and master the collaborative closing techniques. If you’re looking for a “set it and forget it” solution, look elsewhere. But if you’re ready to build a systematic, scalable client acquisition machine that operates predictably month after month, the Frank Kern – Client Acquisition System provides the blueprint.
For established consultants and coaches earning at least some revenue but struggling with inconsistency, this investment will likely pay for itself many times over. The pricing strategies alone can help you double your effective hourly rate by eliminating low-margin work. Combined with the lead generation and closing systems, you have everything needed to build your perfect practice—the one that generates your target income with your ideal number of clients. If you’re serious about treating your consulting or coaching practice as a real business rather than a series of lucky breaks, this system is your roadmap.
