Frank Kern

Introduction

If you have been in the digital marketing space for any amount of time, you have undoubtedly heard the name Frank Kern. He is often regarded as one of the most influential and successful direct response internet marketers of our time. Having followed his career for years, I’ve seen how he has helped countless businesses transform their revenue models using his unique approach to persuasion and marketing. In this review, I am diving deep into his highly anticipated program, the Consulting Class. This course isn’t just about theoretical marketing fluff; it is a tactical blueprint designed to help you build a high-ticket consulting business from the ground up. I’m going to walk you through exactly what you can expect, the modules, the strategies, and whether or not this is the right investment for your future. We will explore how Frank Kern distills his years of experience into actionable steps that promise to take you from a novice to a high-paid consultant.

Course Description

The Frank Kern Consulting Class is a comprehensive training program aimed at teaching you how to sell high-ticket products and services. Unlike many other courses that focus solely on lead generation, this program emphasizes the entire sales process, from positioning yourself as an authority to closing deals over the phone. Frank’s teaching style is notoriously laid back and conversational, yet incredibly potent. He utilizes a framework he calls Behavioral Dynamic Response, which is essentially about understanding the psychological triggers of your prospect. The course structure is a mix of video lessons, live recordings, and step-by-step implementation guides. It is designed to demystify the consulting world, showing you that you don’t need to be the world’s top expert to start charging premium prices; you just need the right system and the right offer.

One of the things that immediately stands out about this course is the level of detail Frank goes into regarding the “sanity” of the business model. He isn’t just teaching you how to make money; he is teaching you how to build a business that doesn’t consume your life. He focuses heavily on automation and creating systems that allow you to scale without burning out. The curriculum is meticulously organized to take you through the journey of defining your niche, crafting your offer, and finding clients who are eager to pay you. It is a holistic approach that combines mindset shifts with tactical execution, ensuring you have both the psychological fortitude and the technical skills to succeed. This isn’t a “get rich quick” scheme; it is a rigorous program designed for people who are serious about building a sustainable consulting empire.

Ideal Student

• Aspiring Consultants: If you are looking to escape the 9-to-5 grind and start your own business but don’t know where to begin.
• Freelancers Struggling to Scale: If you are trading time for money and want to move to a high-ticket, value-based pricing model.
• Agency Owners: If you run an agency but are tired of the “feast or famine” cycle and want more predictable revenue.
• Coaches and Experts: If you have specialized knowledge but struggle to package it into a premium offer that sells.
• Existing Marketers: If you want to learn Frank Kern’s specific proprietary frameworks like Behavioral Dynamic Response to boost your results.

Learning Outcomes

• Master High-Ticket Sales: Learn how to confidently sell premium packages ranging from $3,000 to $10,000+.
• Create Irresistible Offers: Develop a value proposition so strong that prospects feel foolish saying no.
• Automate Client Acquisition: Set up systems that bring qualified leads to you automatically, ending cold calling forever.
• Psychological Persuasion: Understand the deep psychological triggers that cause people to buy.
• Business Scaling: Learn how to scale your consulting business without adding more hours to your workweek.

Course Modules

The Consulting Class is broken down into strategic modules that build upon one another. In this section, I’ll detail exactly what you get in each module. Frank Kern structures this to ensure you don’t get overwhelmed, moving logically from mindset to setup, and finally to execution. The depth of content here is substantial, focusing heavily on the ‘how-to’ aspects of the consulting business. Here is the breakdown of the curriculum.

Module 1: The Foundation & The Big Domino

This first module sets the stage for everything else. Frank Kern introduces the concept of the “Big Domino Statement,” which is the core idea that if you can convince a prospect of one major thing, all other objections fall away. You will learn how to identify the one belief your customer must have to buy from you.

In this section, we cover:

• Identifying your core market.
• Crafting your Big Domino Statement.
• Understanding the hierarchy of value.
• Setting the right expectations for your business.

This module is less about technical skills and more about strategic positioning. It forces you to clarify exactly who you are helping and why they should care. Without this foundation, Frank argues, no amount of marketing技巧 will save you.

Module 2: The Offer Architecture

Once you have your Big Domino, you need to package it into a sellable offer. In Module 2, Frank Kern dissects the anatomy of a high-ticket offer. He explains that people don’t buy products; they buy better versions of themselves. You will learn how to structure your offer so that the value vastly outweighs the price tag.

Key takeaways include:

• Designing the “Result in Advance” mechanism.
• Pricing strategies for high-ticket items.
• The “Stack” method for increasing perceived value.
• Creating bonuses that compel action.

I found this module particularly insightful because Frank reveals his exact templates for offer creation. He moves away from generic consulting proposals and shows you how to present a transformation that the client can visualize immediately.

Module 3: Client Acquisition – The Dream Client Method

Getting clients is usually the biggest pain point for consultants. Frank Kern addresses this by introducing his “Dream Client” acquisition strategy. This isn’t about spamming LinkedIn or cold calling hundreds of people a day. It is about attracting the right people to you.

This module focuses on:

• Defining your dream client profile.
• Using “Fish Where the Fish Are” strategies.
• Leveraging partnerships and joint ventures.
• The “Soap Opera Sequence” for email engagement.

By the end of this module, you have a clear roadmap of who to target and how to get them to raise their hand and express interest. It’s about precision targeting rather than volume spraying.

Module 4: The Sales Framework

Module 4 is where we get into the nitty-gritty of selling. Frank Kern teaches his specific sales framework designed to convert warm leads into high-paying clients without using aggressive “salesy” tactics. He teaches you how to act as a trusted advisor rather than a desperate salesperson.

Topics covered include:

• The 5-step sales conversation script.
• Handling objections with ease.
• Building rapport quickly over the phone or Zoom.
• The “No-Pressure Close” technique.

What I love about this module is that the scripts are provided word-for-word. You can practice them until they sound natural. Frank emphasizes that the sale is made in the consultation, and this module gives you the tools to navigate that conversation masterfully.

Module 5: The Core Asset – The “Machine”

Here, Frank Kern focuses on automation. He calls it building the “Machine.” This is about setting up your marketing and sales systems so they run on autopilot. You learn how to move from manual hustle to systematic growth.

In this module, you will learn:

• Setting up your CRM and email automation.
• Creating “hands-off” fulfillment processes.
• Automating follow-ups to recover lost leads.
• Scaling your ads if necessary.

This is crucial for anyone who wants to build a business that supports their lifestyle rather than consuming it. Frank details the exact tech stack and workflows he uses to manage his business.

Module 6: Behavioral Dynamic Response

This module is the advanced psychology portion of the course. Frank Kern dives deep into Behavioral Dynamic Response. This explains how to adapt your marketing message based on how your prospect interacts with your content. It is dynamic, real-time marketing.

Highlights include:

• Segmenting your list based on behavior.
• Using “if/then” logic in your email marketing.
• Understanding the “Ex” Factor in marketing.
• Crafting messages that trigger the primal buying centers of the brain.

This is where Frank really shines. He breaks down complex psychological concepts into simple, actionable marketing tactics that you can implement immediately to increase conversions.

Module 7: High-Ticket Retention and Fulfillment

Selling the service is only half the battle; delivering results is what keeps the money coming back. Module 7 focuses on fulfillment and client retention. Frank Kern argues that retention is the new acquisition and shows you how to keep clients happy for years.

You will discover:

• Onboarding clients for success from Day 1.
• Setting proper expectations to avoid scope creep.
• Regular reporting and communication strategies.
• Getting testimonials and case studies automatically.

This module ensures you don’t just get a client once, but that you build a long-term revenue stream from every relationship you build.

Module 8: Advanced Scaling Strategies

Once you have a working system, the next step is to scale. Module 8 is for those who want to grow big. Frank Kern covers how to move from doing everything yourself to building a team and scaling your operations.

Key lessons include:

• Hiring your first support staff.
• Delegating low-value tasks.
• Increasing your ad spend intelligently.
• Launching complementary backend offers.

This is the blueprint for taking a successful solo consulting practice and turning it into a full-fledged agency or coaching empire.

Module 9: Case Studies and Analysis

Theory is good, but examples are better. Module 9 is packed with real-world case studies. Frank Kern breaks down successful consulting businesses that have implemented his strategies. He analyzes their funnels, their offers, and their sales calls.

What you will see:

• Behind-the-scenes looks at successful funnels.
• Breakdowns of million-dollar launches.
• Analysis of successful ad campaigns.
• Interviews with top students.

Seeing these concepts applied in different niches helps solidify the learning and shows you the versatility of the Consulting Class methodology.

Module 10: The Future and Q&A

In the final module, Frank Kern wraps up with a look at the future of consulting and digital marketing. He addresses common questions and challenges that students face. This module also serves as a repository for the extensive Q&A sessions Frank has done with students over the years.

Topics include:

• Adapting to algorithm changes.
• Staying ahead of market trends.
• Addressing specific student hurdles.
• Maintaining the mindset of a CEO.

It is a great way to finish the course, leaving you with a sense of clarity and confidence about moving forward.

Real-World Applications and Success Stories

The strategies taught in Frank Kern’s Consulting Class are not just theory; they are applied daily by businesses across the globe. The real-world application of this course is vast. For example, a local mortgage broker could use the “Big Domino” concept to shift from selling “low rates” to selling “financial freedom for your family,” allowing them to charge premium advisory fees instead of just commission. Similarly, a fitness coach could transition from selling hourly sessions to a high-ticket 12-week transformation program using the offer architecture detailed in Module 2. The versatility of the system is its strongest asset, applicable to B2B, B2C, service providers, and product creators alike.

Success stories from the program are abundant. I’ve heard from students who went from struggling to make $2,000 a month to consistently closing $10,000 deals within weeks of implementing the sales framework. One particular success story involves a student who used Frank Kern’s “Dream Client” method to land a contract with a Fortune 500 company, a deal that entirely changed the trajectory of their business. Another student applied the Behavioral Dynamic Response emails to a dead list and generated $50,000 in revenue in less than 30 days. These stories aren’t outliers; they are the result of following a proven system that prioritizes value and human psychology over outdated sales tactics.

Pricing

Investing in a high-level program like this requires serious consideration. The pricing model for the Consulting Class is typically positioned as a premium investment, reflecting the high returns expected from applying the methods.

• One-Time Payment: The course is usually available for a one-time payment that grants you lifetime access to all materials, updates, and bonuses.

This payment structure includes full access to the video modules, the downloadable templates, the scripts, and the community support. Frank Kern often includes a money-back guarantee, provided you show proof of implementing the material, which speaks to his confidence in the system’s efficacy.

Pros and Cons

Pros

• Proven Framework: The Behavioral Dynamic Response method is battle-tested and backed by years of success.
• High-Ticket Focus: Teaches you how to sell high-value items, reducing the volume of clients needed to make a great living.
• Comprehensive: Covers everything from mindset to fulfillment, leaving no stone unturned.
• Templates Provided: You get copy-paste scripts and email templates that save hours of work.
• Frank’s Persona: His teaching style is entertaining, easy to follow, and highly motivating.
• Automation: Strong focus on building systems that run without constant manual input.

Cons

• High Price Point: The initial investment may be steep for beginners.
• Implementation Time: The course is dense; it takes time to go through and set everything up correctly.
• Overwhelming for Newbies: Total marketing novices might find the sheer volume of information daunting.
• Requires Action: Like any business education, results are directly tied to your willingness to execute.
• Specific Niche Limitations: Some very obscure niches might require tweaking the standard templates.
• Updates: While core principles remain, specific platform tactics (like Facebook Ads) require constant updates.

FAQs

Is Frank Kern’s Consulting Class suitable for beginners?
Yes, but with a caveat. If you are a complete beginner to business, you might find the pacing fast. However, Frank explains everything clearly, so if you are willing to learn and take action, it is a fantastic place to start to avoid forming bad habits.

How long does it take to complete the course?
The course consists of several hours of video content. While you could binge-watch it in a weekend, to actually implement the material and build your consulting machine, you should expect to spend 4 to 8 weeks applying the lessons.

Do I need a large budget for ads to make this work?
No, one of the best things about Frank Kern’s teaching in this course is that he teaches organic and partnership strategies first. While he does cover paid ads, they are not required to start getting clients.

What if I don’t have an expertise to consult on?
Frank addresses this directly. He teaches that you don’t need to be the world’s greatest expert; you just need to be one step ahead of your clients and care about their results. He shows you how to package what you do know into a high-value offer.

Is there a refund policy?
Typically, yes. Frank usually offers a guarantee where you can get a refund if you show that you did the work and it didn’t pay off. Always check the current sales page for the specific terms at the time of purchase.

Can I apply this to an existing agency?
Absolutely. In fact, many agency owners take this course to fix their pricing models and streamline their client acquisition. The principles of high-ticket selling apply to virtually any service-based business.

Final Verdict

After thoroughly reviewing Frank Kern’s Consulting Class, it is clear that this program is a standout in the crowded space of business education. It doesn’t rely on flashy gimmicks or fleeting trends. Instead, it focuses on the fundamental truths of human behavior and sound business strategy. Frank Kern has a unique ability to make complex psychological concepts simple and actionable. The sheer depth of the modules, particularly around offer creation and sales psychology, provides immense value. If you are tired of the hustle and grind and are looking for a systematic way to build a high-income consulting business, this course is a powerful vehicle to get you there. It requires work, dedication, and a willingness to step out of your comfort zone, but the potential ROI is massive. Whether you are starting from scratch or looking to scale an existing operation, the frameworks provided here are top-tier. I highly recommend the Consulting Class for anyone serious about mastering the art of high-ticket sales and building a business that serves their life.

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