Introduction
In a world saturated with marketing noise, cutting through the clutter is the single biggest challenge facing businesses today. Are you tired of pouring money into advertising campaigns that yield little to no return? Do you feel overwhelmed by the sheer number of marketing tasks you’re “supposed” to be doing, from social media to content creation to email blasts? You’re not alone. The frustration of wasted marketing spend and a lack of a clear, actionable plan is a common story. This is precisely the problem that the Donald Miller – The StoryBrand Marketing RoadMap is designed to solve. Building on the revolutionary StoryBrand framework that has helped thousands of companies clarify their message, this course provides the essential next step: a proven, step-by-step guide to building a sales funnel that actually works. This isn’t just another marketing theory course; it’s a practical, implementation-focused program that empowers you to become a DIY marketing pro. You will learn to create a powerful, automated system that invites customers into a story, builds trust, and closes sales—even while you sleep. If you’ve ever wished for a marketing roadmap that tells you exactly what to do next, your search ends here. This course transforms marketing from a source of stress into your most powerful asset for growth, providing the exact formulas to generate leads, nurture relationships, and dramatically increase revenue.
Course Description
The Donald Miller – The StoryBrand Marketing RoadMap is a comprehensive online course that demystifies the process of creating a high-converting sales funnel. Delivered in a self-paced, video-based format, the course is structured around the creation of six critical pieces of marketing collateral. At its core, this program is about empowering you with copywriting formulas that have been tested and proven to drive results. You won’t be left staring at a blank page wondering what to write. Instead, you’ll be guided through each step of the process, from crafting compelling website copy to writing irresistible emails. The course is designed for business owners, marketers, and entrepreneurs who are ready to stop guessing and start executing a marketing plan that is both efficient and effective. It’s the bridge between having a clear message (thanks to StoryBrand) and having a functional, revenue-generating marketing machine.
What sets this roadmap apart is its focus on tangible outputs. This isn’t about abstract concepts; it’s about building. The course provides you with all the tools you need to succeed, including a 129-page downloadable workbook that serves as your guide and note-taker, professionally designed email sequence templates you can customize, and a sales letter template engineered to convert. The teaching style is direct, clear, and actionable, with Donald Miller himself guiding you through the 23 instructional videos. The philosophy is simple: great copy is the key to success, and anyone can learn to write it with the right formulas. By the end of the Donald Miller – The StoryBrand Marketing RoadMap, you will not only have a deep understanding of how a sales funnel works but you will have actually created the core components of your own, ready to be deployed and start generating a return on your investment for years to come.
Ideal Student
- Entrepreneurs and Small Business Owners: Individuals who wear many hats and need a cost-effective, powerful marketing system they can implement themselves without hiring a pricey agency.
- Marketing Managers and Team Members: Professionals tasked with growing a company who want a proven framework and a clear action plan to present to their team and execute with confidence.
- StoryBrand Alumni: Those who have already clarified their message using the StoryBrand BrandScript and are asking, “What’s next?” This course is the direct answer, teaching them how to operationalize their message.
- Freelancers and Copywriters: Writers looking to add a powerful, in-demand framework to their skillset, allowing them to create more effective sales funnels for their clients.
- Non-Profit Leaders and Fundraisers: Individuals who need to clearly communicate their mission and inspire donations and action through compelling storytelling and marketing collateral.
Learning Outcomes
- Master the ability to create a complete, automated sales funnel from scratch, designed to generate leads and close sales consistently.
- Learn and apply powerful copywriting formulas to all your marketing materials, ensuring your message is clear, compelling, and persuasive.
- Develop six essential pieces of high-impact marketing collateral, including a converting website, a lead magnet, an email nurture sequence, and a sales letter.
- Gain the confidence and skills to become a “DIY Marketing Pro,” saving thousands of dollars on agency fees while taking full control of your growth.
- Understand how to create a content marketing plan that attracts your ideal customer and positions you as a guide in their story.
Course Modules
The Donald Miller – The StoryBrand Marketing RoadMap is meticulously structured to guide you from foundational concepts to full funnel implementation. Each module builds upon the last, ensuring you have the knowledge and assets ready before moving to the next stage. You will move from understanding the ‘why’ behind a sales funnel to mastering the ‘how’ of each component, resulting in a fully functional marketing system by the end of the course.
Module 1: The Foundation of Your Marketing RoadMap
This introductory module sets the stage for your entire marketing transformation. You’ll start by understanding why a sales funnel is the most efficient and effective way to grow a business, moving beyond random acts of marketing into a cohesive, strategic system. Donald Miller breaks down the psychology behind why customers buy and how a funnel guides them on that journey. This module is crucial for shifting your mindset from a “megaphone” approach (shouting your message) to a “guide” approach (inviting customers into a story). You will clarify your goals for the funnel and get a high-level overview of the six pieces of marketing collateral you will be creating. This ensures you understand the destination before you take the first step.
Key takeaways include:
– The Problem with Most Marketing: Why most businesses confuse their customers and fail to engage them.
– The Power of the StoryBrand Framework: A refresher on how positioning the customer as the hero and your brand as the guide is the key to connection.
– Sales Funnel 101: A simple, easy-to-understand explanation of what a sales funnel is and why it’s a non-negotiable for growth.
– Your RoadMap Overview: A detailed look at the six assets you’ll build and how they work together to create a customer journey.
Module 2: Crafting a Website That Closes Sales
Your website is your digital storefront, and if it’s not designed to close sales, you’re leaving money on the table. This module dives deep into the architecture and copy of a high-converting website. You’ll learn the exact elements that must be on your homepage and key landing pages to guide visitors toward a purchase. The course provides a proven wireframe and a fill-in-the-blanks template based on the StoryBrand framework. You’ll learn to write a powerful headline, identify your customer’s problem, clearly present your solution, and create a compelling call to action that removes all friction. This isn’t about web design; it’s about customer persuasion through strategic messaging.
Key lessons include:
– The Five-Part Website Wireframe: A visual blueprint for a website that works, including the Header, Value Proposition, Stake in the Ground, Guide, and Call to Action sections.
– Writing a Killer Headline: Formulas for creating a headline that stops the scroll and communicates your value in seconds.
– Defining the Problem: How to articulate the external, internal, and philosophical problems your customer faces, building empathy and trust.
– Calls to Action That Convert: Crafting clear, low-risk, and high-value calls to action that move users to the next step in your funnel.
Module 3: Creating an Irresistible Lead Magnet
You can’t build a sales funnel without a list, and you can’t build a list without a compelling reason for people to give you their email address. This module is all about creating that reason: the lead magnet. You’ll learn what a lead magnet is, what makes one irresistible versus one that gets ignored, and how to create one quickly and effectively. The course teaches you that the best lead magnets are not just more information; they are tools that help your customers overcome a specific, urgent problem. You will be guided through brainstorming ideas for your industry and then given a simple, three-step process for creating a high-value PDF guide, checklist, or resource that your ideal customer will be eager to download.
Key lessons include:
– The One-Question Brainstorm: A simple technique to generate dozens of lead magnet ideas your audience actually wants.
– The Three Characteristics of a Great Lead Magnet: Discover the essential qualities (specific, easy to consume, high value) that ensure high conversion rates.
– Creating Your Lead Magnet Fast: A step-by-step guide to outlining, writing, and designing your lead magnet without needing a graphic design degree.
– The “Thank You” Page Secret: How to leverage the page your lead lands on after signing up to build even more trust and prime them for your first email.
Module 4: The Email Nurture Sequence That Builds Trust
Once you have an email address, the real work begins. This module teaches you how to write an automated email nurture sequence that turns a cold lead into a warm prospect who is ready to buy. You will learn the psychology of email marketing and why sending the right emails at the right time is critical for building a relationship. The course provides you with a battle-tested, three-part email sequence template that you can adapt for your own business. You’ll learn how to write subject lines that get opened, emails that provide value and position you as a guide, and how to seamlessly transition to a sales pitch without feeling pushy or “salesy.”
Key lessons include:
– The Three-Part Nurture Sequence: A deep dive into the “Gratitude,” “Value,” and “Offer” emails that make up a perfect automated welcome series.
– Writing Subject Lines That Work: Copy-and-paste formulas for creating curiosity, urgency, and clarity in your subject lines.
– The Power of Story in Email: How to use short, compelling stories in your emails to connect with your readers on an emotional level.
– Using the Provided Templates: A walkthrough of the customizable email sequence templates included in the course, showing you exactly where to plug in your message.
Module 5: Copywriting Formulas for Maximum Conversion
This module is the masterclass in copywriting that underpins the entire Donald Miller – The StoryBrand Marketing RoadMap. Great copy is the engine of your funnel, and here you’ll learn the exact formulas to write words that sell. Donald Miller demystifies the process, breaking it down into repeatable principles you can apply to any piece of marketing, from a social media post to a video script. You’ll learn how to focus on your customer’s desires, use simple and clear language, and create a sense of urgency that compels action. This module is designed to give you a lifelong skill that will continue to provide a return on investment long after you’ve finished the course.
Key lessons include:
– The StoryBrand BrandScript for Copy: How to use the seven-part BrandScript as a foundational document for all your marketing copy.
– The Power of Three: A rhetorical device to make your claims more memorable and persuasive.
– Writing for Clarity and Simplicity: Techniques for jargon-free, easy-to-read copy that respects your reader’s time and intelligence.
– Creating a Call to Value: How to frame your offers not as transactions, but as invitations to a better life, making them irresistible.
Module 6: Developing a Content Marketing Plan
A sales funnel needs fuel, and that fuel is content. In this module, you’ll learn how to create a simple, sustainable content marketing plan that attracts your ideal customers into your funnel. The focus here is on quality over quantity. You’ll learn how to create content that answers your customer’s questions, addresses their pain points, and positions you as a trusted expert in your field. The course provides a framework for brainstorming endless content ideas and a simple editorial calendar to keep you consistent without feeling overwhelmed. This is about creating marketing that people actually want to consume, rather than marketing that they feel forced to endure.
Key lessons include:
– Finding Your Content Sweet Spot: Identifying the intersection between what your customer cares about and what you can expertly talk about.
– The Five-Minute Content Brainstorm: A quick and easy method to generate a quarter’s worth of blog post, video, or podcast ideas in one sitting.
– Creating a Content Marketing Loop: How to use your content to drive traffic to your lead magnet, which feeds your email list, which you can then promote your content to.
– Repurposing Content for Maximum Reach: Smart strategies for turning one piece of content (like a blog post) into multiple assets (social posts, videos, emails).
Module 7: The Automated Sales Letter
This is where the magic happens—turning a prospect into a customer automatically. In this module, you will learn to write a powerful, long-form sales letter that can be used on a webpage or as a PDF. This is the ultimate tool for closing sales without needing a sales team. You will be provided with a detailed sales letter template that walks you through every section, from the opening hook to the final call to action. You’ll learn classic direct-response marketing techniques, adapted for the StoryBrand framework, including how to handle objections, stack the value of your offer, and create a powerful sense of urgency that drives conversions.
Key lessons include:
– The Anatomy of a Perfect Sales Letter: A section-by-section breakdown of the provided template, explaining the psychological purpose of each part.
– Writing a Compelling Opening: How to grab your reader’s attention in the first few sentences and make it impossible for them to stop reading.
– Handling Objections Before They Arise: A technique for identifying and addressing your customer’s biggest hesitations within the letter itself.
– The Stack and The Close: How to list the value of your offer in a way that makes the price seem insignificant, and how to ask for the sale with confidence.
Module 8: Assembling Your Full Sales Funnel
With all the individual pieces created, this module is about putting them all together into a cohesive, automated system. You’ll get a bird’s-eye view of how a lead flows through your funnel, from the first time they see your content to the moment they become a paying customer. This module includes practical tutorials on the technology you might use (like email marketing software) and how to connect the different parts. The goal is to ensure you have a complete, working marketing machine that is ready to launch. You will feel a sense of immense accomplishment as you see your entire Donald Miller – The StoryBrand Marketing RoadMap come to life.
Key lessons include:
– Mapping Your Customer’s Journey: Creating a visual diagram of your funnel to identify any potential gaps or bottlenecks.
– Tech Integration Basics: Simple, non-technical guidance on connecting your website, email provider, and lead magnet delivery system.
– The Power of Automation: A celebration of setting up a system that works for you 24/7, freeing you up to focus on other parts of your business.
– Pre-Launch Checklist: A final review of all your assets to ensure everything is perfect before you flip the switch and start driving traffic.
Module 9: Driving Traffic and Measuring Success
A funnel without traffic is like a car without gas. This module shifts focus to the top of the funnel: how to get eyeballs on your incredible new marketing system. You’ll learn simple, effective strategies for driving traffic to your lead magnet and website, both organic and paid. The focus is on cost-effective methods that any business can implement. Furthermore, you’ll learn the key metrics you need to track to know if your funnel is working. This moves you from “guessing” to “knowing,” allowing you to make data-driven decisions to optimize and improve your results over time.
Key lessons include:
– Three Simple Ways to Drive Traffic: Actionable strategies for using social media, partnerships, and simple ads to fill your funnel.
– Understanding Your Key Metrics: A simple guide to the numbers that matter most, like conversion rates, click-through rates, and cost per lead.
– The A/B Testing Mindset: How to think about making small, incremental improvements to your funnel to increase its performance over time.
– Setting Realistic Goals: How to establish benchmarks for success and create a plan for scaling your marketing efforts.
Module 10: Optimizing and Scaling Your Marketing
In the final module, you’ll learn how to take your successful funnel and make it even better. This is about long-term success and scaling your growth. You’ll learn advanced strategies for segmenting your email list, creating more sophisticated funnels for different products, and continuing to refine your message. The goal of this module is to ensure that the skills you’ve learned in the Donald Miller – The StoryBrand Marketing RoadMap become a permanent part of your business’s DNA. You will leave the course not just with a finished funnel, but with a mindset and a skillset for continuous marketing improvement.
Key lessons include:
– Beyond the Basics Funnel: Ideas for more complex funnels, like webinar funnels or product launch funnels, once you’ve mastered the first one.
– List Segmentation for Personalization: How to divide your email list into smaller groups to send more targeted, relevant messages.
– The Lifecycle of a Customer: Understanding how to market to existing customers to increase their lifetime value.
– Your Next Marketing RoadMap: A framework for planning your marketing initiatives for the next 12 months based on what you’ve learned.
Real-World Applications and Success Stories
The principles taught in the Donald Miller – The StoryBrand Marketing RoadMap are not just theory; they are universally applicable across a vast range of industries and business models. A local service-based business, like a plumbing company, can use the framework to create a lead magnet like “The 5-Point Checklist to Avoid a Costly Water Heater Emergency,” capture emails, and then nurture those leads with tips until a need arises, positioning them as the first call. An e-commerce store selling physical products can create a funnel around a specific product category, using content marketing to attract buyers and an automated sales letter to highlight the unique benefits and stack the value, significantly increasing conversion rates. B2B consultants and coaches can use the sales letter template to sell their high-ticket services, building a powerful case and handling objections before the first discovery call is even booked. Even non-profits can apply these principles to create a funnel that turns one-time donors into recurring monthly supporters by telling a compelling story and demonstrating consistent impact. The course provides the foundational DNA that can be adapted to any scenario where you need to persuade a human being to take action.
Imagine a life coach who previously struggled to find clients. After taking the course, she creates a lead magnet titled “The One-Hour Plan to Rediscover Your Life’s Purpose.” Her new website, built on the StoryBrand wireframe, clearly communicates who she helps and how. Within weeks, her email list grows from zero to hundreds of subscribers. Her automated nurture sequence, filled with stories and valuable insights, builds trust, and her sales letter for her signature coaching program converts at a rate she never thought possible. She’s now fully booked and has a waitlist. Consider a software startup that was getting sign-ups but no one was upgrading to a paid plan. They implement the RoadMap, rewriting their website to clarify the value proposition and creating an email sequence that educates new users on the “aha!” moments of the software. Their conversion to paid plans triples. These success stories are common because the course focuses on the timeless principles of human persuasion, giving any business a clear path to connecting with customers and driving meaningful results.
Pricing
The Donald Miller – The StoryBrand Marketing RoadMap is offered as a comprehensive, one-time investment in your business’s future. This pricing model provides you with lifetime access to all course materials, allowing you to learn at your own pace and revisit the content whenever you need a refresher. It’s designed to be a high-value alternative to the ongoing, often exorbitant, costs of hiring a marketing agency.
- One-Time Payment: $899
Your one-time payment grants you unlimited access to all 23 instructional videos, the 129-page downloadable workbook, the customizable email sequence templates, and the powerful sales letter template. This is a complete, all-in-one package that provides everything you need to build your sales funnel. Consider it not an expense, but an investment in an asset that will generate revenue for your business for years to come.
Pros and Cons
Pros
- Highly Actionable and Practical: The course is built around creating tangible assets, not just learning theory. You finish with a working sales funnel.
- Proven StoryBrand Framework: It’s built on a wildly successful and respected marketing framework, giving you confidence in the strategy.
- Empowers DIY Marketers: Provides the skills and templates to handle marketing in-house, saving thousands in agency fees.
- Comprehensive Materials: The combination of video, a detailed workbook, and plug-and-play templates covers all learning styles and needs.
- Taught by a Renowned Expert: Learning directly from Donald Miller, the creator of StoryBrand, adds immense credibility and value.
- Focus on a Complete System: It teaches the entire funnel, from top-of-funnel content to the final sales letter, ensuring no gaps in your marketing.
Cons
- Requires Significant DIY Effort: This is not a “done-for-you” service. Success is entirely dependent on your willingness to do the work.
- Potentially Basic for Expert Marketers: Seasoned copywriters or marketing strategists may find some of the introductory material familiar.
- Rigid Adherence to StoryBrand: The course is heavily focused on the StoryBrand method, which may feel restrictive for those who prefer more creative or divergent marketing approaches.
- Initial Investment Cost: The one-time fee of $899 may be a significant barrier for very early-stage solopreneurs or businesses with tight budgets.
- Technology Not Included: While it teaches principles, it doesn’t include the actual software (email provider, website builder) needed to implement the funnel, which has its own costs.
- Results Are Not Guaranteed: The effectiveness of the funnel still depends on the quality of your product/service and your execution of the taught principles.
FAQs
How long does it take to complete the Donald Miller – The StoryBrand Marketing RoadMap?
The course is self-paced, so the timeline is up to you. However, most dedicated students can complete the video modules and build their six pieces of marketing collateral in 4-6 weeks by committing a few hours per week.
Do I need to have completed StoryBrand’s other courses to take this one?
While it’s not a strict prerequisite, it is highly recommended. This course assumes you are familiar with the core StoryBrand BrandScript framework. If you haven’t, consider reading “Building a StoryBrand” first to get the most out of the RoadMap.
Is this course suitable for both B2B and B2C businesses?
Absolutely. The principles of clarifying your message and guiding a customer through a story are universal. The course provides examples and frameworks that can be easily adapted for both business-to-business and business-to-consumer models.
What if I’m not a good writer? Can I still succeed with this course?
Yes. The entire premise of the course is to provide you with simple, repeatable copywriting formulas. It’s designed for people who don’t consider themselves writers. The templates and fill-in-the-blanks style of teaching make it accessible to everyone.
What kind of technology do I need to implement the funnel?
You will need a website builder (like WordPress or Squarespace) and an email marketing service (like Mailchimp or ConvertKit). The course focuses on the strategy and copy, not on how to use specific software platforms, but the principles are applicable to any major tool.
How is this different from other marketing courses?
The key difference is its foundation in the StoryBrand framework and its focus on a complete, end-to-end sales funnel. It’s not just a course on email or social media; it’s a holistic roadmap that ties all the essential pieces together into a single, automated system designed for one thing: closing sales.
Final Verdict
The Donald Miller – The StoryBrand Marketing RoadMap is an exceptionally valuable and well-structured course for a specific type of business owner or marketer: one who believes in the power of the StoryBrand framework and is ready to roll up their sleeves and do the work. It masterfully bridges the gap between having a clear message and having a functional, revenue-generating marketing system. The course’s greatest strength is its unwavering focus on practical application. You don’t just learn about a sales funnel; you build one, piece by piece, with expert guidance and proven templates. The investment, while significant, is easily justified when compared to the cost of hiring an agency to perform the same tasks, and the skills you acquire are a lifelong asset that will pay dividends for years. However, this course is not a magic bullet. It demands a significant commitment of time and energy. Success is directly proportional to your willingness to engage with the material and implement the strategies. It may also feel too prescriptive for marketers who thrive on creative experimentation outside of a defined framework. But for those who feel overwhelmed by marketing and are desperate for a clear, step-by-step plan, this course is a beacon of hope. It transforms the chaotic world of digital marketing into a manageable, logical process. If you are a StoryBrand fan, a DIY entrepreneur, or a marketing manager looking for a proven system to implement, the Donald Miller – The StoryBrand Marketing RoadMap is one of the best investments you can make in the future of your business. It delivers on its promise to provide a roadmap, and for those who follow it, the destination is almost certainly increased leads, sales, and clarity.
