Depesh Mandalia – Ultimate CBO Cookbook

Introduction

In the ever-evolving world of Facebook advertising, staying ahead of the curve is not just an advantage; it’s a necessity for survival and growth. Marketers are constantly battling rising costs, algorithm changes, and the elusive quest for a positive return on ad spend (ROAS). For years, the standard approach involved manual management of ad set budgets, a time-consuming and often inefficient process. Then came Campaign Budget Optimisation (CBO), a powerful automation feature promised by Facebook to deliver better results by letting the algorithm do the heavy lifting. However, many marketers jumped in only to find their campaigns becoming unstable, their costs spiraling, and their profits vanishing. This is where the Depesh Mandalia – Ultimate CBO Cookbook enters the conversation. It’s not just another course; it’s a survival guide and a treasure map rolled into one, crafted for the hungry Facebook marketer who is tired of guessing and ready for a proven, actionable framework. This guide is the culmination of millions in ad spend and rigorous testing, designed to transform CBO from a frustrating gamble into a predictable, scalable, and wildly profitable engine for your business. If you’re ready to move beyond the basics and truly master the art and science of CBO, this cookbook promises to be your most essential companion.

Course Description

>The Depesh Mandalia – Ultimate CBO Cookbook is a comprehensive digital eBook that serves as an actionable, step-by-step guide to mastering Facebook’s Campaign Budget Optimisation. This isn’t a theoretical text filled with fluff; it’s a practical “cookbook” containing proven recipes for success, backed by millions of dollars in real-world ad spend testing over the past year. The course is meticulously structured to take you from the foundational principles of CBO to advanced scaling and retargeting strategies. Depesh Mandalia, a recognized expert in the field, distills his vast experience into clear, easy-to-follow instructions, complete with diagrams and examples. The guide is designed to be a long-term reference manual that you will return to repeatedly as you build and scale your campaigns, ensuring you can achieve consistent profitability whether you’re a small business owner or managing a large ad budget for e-commerce or info products. >What sets this Depesh Mandalia – Ultimate CBO Cookbook apart is its laser focus on what works. It cuts through the noise and confusion surrounding CBO to deliver a clear path forward. You will learn the inner workings of the algorithm, how to set up your campaigns for stability from the very beginning, and how to implement a robust testing framework for both audiences and creative. The guide doesn’t stop at initial testing; it provides a detailed, step-by-step scaling strategy that allows you to aggressively grow your budget while maintaining or even improving your performance metrics. With the inclusion of the groundbreaking “Infinity Retargeting Strategy” and real-world case studies, this cookbook equips you with the tools and confidence to turn your Facebook advertising efforts into a consistent and scalable source of revenue.

Ideal Student

• Facebook Ad Managers & Freelancers: Professionals who manage client accounts and need to deliver consistent, scalable results. The Depesh Mandalia – Ultimate CBO Cookbook provides a proven framework they can implement across various niches to increase client retention and profitability.
• E-commerce Store Owners: Entrepreneurs running Shopify, WooCommerce, or other e-commerce stores who are heavily reliant on Facebook Ads for customer acquisition. This guide is tailor-made to help them lower customer acquisition costs (CAC) and increase their average order value (AOV) through strategic prospecting and retargeting.
• Info Product Creators & Course Sellers: Individuals selling digital products, courses, or coaching. The cookbook offers specific strategies for building profitable sales funnels, from cold prospecting to hot lead conversion, which is critical for the high-ticket nature of info products.
• Performance Marketers Looking to Scale: Marketers who have found some success with Facebook Ads but are hitting a ceiling with their current strategies. They understand the basics but are looking for an advanced, systematic approach to scaling their budgets from hundreds to thousands of dollars per day profitably.
• Marketers Struggling with CBO: Anyone who has tried Campaign Budget Optimisation and found it to be unstable, unpredictable, or unprofitable. The Depesh Mandalia – Ultimate CBO Cookbook directly addresses the common pitfalls and provides the recipes to stabilize campaigns and force profitability from the start.

Learning Outcomes

• Master the fundamental and advanced concepts of Campaign Budget Optimisation (CBO) to understand *why* it works and how to make it work for you.
• Implement a bulletproof campaign setup process designed to stabilize CBO performance and build a foundation for profitability from day one.
• Develop and execute a systematic testing framework for audiences, ad creatives, and copy within a CBO structure to identify winning combinations efficiently.
• Apply a proven, step-by-step scaling strategy to increase ad spend aggressively while maintaining or improving key performance indicators like ROAS and CPA.
• Deploy the “Infinity Retargeting Strategy” to create a powerful, evergreen retargeting funnel that maximizes conversions from all stages of the customer journey.
• Analyze campaign data like an expert to make informed decisions, troubleshoot underperforming ads, and continuously optimize your Facebook advertising machine for long-term success.

Course Modules

>The Depesh Mandalia – Ultimate CBO Cookbook is structured as a logical progression, taking you from the foundational ‘what’ and ‘why’ of CBO to the highly advanced ‘how’ of scaling and automation. Each module is a self-contained “recipe” but builds upon the last, creating a complete and unstoppable system for Facebook Ads mastery. Below is a detailed breakdown of what you’ll discover in each section of this essential guide.

Module 1: The CBO Foundation – Understanding the Algorithm

This initial module demystifies Campaign Budget Optimisation. It moves beyond the surface-level explanation provided by Facebook and dives into the inner workings of the algorithm. You’ll learn the core principles that govern how CBO distributes your budget and why it behaves the way it does. This foundational knowledge is critical for diagnosing issues and making strategic adjustments later on. The module explains the key differences between CBO and traditional Ad Set Budget Optimisation (ABO) and helps you identify when CBO is the right choice for your campaigns. By the end, you’ll have a rock-solid understanding of the mechanism you’re about to master, setting the stage for successful implementation.

Key takeaways:

• A deep dive into the Facebook CBO algorithm’s logic.
• Clear comparison of CBO vs. ABO and their ideal use cases.
• Understanding the signals CBO uses to optimize your budget.

Module 2: Setting Up for Success – The Profitability Launchpad

A failed launch can doom a campaign before it even has a chance to learn. This module provides a step-by-step guide to setting up your CBO campaigns for stability and profitability from the very beginning. You’ll learn the optimal number of ad sets to include in a CBO campaign, how to structure your initial budgets, and the crucial settings within Facebook Ads Manager that most marketers overlook. The Depesh Mandalia – Ultimate CBO Cookbook emphasizes building a strong foundation to prevent the common “learning phase” crashes and budget cannibalization that plague inexperienced users. This is your recipe for a smooth launch that gives the algorithm the best possible chance to succeed.

Key takeaways:

• The exact campaign structure for stable CBO performance.
• Initial budget allocation strategies to force early profitability.
• Essential settings and configurations to avoid common CBO pitfalls.

Module 3: The Testing Framework – Audiences and Ads

Growth is impossible without testing. This module reveals Depesh’s precise methodology for testing both audiences and ad creatives within a CBO environment. You’ll learn how to structure your tests to get clear, statistically significant data without wasting budget. The guide includes detailed diagrams and step-by-step instructions on how to set up your ad sets to isolate variables and find true winners. Whether you’re testing cold interests, lookalike audiences, or new video creatives, this framework ensures you do it systematically and effectively. This is the core of the Depesh Mandalia – Ultimate CBO Cookbook‘s approach: disciplined testing that leads to predictable scaling.

Key takeaways:

• A step-by-step process for testing audiences under CBO.
• How to test multiple ad creatives and formats without confusing the algorithm.
• Understanding when to kill a test and when to let it run longer.

Module 4: Prospecting Mastery – Finding Your Profitable Customers

This module is dedicated to the top of the funnel: prospecting. You’ll learn how to use the CBO testing framework from Module 3 to find new, profitable customers for your business at scale. The guide covers strategies for both broad and narrow targeting, and how to leverage CBO’s power to let Facebook find you pockets of high-quality users you didn’t even know existed. It details the process of moving from the initial testing phase to identifying a core set of winning prospecting audiences that will form the bedrock of your customer acquisition strategy. This is where you build the engine that will fuel your growth.

Key takeaways:

• Advanced prospecting strategies tailored for the CBO algorithm.
• How to analyze prospecting campaign data to identify scalable audiences.
• Techniques for balancing broad and specific targeting for optimal reach and relevance.

Module 5: The Scaling Recipe – From Hundreds to Thousands

Once you have a winning prospecting campaign, the next step is scaling. This is arguably the most valuable module in the Depesh Mandalia – Ultimate CBO Cookbook. It lays out a clear, actionable recipe for scaling your ad spend aggressively and profitably. You’ll learn different scaling methods, such as horizontal scaling (launching new CBO campaigns) and vertical scaling (increasing the budget on existing campaigns), and when to use each. The module provides rules of thumb for budget increases, how to manage the learning phase during a scale, and how to monitor your key metrics to ensure you’re scaling profitably, not just spending more money.

Key takeaways:

• A step-by-step CBO scaling strategy for rapid growth.
• Knowing the difference between vertical and horizontal scaling and when to apply them.
• Safeguards and metrics to monitor to protect your profitability while scaling.

Module 6: The Infinity Retargeting Strategy

Retargeting is where massive profits are often hidden, and this module introduces you to a game-changing approach: The Infinity Retargeting Strategy. This isn’t your standard “show an ad to website visitors” tactic. It’s a sophisticated, evergreen system that segments your audience based on their interaction level and serves them hyper-relevant ads at the perfect time in their journey. You’ll learn how to build this automated funnel inside Facebook Ads Manager, ensuring that no potential customer falls through the cracks. This strategy alone can dramatically increase your conversion rates and ROAS, making it an essential component of any advanced Facebook marketing stack.

Key takeaways:

• The complete blueprint for building the Infinity Retargeting funnel.
• How to segment your audience for hyper-personalized ad messaging.
• Creating an automated system that works for you 24/7 to capture sales.

Module 7: CBO for E-commerce – Product Sales Funnel

This module tailors the CBO principles specifically for e-commerce businesses. You’ll learn how to build a full-funnel CBO strategy, from initial product discovery to cart abandonment recovery and post-purchase upsells. The guide addresses the unique challenges of e-commerce, such as managing a large product catalog and dealing with seasonal demand fluctuations. It provides case studies and examples of how the CBO recipes have been applied to both small and large e-commerce budgets, resulting in lower cost-per-purchase and higher customer lifetime value. This is a must-read for any store owner looking to dominate with Facebook Ads.

Key takeaways:

• Building a complete e-commerce sales funnel using CBO.
• Strategies for dynamic product ads (DPA) within a CBO structure.
• Case studies of successful e-commerce CBO implementations.

Module 8: CBO for Info Products – Lead Generation and Conversion

Selling info products, courses, or coaching requires a different approach than selling physical goods. This module adapts the CBO framework for the world of lead generation and high-ticket sales. You’ll learn how to use CBO to generate high-quality leads at a low cost and then nurture them through a retargeting sequence towards a final purchase. The Depesh Mandalia – Ultimate CBO Cookbook provides strategies for webinar registration funnels, application funnels, and direct sales funnels, all powered by CBO. This module helps you build a predictable system for enrolling students or clients into your programs.

Key takeaways:

• Optimizing CBO for lead generation funnels like webinars.
• Strategies for nurturing cold leads into hot buyers using CBO-driven retargeting.
• How to maintain profitability when selling high-ticket info products.

Module 9: Case Studies and Real-World Examples

Theory is good, but proof is better. This module is packed with real-world case studies and examples that demonstrate the power of the CBO recipes outlined in the cookbook. You’ll see behind the scenes of actual campaigns, complete with data on ad spend, results, and the strategic decisions that led to success. These examples cover different industries, budget sizes, and objectives, providing a rich source of inspiration and practical insight. By analyzing these real campaigns, you’ll gain a deeper understanding of how to apply the principles to your own unique business situation and see what’s truly possible with the Depesh Mandalia – Ultimate CBO Cookbook.

Key takeaways:

• Behind-the-scenes analysis of successful CBO campaigns.
• Examples from both e-commerce and info product businesses.
• How to interpret campaign data and make strategic pivots based on results.

Module 10: Creating Your Own CBO Recipes

The ultimate goal of the Depesh Mandalia – Ultimate CBO Cookbook is not just for you to copy recipes, but to empower you to create your own. This final module ties everything together, teaching you how to think like a CBO expert. You’ll learn how to adapt the core principles to new platforms, algorithm updates, and unique business models. It encourages a mindset of continuous testing and optimization, providing you with the mental models and frameworks to innovate and stay ahead of the curve. By the end of this module, you won’t just have a cookbook; you’ll have the skills and confidence to be the chef, creating your own profitable recipes for years to come.

Key takeaways:

• Developing a marketer’s intuition for CBO.
• How to adapt your strategies as Facebook’s platform evolves.
• The confidence to experiment and create your own winning campaigns.

Real-World Applications and Success Stories

>The strategies within the Depesh Mandalia – Ultimate CBO Cookbook are not just academic; they are forged in the fires of real-world advertising spend and have direct, practical applications for a wide range of businesses. For an e-commerce store owner, the application is transformative. Imagine a Shopify store selling home goods, struggling to find a consistent flow of new customers while maintaining a healthy ROAS. By implementing the CBO prospecting recipe, they can systematically test dozens of interest and lookalike audiences, allowing the algorithm to find the most profitable pockets of users. The scaling recipe then empowers them to confidently increase their budget from $100 per day to $1,000 per day, knowing their cost-per-purchase will remain stable. The Infinity Retargeting strategy then acts as a safety net, capturing sales from cart abandoners and engaging past buyers with new products, dramatically increasing the customer lifetime value. This turns their Facebook Ads account from a volatile expense into a predictable, scalable revenue channel. >For an info product creator, such as a business coach selling a high-ticket program, the applications are equally powerful. The cookbook’s framework for lead generation allows them to build a webinar funnel that attracts highly qualified leads at a fraction of the previous cost. Instead of burning through cash on untargeted ads, the CBO testing framework helps them identify the exact audiences and ad copy that resonate with their ideal client. The real magic happens in the retargeting phase. By applying the principles from the book, they can create a sophisticated funnel that shows different ads to those who watched the whole webinar versus those who left early. This level of segmentation ensures their ad spend is hyper-efficient, nurturing warm leads towards a $5,000 sale without wasting a single dollar. Success stories from users of these methods often speak of doubling their lead flow while halving their CPA, or finally cracking the code to scaling their ad spend beyond the plateau they’ve been stuck at for months. These aren’t just hypotheticals; they are the direct results of applying the proven, battle-tested recipes found in the Depesh Mandalia – Ultimate CBO Cookbook.

Pricing

>The Depesh Mandalia – Ultimate CBO Cookbook is offered as a one-time investment, giving you lifetime access to this invaluable resource. This pricing model ensures you can refer back to the recipes and strategies as often as you need without any recurring subscription fees.

• One-Time Payment: This option provides you with full, immediate access to the 80+ page digital eBook, complete with all diagrams, case studies, and the step-by-step CBO recipes. It also includes the special 15% discount on The BPM Method training, making it a comprehensive package for any serious Facebook marketer.

>This one-time purchase unlocks a proven system backed by millions in ad spend. It’s an investment in a skill set that can pay for itself many times over through increased profitability, reduced ad waste, and the confidence to scale your business like never before.

Pros and Cons

Pros

• Highly Actionable and Practical: The cookbook format provides step-by-step “recipes” that are easy to follow and implement immediately, rather than just theoretical concepts.
• Backed by Real Data: The strategies are not just opinions; they are proven and tested with millions of dollars in ad spend, lending them immense credibility.
• Laser Focus on CBO: It dives deep into one of the most powerful yet misunderstood features of Facebook Ads, making it the definitive resource on the topic.
• Applicable to Multiple Business Models: The principles and specific recipes are tailored for both e-commerce and info product businesses, broadening its usefulness.
• Includes Advanced Strategies: The “Infinity Retargeting Strategy” alone is an advanced, high-value tactic that can dramatically boost results.
• Valuable Bonus Included: The 15% discount on The BPM Method training adds significant extra value to the purchase.

Cons

• Niche Focus: The course is exclusively about CBO. It won’t cover other aspects of Facebook marketing like organic reach, Messenger bots, or other ad objectives in detail.
• Format is an eBook: Some learners prefer video tutorials over reading. The entire course is text-based with diagrams, which may not suit everyone’s learning style.
• Requires Prior Knowledge: This is not a “Facebook Ads for beginners” course. It assumes you have a basic understanding of the Ads Manager interface and fundamental advertising terms.
• Price Point: For absolute beginners or those with very tight budgets, the cost might be a consideration, though the value proposition is high.
• Self-Directed Learning: There is no direct access to the author or a community for questions, so you must be comfortable problem-solving and implementing the strategies on your own.
• Platform Dependency: The strategies are specific to Facebook’s CBO, meaning they could be affected by significant, unforeseen changes to the platform’s algorithm or policies.

FAQs

Is the Depesh Mandalia – Ultimate CBO Cookbook suitable for beginners?
While it’s not a “Facebook Ads 101” course, it’s accessible to anyone with a basic understanding of how to create a campaign in Ads Manager. If you know what an ad set, audience, and creative are, you will be able to understand and implement the recipes.

What format is the course content delivered in?
The course is delivered as a digital eBook (an online book). It’s over 80 pages long, filled with text, diagrams, and examples that you can access and reference at any time.

Do these CBO strategies work for small ad budgets?
Yes, the principles are universal. While the case studies include large budgets, the foundational recipes for testing and stabilization are crucial for small budgets to ensure every dollar is spent effectively and leads to scalable results.

How is this different from other Facebook Ads courses?
Its key differentiator is its singular focus on Campaign Budget Optimisation. Most other courses cover CBO as one small chapter, whereas this entire cookbook is dedicated to mastering it from the ground up with proven, in-depth recipes.

Is there a money-back guarantee?
The sales page should be consulted for the most up-to-date refund policy. Digital products like this often have specific terms regarding refunds, so it’s always best to check the official checkout page.

Who is Depesh Mandalia and why should I trust his advice?
Depesh Mandalia is a highly respected expert in the Facebook Ads community with a reputation for getting results. He is the founder of The BPM Method and has managed millions in ad spend, developing his strategies through rigorous, real-world testing.

Final Verdict

>In the crowded market of Facebook Ads education, the Depesh Mandalia – Ultimate CBO Cookbook carves out a unique and indispensable niche. It’s not a sprawling, all-encompassing course that tries to cover everything. Instead, it’s a focused, potent, and deeply practical guide to mastering one of the most critical tools for modern Facebook advertisers: Campaign Budget Optimisation. The value of this guide lies in its “cookbook” approach. It gives you not just the ingredients (theory) but the exact, step-by-step recipes (actionable plans) to create profitable campaigns. The fact that these strategies are backed by millions in ad spend provides a level of confidence and credibility that is rare in this industry.

For any marketer—be it an agency owner, an e-commerce entrepreneur, or an info product creator—who has struggled with the unpredictability of CBO or hit a scaling plateau, this guide is a potential game-changer. It systematically demystifies the process and provides a clear path from initial setup to aggressive scaling. While the eBook format and the requirement of some prior knowledge might be minor drawbacks for a small segment of users, the sheer depth and practicality of the content far outweigh these considerations. The inclusion of the advanced “Infinity Retargeting Strategy” and the valuable bonus discount make the investment even more compelling. The final verdict is clear: if you are serious about scaling your Facebook Ads profitably and want to move beyond guesswork to a system of proven recipes, the Depesh Mandalia – Ultimate CBO Cookbook is an essential resource that will likely pay for itself many times over. It’s a masterclass in a box, ready to be implemented for immediate results.

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