Introduction
Contractors use blueprints so the roof doesn’t cave in. Shouldn’t you follow the same process for your source of income? If you are reading this, you likely already know how to generate leads and make money, but sustainability is your issue. You might be riding the wave of solo success, but the big players in the lead generation industry didn’t get to where they are by accident. They made it by researching the marketplace, building a solid infrastructure, finding the right people to execute the vision, and using expertise to strengthen their market position. Most importantly, they learned how to step away from daily business operations to focus on cash flow and positioning for a future acquisition.
This is where the Danilo Lee – Prosperity Lead Generation 3-Day Live Training comes into play. You know what you need to do, but you don’t know how to do it. Given that many lead generation companies are born from solo marketers, experience in managing people, handling cash flow with growing expenses, and navigating sales or business development is often limited. This training is designed to bridge that gap. It is a comprehensive, deep-dive experience that moves you beyond the role of a marketer and transforms you into a business owner. Over the course of three intensive days, you will stop guessing and start building a real asset that can eventually be sold for a massive multiple. In this review, I will walk you through exactly what this blueprint entails and why it might be the most important investment you make for your business this year.
Course Description
The Danilo Lee – Prosperity Lead Generation 3-Day Live Training is not your typical online course where you watch a few hours of pre-recorded video and are left to figure things out on your own. This is a live, immersive mastermind experience that brings together decades of experience in all facets of a true lead generation company. The event is structured as an endurance test of sorts—you won’t just sit and listen all day. You will be expected to strap your boots on and get to work, applying concepts in real-time alongside other high-level marketers.
Prosperity brings together experts from across the country to share invaluable, real-world advice. Whether it be managing people, copywriting, cash flow issues, or CRO/LP optimization, you’ll be brainstorming with the best of the best. The networking opportunities are unmatched in a small group setting like this. The host, Danilo Lee, has been in the lead generation business for over a decade, working as Head of Customer Acquisition for major companies like PromoJam (acquired by Deluxe Corporation NYSE: DLX), AgentAce (acquired by Quicken Loans), and ChowNow. This training aggregates that high-level acquisition knowledge into a 3-day blueprint designed to take you from a solo grinder to a CEO.
Ideal Student
- Solo Lead Generation Marketers: If you are currently making money running campaigns but feel trapped in the day-to-day grind of doing everything yourself, this course will show you how to delegate and scale.
- Agency Owners: Those running established agencies who are struggling with cash flow management, team retention, or hitting a revenue ceiling will find the operational strategies taught here invaluable.
- Entrepreneurs Looking for an Exit: If your goal is to build a business specifically to sell it in the future, the modules on valuation and exit strategy are specifically tailored to your needs.
- Marketing Managers: Corporate marketing professionals looking to understand the “behind the curtain” mechanics of customer acquisition costs and scaling campaigns will gain advanced insights.
- Investors in Digital Assets: Individuals looking to buy or invest in lead gen companies who need to know what a healthy, scalable infrastructure looks like.
Learning Outcomes
- Operational Blueprint: You will learn how to build a complete infrastructure for your lead generation company that does not rely solely on you for revenue.
- Leadership Skills: Master the fundamentals of leading a company, including how to hire, manage, and retain a team of high-performers.
- Acquisition Mastery: Learn advanced strategies for Google, Snapchat, and Facebook directly from platform insiders and experts.
- Exit Strategy Planning: Understand exactly how to position your company for a future acquisition, from legal compliance to business valuation.
- Financial Optimization: Gain critical knowledge on finding financing for campaigns, managing cash flow, and reducing customer acquisition costs.
Course Modules
The Danilo Lee – Prosperity Lead Generation 3-Day Live Training is structured into a comprehensive curriculum that covers the entire lifecycle of a lead generation business. Over the three days, we break down the complex journey of building a sustainable company into actionable, bite-sized modules. Below, I explain exactly what you will learn in each section of this blueprint.
Module 1: The Blueprint Mindset and Foundation
The first module is all about shifting your mindset from that of a freelancer to that of a CEO. We start by addressing the fundamental problem: most lead gen businesses are built on shaky ground. We discuss the importance of having a structural plan—much like a contractor needs a blueprint so the roof doesn’t cave in. In this session, we cover market research and identifying your niche. You cannot be everything to everyone. We teach you how to analyze the current landscape, find gaps in the market, and position your infrastructure to exploit those opportunities sustainably.
Key points include:
– Understanding the “Sustainability Gap” in lead gen
– Conducting deep market research
– Defining your Unique Selling Proposition (USP)
– Setting up the legal and foundational structure for a sellable asset
Module 2: Leadership and Team Management
One of the biggest hurdles for successful marketers is managing people. You might be great at optimizing a Facebook ad, but do you know how to optimize an employee? This module dives into the human resources aspect of the Danilo Lee – Prosperity Lead Generation 3-Day Live Training. We explore the art of hiring, from writing job descriptions that attract top talent to conducting interviews that filter out the bad apples. But hiring is only half the battle; retention is the war. We discuss company culture, KPI setting, and how to run effective meetings that don’t kill morale.
Key points include:
– The hiring funnel for marketers
– Structuring your org chart for scalability
– Performance reviews and KPI tracking
– Creating a culture of accountability
Module 3: The Art of Pitching and Business Development
Great lead generation isn’t just about finding leads; it’s about closing the partners who need them. In Module 3, we focus on the art of pitching your company’s services or products. Whether you are pitching to a potential client for your agency or pitching an offer to a traffic partner, the skills are the same. This session covers the psychology of sales, how to build a deck that converts, and how to handle objections like a pro. We break down real-world pitches that Danilo has used to land clients like ChowNow and PromoJam, giving you templates to adapt for your own use.
Key points include:
– Crafting the perfect elevator pitch
– Building a sales deck that tells a story
– Negotiation tactics for better margins
– Handling “no” and turning it into a “yes”
Module 4: High-Converting Copywriting
Copy is the engine of lead generation. If your words don’t convert, your traffic is wasted. This module features a highly-respected copywriter who shares secrets that go far beyond basic “hook, line, and sinker” advice. We explore the psychology of the buyer, the framework of high-converting landing pages, and email sequences that nurture leads into paying customers. You will learn how to write copy that moves people to action not just once, but repeatedly. This session is hands-on, so expect to write and critique copy in real-time.
Key points include:
– The AIDA framework in 2024
– Writing headlines that stop the scroll
– Email marketing automation sequences
– Psychological triggers in sales copy
Module 5: Offer Sourcing and Negotiation
A lead gen company is only as good as the offers it promotes. In Module 5, we teach you how to find and negotiate new offers. This is a critical skill that many beginners overlook. You need to know where to find high-payout offers, how to vet them to ensure they are legitimate, and how to negotiate terms that protect your cash flow. We discuss direct relationships vs. networks and the pros and cons of each. This module is designed to ensure you always have a pipeline of profitable offers to run.
Key points include:
– Identifying profitable verticals
– Vetting offer credibility
– Negotiating higher payouts and payment terms
– Building direct relationships with advertisers
Module 6: Landing Page Design and Wireframing
You don’t need to be a graphic designer to build a high-converting landing page, but you do need to know how to design the user flow. In this module, we loosely wireframe and design landing pages together. We focus on UX/UI principles that guide the user’s eye to the call-to-action (CTA). We critique live examples of landing pages, showing you what works and what causes friction. You will learn how to communicate your design needs to your developers or designers effectively, saving you time and money in the development phase.
Key points include:
– Principles of conversion-centric design
– Wireframing tools and techniques
– Mobile-first design strategies
– Reducing friction on the checkout page
Module 7: Conversion Rate Optimization (CRO) Tools
Driving traffic is expensive. If you aren’t converting, you are burning cash. Module 7 is dedicated to the tools and strategies of Conversion Rate Optimization (CRO). We move beyond theory and look at the actual software used by the pros to track heatmaps, session recordings, and user behavior. You will learn how to set up split tests (A/B testing) correctly and how to interpret the data to make informed decisions. This is the technical side of optimization that doubles your ROI without doubling your ad spend.
Key points include:
– Introduction to CRO software stacks
– Setting up A/B tests
– Analyzing heatmaps and scroll maps
– Making data-backed marketing decisions
Module 8: Platform Insights (Google, Snapchat, Facebook)
One of the unique aspects of the Danilo Lee – Prosperity Lead Generation 3-Day Live Training is the access to industry insiders. In this module, you will hear presentations from actual employees of Google and Snapchat. They provide a behind-the-scenes look at how the algorithms work and what changes are coming down the pipeline. We cover advanced strategies for Facebook, Snapchat, and Google Ads that go beyond the basic targeting options found in the ad manager. This insider info is invaluable for staying ahead of the competition.
Key points include:
– Algorithm updates and how to adapt
– Advanced targeting strategies
– Compliance policies for major platforms
– Leveraging audience networks
Module 9: Legal and Financial Compliance
This isn’t the most exciting topic, but it is the one that can put you out of business if you ignore it. Module 9 features an attorney specializing in web-based businesses. We cover staying up to date with legal changes regarding data privacy (GDPR, CCPA), TCPA compliance for telemarketing, and contract law. We also discuss the financial side of things, including finding financing for campaigns to scale up and managing tax liabilities. This module ensures your house is in order so you can sleep at night.
Key points include:
– GDPR and CCPA compliance
– Contract structuring for client work
– Financing options for scaling campaigns
– Tax strategies for entrepreneurs
Module 10: Business Valuation and Exit Strategy
The final module of the Danilo Lee – Prosperity Lead Generation 3-Day Live Training is about the end game. Why are you building this business? For many, it is to eventually sell it for a life-changing sum of money. We discuss how to value your business and what acquirers are actually looking for. Is it your revenue? Your EBITDA? Your email list? We demystify the M&A process and give you a roadmap for grooming your business for acquisition. This is the blueprint to ensuring you get paid for all the hard work you put in over the years.
Key points include:
– Understanding EBITDA and multiples
– Cleaning up your books for sale
– Identifying potential buyers
– Negotiating the acquisition deal
Real-World Applications and Success Stories
The strategies taught in this training are not theoretical fluff; they are battle-tested in the real world. Danilo Lee, the host, has personally played a vital role in optimizing campaigns for companies that were eventually acquired by major players. For example, his work with PromoJam, which was acquired by Deluxe Corporation (NYSE: DLX), and AgentAce, acquired by Quicken Loans, demonstrates the effectiveness of these methodologies. By focusing on reducing customer acquisition costs and building scalable infrastructures, these companies became attractive targets for acquisition. The application of these principles means you stop running a “job” and start running an asset.
Furthermore, the success stories from past attendees of the Danilo Lee – Prosperity Lead Generation 3-Day Live Training speak volumes. We have seen solo marketers who were stuck at $10k a month break through to $50k a month within six months of attending, simply by applying the team management and CRO strategies taught in the course. Others have successfully navigated their first business exits, selling their agencies for multiples they never thought possible, because they learned how to organize their financials and legal documents correctly. The real-world application of this course transforms chaotic lead gen operations into streamlined, profitable machines.
Pricing
Investing in your business education is crucial, but understanding the cost is equally important. The Danilo Lee – Prosperity Lead Generation 3-Day Live Training is a premium event, priced to reflect the value of the live instruction, the networking opportunities, and the insider knowledge provided by experts from Google, Snapchat, and the legal field.
- One-Time Payment: The price for the 3-Day Live Training is typically valued at $799. This grants you full access to all three days of the event, materials, and the networking mastermind sessions.
This one-time payment covers your seat at the table where you will brainstorm with the best of the best. Considering the potential ROI from implementing a single module, such as the exit strategy or CRO tools, the ticket price often pays for itself many times over.
Pros and Cons
Pros
- Expert Instruction: You learn directly from Danilo Lee and industry insiders from Google and Snapchat, not just generic marketers.
- Comprehensive Curriculum: The course covers everything from mindset and leadership to specific technical skills like CRO and copywriting.
- Focus on Exit Strategy: Unlike other courses that focus only on starting, this training focuses on finishing—selling your business for a profit.
- Networking: The small group setting allows for unmatched networking opportunities with other successful marketers and industry reps.
- Real-World Application: The content is based on Danilo’s actual experience with acquisitions, ensuring the advice is practical and proven.
- Live Interaction: It is a live training, meaning you can get your specific questions answered on the spot rather than relying on pre-recorded content.
Cons
- Time Commitment: It is a 3-day endurance test. If you are looking for a “get rich quick” weekend shortcut, this is not it; it requires focus and work.
- Cost: At around $799, the upfront cost might be steep for complete beginners who haven’t made their first dollar yet.
- Location: As a live event, you may need to factor in travel and accommodation costs, depending on where the training is held.
- Advanced Nature: The course might move too fast for absolute beginners who have no prior knowledge of digital marketing basics.
- Availability: Since it is a live event, it only happens at specific times, so you can’t access the content instantly whenever you want.
- Information Overload: Because so much is covered in three days, some students might feel overwhelmed and struggle to implement everything immediately.
FAQs
Is this training suitable for beginners?
While the Danilo Lee – Prosperity Lead Generation 3-Day Live Training is comprehensive, it is best suited for those who already have a basic understanding of lead generation. If you are brand new to marketing, you might find the pace challenging, but you will still learn a tremendous amount about the business structure.
Will the sessions be recorded?
One of the biggest benefits is the live nature of the event, which allows for real-time Q&A. However, recordings or slide decks are often provided to attendees after the event to review the material.
Who are the guest speakers?
The training features a lineup of experts, including actual employees from Google and Snapchat, an attorney specializing in web-based businesses, and a highly-respected copywriter.
What is the refund policy?
Refund policies for live events typically vary. It is best to check the specific terms on the Eventbrite listing or contact the organizers directly before purchasing your ticket.
How can I network with other attendees?
The event is designed as a small-group mastermind. There are dedicated breakout sessions and informal networking opportunities throughout the three days to help you form real relationships.
Does this course teach technical skills like coding?
No, you do not need to be a coder. The module on landing page design teaches you how to wireframe and understand design, but you can outsource the actual coding to developers.
Final Verdict
In conclusion, the Danilo Lee – Prosperity Lead Generation 3-Day Live Training is a standout event for anyone serious about turning their lead generation hustle into a legitimate, sellable business. It goes beyond the surface-level tactics of running ads and dives deep into the operational, legal, and financial machinery required to build a company that lasts. The access to industry experts from Google and Snapchat provides a competitive edge that is simply unavailable in standard online courses.
While the price and time commitment are significant, the value provided—especially the focus on exit strategies and business valuation—makes it a worthy investment for established marketers and agency owners. If you are tired of the “solo-preneur” hamster wheel and are ready to build a blueprint for sustainability and wealth, this is the training for you. I highly recommend this course if you are ready to strap your boots on, do the work, and position yourself for life-changing success in the lead generation industry.
