Introduction
The dream of financial independence, of being your own boss, and building a business from scratch is a powerful motivator. For many, the world of digital marketing agencies represents the pinnacle of this dream—a high-income, scalable business that can be run from anywhere in the world. However, the path to launching a successful agency is often shrouded in mystery. Where do you find clients? What services do you sell? How do you actually deliver results without a massive team or a huge budget? These are the questions that stop most aspiring entrepreneurs in their tracks. This is precisely the problem that the Dan Henry – 30 Day Agency course aims to solve. It’s a bold promise: a proven, step-by-step implementation program designed to take you from zero experience to running a wildly profitable 6-figure agency, with the goal of landing your very first client within just 30 days. This comprehensive review will dive deep into the curriculum, the teaching style, and the real-world potential of this popular course to help you determine if it’s the right vehicle for your entrepreneurial journey.
Course Description
>The Dan Henry – 30 Day Agency is not a theoretical, lecture-heavy program; it is an intensive, 4-week implementation course built on action. The entire philosophy is centered around getting you to do the work, not just learn about it. The course structure is meticulously designed to guide you through the entire process of building an agency, from foundational mindset to client management and scaling. At its core, the program teaches Dan Henry’s proprietary “A.C.T.” method, a simple yet powerful framework for getting tangible results for any business using Facebook and Instagram ads. This battle-tested system has been the cornerstone of Dan’s own multi-million dollar agency and has been proven by over 2,400 students worldwide. The teaching style is direct, no-fluff, and highly practical, providing students with exact templates, scripts, and strategies to implement immediately. >What truly sets this course apart is its focus on client acquisition from day one. Instead of spending weeks on theory, students are pushed to get their business entity set up, find a trial client, and deliver a result within the first month. This approach builds immense confidence and provides a powerful case study, which is the single most important asset for any new agency owner. The Dan Henry – 30 Day Agency program has a remarkable track record of helping people quit their 9-to-5 jobs and has created an exclusive “$10K Club” for students who now consistently earn over $10,000 per month using the system. It’s a complete blueprint for building a real, sustainable business in the digital marketing space.Ideal Student
- Aspiring Entrepreneurs with No Experience: The course is explicitly designed for individuals with zero tech skills, business experience, or marketing background. If you have the drive to learn and implement, this program provides the A-to-Z roadmap.
- Freelancers Struggling to Scale: Graphic designers, copywriters, or social media managers who are stuck trading time for money and want to build a more scalable, high-income agency model will find the client acquisition and management systems invaluable.
- Marketing Professionals Seeking Independence: For those working in a corporate marketing role who feel constrained and want to break out on their own, this course offers the specific strategies for finding clients and running a profitable business independently.
- Individuals Looking for a High-Income Side Hustle: The step-by-step nature of the Dan Henry – 30 Day Agency makes it possible to start building an agency on the side of a full-time job, with the potential for it to become a primary income source relatively quickly.
- Small Business Owners Wanting to Add Services: If you already run a small business (e.g., web design, consulting) and want to add high-value marketing services to your offerings, this course gives you a ready-made system to do so effectively and profitably.
Learning Outcomes
- Master the A.C.T. Marketing Method: Students will learn how to find winning offers for any business, create high-converting Facebook and Instagram advertisements, build effective capture pages, and deliver leads to clients in a way that drives sales.
- Secure Your First Paying Client in 30 Days: The course provides a clear, actionable plan for setting up your business, finding trial clients quickly, and structuring deals that lead to long-term, paid retainers.
- Build a Powerful Sales Funnel for Your Agency: You will learn how to leverage your initial success to create a compelling case study and a sales funnel that consistently attracts ideal, high-paying clients to you on autopilot.
- Develop Expert Client Management and Sales Skills: The curriculum covers everything from onboarding clients effectively to mastering the art of the sales call, confidently closing prospects, and managing multiple client relationships simultaneously.
- Automate and Outsource for True Freedom: Students will discover how to systematize their ad campaigns, automate client reporting, and outsource logistical tasks like customer service, freeing them up to focus on scaling the business.
Course Modules
>The Dan Henry – 30 Day Agency program is structured into a logical sequence of modules that build upon each other. Each module is focused on a specific phase of building the agency, ensuring students know exactly what to do and when to do it. Below is a detailed breakdown of the core curriculum.Module 1: The Agency Foundation & The A.C.T. Method
This foundational module is designed to get you in the right mindset and set up for success from day one. Dan Henry starts by demystifying the agency business, proving that you don’t need a fancy degree or years of experience to succeed. The core of this module is a deep dive into the proprietary A.C.T. method, which stands for Advertise, Capture, and Transform. You’ll understand the psychology behind why this simple framework is so effective at generating results for nearly any type of business. This module covers:
- Winning Offer Identification: Learn the exact process for analyzing a business and identifying the most profitable offer to promote with paid ads, ensuring your efforts have the highest chance of success.
- The A.C.T. Blueprint: A comprehensive overview of the entire client-getting system, so you can see the big picture before diving into the individual components.
- Mindset for Success: Overcoming limiting beliefs and developing the entrepreneurial grit required to push through challenges and achieve your income goals.
Module 2: Advertise – Creating High-Converting Facebook & Instagram Ads
This is where you get your hands dirty with the first “A” in A.C.T.: Advertise. This module is a masterclass in creating effective paid advertising campaigns on Facebook and Instagram, the primary platforms taught in the Dan Henry – 30 Day Agency. Dan leaves no stone unturned, walking you through the Facebook Ads Manager with a screen-by-screen approach. You’ll learn how to create campaigns that not only generate clicks but generate actual leads and customers. Key lessons include:
- Targeting Mastery: How to use Facebook’s powerful targeting options to find your client’s ideal customer with laser precision, avoiding wasted ad spend.
- Compelling Ad Copy & Creative: The psychology behind writing ad copy that stops the scroll and the principles of creating images and videos that drive conversions.
- Campaign Setup & Optimization: A step-by-step guide to setting up your campaigns, choosing the right objectives, and understanding key metrics to optimize for better results over time.
Module 3: Capture – Building Effective Lead Generation Pages
Once you have the traffic coming from your ads, you need a system to “Capture” those leads. This module is dedicated to building high-converting landing pages, also known as capture pages. Dan teaches you how to create these pages quickly and easily, even with no prior technical or design skills. The focus is on simplicity and conversion, not on building a complicated website. You’ll learn the essential elements that a capture page must have to turn a cold visitor from an ad into a warm, interested lead. This module covers:
- Page Building Tools: An introduction to simple, drag-and-drop software that you can use to build professional-looking pages in under an hour.
- Conversion-Focused Design: The key components of a high-converting page, including powerful headlines, compelling benefits, social proof, and clear calls-to-action.
- Lead Magnet Integration: How to set up the backend so that when a visitor submits their information, it is captured and delivered to both you and your client seamlessly.
Module 4: Transform – Delivering Results to Your Clients
The final piece of the A.C.T. puzzle is “Transform.” This is where you deliver the leads you’ve generated to your client and ensure they can convert them into sales. Your value as an agency owner isn’t just in running ads; it’s in driving tangible business outcomes. This module teaches you how to set up systems to make this happen smoothly, making you an indispensable partner to your clients. You’ll learn how to position yourself as a results-getter, not just an ad spender. Key topics include:
- Lead Delivery Systems: The best methods for getting leads from your capture page to your client’s sales team in real-time, such as email notifications, SMS alerts, or CRM integrations.
- Client Communication: How to set expectations with your client about lead quality and the follow-up process, ensuring they are prepared to close the leads you send.
- Tracking ROI: Simple methods for tracking the results your campaigns are generating so you can prove your value and justify your monthly retainer.
Module 5: Business Setup & Landing Your First Trial Client
With the core skillset of the A.C.T. method under your belt, this module shifts focus to the business side of things. It’s time to go from student to business owner. Dan provides a rapid-fire plan for getting your entire agency set up legally and professionally in less than 24 hours. More importantly, this module reveals the “tricks of the trade” for landing your very first client, even if you have zero portfolio or case studies. The strategy here is to offer a trial to prove your worth, which you’ll learn how to do effectively. This module is packed with actionable advice:
- Rapid Business Setup: How to register your business name, set up a business bank account, and create a simple payment system to accept client funds.
- The Trial Client Strategy: Dan’s exact outreach methods for finding local businesses or online brands that are perfect candidates for a free or low-cost trial of your services.
- Structuring the Deal: How to present the trial offer, what to include in the agreement, and how to set the stage for converting the trial client into a long-term, paying customer.
Module 6: Client Onboarding for Success
Landing the client is only half the battle; setting the relationship up for success is what leads to long-term retainers and referrals. This module of the Dan Henry – 30 Day Agency is a critical guide to the client onboarding process. A smooth onboarding experience builds trust, manages expectations, and makes your job much easier in the long run. Dan provides checklists and scripts to ensure you cover all your bases from the moment a client says “yes.” You will learn how to gather all the necessary information, get access to their accounts, and establish clear communication channels. The focus is on professionalism and proactivity. This module includes:
- The Onboarding Checklist: A complete list of everything you need from your client, from ad account access to brand guidelines and business goals.
- Kickoff Call Script: A template for your first official call with the client to align on goals, strategy, and reporting, ensuring everyone is on the same page.
- Setting Expectations: How to communicate the marketing timeline, explain the testing phase, and prevent clients from having unrealistic expectations about immediate results.
Module 7: Creating Your Agency’s Sales Funnel
Once you have a successful case study from your first client, you have the most powerful marketing asset an agency can own. This module teaches you how to leverage that success to build a sales funnel that attracts your ideal paying clients automatically. You will essentially apply the A.C.T. method to your own agency. Dan shows you how to turn your case study into a compelling offer, run ads to other business owners, and capture their information for a sales call. This is the system that allows you to move beyond manual outreach and create a predictable stream of inbound leads. You’ll learn:
- Crafting an Irresistible Case Study: How to document and present your results in a way that builds massive credibility and desire for your services.
- Building Your Agency’s A.C.T. Funnel: A step-by-step guide to creating the ads, capture page, and follow-up sequence for your own agency.
- Targeting Other Business Owners: Specific strategies for using Facebook and LinkedIn to find and reach decision-makers at companies that would be a perfect fit for your services.
Module 8: Mastering the Sales Call & Closing Clients
Leads are useless if you can’t convert them into paying customers. This module is your definitive guide to mastering the sales call. Dan Henry, a master salesperson himself, breaks down his entire sales process, from the first hello to signing the contract. You’ll learn how to handle objections, communicate your value confidently, and close deals without being pushy or “salesy.” This module alone can be worth the price of the entire course, as the ability to sell is the single most important skill for growing an agency. It’s filled with scripts and role-playing scenarios. Key takeaways include:
- The Sales Call Framework: A simple, repeatable structure for your sales calls that builds rapport, uncovers pain, presents the solution, and asks for the sale.
- Handling Common Objections: How to confidently respond to objections like “You’re too expensive,” “I need to think about it,” and “I’m already working with someone else.”
- Pricing & Proposals: Dan’s strategies for pricing your services for maximum profit and how to present a proposal that makes it an easy “yes” for the client.
Module 9: Advanced Client Acquisition Strategies
While your own sales funnel will become a primary source of leads, a diversified client acquisition strategy is key to long-term stability. This module provides you with seven additional ways to find new clients every single day. These are both online and offline strategies that you can implement immediately to fill your pipeline. This ensures that you are never dependent on a single source of leads. The Dan Henry – 30 Day Agency course equips you with a full arsenal of prospecting tactics. This module expands your reach and helps you find hidden opportunities. You will discover:
- Networking & Referral Strategies: How to build a network of referral partners who can send you a steady stream of qualified leads.
- Content Marketing for Agencies: Simple ways to use content (like a blog or social media) to demonstrate your expertise and attract inbound leads.
- Direct Outreach Methods: Advanced techniques for cold emailing and messaging potential clients on platforms like LinkedIn in a way that actually gets responses.
Module 10: Managing, Automating & Outsourcing Your Agency
The final module is all about creating a business that runs without you, which is the ultimate goal for any entrepreneur. As you sign on more clients, you’ll quickly realize that you can’t do everything yourself. This module teaches you how to manage multiple clients efficiently, automate repetitive tasks, and eventually outsource work to build a team. This is the pathway to scaling your income without scaling your workload, giving you true time and location freedom. Dan shares the exact tools and processes he uses in his own agency to achieve this. In this module, you’ll learn:
- Client Management Systems: How to use project management and reporting software to keep all your clients organized and impress them with your professionalism.
- Campaign Automation: Tools and strategies for automating parts of the ad management process, such as reporting and budget optimization, to save you hours each week.
- The Art of Outsourcing: How to identify tasks that can be delegated, where to find reliable freelancers or virtual assistants, and how to manage them effectively to grow your team.
Real-World Applications and Success Stories
>The skills taught in the Dan Henry – 30 Day Agency course are not abstract theories; they are immediately applicable in the real world. Upon completing the program, a student has everything they need to start a fully functional digital marketing agency. They can approach a local restaurant, a plumber, an e-commerce store, or a real estate agent and offer a clear, valuable service: generating leads and customers through Facebook and Instagram ads. The A.C.T. method provides a simple, explainable system that clients can understand and trust. Imagine being able to tell a potential client, “Here is exactly how we will advertise, capture the leads, and transform them into sales for you.” This clarity is a massive competitive advantage. The real-world application is direct, tangible, and focuses on the one thing every business wants more of: paying customers. >The success stories emerging from the Dan Henry – 30 Day Agency program are a testament to its effectiveness. The course proudly showcases its “$10K Club,” an exclusive group for students who are now consistently earning over $10,000 per month using the system. These aren’t just isolated cases; there are hundreds of them. Consider the story of a former teacher who was tired of her low salary and, within 90 days of finishing the course, had quit her job to run her agency full-time. Or the freelance graphic designer who struggled to find clients and, after implementing the sales funnel strategies from the course, now has a waiting list of businesses willing to pay him a premium. These stories share a common thread: individuals who took action, followed the steps, and used the A.C.T. method to deliver real results, which in turn allowed them to build a profitable and sustainable business from scratch.Pricing
>Investing in your education is one of the most critical decisions you can make for your future. The Dan Henry – 30 Day Agency course is positioned as a premium, all-in-one solution for starting an agency, and its pricing reflects the comprehensive nature and proven results of the program. The course is typically offered as a one-time payment, which grants you lifetime access to all the training materials, templates, and any future updates.- One-Time Payment: The course is available for a single payment of $997. This investment covers the entire 4-week implementation program, including all modules, downloadable resources, and community access. It is designed to be a complete business-in-a-box solution, eliminating the need for multiple other courses.
Pros and Cons
Pros
- Extremely Beginner-Friendly: The course is designed from the ground up for individuals with no prior experience in tech, business, or marketing, making it highly accessible.
- Action-Oriented and Practical: It’s an implementation program, not just theory. Students are guided to take real-world actions, like setting up a business and landing a client, from the very beginning.
- Proven System and Results: The A.C.T. method is a battle-tested framework with a large number of documented student success stories, including many in the “$10K Club,” which adds significant credibility.
- Comprehensive Business Blueprint: The course covers the entire lifecycle of an agency, from getting the first client to managing and scaling a multi-client business with outsourcing.
- Focus on High-Value Skills: It teaches the most critical skills for agency success: client acquisition (sales funnels, sales calls) and delivering tangible results (ads, lead generation).
- Direct and No-Fluff Teaching Style: Dan Henry’s teaching is straightforward and to the point, which is ideal for students who want to learn exactly what to do without unnecessary filler content.
Cons
- High-Intensity Pace: The “30 Day” timeline is aggressive and may not be suitable for everyone. It requires a significant time commitment and a high level of self-discipline to keep up.
- Potential Upfront Costs: While the course teaches you how to get clients, students will need a budget for Facebook ads to run campaigns for their trial clients and for their own agency’s marketing.
- Heavy Focus on Facebook/Instagram: The curriculum is centered almost exclusively on Facebook and Instagram ads. While these are powerful platforms, students looking for a broader marketing education may find it narrow.
- Results Are Not Guaranteed: As with any educational program, success is entirely dependent on the student’s effort, ability to learn, and willingness to implement the strategies consistently.
- Significant Financial Investment: The one-time payment of nearly $1000 can be a substantial barrier for many aspiring entrepreneurs who are just starting out.
- Less Focus on Advanced Niche Strategies: The course provides a fantastic generalist framework, but students looking to serve highly specific or complex niches may need to seek additional, specialized training later on.
FAQs
Is the Dan Henry – 30 Day Agency course really for beginners with no experience?
Yes, absolutely. The course is explicitly designed for individuals with no prior tech skills, marketing knowledge, or business experience. Dan starts from the very beginning and provides a step-by-step guide for every single process.
Do I need a large budget for Facebook ads to succeed with this course?
No, you don’t need a massive budget. The course teaches you how to get started with a small, daily budget to run a trial campaign for your first client. The focus is on learning the mechanics and proving results before scaling up ad spend.
What if I don’t get my first client in 30 days? Is the course still useful?
While the goal is to get a client in 30 days, the timeline can vary for individuals. The skills and systems you learn in the course are evergreen and valuable for as long as you choose to run your agency. The core value is in the comprehensive training, not a strict deadline.
Can you explain the A.C.T. method in more detail?
The A.C.T. method is a simple three-step framework for getting results for clients. Advertise: Create targeted ads on Facebook/Instagram. Capture: Send that traffic to a landing page to capture their contact information. Transform: Deliver that lead information to the client so they can transform it into a sale.
What kind of support is available if I get stuck?
The course typically includes access to a private community or group where you can ask questions and get support from fellow students and coaches. This community aspect is a crucial part of the learning and implementation process.
How long do I have access to the course materials after I enroll?
When you purchase the Dan Henry – 30 Day Agency course, you typically receive lifetime access to all the training modules and resources. This allows you to learn at your own pace and revisit the material whenever you need a refresher.
