Create Exceptional Email Newsletters is a specialized training program designed by marketing expert Michael Katz to help solo professionals build authority through consistent digital communication. This course teaches a step-by-step system for producing high-quality content that attracts clients without the need for aggressive sales tactics or expensive advertising budgets.
Many solo business owners struggle with the energy-sapping slog of cold calling and traditional networking because they lack a reliable mechanism to stay on their prospects’ radar. This program solves the common obstacles of writer’s block and technical confusion, providing a clear path for consultants and coaches to demonstrate expertise and foster trust with their audience over time.
This post explores the module structure, specific content formulas, and list-building strategies included in the curriculum. You will learn how Michael Katz utilizes authentic storytelling to turn a simple mailing list into a primary source of high-value client referrals and speaking engagements.
What Is Create Exceptional Email Newsletters?
Create Exceptional Email Newsletters is a self-paced digital program delivered via video lessons, audio downloads, and PDF slide decks for maximum flexibility. It functions as a roadmap for anyone looking to enter the world of expert email marketing strategies without getting bogged down in complex automation software. The training focuses on the “warm” side of business development, favoring long-term relationship building over one-time transactional sales pitches.
This course separates itself from typical marketing tutorials by focusing specifically on the solo professional business model. While many courses teach mass-market e-commerce tactics, Michael Katz emphasizes the use of an authentic voice and personal stories. This approach ensures that your communication feels like a helpful magazine rather than an unwanted advertisement, making it much more likely to be opened and read by busy decision-makers.
Who Is Create Exceptional Email Newsletters For?
This training caters to individuals who rely on trust and personal reputation to win business in competitive professional industries.
- Solo Professionals: You are the face of your brand and need a way to express your unique point of view and stand out from larger competitors.
- Professional Service Providers: Attorneys, financial planners, and consultants who need a method to prove their deep expertise to potential clients before a discovery call.
- Anti-Sales Marketers: You cringe at the idea of hard selling and want to make the phone ring by sharing useful, high-value information instead of pitches.
- Skilled Technicians: You are excellent at your craft but lack a clear system for finding new clients or staying top-of-mind with your existing network.
- Non-Writers: People who feel they aren’t good at writing but realize they need a consistent way to communicate with their audience to grow.
What You’ll Learn in Create Exceptional Email Newsletters
- How to identify your perfect client and the specific expertise that resonates most with their current needs.
- The exact process for finding an endless supply of fresh, useful content topics so you never stare at a blank screen.
- How to weave personal stories and humor into professional advice to maximize your connection with readers.
- A simple five-part article structure that can be used for every newsletter to maintain consistency and speed up production.
- Tactics for growing your subscriber list through low-stress methods like optimizing your website or leveraging public speaking.
- How to select and manage email vendors and technical support to ensure your messages actually reach the inbox.
Create Exceptional Email Newsletters: Module Breakdown
The course is organized into ten logical steps that take you from total confusion to a fully launched publication. These high-level copywriting lessons ensure that every word you send serves a specific purpose in your broader business development strategy.
Module 1 – Getting Started: What you need to know to begin
This entry module establishes the foundational mindset needed to succeed with relationship-based marketing. You learn precisely why email newsletters remain the most effective tool for solo professionals compared to volatile social media platforms. Michael Katz identifies the seven secrets shared by the most successful publications and highlights common beginner mistakes that often cause new many newsletters to fail within the first few months. By the end, you have a clear understanding of how these emails translate into a steady stream of new clients.
Module 2 – What to Write About: Developing topics that resonate with your audience
Focus shifts to content strategy and audience alignment in this section. You are guided through the process of identifying your core expertise and matching it to the needs of your ideal client. This ensures that every topic you choose is relevant and valuable to the people most likely to hire you. The module provides a system for generating an infinite list of content ideas drawn from your daily work and client interactions, removing the stress of searching for “something to say” every week.
Module 3 – How to Write: Simple ideas and techniques for making writing easier
Writing is often the biggest hurdle for solo professionals, so this module focuses on developing your authentic voice. You learn techniques to overcome the “I can’t write” obstacle by focusing on clarity and detail rather than grammatical perfection. The lessons emphasize writing as if you are talking to a friend, which helps lower the stakes and makes the drafting process faster and more enjoyable. You walk away with a better sense of how to project your personality through the written word.
Module 4 – The Simple Content Formula: Using stories and personal experiences
This section introduces the core structural framework of an exceptional newsletter. It explains why personal stories are more effective at building trust than dry, academic facts. You learn how to take a simple life experience and bridge it into a professional lesson that serves your audience. Michael provides a repeatable article structure that acts as a template for your work. By following this formula, you can produce several months of content in a fraction of the time it normally takes most people.
Module 5 – Newsletter Layout: Creating a structure that works best
Visual presentation is the theme of the fifth module, where you develop your standard “layout skeleton.” You learn the importance of headers and subheaders for readability and how to balance useful information with promotional content. A well-structured layout ensures that readers can quickly scan your email and find the value they need. By the end of this module, you will have a professional-looking template that reinforces your brand and makes your content look as good as it reads.
Module 6 – Formatting Do’s, Don’ts and Insights
This module provides technical guidance on improving the actual impact of your emails. Topics include optimizing the length of your newsletter and determining whether to use full-text emails or “click to read” links. You gain insights into which format types are currently most effective for mobile devices and tablets, ensuring your message looks great regardless of where it is opened. This technical polish is what separates a hobbyist newsletter from a professional business asset that people actually look forward to receiving.
Module 7 – Expanding Your Reach: Leveraging your content
Efficiency is the goal here, as you learn to use your newsletter content in multiple ways across different channels. The module clarifies the relationship between blogs and newsletters and how to integrate social media for maximum exposure. You discover how one single newsletter article can be repurposed into social posts, LinkedIn articles, or even components of a larger training program. This strategy ensures that you get the most possible value from every hour you spend writing, amplifying your influence without increasing your workload.
Module 8 – Email Vendors and Additional Support
As your business grows, you may need a team to handle the logistics. This module covers how to select an email vendor and what specific features a solo professional needs. It also discusses when and why you might hire a designer, editor, or virtual assistant. You learn how to build a small support system that allows you to focus purely on the creative and strategic parts of your newsletter while others handle the technical distribution. This is essential for maintaining long-term consistency as your schedule gets busier.
Module 9 – How to grow your list: Proven tactics
A newsletter is only effective if people are reading it, so this module focuses on ethical audience growth. You learn list-building tactics that don’t involve spamming or annoying prospective clients. Michael teaches how to start with the people you already know and then move toward more advanced strategies like website optimization and leveraging speaking opportunities. These are sustainable growth methods that result in a high-quality list of people who actually want to hear from you and are likely to hire you.
Module 10 – Delivery Logistics: In-box success
The final module deals with the mechanics of keeping your newsletter running smoothly. You learn how to determine the best frequency for your audience and how to write subject lines that get your emails opened. Michael covers managing bounce-backs and welcoming new subscribers so their first experience with you is positive. Importantly, he provides tips for staying motivated over the long haul. You finish the course with a complete launch plan and a system for measuring your success in terms of client inquiries rather than just vanity metrics.
How Create Exceptional Email Newsletters Compares to Similar Courses
Unlike massive collections like the Ad World Pro – All Courses Bundle, which covers everything from paid search to TikTok, Michael Katz focuses exclusively on the relationship aspect of email. Programs like Alin Dragu – Email Goat often prioritize aggressive direct-response copywriting designed for high-volume sales. In contrast, this course is tailored for professionals who need a “gentler” approach that builds long-term authority. If you want to build a lean business through daily emails, Chris Orzechowski – Write Yourself Rich is a strong alternative, but Katz offers more specific guidance on the “solo pro” lifestyle and personal storytelling style.
What Can You Do After Create Exceptional Email Newsletters?
Once you finish this program, you will have a fully operational email newsletter that functions as a 24/7 business development tool. You will be able to produce professional-grade content in less time by following the provided templates and worksheets. Most students find that they can stop the energy-draining grind of constant networking and instead wait for the phone to ring with “warm” leads who already feel like they know, like, and trust them.
The real-world outcome is the transformation of your solo practice into a recognized authority in your niche. By applying these effective newsletter marketing techniques, you can predictably stay at the top of your prospects’ minds, ensuring that when they have a problem you can solve, you are the only person they think to call. Many students report receiving inquiries from speaking organizers and major clients within just months of starting their regular publication schedule.
Create Exceptional Email Newsletters Price
The investment for this program is clearly defined for solo professionals who want a systematic approach to client acquisition without the guesswork of traditional marketing.
- Full Access: $399.00 gives you all 10 modules including video, audio, and PDF slides along with the Action Plan and content worksheets.
Current pricing is on the official Create Exceptional Email Newsletters page.
Create Exceptional Email Newsletters: Pros and Cons
Pros
- Focused Methodology: It avoids the fluff by speaking specifically to solo professionals rather than large agency owners.
- Content Templates: The 5-step article structure removes the fear of the blank page and speeds up the writing process.
- Multi-Format Learning: Video, audio, and PDF versions make it easy to consume the material while traveling or working.
- No Hard Selling: Focuses on helping and teaching, which fits the personality of most service-based professionals.
- Authenticity Focus: Encourages the use of a unique voice to create a competitive advantage that can’t be easily copied.
Cons
- Niche Specificity: The strategies may feel too slow for people in high-volume e-commerce who need immediate transactional sales.
- Time Commitment: Building a successful newsletter requires a long-term commitment to a regular publishing schedule.
- Platform Neutral: While it covers vendors, you still have to execute the technical setup in your chosen email software yourself.
Frequently Asked Questions About Create Exceptional Email Newsletters
What do you get with Create Exceptional Email Newsletters?
You get instant access to ten core modules delivered through video, audio downloads, and PDF slide decks. The program also includes several high-value bonuses such as the Email Newsletter Action Plan, sample welcome letters from real-world professionals, content planning worksheets, and article structure templates. You also receive specific speaker handout forms to help grow your list during live events. The entire system is designed to be a complete toolkit for solo practitioners.
Who is Michael Katz?
Michael Katz is a former corporate worker who started his own solo business in 2000. He accidentally discovered that sharing useful information via email with his colleagues led to a surge in high-quality client referrals. Since then, he has spent over two decades perfecting the art of relationship marketing and has taught thousands of other solo professionals how to use newsletters as their primary business development tool. He is the founder of Blue Penguin Development.
Is this course suitable for beginners who aren’t tech-savvy?
The course is specifically designed for people who find modern marketing technology intimidating. It focuses on the strategy and content rather than complex coding or automation flows. Michael explains how to select simple email vendors and building a minimal team if you prefer to outsource the technical tasks. The provided templates and step-by-step guidance ensure that even someone with very basic computer skills can launch a professional-looking and effective newsletter.
How long does it take to see results from the training?
This is a relationship-based marketing approach, so it is not an overnight solution. However, because the course “microwaves” the learning process, you can have your newsletter set up and launched very quickly. Many students report that once they begin publishing consistently, they see a return of prior acquaintances and old clients within the first few months. The ultimate goal is to build a sustainable asset that produces results for many years to come.
Does Create Exceptional Email Newsletters cover social media?
The curriculum includes a specific module on integration with social media and blogging. It teaches you how to leverage your newsletter content across multiple platforms to increase your reach without multiplying your workload. Rather than seeing social media as a separate, time-consuming task, you learn to use it as a distribution channel for the high-quality ideas you have already developed for your newsletter. This leads to a cohesive and efficient online presence.
How much does Create Exceptional Email Newsletters cost?
The program is priced at $399.00 for full lifetime access to all modules and bonuses. This investment covers the entire curriculum including the video lessons, supplementary worksheets, and the 30-day money-back guarantee offered by the instructor. Considering the high value of a single new client for most professional service providers, the cost is designed to be easily recouped through the more efficient and effective client acquisition process taught within the training modules.
Should You Get Create Exceptional Email Newsletters?
Create Exceptional Email Newsletters is an excellent investment if you are a coach, consultant, or solo advisor who is tired of chasing leads. It provides a dignified way to market yourself by simply being helpful and demonstrating your knowledge consistently. The course shines because it removes the “writer’s anxiety” that prevents most people from starting a publication, giving you the templates needed to be professional from day one.
You should get this course if you want a reliable way to stay top-of-mind with your network without ever having to make a cold call again. The structure provided by Michael Katz is proven through decades of experience and can be applied to almost any service-based niche where trust is the primary currency. It is especially valuable for those who want their marketing to reflect their actual personality rather than a corporate persona.
You should probably skip this if you need instant traffic for a low-margin physical product or if you enjoy the high-pressure environment of direct-response sales pages. If you are looking for more technical email automation for a large e-commerce store, a course like Ad World Pro – All Courses Bundle might provide more of the platform-specific training you need. However, for a one-person business, the simplicity found here is often the faster path to profitability.
This program is a definitive guide for any solo professional who wants to build a sustainable practice based on authority and trust.
