Introduction
In the ever-evolving landscape of digital marketing, one truth remains constant: the power of compelling copy. However, the rules that governed direct mail and early web copy are no longer sufficient for the fast-paced, visually-driven world of social media. Every day, businesses pour millions into Facebook and Instagram ads, only to see dismal returns because they’re applying outdated, “traditional direct response” techniques to a fundamentally new medium. What if you could crack the code to writing copy that doesn’t just get seen, but genuinely connects, engages, and converts on social platforms? This is the exact problem that the Chris Rocheleau – Code of Conversions course was designed to solve. Developed by a marketer who has spent over $2 million on Facebook ads, this course isn’t just another copywriting program; it’s a complete system for mastering the art and science of social media copywriting. It promises to replace guesswork with proven formulas, empowering you to create ads that stop the scroll, spark conversations, and drive measurable results for your business or your clients.
Course Description
The Chris Rocheleau – Code of Conversions course is a comprehensive deep-dive into the unique psychology of social media users and the specific copywriting formulas that resonate with them. Chris Rocheleau argues that social platforms like Facebook and Instagram require a completely different approach than traditional sales letters. This course is built on that foundational principle, translating core direct-response concepts for the social feed. It’s a structured, step-by-step program that moves from foundational theory to practical, plug-and-play templates. The teaching style is direct and backed by real-world data and case studies from Chris’s extensive ad spend, ensuring that every lesson is grounded in what actually works in the competitive world of social advertising.
What sets this course apart is its focus on actionable frameworks. You won’t just learn theory; you’ll receive proven ad formulas, video scripts, and story templates ready for immediate implementation. The curriculum is meticulously organized to take you from understanding the ‘Social Rules of Engagement’ to safely scaling your winning campaigns with confidence. It’s designed for marketers who are tired of trial-and-error and are ready for a predictable system for generating high-converting ad copy that maximizes return on ad spend (ROAS).
Ideal Student
- Media Buyers & Digital Marketers: Professionals who manage ad campaigns for clients and want to move beyond basic targeting to master the creative side of advertising, delivering superior results and justifying higher retainers.
- E-commerce Store Owners: Entrepreneurs looking to increase their sales and profitability from Facebook and Instagram ads by creating compelling product descriptions, ad copy, and video scripts that drive purchases.
- Aspiring or Established Copywriters: Writers who want to specialize in the high-demand, high-paying field of social media and direct response copywriting, learning the specific skills that modern businesses desperately need.
- Coaches, Consultants, and Course Creators: Service-based entrepreneurs who need to fill their pipelines with qualified leads through webinars, discovery calls, and application funnels using persuasive and empathetic ad copy.
- Small Business Owners & Marketing Managers: Individuals handling marketing in-house who want a clear, proven framework to create effective ads without needing to hire an expensive agency, giving them full control over their growth.
Learning Outcomes
- Master the foundational ‘Social Rules of Engagement’ to understand why users scroll and what makes them stop, fundamentally changing how you approach writing for social platforms.
- Deploy a suite of proven ad copy formulas and templates for various objectives, from lead generation to e-commerce sales, ensuring you never start from a blank page again.
- Craft captivating video ads using specific script formulas designed for short-form (Reels, Stories) and long-form video content to maximize engagement and conversions.
- Analyze campaign data to effectively optimize and scale your ads, learning how to increase your budget safely while maintaining or improving your profit margins.
- Develop a deep understanding of audience psychology and storytelling through the E.P.I.C. Story Formula, enabling you to build a loyal community of buyers who resonate with your brand message.
Course Modules
The Chris Rocheleau – Code of Conversions is structured into seven core modules, each building upon the last to create a holistic mastery of social media advertising. The journey begins with the core philosophy and progressively moves into hands-on formulas, optimization tactics, and advanced scaling strategies. Each module is designed to be immediately applicable, providing you with the tools and knowledge to transform your ad performance.
Module 1: The ‘Social Rules of Engagement’
This foundational module dismantles the myths of applying traditional direct response copywriting to social media. Chris Rocheleau explains why the old methods, born from mail-order sales letters, are failing in the modern feed. You’ll learn the fundamental differences in user psychology between someone reading a letter and someone scrolling through their phone. This module establishes the core philosophy of the entire course: new platforms demand new rules. Key takeaways include understanding the ‘scroll-stopper’ mindset, the importance of native-feeling content, and how to build rapport in a crowded digital space. It’s the essential first step to reprogramming your brain for social media success.
- Understanding the ‘Why’ behind the scroll.
- Contrasting traditional vs. social media user intent.
- The principles of creating ‘native’ ad content.
Module 2: Audience Engagement Formulas
Engagement is the currency of social media, and this module provides the exact formulas to generate it. This goes far beyond simply asking for likes or comments. Chris reveals strategies for sparking genuine conversations, building a community, and fostering a loyal audience that is primed to buy. You’ll learn how to ask questions that elicit detailed responses, how to use polls and interactive features effectively, and how to create a feedback loop that informs your product development and marketing. This module is crucial for building a brand that people connect with, rather than just a business that sells to them.
- Formulas for high-comment, high-share posts.
- Building a community before asking for the sale.
- Using engagement to lower ad costs and increase reach.
Module 3: Proven Ad Formulas and Templates
This is where theory transforms into tangible, bankable results. Module 3 is a treasure trove of Chris’s most effective ad copy formulas, adapted specifically for Facebook and Instagram. You’ll get access to fill-in-the-blank templates for a variety of scenarios, including lead generation, webinars, e-commerce product launches, and more. Chris breaks down classic frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution) and shows you precisely how to structure them for the social feed. This module alone can save you hundreds of hours of guesswork and thousands in wasted ad spend.
- Copy-and-paste templates for common business goals.
- Adapting classic copywriting formulas for social media.
- Crafting irresistible headlines and opening hooks.
Module 4: The E.P.I.C. Story Formula
Stories sell, but not all stories are created equal. In this module, Chris unveils his proprietary E.P.I.C. Story Formula, a framework designed to captivate audiences and drive them towards a specific action. You’ll learn how to weave narratives that build empathy, highlight your customer’s struggle, present your solution as the hero, and compel a decisive call to action. This formula is perfect for video ads, long-form posts, and brand storytelling campaigns. It moves your marketing from transactional to transformational, creating a powerful emotional connection with your audience that fosters trust and loyalty.
- The four components of the E.P.I.C. framework.
- Using storytelling to communicate value and build trust.
- Real-world examples of the E.P.I.C. formula in action.
Module 5: Video Formulas and Ad Templates
With the explosive growth of Reels, Stories, and in-feed video, mastering the art of the video ad is non-negotiable. This module provides you with battle-tested video scripts and formulas for various formats and lengths. You’ll learn the secrets to hooking a viewer in the first three seconds, structuring a video for maximum retention, and delivering a call to action that converts. Chris covers everything from simple ‘talking head’ videos to more complex productions, giving you the confidence to create high-impact video content regardless of your budget or technical skill.
- Scripts for 15-second, 60-second, and long-form video ads.
- The psychology of the ‘3-second hook’.
- Templates for product demos, testimonials, and educational videos.
Module 6: Ad Optimization & Funnel Optimization
Creating a great ad is only half the battle; the other half is knowing how to make it better. Module 6 dives into the analytical side of advertising, teaching you how to read your ad data and make intelligent optimization decisions. You’ll learn which metrics truly matter (and which ones to ignore), how to set up effective A/B tests, and how to diagnose problems in your sales funnel. Chris provides a clear roadmap for turning a ‘good’ ad into a ‘great’ one by systematically improving its performance based on real-world data, not just gut feelings.
- Identifying and interpreting key performance indicators (KPIs).
- A structured approach to A/B testing ad copy, creative, and audiences.
- Troubleshooting common funnel bottlenecks.
Module 7: Safely Scaling With Margins
This is the advanced module for marketers ready to go from profitable to scalable. Scaling ad spend can be risky, often leading to collapsed ROAS if done incorrectly. Chris teaches his methodology for safely and predictably increasing your ad budget while protecting your profit margins. You’ll learn about vertical and horizontal scaling strategies, when to expand your audience, and how to manage cash flow for larger ad spends. This module is the key to unlocking exponential growth without the fear of burning through your budget.
- The difference between vertical and horizontal scaling.
- Knowing when to scale and when to kill an ad.
- Managing budgets and understanding profit metrics at scale.
Real-World Applications and Success Stories
The principles taught in the Chris Rocheleau – Code of Conversions course have a direct and immediate impact on a wide range of business models. An e-commerce store selling physical products can use the video ad formulas to create compelling demos and the story formula to build a brand narrative that justifies a premium price. A local service business, like a plumber or a dentist, can leverage the audience engagement strategies to build a trusted community presence and use the proven ad templates to generate a steady stream of high-quality leads at a low cost. For online coaches and course creators, the E.P.I.C. Story Formula is a game-changer for webinar promotion, allowing them to connect with their audience on a deeper level and dramatically increase registration and show-up rates. The course isn’t just theoretical; it’s a practical toolkit for any business that relies on social media for customer acquisition.
While individual results vary, the methodology behind the course has produced numerous success stories. Consider the case of an e-commerce entrepreneur who was struggling to make Facebook ads profitable. After implementing the ad optimization and scaling modules, she was able to identify her winning ad creative, systematically scale her budget from $50 to $500 per day, and increase her monthly revenue by over 300% while maintaining a healthy 4x ROAS. Another example is a marketing consultant who used the engagement formulas and story-telling techniques for his clients. He was able to double the engagement rates on his clients’ posts and generate a 50% increase in qualified leads for one client in just 60 days, leading to a significant contract renewal and a referral for new business. These stories underscore the power of applying a proven system instead of relying on guesswork.
Pricing
Investing in your marketing education is one of the highest-leverage decisions you can make for your business. The Chris Rocheleau – Code of Conversions course is offered as a one-time payment, granting you lifetime access to all core modules and bonus materials. The exact price is available on the official website, but it’s positioned as a comprehensive solution that replaces the need for multiple smaller courses or expensive trial-and-error ad spend.
- One-Time Payment: Includes lifetime access to all 7 core modules, all proven ad and video templates, the E.P.I.C. Story Formula, and all bonus materials, including the ‘Retargeting Schemes’ webinar and access to the exclusive Facebook group.
When you consider the combined value of the individual modules and bonuses—which total well over $6,000—the one-time investment represents a significant value. It’s an all-in-one system designed to provide a clear return on investment through improved ad performance and increased sales, making it a strategic purchase for any serious marketer.
Pros and Cons
Pros
- Unique, Modern Methodology: Focuses specifically on social media copywriting, addressing a major gap in the market compared to traditional direct-response courses.
- Proven by Experience: Backed by Chris Rocheleau’s extensive experience spending over $2 million on Facebook ads, lending immense credibility to the strategies.
- Highly Practical and Actionable: The course is packed with fill-in-the-blank templates, formulas, and scripts that can be implemented immediately.
- Comprehensive Curriculum: Covers everything from foundational psychology and engagement to advanced scaling, providing a complete A-Z system.
- Valuable Bonus Materials: Includes in-depth webinars on retargeting, a supportive community, and recorded Q&A sessions that add immense value.
- Focus on Profitability: Teaches not just how to write copy, but how to optimize and scale campaigns with a keen eye on profit margins.
Cons
- Potential for High Cost: As a premium, all-in-one course, the one-time payment may be a significant investment for solopreneurs or those with limited budgets.
- Platform Specificity: The primary focus is on Facebook and Instagram. Marketers focused on platforms like TikTok, LinkedIn, or Pinterest may need to adapt the concepts.
- Requires Implementation: Like any course, the value is only realized if the student puts in the work to apply the templates and strategies to their own business.
- May Be Advanced for Absolute Beginners: While foundational, the course moves quickly into complex topics. A complete novice with no marketing knowledge might find it challenging.
- No ‘Magic Bullet’: The course provides a powerful system, but success still depends on your product, offer, and willingness to test and iterate.
- Limited Information on Other Ad Aspects: The focus is heavily on copy and creative. It doesn’t deeply cover technical aspects like the Facebook Ads Manager interface or API integrations.
FAQs
Is the Chris Rocheleau – Code of Conversions course suitable for beginners?
Yes, but with a caveat. The course starts with foundational principles, making it accessible. However, absolute beginners with no prior knowledge of Facebook Ads or basic marketing concepts may need to spend extra time on the initial modules to get up to speed.
How is this course different from other copywriting courses?
Its key differentiator is its exclusive focus on social media copywriting. It rejects the one-size-fits-all approach of traditional direct response and provides a framework specifically engineered for the psychology and format of platforms like Facebook and Instagram.
How long do I get access to the course materials?
The course is typically sold with lifetime access. This means you pay once and can revisit the modules, templates, and bonus materials whenever you need a refresher.
What if I don’t have a large budget for Facebook ads?
The course teaches principles that are effective at any budget. In fact, learning how to write high-converting copy is even more critical when you have a limited budget, as it maximizes the impact of every dollar you spend.
Do I need to be a good writer to succeed with this course?
Not necessarily. The course provides formulas and templates that guide your writing. It’s more about following a proven structure than being a naturally gifted writer. The system is designed to help anyone create effective copy.
Is there a money-back guarantee?
Details on the refund policy are not explicitly stated in the provided materials. It is crucial to check the official Code of Conversions website for the most current terms and conditions regarding guarantees.
Final Verdict
The Chris Rocheleau – Code of Conversions course is an exceptionally well-structured and practical program for anyone serious about mastering Facebook and Instagram advertising. Its greatest strength lies in its sharp focus on a modern problem: the failure of traditional copywriting on social media. Chris Rocheleau successfully carves out a unique niche by providing a dedicated system for ‘social media copywriting,’ backed by his own substantial ad spend. The curriculum is logical, progressing from foundational theory to a treasure chest of actionable templates and advanced scaling strategies. The inclusion of comprehensive bonus materials, like the retargeting webinar and community access, significantly enhances the value proposition, making it a complete learning ecosystem. This course is highly recommended for media buyers, e-commerce owners, and in-house marketers who are already familiar with the basics of Facebook Ads but are struggling to make their creative convert. It is the ideal next step for those who want to move beyond the mechanics of the Ads Manager and truly master the art of persuasive communication in the social feed. While the investment may be considerable for some, the potential for a significant return through increased ROAS and scalable growth makes it a compelling choice. If you’re tired of guessing what will work and are ready for a proven, repeatable system for writing high-converting social media ads, the Chris Rocheleau – Code of Conversions is one of the best investments you can make in your marketing education.
