Introduction
In today’s digital marketing landscape, email deliverability stands as the critical factor determining whether your carefully crafted messages reach your subscribers’ inboxes or get lost in the dreaded spam folder. The Chris Orzechowski – Double Your Deliverability course emerges as a comprehensive solution for marketers struggling with declining open rates, reduced engagement, and diminishing revenue from their email lists. This transformative program, developed by renowned email marketing expert Chris Orzechowski and his technical partner Matt Spangler, offers a lifeline to businesses watching their email marketing efforts wither away due to poor deliverability. The course addresses a common yet often overlooked problem that silently drains marketing ROI: emails that never reach their intended recipients. Through a systematic 16-step process called “The List Defibrillator,” this course promises to breathe new life into struggling email lists, restore sender reputation, and dramatically improve inbox placement rates. Whether you’re experiencing a gradual decline in email performance or facing immediate deliverability crises, this program provides the exact framework used by Orzy Media to rescue dying lists for major brands, making it an essential investment for anyone serious about email marketing success.
Course Description
Chris Orzechowski – Double Your Deliverability is a meticulously structured training program that demystifies the complex world of email deliverability through practical, step-by-step guidance. Unlike theoretical courses, this program focuses on actionable strategies that participants can implement immediately to diagnose and fix deliverability issues. The course combines Chris Orzechowski’s email marketing expertise with Matt Spangler’s technical knowledge, offering a perfect blend of marketing strategy and technical implementation. Students gain access to the exact audit process used by Orzy Media to help clients generate millions in revenue through improved email performance. The program includes video tutorials, downloadable checklists, case studies, and real-world demonstrations that make complex technical concepts accessible to marketers of all skill levels.
p>The course structure is designed to take students from identifying deliverability problems through implementing comprehensive solutions. Each module builds upon the previous one, creating a complete roadmap to email deliverability mastery. What sets this program apart is its focus on preserving list size while improving health – unlike other approaches that recommend drastic list pruning. The “List Defibrillator” process addresses every aspect of deliverability, from technical authentication to content optimization, ensuring no stone is left unturned in the quest for inbox placement. Participants also receive access to proprietary audit documents and templates used by the Orzy Media team, providing professional-grade tools that would typically cost thousands to obtain separately.Ideal Student
- Email marketers experiencing declining open rates and engagement metrics
- Digital product creators whose revenue from email campaigns has plateaued or decreased
- E-commerce store owners struggling with promotional emails landing in spam folders
- Freelance email copywriters wanting to offer deliverability consulting as a premium service
- Marketing agency professionals seeking to expand their service offerings with deliverability expertise
Learning Outcomes
- Master the complete deliverability audit process used by professional email marketing agencies
- Implement proper domain authentication (SPF, DKIM, DMARC) to establish sender credibility
- Identify and eliminate content elements that trigger spam filters across major email providers
- Develop automated systems that maintain list health without ongoing manual intervention
- Transform deliverability expertise into a valuable consulting service for clients
Course Modules
The Chris Orzechowski – Double Your Deliverability course is structured into comprehensive modules that guide you through every aspect of email deliverability optimization. Each module contains detailed video lessons, practical exercises, and downloadable resources to ensure you can implement what you learn immediately.
Module 1: Introduction to Email Deliverability
This foundational module demystifies email deliverability and establishes why it’s crucial for your business success. You’ll learn to identify the subtle signs of deliverability problems before they become catastrophic. Chris explains the psychology of email providers and why they’re inherently suspicious of marketing emails. The module covers how deliverability directly impacts your bottom line and why improving it should be a top priority. Key topics include understanding the difference between delivery and deliverability, recognizing the early warning signs of list health issues, and setting realistic expectations for improvement timelines. You’ll also discover the nine critical factors that influence whether your emails reach the inbox or get filtered to spam, providing you with a comprehensive framework for diagnosing issues.
Module 2: The 9 Factors Affecting Deliverability
This deep-dive module explores each of the nine critical factors that determine your email deliverability success. You’ll understand how sender reputation, authentication, content quality, engagement metrics, list hygiene, sending infrastructure, complaint rates, spam trap hits, and technical setup work together to influence your inbox placement. For each factor, Chris and Matt provide actionable strategies for optimization and common pitfalls to avoid. The module includes a self-assessment checklist that helps you score your current deliverability health across all nine factors. You’ll also learn how these factors interconnect and why improving one area can positively impact others. By the end of this module, you’ll have a complete understanding of what’s holding back your deliverability and a clear roadmap for addressing each issue systematically.
Module 3: Deliverability Audit Process
Module 3 reveals the exact 16-step audit process that Orzy Media uses for their high-paying clients. You’ll receive downloadable audit templates and checklists that guide you through a comprehensive analysis of your email marketing ecosystem. Matt Spangler demonstrates how to use various testing tools to identify specific deliverability issues and interpret the results correctly. The module covers how to analyze your email headers, test across different email providers, and identify authentication problems. You’ll also learn to create a deliverability health report that prioritizes fixes based on their potential impact. This practical module includes screen-share demonstrations showing exactly how to perform each audit step, making it easy to follow along with your own email system. By implementing this systematic approach, you’ll uncover hidden issues that may be silently killing your email performance.
Module 4: Domain Authentication (SPF, DKIM, DMARC)
This technical module makes domain authentication accessible to non-technical marketers. Matt breaks down SPF, DKIM, and DMARC into simple concepts and shows you exactly how to implement each one correctly. You’ll learn why proper authentication is non-negotiable for deliverability success and how misconfiguration can severely impact your sender reputation. The module includes step-by-step tutorials for setting up authentication records across different domain registrars and email service providers. You’ll also discover how to troubleshoot common authentication errors and verify that your setup is working correctly. By the end of this module, you’ll have the confidence to handle authentication issues that intimidate most marketers, giving you a significant competitive advantage in the inbox placement game.
Module 5: Content Analysis and Optimization
Module 5 addresses the content factors that influence deliverability, going beyond basic spam trigger words to explore sophisticated filtering mechanisms. You’ll learn how different email providers interpret content elements and what specific combinations trigger spam filters. Chris shares his extensive copywriting experience to show you how to create compelling emails that also pass deliverability tests. The module includes an exhaustive list of content do’s and don’ts, covering everything from image usage and link placement to formatting and structure. You’ll also discover how to test your content before sending and interpret the results to make necessary adjustments. This module bridges the gap between creative email marketing and technical deliverability requirements, showing you how to maintain your brand voice while optimizing for inbox placement.
Module 6: Copywriting for Deliverability
This unique module combines Chris’s copywriting expertise with deliverability best practices, showing you how to write emails that both convert and avoid spam filters. You’ll learn specific writing techniques that improve engagement metrics, which in turn boost deliverability. The module covers subject line strategies, preview text optimization, and body copy approaches that encourage positive engagement signals to email providers. Chris shares frameworks for creating email sequences that gradually warm up new subscribers and maintain long-term engagement. You’ll also discover how to use personalization and segmentation effectively without triggering spam concerns. This module is particularly valuable for marketers who want to maintain their creative edge while ensuring their messages actually reach subscribers.
Module 7: Automations for List Health
Module 7 reveals seven powerful automations that continuously improve your deliverability without ongoing manual effort. You’ll learn to set up systems that automatically identify and re-engage inactive subscribers, remove problematic addresses, and maintain optimal list hygiene. The module includes specific automation workflows for different email service providers, along with timing and trigger recommendations. Chris and Matt demonstrate how to create feedback loops that use engagement data to automatically segment and manage your list effectively. You’ll also discover how to implement sunset flows that gracefully remove unengaged subscribers while preserving potential for reactivation. These automations create a self-maintaining system that protects your deliverability long after the initial setup.
Module 8: List Cleaning and Maintenance
This module tackles the controversial topic of list cleaning with a nuanced approach that maximizes deliverability while minimizing subscriber loss. You’ll learn to distinguish between truly dead addresses and temporarily inactive subscribers who might be worth re-engaging. The module includes a case study demonstration showing Chris’s exact process for list pruning, including how to identify different types of inactive subscribers and apply appropriate strategies. You’ll discover the optimal frequency for list cleaning and how to segment your approach based on subscriber value and engagement history. The module also covers how to handle purchased lists, role addresses, and other problematic subscriber types that can harm deliverability. By implementing these strategies, you’ll maintain a lean, responsive list that email providers love.
Module 9: Case Studies and Practical Implementation
Module 9 provides real-world examples of the deliverability process in action through detailed case studies. You’ll see behind-the-scenes footage of actual deliverability audits performed for clients, including the problems identified and solutions implemented. Each case study covers different industries and deliverability challenges, giving you a comprehensive understanding of how the principles apply across various scenarios. The module includes a specific authentication-fix case study that shows how technical adjustments dramatically improved a client’s inbox placement. You’ll also see two full deliverability audit breakdowns from real brands, complete with the thought process behind each recommendation and the results achieved. These practical examples bridge the gap between theory and application, giving you the confidence to implement similar strategies for your own business.
Module 10: Advanced Deliverability Strategies
The final module covers advanced strategies for maintaining excellent deliverability long-term and scaling your email marketing efforts. You’ll learn about IP warming strategies for new sending domains, techniques for handling high-volume sends, and approaches for managing deliverability across multiple brands or segments. The module also addresses emerging trends in email filtering and how to future-proof your deliverability strategies. Chris and Matt share their insights on working with email service providers, handling deliverability crises, and when to seek professional help. You’ll also learn how to package your deliverability knowledge as a consulting service, including pricing strategies and client management tips. This module ensures you’re prepared for any deliverability challenge that might arise as your email marketing efforts grow.
Real-World Applications and Success Stories
The strategies taught in Chris Orzechowski – Double Your Deliverability have been battle-tested across numerous industries and business models. E-commerce stores implementing the domain authentication techniques have seen inbox placement rates jump from 60% to over 95%, resulting in significant revenue increases from the same email sends. Digital product creators using the content optimization strategies report that their promotional emails consistently avoid spam filters during crucial launch periods. Marketing agencies have added deliverability services based on this training, charging premium fees for audits that previously took them weeks to develop. The automation systems taught in the course have saved countless hours while maintaining list health, allowing marketers to focus on strategy rather than manual list management.
Success stories from course participants include a fitness brand that doubled their email revenue within 30 days of implementing the authentication fixes, a B2B consultancy that rescued a list they thought was completely dead, and an e-commerce store that reduced their spam complaints by 87% through proper list hygiene. Perhaps most impressive are the stories of email copywriters who now charge $2,000+ for deliverability consulting, having transformed their skill set with the knowledge from this course. These real-world results demonstrate that the principles taught aren’t just theoretical – they produce measurable business impact across diverse scenarios and business models.
Pricing
The Chris Orzechowski – Double Your Deliverability course is offered at an exceptional value point, especially considering the thousands of dollars typically charged for similar deliverability audits and consulting services.
- One-Time Payment: $150 for lifetime access to all course materials, including future updates and the complete deliverability audit toolkit.
This investment includes all video modules, downloadable resources, case studies, and the proprietary audit templates used by Orzy Media. Given that a single deliverability audit from an agency typically costs $1,000-$5,000, this course provides exceptional value by teaching you to perform these audits yourself repeatedly. The 90-day money-back guarantee ensures you can invest with confidence, knowing you’ll see measurable improvements in your deliverability or receive a full refund.
Pros and Cons
Pros
- Comprehensive coverage of both technical and creative aspects of deliverability
- Step-by-step processes that can be implemented immediately regardless of technical expertise
- Includes proprietary tools and templates that would cost thousands to develop separately
- Taught by instructors with proven track record helping major brands improve deliverability
- Focuses on preserving list size while improving health, unlike approaches that require drastic pruning
- Provides skills that can be monetized as a high-value consulting service
Cons
- Some technical concepts may require additional time to fully grasp for non-technical users
- Results may vary depending on the current state of your email list and sending practices
- Requires consistent implementation of strategies to maintain long-term deliverability
- Some advanced strategies may require access to technical resources or developer assistance
- The course focuses primarily on deliverability rather than overall email marketing strategy
- Implementation of all strategies may require significant initial time investment
FAQs
Do I need technical expertise to benefit from this course?
Not at all. The course is designed to make complex technical concepts accessible to marketers of all skill levels. Each step is explained in plain language with practical demonstrations.
How quickly can I expect to see improvements in my deliverability?
Most students see initial improvements within 2-3 weeks of implementing the authentication fixes and content optimizations. Significant improvements typically appear within 30-60 days.
Will this course work for my email service provider?
Yes, the principles taught apply to all major email service providers. The course includes specific guidance for different platforms where necessary.
What if I have a very small email list?
The strategies work for lists of all sizes. In fact, implementing these practices early helps prevent deliverability issues as your list grows.
Is there ongoing support after completing the course?
The course includes lifetime access to all materials and updates. While direct support isn’t included, the comprehensive nature of the materials answers most questions that arise.
Can I apply these strategies for client work?<absolutely. Many graduates use these skills to offer deliverability consulting services, and the course even includes guidance on packaging and pricing these services.
Final Verdict
The Chris Orzechowski – Double Your Deliverability course stands out as an exceptional investment for any business serious about email marketing success. At just $150, it provides knowledge and tools that would typically cost thousands to acquire through agency services or trial-and-error learning. The comprehensive approach covers every aspect of deliverability, from technical authentication to creative optimization, making it a complete solution rather than a partial fix. What makes this course particularly valuable is its focus on practical implementation – you’re not just learning theory but gaining step-by-step processes you can apply immediately to see measurable results. The inclusion of proprietary audit templates and real-world case studies adds significant value, essentially giving you the playbook that Orzy Media uses for their high-paying clients. For businesses struggling with declining email performance, this course offers a clear path to recovery and future-proofing their email marketing efforts. Even for those with decent deliverability, the optimization strategies taught can provide incremental improvements that translate to significant revenue gains over time. The 90-day money-back guarantee removes any risk from the investment, making this a no-brainer for anyone relying on email marketing for business growth. Whether you’re managing your own list or offering services to clients, the skills and tools provided in this course will pay for themselves many times over through improved deliverability and the resulting increase in email marketing ROI.
