Introduction
If you have been in the digital marketing space for any amount of time, you know that “build funnels” is the battle cry of the modern era. But there is a dirty little secret that no one talks about: building funnels is a technical headache, and selling them is where the real money is made. I recently had the opportunity to dive deep into a program that completely flips the script on the agency model. It’s called Bryan Dulaney – Funnel Selling Business, and it is arguably one of the most shifts in perspective I have encountered in recent years.
The premise is simple yet profound. Instead of getting stuck in the mud of integrations, copywriting, and CSS, you position yourself as a high-level consultant. You become the Funnel Boss. In this review, I’m going to break down exactly why this course is generating so much buzz, how it leverages the Perfect Funnel System, and whether it truly delivers on its promise of helping you make six figures working part-time. Whether you are a frustrated freelancer or a total beginner looking for a high-ticket business model, you need to read this before you invest another dollar into your education.
What makes Bryan Dulaney – Funnel Selling Business stand out is its pedigree. Bryan isn’t just a theorist; he is in the top 1% of funnel consultants globally, having generated over $30 million for himself and his clients. He was personally mentored by Russell Brunson, who advised him to stop building and start selling. This course is the culmination of that advice. It is a business-in-a-box designed to help you escape the “time-for-money” trap. Throughout this review, we will explore the modules, the ideal student, and the potential return on investment for this unique training.
Course Description
The Bryan Dulaney – Funnel Selling Business course is a comprehensive blueprint for starting, scaling, and managing a high-ticket funnel agency without being the one doing the technical work. The curriculum is built around the core philosophy that every business needs a funnel, but very few business owners know how to build or manage them. Bryan teaches you how to bridge that gap as a consultant, leveraging his credibility and his proprietary Perfect Funnel System.
The teaching style is direct, action-oriented, and heavily focused on sales psychology and business logistics. Unlike other courses that drown you in tech tutorials, this program focuses on the psychology of selling, acquiring high-paying clients, and structuring deals that pay you upfront and recurring retainers. It is designed to take you from a novice to a Funnel Boss by providing you with the actual sales scripts, proposals, and funnel templates you need to close deals immediately.
One of the most compelling aspects of this training is the “Business-In-A-Box” component. Bryan doesn’t just tell you what to do; he gives you the tools to do it. This includes pre-built funnels that you can white-label and sell to your clients as your own. This drastically reduces the time to revenue. The course structure is logical, moving from the foundational mindset required to sell high-ticket services, all the way to delivery and scaling your team. It is a complete ecosystem for anyone serious about entering the high-ticket consulting space.
Ideal Student
- Struggling Freelancers: If you are currently a web designer or copywriter tired of trading hours for dollars and dealing with nightmare clients, this course teaches you how to pivot to high-ticket consulting.
- Agency Owners: Those running an agency who are stuck in the delivery trap will learn how to step out of production and focus strictly on sales and strategy.
- Total Beginners: You do not need technical skills to succeed here. If you are willing to learn sales and human psychology, this program provides the technical blueprint via done-for-you assets.
- Russell Brunson Fans: If you follow ClickFunnels and believe in the power of funnels but don’t know how to monetize that belief, this is the practical application of that philosophy.
- Digital Nomads: For those seeking location freedom, the Bryan Dulaney – Funnel Selling Business model is specifically designed to be run from a laptop, anywhere in the world.
Learning Outcomes
- Master the Perfect Funnel System: You will learn Bryan’s proprietary framework for analyzing any business and plugging in the right funnel to generate leads and sales.
- High-Ticket Sales Skills: Develop the ability to close deals worth $5,000 to $50,000+ using the exact scripts and psychology Bryan uses in his own business.
- Business Logistics: Understand how to structure proposals, contracts, and payment plans to ensure cash flow stability and high client retention.
- Outsourcing Mastery: Learn how to find vetted builders to do the technical work for you, so you never have to touch a line of code or configure an integration.
- Lifestyle Design: Adopt the mindset and daily routines of a Funnel Boss, allowing you to work part-time while enjoying full-time income and travel freedom.
Course Modules
p>The Bryan Dulaney – Funnel Selling Business course is meticulously structured to guide you through the entire lifecycle of a funnel consulting business. From the initial mindset shift to the final handshake and beyond, Bryan leaves no stone unturned. The modules are designed to be consumed sequentially, building upon each other to create a robust foundation for your new business. Below, I will break down exactly what you can expect to learn in each section of the training, highlighting the key strategies and tools provided in every phase of the program.Module 1: The Funnel Boss Mindset
This foundational module is all about rewiring your brain for success. Bryan argues that the biggest barrier to entry in this industry isn’t technical skill; it’s the psychological blocks we have about money, sales, and our own value. You will learn why selling funnels is one of the highest-paying professions in the world right now and why the demand is skyrocketing. The module dives deep into the concept of the Funnel Boss identity.
Key takeaways include:
- Shifting from an “employee” mindset to a “consultant” mindset.
- Understanding the true market demand for funnel services.
- Overcoming the fear of sales and rejection.
- Setting income goals that align with the lifestyle you desire.
Module 2: The Perfect Funnel System Philosophy
Before you can sell a funnel, you must understand what a perfect funnel looks like. This module breaks down Bryan’s proprietary Perfect Funnel System. This is the exact philosophy he used to generate over $30 million in sales for his clients. You will learn that a funnel is not just a series of web pages; it is a psychological journey that takes a prospect from curiosity to conversion.
In this section, you will discover:
- The three core components of every successful funnel.
- How to audit a prospect’s current setup and identify gaps.
- The difference between a “pretty” funnel and a “profitable” one.
- How to articulate the value of the system to non-technical business owners.
Module 3: Identifying and Targeting Your Ideal Client
Not everyone is your ideal client, and trying to sell to everyone is a recipe for failure. In this module, Bryan teaches you how to niche down and find the clients who have money, are ready to buy, and value your expertise. You will learn how to spot the “red flags” of nightmare clients and focus your energy on the “green flags” of high-value partners.
The curriculum covers:
- The specific industries that pay the most for funnel services.
- How to research potential clients before ever reaching out.
- Understanding the “pain points” of business owners that funnels solve.
- Creating an avatar of your perfect customer to streamline marketing.
Module 4: The Outreach and Acquisition Strategy
Once you know who to target, how do you get them on the phone? This module is packed with actionable outreach strategies that work in the modern digital landscape. Bryan moves away from spammy cold emailing and teaches relationship-based acquisition methods. You will learn how to leverage platforms like LinkedIn, Facebook, and even direct mail to book appointments.
Topics include:
- Crafting the perfect “cold approach” message that gets responses.
- Using social proof to build credibility instantly.
- Strategies for warming up cold leads.
- The “lighthouse” method for attracting clients to you.
Module 5: The Sales Script and Closing the Deal
This is the crown jewel of the course. Bryan provides you with his actual sales scripts—the exact words he uses to close high-ticket deals. He demystifies the sales process, breaking it down into a step-by-step conversation. You will learn how to handle objections like “it’s too expensive” or “I need to think about it” with grace and authority.
Key learning points:
- The structure of a high-ticket sales call.
- How to build rapport and trust in the first 5 minutes.
- Questioning techniques that uncover the prospect’s true budget.
- The “no-pressure” close that feels natural to both parties.
Module 6: Packaging and Pricing Your Services
How much should you charge? How should you structure the payment? This module answers these critical questions. Bryan teaches you how to move away from hourly billing—which limits your income—and move towards value-based pricing. You will learn how to create packages that are irresistible to clients and highly profitable for you.
You will learn:
- How to price your services based on ROI, not hours worked.
- Creating tiered packages (Gold, Silver, Platinum) to upsell clients.
- The importance of upfront payments vs. recurring retainers.
- Setting terms that protect you and ensure you get paid.
Module 7: The Business-In-A-Box Assets
In this module, you get access to the tangible assets that make this a “business-in-a-box.” Bryan hands over his library of proven funnel templates. These are high-converting funnels for various industries that you can customize and sell as your own. This alone is worth the price of admission because it saves you hundreds of hours of work.
What’s included:
- Done-for-you funnel templates for lead generation and sales.
- Proposal templates and contract agreements.
- Email scripts for client follow-ups.
- Presentation slides for strategy sessions.
Module 8: Fulfillment and Outsourcing
One of the biggest fears people have is, “What do I do when they say yes?” If you don’t know how to build funnels, you can’t fulfill the order. This module teaches you how to build a team of vetted builders who can do the work for you. You become the project manager, not the grunt worker.
The curriculum focuses on:
- Where to find skilled funnel builders.
- How to vet freelancers to ensure quality.
- Managing the project timeline and client expectations.
- Quality control processes before delivery.
Module 9: Client Retention and Referrals
Getting a new client is expensive; keeping an existing one is pure profit. This module focuses on how to wow your clients so they stay with you for years and refer their friends to you. Bryan teaches the importance of customer service and results in the consulting world.
Strategies covered include:
- Onboarding processes that set clear expectations.
- Monthly reporting and strategy calls.
- How to ask for testimonials and referrals.
- Identifying opportunities to upsell additional services.
Module 10: Scaling and Lifestyle Design
The final module brings it all together with a focus on the future. Now that you have the clients, the systems, and the team, how do you scale? And more importantly, how do you enjoy the money you are making? Bryan revisits his personal story of world travel and freedom, showing you how to design your business around your life.
You will learn:
- How to automate parts of your business.
- Hiring a project manager to run operations.
- Tax strategies and business structuring for wealth preservation.
- Mindset shifts for enjoying wealth without guilt.
Real-World Applications and Success Stories
The strategies taught in Bryan Dulaney – Funnel Selling Business are not just theory; they are battle-tested in the real world. The application of this course extends to virtually any industry that relies on lead generation. For instance, real estate agents use these funnels to sell homes, coaches use them to sell programs, and local service businesses use them to book appointments. As a consultant, you can specialize in one niche or serve a variety of clients, as the underlying Perfect Funnel System applies to them all. The real-world application here is essentially becoming the marketing department for businesses that are too small to have one in-house but too big to ignore digital marketing.
Success stories from Bryan’s students are plentiful and inspiring. We hear stories of single moms replacing their corporate income by working just a few hours a day, and frustrated agency owners doubling their revenue while cutting their work hours in half. One student notably used the “Business-In-A-Box” templates to close a $20,000 deal within their first month of the program. These stories validate that the system works if you work it. The success comes from the unique blend of high-ticket sales training and done-for-you technical assets, allowing students to bypass the typical growing pains of starting a service business.
Pricing
Investing in your education is the first step toward changing your financial future. The Bryan Dulaney – Funnel Selling Business course is typically positioned as a high-ticket investment itself, reflecting the value of the “business-in-a-box” assets and the potential income it generates. It is not a cheap $47 ebook; it is a comprehensive training program designed to build a real business.
- One-Time Payment: The course is usually available for a one-time investment that grants lifetime access to all training modules, templates, and future updates. This single payment often includes bonus coaching calls or entry into a private community of Funnel Bosses.
When you consider that the course teaches you how to close deals worth $5,000 to $10,000+, the return on investment is immediate. You only need to close one or two clients to make your money back tenfold. Additionally, the inclusion of the done-for-you funnels saves you thousands of dollars in development costs if you were to try to build them yourself or hire someone to do it.
Pros and Cons
Pros
- No Tech Skills Required: The core philosophy is selling, not building. You can run this business without knowing how to code.
- High-Ticket Model: You learn to sell premium services, meaning you need fewer clients to make a significant income.
- Done-For-You Assets: The Bryan Dulaney – Funnel Selling Business includes templates and scripts that shortcut the setup process.
- Proven System: The Perfect Funnel System has generated $30 million, proving its effectiveness in the market.
- Lifestyle Freedom: The business model is designed to be location-independent, allowing for travel and flexibility.
- Recurring Revenue: You are taught how to structure retainers, providing stable monthly cash flow.
Cons
- High Initial Cost: The course is a significant investment, which might be a barrier for some beginners.
- Sales Focus: If you are terrified of talking to people on the phone, this course will push you out of your comfort zone significantly.
- Market Saturation: While funnels are in demand, the “funnel consultant” niche is becoming competitive.
- Outsourcing Risks: You rely on others to do the building, which means you need strong management skills to ensure quality.
- Not Passive: Despite the freedom, closing deals requires active effort and engagement. It is not a fully “push-button” system.
- Learning Curve: There is a lot of material to digest, especially if you are new to sales funnels and marketing concepts.
FAQs
Do I need to know how to build funnels to take this course?
No, absolutely not. In fact, Bryan advises against building them yourself. The course teaches you how to sell the strategy and outsource the technical build to others.
Is Bryan Dulaney – Funnel Selling Business suitable for beginners with no sales experience?
Yes, it is designed for beginners. Bryan starts from the ground up, teaching sales psychology and providing scripts that you can read verbatim until you gain confidence.
How quickly can I start making money?
While results vary, many students report closing their first high-ticket deal within 30 to 60 days of implementing the strategies, provided they take action on the outreach modules.
What is the Perfect Funnel System?
It is Bryan’s proprietary framework for analyzing a business’s needs and structuring a marketing funnel that generates leads, converts sales, and creates repeat customers. It is the core philosophy of the course.
Are the funnel templates truly done-for-you?
Yes, you get access to pre-built funnels in various niches. You can customize these with your client’s branding and content, significantly reducing production time.
What if I need help after buying the course?
The course typically includes access to a community or support desk where you can ask questions. Depending on the offer you buy, there may also be coaching calls available.
Final Verdict
After thoroughly reviewing the content, strategy, and philosophy behind Bryan Dulaney – Funnel Selling Business, it is clear that this is a standout program in the crowded digital marketing education space. It doesn’t promise a magic button, but it provides a precise roadmap to a high-income skill: selling high-ticket funnel services. Bryan Dulaney’s decision to focus on the business and sales aspect—rather than just the technical—is the single biggest differentiator here. It is the key to unlocking the lifestyle of a true Funnel Boss.
If you are willing to pick up the phone, talk to business owners, and apply the Perfect Funnel System, the potential for return on investment is massive. The course effectively removes the technical barriers that stop most people and hands you a business-in-a-box. However, if you are looking for a purely passive income stream or are unwilling to engage in sales conversations, this course is not for you. But for those ready to step up, take control of their financial destiny, and build a real consulting business, this is one of the best investments you can make. It is legitimate, actionable, and built on a foundation of real-world success.
