Brian Willie – Maps Liftoff Rank 2020

Learning Outcomes

• Master a complete, step-by-step system for ranking any business in the Google Maps 3-pack, even in competitive niches.
• Understand and implement advanced Google Business Profile optimization techniques that 99% of your competitors are ignoring.
• Learn how to strategically overcome Google’s proximity factor, enabling businesses to rank for keywords all over their service area, not just next to their physical address.
• Develop a proven client acquisition system to reliably sign 5-20 new local marketing clients per month.
• Implement safe and effective local lead generation models, creating a new stream of recurring revenue.

Course Modules

The Brian Willie – Maps Liftoff Rank 2020 course is structured into 12 comprehensive modules. Each module is designed to build upon the last, taking you from foundational concepts to advanced, profit-generating strategies. The over-the-shoulder format ensures you can follow along in real-time, implementing the exact tactics Brian uses for his own clients and campaigns. Below is a detailed breakdown of what you can expect to learn in each section of this powerful training.

Module 1: Foundation & The Maps Liftoff Philosophy

This initial module sets the stage for your entire local SEO journey. Brian Willie breaks down his core philosophy behind the Brian Willie – Maps Liftoff Rank 2020 system, explaining why traditional SEO often fails for local search and what signals Google truly cares about in 2020 and beyond. You’ll gain a high-level understanding of the local ranking ecosystem, learning to identify the key players in your market and diagnose why they are ranking. This module is crucial for building the right mindset and understanding the ‘why’ behind the ‘how’. Key topics covered include:

• The three pillars of local map ranking.
• Understanding the local search algorithm vs. organic search.
• Setting up your tracking and analytics for success from day one.
• How to perform a competitive analysis that reveals actionable opportunities.

Module 2: Advanced GMB Optimization

Move past the basics of simply filling out your Google Business Profile. This module dives deep into the advanced optimization tactics that signal authority and relevance to Google. Brian provides a checklist of often-missed GMB features and settings that can give you an immediate edge. You’ll learn how to craft the perfect business description, select and optimize categories, and leverage the GMB products and services sections to their fullest potential. The over-the-shoulder training shows you exactly where to click and what to write. This module is packed with actionable insights:

• Strategic use of primary and secondary categories.
• Optimizing the Q&A section to control the narrative.
• How to upload and geo-tag photos and videos for maximum impact.
• Leveraging the GMB website builder and posts for engagement.

Module 3: On-Page Signals for Local Domination

Your website is a critical component of your local ranking power. In this module, you’ll learn how to structure your website’s on-page SEO to send powerful local relevance signals to Google. This goes far beyond just inserting a city name into a title tag. Brian covers the ideal website structure for a local business, how to create location-specific landing pages that rank, and the importance of NAP (Name, Address, Phone Number) consistency. You will also discover the schema markup that directly communicates your business’s location and services to search engines. Key takeaways include:

• Crafting location-rich content that satisfies both users and search engines.
• The proper way to implement local business schema.
• Internal linking strategies to boost your local pages.
• Ensuring mobile-friendliness and page speed for local searchers.

Module 4: Off-Page Authority: Citations and Links

Authority is what separates the top-ranked businesses from the rest. This module demystifies the world of off-page SEO for local search. Brian reveals his systematic approach to building high-quality citations and acquiring powerful local backlinks. You’ll learn which citation sources matter most, how to clean up inconsistent existing citations, and how to build new ones at scale. The training also covers ethical link-building strategies specifically tailored for local businesses, helping you build a robust and authoritative backlink profile that Google trusts. You will master:

• The top-tier citation sources that every local business needs.
• How to perform a citation audit and cleanup.
• Strategies for earning links from local chambers of commerce, directories, and sponsors.
• Using digital PR and local outreach to build powerful, relevant links.

Module 5: Overcoming The Proximity Factor

One of the biggest frustrations in local SEO is the proximity factor—how Google favors businesses physically located closest to the searcher. This module, based on Brian’s popular bonus, provides a breakthrough strategy for mitigating this challenge. You’ll learn advanced techniques to expand your business’s digital footprint and signal relevance across a wider geographic area. This is a game-changing module for businesses that aren’t located in the commercial center of their city or who want to dominate a large service area. The Brian Willie – Maps Liftoff Rank 2020 system provides a clear path to showing up all over town. Topics include:

• Creating and optimizing city-specific landing pages.
• Using content marketing to build topical authority for different locations.
• Advanced GMB signals to broaden your ranking radius.
• How to safely use additional addresses to expand your reach (covered in a later bonus module).

Module 6: Review Generation & Management Strategy

Reviews are a massive ranking factor and a powerful trust signal for potential customers. This module provides a complete system for generating a consistent flow of 5-star reviews. Brian moves beyond simply asking for reviews and shows you how to build an automated or semi-automated review generation pipeline. You’ll also learn how to respond to both positive and negative reviews in a way that enhances your online reputation. This training is essential for any business looking to build social proof and climb the local rankings. You’ll discover:

• Proven templates and scripts for asking for reviews.
• Tools and software for automating the review request process.
• The art of crafting professional and empathetic responses to negative feedback.
• How to leverage reviews within your GMB posts and on your website.

Module 7: Local Content Marketing That Ranks

Content is the fuel for your local SEO engine. In this module, you’ll learn how to create content that resonates with a local audience and performs well in search. Brian teaches you how to identify local content opportunities, from blog posts about local events to detailed guides on local services. The focus is on creating high-value, shareable content that earns links and establishes your business as an authority in its community. This isn’t about churning out low-quality articles; it’s about becoming the go-to resource in your niche. Key lessons include:

• How to perform local keyword research to find what your customers are searching for.
• Ideas for locally-focused blog posts, videos, and infographics.
• Promoting your local content to get it in front of the right eyes.
• Repurposing content across multiple platforms for maximum reach.

Module 8: Tracking & Analytics for Local Search

If you can’t measure it, you can’t improve it. This module empowers you with the knowledge to effectively track your local SEO performance and prove your ROI. Brian provides a walkthrough of setting up and interpreting Google Analytics and Google Search Console for a local business. You’ll learn how to track map pack rankings, monitor calls and form submissions from your GMB listing, and create reports that clearly demonstrate the value of your work to clients or stakeholders. This module is crucial for making data-driven decisions. You will learn to:

• Set up conversion tracking for calls, clicks, and form fills.
• Use the GMB Insights report to understand customer behavior.
• Track keyword rankings for the map pack over time.
• Build a simple, powerful client-facing dashboard.

Module 9: Scaling with Multiple Locations

For agencies and larger businesses, managing multiple locations presents unique challenges. This module addresses how to effectively scale your local SEO efforts. Whether you have multiple physical offices or are managing GMB listings for dozens of clients, this training provides the systems and processes needed to do it efficiently. Brian covers the nuances of multi-location SEO, including how to avoid cannibalization, manage listings at scale, and create a consistent brand presence across all locations. This is an advanced module for those looking to grow. Key topics include:

• Best practices for structuring multi-location websites.
• Using GMB’s location groups and bulk management features.
• How to scale citation building for numerous locations.
• Creating standardized operating procedures (SOPs) for your team.

Module 10: Client Acquisition: Getting 5-20 Clients/Month

This module transforms your technical SEO skills into a predictable income stream. Based on Brian’s audiobook bonus, this section reveals his end-to-end process for landing a high volume of local marketing clients. You’ll learn where to find business owners who are actively looking for help, how to approach them with a compelling offer, and how to close deals by demonstrating immediate value. The Brian Willie – Maps Liftoff Rank 2020 system isn’t just about ranking; it’s about building a business. This module is the bridge. You’ll master:

• Scripting and role-playing for client outreach calls.
• Creating a simple ‘foot-in-the-door’ offer that gets you results fast.
• How to perform a quick local SEO audit to use as a sales tool.
• The strategy for upselling clients to higher-ticket monthly retainers.

Module 11: Lead Generation with Maps (The Safe Way)

Local lead generation is a lucrative business model, but it comes with risks if not done correctly. This module, expanding on the dedicated bonus, teaches you how to build a sustainable and safe lead generation business using the Maps ranking strategies from the course. Brian covers the hybrid model that avoids the pitfalls of traditional lead gen, such as listing hijacking. You will learn how to build assets that you control, generate exclusive leads, and either sell them or service them with your own business. This module opens up an entirely new revenue stream. Key concepts include:

• The difference between the traditional and hybrid lead gen models.
• How to structure lead gen sites and GMBs for long-term stability.
• Pricing your leads and structuring deals with local businesses.
• Ensuring compliance with Google’s terms of service.

Module 12: Advanced Strategies & Future-Proofing

The world of local SEO is always changing. In this final module, Brian discusses advanced tactics and shares his insights on the future of local search. This is about staying ahead of the curve and ensuring your skills remain valuable for years to come. Topics may include the impact of voice search on local queries, the role of AI in local results, and emerging Google features. This module, combined with the live webinar bonus, ensures that your investment in the Brian Willie – Maps Liftoff Rank 2020 course continues to pay dividends long after you complete the core modules. It covers:

• Preparing for the future of local search and AI.
• Advanced competitive analysis techniques for ultra-competitive markets.
• Integrating Maps SEO with other marketing channels like PPC and social media.
• Building a long-term, defensible local marketing asset.

Real-World Applications and Success Stories

The principles taught in the Brian Willie – Maps Liftoff Rank 2020 course have immediate and profound real-world applications. Imagine a local plumbing company that was previously invisible online. After applying the advanced GMB optimization and review generation strategies from the course, they secure the #1 position in the 3-pack for “emergency plumber near me.” The result? Their phone rings off the hook with high-intent, ready-to-buy customers, reducing their reliance on expensive paid ads and building a sustainable flow of business. This isn’t a hypothetical; it’s the direct outcome of mastering the signals Google values most. The course’s focus on overcoming the proximity factor allows a business located on the outskirts of town to compete directly with downtown companies, dramatically expanding their potential customer base.

Success stories also abound for the marketers and agencies who take this course. Consider a freelance SEO consultant who struggled to land clients. By implementing the client acquisition module, they develop a system for performing quick, impactful local SEO audits. They use this as a “foot-in-the-door” offer, securing five new clients in their first month. By delivering the fast, tangible results promised by the Brian Willie – Maps Liftoff Rank 2020 system, they quickly upsell these clients to lucrative monthly retainers, transforming their side hustle into a full-time, thriving agency. The course provides not just the technical skills but the business acumen to turn those skills into a significant income, making it a complete package for entrepreneurial marketers.

Pricing

Access to the Brian Willie – Maps Liftoff Rank 2020 course and its extensive suite of bonuses is structured as a one-time investment. This model provides lifetime access to all core training materials, allowing you to learn at your own pace and revisit the content as needed. The pricing reflects the immense value and potential return on investment offered by the system, which is valued at $799 for its comprehensive content and proven strategies.

• One-Time Payment: This includes full access to all 12 over-the-shoulder training modules, all 7 high-value bonuses (including live webinars, the client acquisition audiobook, and advanced strategy guides), and any future updates to the core course material.

This one-time fee grants you a complete business toolkit. It’s not just a course; it’s an investment in a skill that can generate thousands of dollars in income, either by saving on your own business’s marketing costs or by creating a new revenue stream through client work. The inclusion of ongoing live support via webinars ensures that your knowledge stays current long after your initial purchase.

Pros and Cons

Pros

• Comprehensive and Actionable: The course provides a complete, step-by-step system with over-the-shoulder videos, making it easy to follow along and implement the strategies immediately.
• High-Value Bonuses: The bonuses are not just fluff; they are substantial resources in their own right, including live webinars, a client acquisition system, and advanced tactics on overcoming proximity and lead generation.
• Focus on a High-ROI Skill: Local SEO and Google Maps ranking are incredibly valuable services for local businesses, offering a clear path to a high income for marketers or a flood of leads for business owners.
• Expert Instruction: Brian Willie is a proven expert in the field, and the training is based on his real-world experience and battle-tested methods.
• Includes Business Acumen: It goes beyond technical SEO to teach client acquisition and lead generation models, providing a complete blueprint for building a business around the skill.
• Ongoing Support: The twice-monthly live webinars ensure students stay updated on the latest changes and can get their specific questions answered, which is invaluable in the ever-changing world of SEO.

Cons

• Significant Investment: The one-time payment may be a considerable upfront cost for aspiring freelancers or small business owners with tight budgets.
• Requires Implementation and Effort: This is not a magic bullet. The strategies are powerful but require consistent work and implementation to see results, which may be daunting for those looking for a passive solution.
• Highly Specific Focus: The course is laser-focused on Google Maps ranking. It is not a general-purpose SEO course, so those looking to learn about broad organic or e-commerce SEO may need additional training.
• Information Density: The sheer amount of information, across 12 modules and multiple bonuses, can be overwhelming for complete beginners without any prior marketing knowledge.
• Effectiveness Can Vary: While the strategies are proven, results can still be influenced by factors like niche competition and the aggressiveness of competitors, meaning success is not absolutely guaranteed.
• “2020” in the Title: Although updated with live webinars, the “2020” in the course title might give some potential buyers pause, making them question the recency of the core content, even though the principles are largely foundational.

FAQs

Is the Brian Willie – Maps Liftoff Rank 2020 course suitable for absolute beginners with no SEO experience?
Yes, the course is designed to be comprehensive. While it covers advanced topics, it starts with foundational principles, making it accessible for beginners. However, be prepared to invest significant time and effort to learn and implement the material.

How is the course content kept up-to-date, especially with Google’s frequent algorithm changes?
The primary mechanism for updates is the bonus of two live webinars per month. In these sessions, Brian Willie covers the latest cutting-edge techniques, addresses recent algorithm changes, and answers student questions, ensuring the community stays current.

What makes this course different from other local SEO or GMB courses on the market?
The key differentiators are the over-the-shoulder format, the focus on overcoming the proximity factor, and the inclusion of a complete client acquisition and lead generation system. It’s a full business-in-a-box, not just a technical guide.

Do I need expensive software or tools to implement the strategies taught in the course?
Brian teaches strategies that can be implemented with a mix of free and paid tools. He provides options at different price points, so you don’t need a massive software budget to get started and see results.

Is there a refund policy if I’m not satisfied with the Brian Willie – Maps Liftoff Rank 2020 course?
The refund policy is typically determined by the vendor at the time of purchase. It’s crucial to check the official sales page for the most current and accurate information regarding any money-back guarantee.

Can I apply these strategies to any type of local business, anywhere in the world?
Yes, the core principles of Google Maps ranking are global. The strategies taught in the course are applicable to a wide range of local service businesses (plumbers, dentists, lawyers, contractors, etc.) in most English-speaking countries.

Final Verdict

The Brian Willie – Maps Liftoff Rank 2020 course is, without a doubt, one of the most comprehensive and practical training programs available for mastering local search and Google Maps ranking. Its strength lies in its no-fluff, over-the-shoulder approach that demystifies complex processes and empowers students to take immediate action. The sheer volume of high-quality content, spread across 12 detailed modules and augmented by a suite of genuinely valuable bonuses, provides an unparalleled level of training. This isn’t just a course; it’s a complete operational framework for running a successful local marketing business or radically transforming a local business’s online presence. The inclusion of client acquisition and lead generation training elevates it from a simple skill-building course to a true business-in-a-box.

This course is highly recommended for digital marketing agencies, freelance SEO consultants, and ambitious local business owners who are serious about dominating their market. The investment is significant, but the potential ROI—whether in the form of new clients, higher retainers, or a dramatic increase in inbound leads—makes it a justifiable expense for those committed to implementation. While absolute beginners might find the information dense, the structured, step-by-step nature of the training mitigates this. If your goal is to become an undisputed authority in local SEO and build a profitable business around that skill, the Brian Willie – Maps Liftoff Rank 2020 course is an exceptional resource that delivers on its promises.