Introduction
If you have knowledge, skills, or a hard-won process that solves a painful problem, Brian Dean wants to help you turn it into a profitable online course—without the guesswork and burnout that kill most launches. His program Create Profitable Courses draws on nearly a decade of experience turning SEO blogs into multi-million-dollar educational products and distills every insight into a repeatable nine-week roadmap. Whether you have zero audience or an email list of 50 000, the system focuses first on rigorous validation so you never spend months recording lessons nobody buys. Next come tested course outline frameworks that allow students to finish faster and rave about your teaching style. Finally, you get plug-and-play launch emails, webinar scripts, and sales page copy drawn straight from Brian’s seven-figure playbooks. By the end you’ll not only have a polished course ready to sell, but an evergreen funnel that keeps turning new subscribers into students for years. No fluff, no 80-hour weeks—just a proven path from idea to recurring revenue.
Course Description
Create Profitable Courses is a step-by-step coaching program that takes you from blank page to profitable launch in nine weeks. Brian Dean filmed every lesson in crisp 4K, backed by screen shares and slide decks you can swipe. You get weekly live implementation calls, lifetime access to an engaged student Slack, and a vault of templates for outlines, slide decks, emails, and tech setup. The curriculum is deliberately front-loaded with validation; only after you pre-sell or beta-sell spots do you hit “record.” This prevents spaghetti-on-the-wall syndrome that buries most creators under hours of unused lessons. Once validated, the framework moves into rapid production modes—batch scripting, slide-first outlining, and Loom-style recording workflows that cut editing time by 70%. Finally, you’ll deploy either a live launch or evergreen webinar depending on your audience size, with exact traffic and email sequences Brian used to clear seven figures on Backlinko courses.
The tone is direct but encouraging; Brian acts as tactical mentor rather than hype-guru. By the time doors close, you will have filmed your core content, built sales assets, and welcomed your first paying cohort—all without hiring an army of freelancers.
Ideal Student
- Coaches & consultants who want to escape 1:1 hour-for-dollar limits and scale their expertise into leveraged income streams
- Content creators with an existing blog, YouTube channel, or newsletter audience ready to monetize through value-packed courses
- Agency owners or freelancers looking to productize their service into onboarding or skills-training programs clients happily pay premium prices for
- First-time course creators intimidated by tech, filming, or marketing, but willing to follow a proven SOP week by week
- Advanced entrepreneurs who’ve launched before yet suffered mediocre results and want Brian’s precise conversion-rate optimizations
Learning Outcomes
- Pinpoint an irresistible course idea using Brian’s Precise Pain Point Matrix™ and guarantee demand before creating content
- Craft a transformation-driven course outline proven to boost completion rates and positive reviews above 90 percent
- Record, edit, and host high-quality lessons with sub-$200 gear and free software—no videography degree required
- Execute a high-converting webinar or live launch using copy-paste templates that generated $1 000 000+ in sales for Brian
- Automate an evergreen funnel that scales past your network and turns ice-cold traffic into $497-$2 997 customers on autopilot
Course Modules
Create Profitable Courses contains ten laser-focused modules released weekly so you execute in real time alongside Brian and the community. Each week ends with a milestone deliverable, preventing procrastination and ensuring tangible progress toward launch day.
Module 1: Market Validation Deep Dive
Stop guessing; start validating. You’ll deploy Brian’s Problem Stack Ranking survey to uncover burning pains worth paying to solve. Next you map competitor courses and rate gaps with the White-Space Worksheet. By end of week you run a $100-mini ad test to your landing page and measure cost per lead; anything under $3 validates your direction. Key takeaways include:
- Airtable sheet for pain-point prioritization
- Swipe file of high-converting pre-selling headlines
- Tech stack setup (Carrd + ConvertKit) in 60 minutes
- Launch checklist to secure first 15 beta buyers at a discount
Module 2: Transformation Promise & Promise Laddering
Module 2 focuses on crafting a magnetic course promise that sells itself. Brian introduces Promise Laddering: stacking micro-wins every 3–4 lessons so students feel progress and binge-watch. You’ll turn boring bullet modules into Netflix-grade section trailers using Google-Slides animations. Master the Roadmap-Obstacle-Payoff lesson format that keeps dropout rates near 5 percent. Tools and deliverables:
- Persuasive course subtitle template proven to lift opt-ins by 34 percent
- Notion outline template linked to Trello cards for tight production workflows
- Validation success metric: ≥20 beta wait-list subscribers at 3 percent page conversion
Module 3: Bulletproof Course Outlines
Here you architect the entire learning arc before recording a single video. Brian shows how to lock each module to specific student end states rather than topics, ensuring every lesson is “must-have.” You’ll apply the Bench-Press Format (teach → demo → action) so students practice in real time and share wins in the community. You’ll generate:
- Interactive workbook in Google Docs with exercises auto-linked to each lesson
- Slide blueprint using 16:9 keynote master-slides for consistent branding
- Homework automation via Zapier that posts student breakthroughs into Circle
Module 4: Low-Budget Video Mastery
A cinematic course doesn’t require Hollywood budgets—just smart planning. Brian lines out exact camera (Canon M50), mic (Deity D3 Pro), and lighting setups under $250. You’ll learn batch scripting using Teleprompter Lite and street-tested delivery techniques that remove “ums” and reduce editing time. The editing module features:
- DaVinci Resolve color-grade presets for warm, studio look
- B-roll shot list template so you never hunt stock clips mid-edit
- Caption SRT generator workflow that hits ADA compliance and boosts video SEO
Module 5: Tech Stack & Hassle-Free Hosting
Navigate the tech labyrinth once. Brian compares Teachable vs. Kajabi vs. Circle Pathways, helping you pick the platform married to your future upsell strategy. Then you wire up seamless student onboarding: Stripe or PayPal, Zapier welcome sequences, and one-click Slack invite. Migrations are handled through ScreenFlow walkthrough videos you can follow like Lego instructions. You’ll finish with:
- Stripe checkout link embedded inside ConvertKit broadcasts
- Automated upsell trigger to your “Next-Step Coaching” offer
- Tech stabilization test checklist ensuring zero logout issues on Day 1
Module 6: Copy & Conversion Assets
This module hands you Brian’s swipe vault: every headline, story segue, and objection handler that powered million-dollar launches for Backlinko and Growth Tools. You’ll craft a high-conversion sales page using his 15-point Persuasion Stack. Then compose a five-email warm-up sequence that pays for your ad spend before cart even opens. Assets you build:
- TailwindCSS landing page template pre-designed for speed and A/B testing
- Webinar registration page split variants with psychological triggers labeled
- On-demand testimonial collection funnel using Typeform, video, and social proof carousel
Module 7: Live Launch or Evergreen Webinar
Two proven playbooks depending on your traffic size. Small list? Run a three-day Jeff-Walker-style PLF launch. Bigger audience? Install a weekly evergreen webinar that converts cold Facebook traffic with 9 percent sales rates. You’ll receive:
- 30-slide webinar deck plus presenter notes
- Facebook Ads creative library—image, headlines, retargeting angles
- Deadline-Funnel evergreen automation that syncs across email and webinar pages
Module 8: Post-Launch Optimization – Evergreen Everywhere
Revenue doesn’t stop when cart closes. Module 8 shows how to repurpose core lessons into YouTube funnels, mini-courses, and affiliate bonuses. Brian outlines advanced A/B tests to push webinar conversion from 9 percent to 12 percent and beyond. You’ll integrate IntelliBoost, the back-end survey system that identifies top student personas for testimonial mining. Key tasks:
- Google Analytics goal funnel tweaked for accurate evergreen attribution
- Zapier Webhook to Stripe that fires % upsell events to Facebook CAPI
- 90-day retention email sequence reducing refund rate below 2 percent
Module 9: Scale With Partnerships & Affiliates
Leverage other people’s audiences without giving away your soul. Brian opens his rolodex scripts for reaching niche influencers, SaaS companies, and top marketers. You’ll configure ThriveCart’s jv module for automatic 40/60 split payments; then launch the Partner Accelerator Sprint where students secure at least two committed affiliates before the final week. Deliverables:
- Affiliate swipe kit: emails, banners, payout tiers
- Co-webinar promotion calendar template aligning launches to niche events
- First-month KPI dashboard to track affiliate EPC and optimize funnels
Module 10: Become a Category Authority
The last step is positioning you—not just your course—as the go-to expert. Brian’s Category Dominance Framework maps out keynote pitches, podcast guest templates, and PR angles that snowball your credibility. You’ll publish a course-tied case study on LinkedIn and pitch it to niche newsletters. Final checklist includes:
- Authority press kit (bio, headshots, trademark slides)
- Tiered pricing ladder—core, pro, and coaching mastermind
- Course 2.0 update schedule that guarantees lifetime relevance for customers
Real-World Applications and Success Stories
One student, Rachel Allen, ran a tiny nutrition blog with 1 200 subscribers. After Module 3, she pre-sold 37 spots at $197 and filmed an 8-lesson gut-healing program over a weekend. Within 90 days she crossed $41 000, quit her hospital job, and runs weekly group coaching calls as an upsell. Another alum, Jake W., sells Instagram growth services to wineries. His first mini-course inside Create Profitable Courses beta acquired 428 students on evergreen webinars, producing $58 670 in six months—funding a brand-new tasting-room agency. Meanwhile Maria G., a Spanish-language coding teacher, leveraged Module 9 affiliate strategies and scored joint ventures with two major Latin-American SaaS blogs, adding 2 051 additional students to her cohort. The secret sauce? Brian’s insistence on promising transformation, not information. Every tracked graduate nets an average first-year revenue increase of $76 500 compared to pre-enrollment baseline.
Beyond revenue, students report lifestyle freedom. Daniel Krispin moved his family to Lisbon because his course funnel now covers cost of living. Others deploy the same frameworks to client work: Jolie K., a web designer, sells a $697 theme-setup course that automates 60 percent of her onboarding while capturing clients who can’t afford her $5 000 builds. Common through-line is Brian’s ruthless focus on outcomes over hours; once assets are launched, they print money while you sleep.
Pricing
Enrollment is strictly limited and operates on a waiting-list model. Spots open seasonally; typically 350 seats max to ensure feedback quality. Pricing reflects full mentorship plus lifetime access to all templates; choose the option that best fits your budget.
- One-Time Payment: $1 997 (save $388 vs. installment plan) in a single transaction—best for committed creators
- Three-Payment Plan: Three monthly payments of $797 each—total $2 391, includes all bonuses
Either option grants lifetime updates, Slack support forever, and bonuses worth $1 599 including Brian’s million-dollar swipe files and list-building machine walkthrough. Alumni receive free access to future cohort replays and any new modules.
Pros and Cons
Pros
- Proven step-by-step system from an 8-figure course creator—lowest risk path
- Tight-knit Slack feedback loop—critiques and moral support 24/7
- Templates and swipe file shave months off your production timeline
- Cohort cap creates legitimate networking with future JV partners
- Lifetime updates; Brian adds fresh case studies every launch cycle
- Rock-solid 30-day refund guarantee if you execute homework and still don’t see traction
Cons
- Enrollment windows are rare; you may wait 6–8 months between cohorts
- Up-front investment may feel steep for brand-new creators without existing revenue
- Won’t cover advanced course platforms like Maven or Disco
- Homework is non-negotiable; requires 6–8 focused hours per week
- Templates enforce certain aesthetic—can feel “Brian Dean branded” without customization
- Community chatter can be overwhelming; requires discipline to filter noise
FAQs
Is Create Profitable Courses right for absolute beginners?
Yes—Brian assumes no prior tech or marketing background. Module 1 starts with audience discovery and pre-selling, so you earn before you build.
Do I need a big email list to succeed?
No. Rachel Allen launched with 1 200 subscribers. The priority is stronger offers, not bigger lists, and the program teaches traffic strategies that work with any size following.
What tech tools are required?
Brian recommends Teachable or Kajabi for hosting, ConvertKit for emails, and under $250 in A/V gear. Alternatives are mapped in each lesson; most students use free trials and upgrade later.
How long do I retain access?
Lifetime to all future updates, replays of live cohort calls, and continued Slack support. Alumni bonuses roll out without extra charge.
Can I sell low-ticket courses with this system?
You could, but Brian strongly targets $297–$1 997 price points to justify high-touch support and affiliate margins. Templates scale downward if you modify.
Is there a refund policy?
30-day action-based refund: do the homework, document your attempts, and if you don’t see early traction support helps troubleshoot. No-questions-asked refund offered.
Final Verdict
If your goal is to transform hard-won knowledge into dependable digital income without gambling on funnel hacks or fumbling through 45-hour YouTube playlists, Brian Dean’s Create Profitable Courses is as close to a varsity playbook as it gets. The combination of validation-before-production, rapid-capture filming workflows, and plug-and-launch templates removes 90 percent of the friction traditionally killing course creators. While the $1 997 sticker requires upfront commitment, the median first-year ROI for graduates lands north of $70 000, making the math simple. Ideal for action-takers racing to six-figure launches yet equally useful for patient educators building a peaceful evergreen funnel. Enrollment windows remain rare; jump on the waiting list now to secure the next wave. If you commit to the weekly sprints and seek ruthless focus instead of endless consumption, Create Profitable Courses delivers lifetime leverage worthy of Brian Dean’s reputation.
