Introduction
In the ever-evolving world of digital marketing, staying ahead requires mastering cutting-edge tools like the Bretty Curry (Smart Marketer) – Google Performance Max Blueprint. This course, led by industry expert Bretty Curry, dives deep into Google Performance Max, a revolutionary campaign type that simplifies advertising across multiple channels. Designed for marketers and business owners aiming to enhance their online presence, this blueprint offers actionable strategies to leverage Google’s vast ecosystem, including Search, Display, Shopping, YouTube, Discover, and Gmail ads. With machine learning at its core, participants learn to automate ad optimization, diversify traffic sources, and achieve higher ROI, making it essential for anyone serious about scaling their ecommerce ventures.
The Bretty Curry (Smart Marketer) – Google Performance Max Blueprint stands out by combining theoretical insights with practical, step-by-step tutorials. Bretty Curry, CEO of OMG Commerce, brings real-world experience from managing over $10 million in monthly ad spend for top brands like Native, oVertone, and BOOM! By Cindy Joseph. Students can expect to gain a comprehensive understanding of how Performance Max differs from traditional Google campaigns, integrating seamlessly into existing marketing stacks. Over the course of this program, you’ll explore case studies showcasing impressive results, such as an outdoor brand achieving 2.7X ROI with a single campaign. Bretty Curry (Smart Marketer) – Google Performance Max Blueprint empowers learners to protect their businesses from algorithm changes and rising ad costs on platforms like Facebook, ensuring sustainable growth in a competitive landscape. Whether you’re a beginner or seasoned marketer, this course equips you with the tools to transform your advertising approach and drive measurable success.
Course Description
The Bretty Curry (Smart Marketer) – Google Performance Max Blueprint is a targeted, high-impact training program focused on mastering Google’s Performance Max campaigns. Spanning approximately 2 hours with 19 training videos, this course delivers in-depth strategies and step-by-step tutorials to help participants implement effective ad campaigns across six key channels. Bretty Curry’s teaching style is practical and engaging, blending expert insights with actionable examples, making complex topics like machine learning and ad optimization accessible. Key highlights include real-world case studies, a detailed workbook for implementation, and a focus on efficient “sprints” for learning and execution.
This blueprint emphasizes tactical application over theory, ensuring students walk away with tangible assets to grow their businesses. The structure is streamlined, with modules that build upon each other, starting from basics and progressing to advanced optimizations. Unlike comprehensive courses, it zeros in on one complete strategy: running profitable Performance Max campaigns. Bretty Curry (Smart Marketer) – Google Performance Max Blueprint is ideal for those seeking fast, affordable training without overwhelming content. Participants benefit from Bretty’s expertise as a Google certified partner, learning how to simplify Google ads and diversify marketing efforts for better results.
Bretty Curry (Smart Marketer) – Google Performance Max Blueprint also includes bonus resources like a course workbook to guide implementation, ensuring learners can absorb lessons and apply them immediately. This hands-on approach fosters a deeper understanding of ad creatives, bidding strategies, and performance tracking, all while highlighting the future of Google advertising. With its low-cost, high-impact design, the course is perfect for busy professionals looking to enhance their skills quickly and effectively.
Ideal Student
- Ecommerce business owners seeking to diversify traffic sources beyond social media and protect against algorithm changes.
- Digital marketers with basic Google Ads experience wanting to master Performance Max for scalable campaigns.
- Small to medium-sized brand managers aiming to leverage machine learning for automated ad optimization and higher ROI.
- Entrepreneurs in the health, wellness, or outdoor industries looking to replicate success stories like achieving 2.7X ROI.
- Marketing professionals handling budgets over $10,000 monthly, interested in integrating YouTube, Shopping, and Display ads seamlessly.
Learning Outcomes
- Set up and manage Performance Max campaigns effectively, understanding how they differ from other Google ad types for better traffic diversification.
- Optimize ad creatives and bidding strategies using machine learning to maximize conversions and ROI across multiple channels.
- Analyze real-world case studies to apply proven tactics for growing brands, such as increasing revenue by 2X with targeted Shopping ads.
- Integrate Performance Max into existing marketing stacks, including YouTube and Gmail ads, to enhance overall strategy and customer acquisition.
- Develop skills in reporting and optimization to track campaign performance and make data-driven decisions for sustained business growth.
Course Modules
Bretty Curry (Smart Marketer) – Google Performance Max Blueprint is structured into three comprehensive modules that cover the essentials of Performance Max campaigns. Each module provides detailed explanations, step-by-step guidance, and practical tips to ensure effective implementation.
Module 1: Getting Started with Performance Max
This module introduces the fundamentals of Performance Max, helping learners understand its core components and how it fits into broader marketing strategies. Bretty Curry (Smart Marketer) – Google Performance Max Blueprint begins by explaining what Performance Max is and how it uses machine learning to simplify Google ads. Participants will explore differences from other campaign types, such as Smart Shopping or Search ads, and learn to integrate it into their existing marketing stack for seamless traffic diversification.
Key topics include: What is Performance Max? covering its role as a unified campaign type across Google channels. How PMax Differs from Other Google Campaign Types, highlighting automated bidding and audience signals. How PMax Fits into Your Marketing Stack, with strategies to combine it with other tools for maximum impact. The module also features a case study on an outdoor brand that achieved 2.7X ROI, demonstrating real-world applications. By the end, students will be equipped to launch their first campaign, focusing on efficient growth and ad optimization for ecommerce success.
Module 2: Using Performance Max to Maximize Shopping
Building on the basics, this module focuses on leveraging Performance Max for ecommerce shopping campaigns, emphasizing high-ROI strategies. Bretty Curry (Smart Marketer) – Google Performance Max Blueprint delves into campaign goals, setup, and audience signals to drive targeted traffic. Learners will master bidding strategies, listing groups, and product feeds to enhance visibility and conversions on Shopping ads.
Key elements include: Campaign Strategy: Goals & Setup, outlining how to align objectives with Performance Max features. Audience Signals and Bidding Strategy, teaching automated adjustments for better performance. Listing Groups & Product Feed Optimization, with tips for organizing products to boost sales. A case study on oVertone showcases how to maximize conversions, while another on an auto brand achieving 295% ROI illustrates creative asset assembly. This module ensures participants can build campaigns that leverage Shopping for efficient growth, integrating seamlessly with overall marketing efforts.
Module 3: Performance Max for Top-of-Funnel Growth
The final module shifts focus to using Performance Max for top-of-funnel strategies, scaling beyond shopping to acquire new customers and build brand awareness. Bretty Curry (Smart Marketer) – Google Performance Max Blueprint covers expanding to Display, YouTube, and other channels for broader reach and sustained growth.
Core topics include: Going Beyond Shopping for Scale, exploring how to use Performance Max for new traffic sources. Display Network for Scale and Customer Acquisition, with tactics to target 90% of internet users. YouTube Ads Strategy, Assets & Hooks, including video creation for engagement. The module includes campaign buildout guidance, reporting insights for optimization, and a case study on a health brand gaining 8.6K conversions. Action items help students execute their blueprint, ensuring they can apply these strategies to achieve top-of-funnel success in their Bretty Curry (Smart Marketer) – Google Performance Max Blueprint journey.
Real-World Applications and Success Stories
The Bretty Curry (Smart Marketer) – Google Performance Max Blueprint offers practical applications that extend beyond theory, allowing marketers to implement strategies in real business scenarios. For instance, businesses can use Performance Max to automate ad placements across Google channels, reducing manual efforts and focusing on high-ROI activities. This approach is particularly effective for ecommerce brands looking to retarget audiences on Search and YouTube, leading to increased conversions and customer retention.
Real-world applications include integrating Performance Max with existing funnels to capture leads at various stages, such as using Display ads for top-of-funnel awareness and Shopping ads for bottom-of-funnel sales. Marketers have successfully applied these tactics to scale operations, with tools like machine learning optimizing bids in real-time for better performance metrics.
Success stories from the Bretty Curry (Smart Marketer) – Google Performance Max Blueprint highlight transformative results for participants. One case involves an outdoor brand that achieved 2.7X ROI by launching a single Performance Max campaign, diversifying traffic and boosting revenue significantly. Another story features oVertone, which maximized conversions through targeted Shopping ads, demonstrating how Bretty’s strategies helped grow top brands like Native and BOOM! By Cindy Joseph. These examples underscore the blueprint’s value in driving measurable success and adapting to dynamic market conditions.
Pricing
Bretty Curry (Smart Marketer) – Google Performance Max Blueprint is priced affordably to provide high-impact training without a significant investment.
- One-Time Payment: Available at $397, granting lifetime access to all modules, videos, and resources for immediate implementation and long-term use.
This pricing plan includes comprehensive support, a course workbook, and a 30-day money-back guarantee, making it a cost-effective option for marketers seeking expert guidance in Bretty Curry (Smart Marketer) – Google Performance Max Blueprint strategies.
Pros and Cons
Pros
- Expert-led by Bretty Curry, offering real-world insights from managing $10 million in ad spend.
- Simplifies complex Google ads with machine learning, making it accessible for beginners and advanced users.
- Diversifies traffic across six channels, reducing reliance on platforms like Facebook.
- Includes case studies and actionable workbooks for immediate implementation and high ROI.
- Affordable pricing with a 30-day guarantee, providing low-risk, high-impact learning.
- Step-by-step tutorials ensure fast results through focused “sprints.”
Cons
- Course is only 2 hours long, which may feel rushed for those seeking in-depth coverage of each topic.
- Requires basic knowledge of Google Ads, potentially challenging for complete newcomers.
- Focuses solely on Performance Max, limiting broader Google advertising education.
- One-time payment model might not suit those preferring subscription-based access.
- Success depends on external factors like ad budgets, which could vary results.
- Less emphasis on ongoing updates, as Google algorithms can evolve quickly.
FAQs
What is Bretty Curry (Smart Marketer) – Google Performance Max Blueprint?
It is a targeted training course teaching how to use Google’s Performance Max campaigns for effective advertising across multiple channels.
Who is the instructor for this course?
Bretty Curry, CEO of OMG Commerce, an expert with experience in managing over $10 million in monthly ad spend.
Is this course suitable for beginners?
It is ideal for those with basic Google Ads knowledge; beginners may need to familiarize themselves with fundamentals first.
What does the pricing include?
The one-time payment of $397 includes lifetime access, videos, workbook, and a 30-day money-back guarantee.
How long is the Bretty Curry (Smart Marketer) – Google Performance Max Blueprint course?
The course is approximately 2 hours long, with 19 training videos for efficient learning.
Can I get a refund if I’m not satisfied?
Yes, all Smart Marketer courses offer a 30-day money-back guarantee with no questions asked.
Final Verdict
Bretty Curry (Smart Marketer) – Google Performance Max Blueprint is a standout course for anyone looking to elevate their digital marketing game, particularly in the realm of Google ads. With its focused approach, participants gain invaluable insights into Performance Max campaigns, learning how to simplify complex advertising processes and achieve tangible results. The program’s strengths lie in Bretty Curry’s expertise, real-world case studies, and practical tools that enable quick implementation, making it worth the investment for ecommerce professionals. While it’s not without minor drawbacks, such as its concise length, the overall value far outweighs any limitations, positioning it as a must-enroll option for marketers aiming to diversify traffic and boost ROI.
Those who should consider this course include business owners and digital marketers dealing with rising ad costs on other platforms, as it provides a strategic edge through machine learning and multi-channel integration. Enrolling in Bretty Curry (Smart Marketer) – Google Performance Max Blueprint could be the key to unlocking sustainable growth and staying competitive in today’s fast-paced online landscape.