Bradley Benner – RYS Academy Reloaded

A promotional graphic for the Bradley Benner – RYS Academy Reloaded SEO training course, featuring the Semantic Mastery logo.

Introduction

In the ever-evolving and often brutal landscape of search engine optimization, finding a sustainable, powerful, and repeatable method for achieving top rankings is the holy grail. Many marketers find themselves caught in a constant cycle of chasing algorithm updates, building links that lose value, and struggling to see tangible results. What if you could leverage the very infrastructure of the world’s largest search engine to your advantage? What if you could build an authority asset so powerful that Google itself would have no choice but to rank it? This is the core promise of the Bradley Benner – RYS Academy Reloaded course. This isn’t just another SEO course; it’s a deep dive into a proprietary system, famously known as “Drive Stacking,” developed and refined by the experts at Semantic Mastery. This training provides a blueprint for constructing a powerful SEO shield and sword using Google’s own properties, creating a potent ranking machine that works in virtually any niche. Prepare to move beyond fleeting tricks and build a long-term asset that drives targeted traffic and generates real-world results.

Course Description

The Bradley Benner – RYS Academy Reloaded is a comprehensive, over-the-shoulder training program designed to teach students the art and science of ranking websites using a network of interconnected Google properties. The course is built around the “RYS” (Rank Your Shit) methodology, a powerful technique that involves creating a semantic hub of authority within Google’s own ecosystem. The teaching style is direct and practical, featuring raw, unedited screen recordings that show the exact process of building these powerful networks from scratch. There is no fluff or filler; every module is focused on delivering actionable steps that students can implement immediately for themselves or their clients. The “Reloaded” version of this classic course includes updated techniques, new strategies for leveraging modern Google tools, and a wealth of advanced information not shared publicly.

p>This course goes beyond simple theory and provides a battle-tested blueprint for SEO success in today’s competitive environment. Students gain access to the exclusive RYS Blackbook, a detailed playbook that outlines the entire process for quick reference. Furthermore, the training is continuously updated with a series of live webinars that dive deep into specific, high-level topics like KML file optimization, GMB link acquisition, and advanced iFrame strategies. This combination of foundational training and ongoing advanced learning ensures that students not only master the core RYS method but also stay ahead of the curve as Google’s platform evolves. The Bradley Benner – RYS Academy Reloaded is more than a course; it’s an entry into a community of elite SEO practitioners and a masterclass in dominating the search results.

Ideal Student

  • SEO Agency Owners: Professionals looking for a powerful, scalable service to offer clients that delivers fast, impressive results and sets them apart from the competition.
  • Local SEO Consultants: Marketers who specialize in helping local businesses rank in the map pack and organic search, as RYS is exceptionally effective for local search dominance.
  • Affiliate Marketers: Individuals who want to build powerful, long-term authority assets that can rank for competitive buyer keywords and drive consistent affiliate revenue.
  • Experienced SEO Practitioners: Those who have hit a plateau with traditional link-building methods and are looking for an advanced, “grey-hat” technique to gain a significant competitive edge.
  • Business Owners with Marketing Knowledge: Ambitious entrepreneurs who understand the basics of SEO and want to take their company’s online visibility to the next level without being solely dependent on an agency.

Learning Outcomes

  • Master the complete RYS (Drive Stacking) methodology from setup to advanced interlinking and powering.
  • Learn to build and optimize a network of Google properties, including Drive, Sites, Calendar, Photos, and My Maps, for maximum SEO impact.
  • Understand how to create and deploy KML files to establish powerful geographical relevance, critical for local SEO.
  • Develop the skills to leverage Google My Business (GMB) not just as a listing, but as a powerful source of authoritative links and signals.
  • Gain the ability to construct a self-reinforcing “SEO Time Machine” that protects your rankings and makes them incredibly resilient to algorithm changes.

Course Modules

The Bradley Benner – RYS Academy Reloaded is structured as a series of in-depth training modules and exclusive webinars. Each component is designed to build upon the last, taking you from the foundational principles of the RYS method to its most advanced, cutting-edge applications. The curriculum is a mix of core training videos and specialized deep-dive sessions, ensuring a comprehensive mastery of the entire system.

Module 1: The RYS Academy Reloaded Blueprint

This foundational module sets the stage for the entire course. You’ll be introduced to the core philosophy behind the RYS method and why leveraging Google’s own properties is so incredibly powerful. The instructors from Semantic Mastery break down the concept of the “SEO Time Machine,” explaining how this system mimics the authority-building tactics of the early days of SEO but within Google’s modern framework. This session covers the essential tools you’ll need (which are mostly free Google accounts) and outlines the step-by-step process you will master. Key takeaways include understanding the semantic relationship between Google properties and how to structure your entire campaign for maximum relevance and authority from the very beginning.

  • Understanding the “why” behind Drive Stacking and Google property authority.
  • Setting up your Google accounts for optimal success and security.
  • A complete overview of the RYS Reloaded workflow and what to expect.

Module 2: Google Drive Stacking – The Core Foundation

This is the heart of the RYS Academy. In this module, you get over-the-shoulder, screen-recorded training showing you exactly how to build a powerful Drive Stack from scratch. You’ll learn the precise folder structure to use, how to name your files for maximum keyword relevance, and the art of interlinking everything within the Drive. The training covers creating and optimizing Google Docs, Sheets, Slides, and Drawings, and how to embed them into a central Google Document to create a powerful hub of content. This module is a detailed, step-by-step guide that leaves no stone unturned, ensuring you can replicate the process perfectly for any niche or client.

  • Building the perfect folder and file hierarchy inside Google Drive.
  • Optimizing Docs, Sheets, and other files with on-page SEO and entity stacking.
  • Creating the master “stack” document and interlinking all components for power.

Module 3: Google Sites & GSite PBNs – Your Command Center

Once your Drive Stack is built, you need a central hub to display and link from it. This module focuses on Google Sites, the perfect platform for this purpose. You’ll learn how to build a professional-looking GSite that acts as the “money site” for your entire Google property network. The training covers advanced techniques, such as creating a network of interconnected GSite PBNs (Private Blog Networks) to funnel immense authority. You’ll also learn how to properly embed your Drive Stack, maps, and other assets into the site for maximum SEO juice. This module transforms your collection of files into a cohesive, powerful, and indexable web property.

  • Building and designing a high-converting Google Site from scratch.
  • Embedding your Drive Stack and other Google assets for powerful link equity.
  • Advanced strategies for using multiple GSites to create a powerful linking network.

Module 4: Google Calendar Secrets for SEO

This module, based on one of the exclusive member webinars, reveals a little-known but potent method for using Google Calendar to boost your SEO efforts. You’ll discover how to create events that are rich with schema markup and relevant keywords, which can then be indexed by Google to provide strong relevance signals. The training covers how to embed these calendars into your GSite and Drive Stack, creating another layer of interconnected, Google-hosted authority. This is a simple yet effective technique that most SEOs completely overlook, giving you a unique advantage in your niche.

  • Creating keyword-rich events with proper schema markup in Google Calendar.
  • Embedding public calendars into your Google properties for additional relevance.
  • Leveraging recurring events and descriptions to build topical authority.

Module 5: GMB for Links – Beyond Local Listings

While most people see Google My Business as just a local listing, this module teaches you how to weaponize it for powerful link equity. You’ll learn advanced strategies for generating high-quality, do-follow links directly from your GMB profile to your target properties. The training covers how to use the GMB website builder, posts, and products features to create powerful internal links. It also reveals how to leverage GMB Q&A and review responses to embed links and schema. This module is essential for anyone looking to dominate local search, as it provides a direct line of authority from one of Google’s most trusted assets.

  • Extracting maximum link juice from your GMB profile and posts.
  • Using the GMB website feature as a powerful linking tool.
  • Embedding links and schema into GMB Q&A and reviews for hidden power.

Module 6: KML Relevance & Google Earth Mastery

This module dives deep into the technical side of local SEO by teaching you how to create and leverage KML (Keyhole Markup Language) files. These files are used to communicate geographic data to Google, and when created correctly, they can send incredibly powerful location-based relevance signals. You’ll learn how to create KML files using Google Earth, embed them into your GSite and Drive Stack, and use them to tell Google with pinpoint accuracy where your business is located and what areas it serves. This is a critical component for achieving top rankings in the local map pack and for geo-targeting broader SEO campaigns.

  • Creating data-rich KML files using Google My Maps and Google Earth.
  • Embedding and linking KML files within your RYS network.
  • Understanding the schema and data points that make KML files so powerful for local SEO.

Module 7: iFrame Secrets and Power Pushing

iFrames are a powerful way to embed content from one site into another, and in this module, you’ll learn how to use them to push authority and relevance throughout your RYS network. The training reveals how to properly embed your money site, GSite, and other key assets into various Google properties. You’ll also learn the “Thunderpenny” method, a unique technique for siloing your assets and pushing power from platforms like Facebook directly into your Google Drive stack. This advanced module teaches you how to create a powerful, self-reinforcing loop of authority that funnels link equity and relevance exactly where you want it to go.

  • Mastering the use of iFrames to embed and power up your assets.
  • Learning the “Thunderpenny” technique for pushing external power into Google.
  • Creating a powerful silo structure using iFrames and interlinking.

Module 8: Press Release Magic & RYS Archives

This module shows you how to supercharge your RYS network by combining it with the power of press releases and archived content. You’ll learn a specific strategy for publishing press releases and then archiving them within your Google Drive and GSite. This not only preserves the powerful links from the press release distribution but also adds another layer of authoritative, content-rich assets to your network. The training covers how to structure these archives and link them to provide a long-term SEO benefit, turning a short-term traffic tactic into a permanent ranking asset.

  • Integrating press release distribution with the RYS method.
  • Archiving press releases and other content in Google Drive for lasting power.
  • Linking from archived assets to create a powerful, content-rich network.

Module 9: Schema Injection & Photo Optimization

In this advanced module, you’ll learn cutting-edge techniques for on-page and off-page semantic optimization. The training covers “Classified Schema Injection,” a method for adding powerful schema markup to your Google properties to enhance their relevance and communication with Google. You’ll also dive into “Google Photo Backdoor Optimization,” learning how to optimize images and EXIF data before uploading them to Google Photos and embedding them in your network. These are high-level, technical strategies that provide a significant boost by ensuring Google perfectly understands the context and relevance of your entire RYS stack.

  • Injecting schema markup into Google Sites and other properties.
  • Optimizing image EXIF data with geo-tags, keywords, and other information.
  • Using Google Photos as a powerful, often underestimated, SEO asset.

Module 10: The RYS Blackbook & Ongoing Support

The final module provides you with the ultimate resource: the RYS Blackbook. This is a comprehensive playbook that summarizes the entire process, giving you a quick-reference guide to deploy the RYS method whenever you need it. It’s the perfect companion to the video training. This module also emphasizes the importance of the private community and ongoing support. You’ll learn how to get the most out of the member-only webinars and the exclusive community group, where you can ask questions, share your results, and stay updated on the latest changes and additions to the RYS methodology. This ensures your skills remain sharp and effective long after you complete the initial training.

Real-World Applications and Success Stories

The techniques taught in the Bradley Benner – RYS Academy Reloaded course have a wide range of powerful, real-world applications. An SEO agency, for example, can implement the RYS method for every new client to build a powerful, protective SEO shield that delivers fast rankings for local and national keywords. This becomes a high-value, recurring service that clients are thrilled with because of the tangible, visible results. For an affiliate marketer, building an RYS stack to support a niche site can create an incredibly resilient asset that ranks for competitive buyer keywords, generating consistent passive income that isn’t vulnerable to every minor algorithm update. Local businesses, from plumbers to lawyers, can use this system to achieve absolute dominance in their local map pack, driving a flood of phone calls and leads directly from Google search.

Consider the story of a consultant named Sarah who was struggling to rank a client in a competitive dental niche. Traditional link building was slow and expensive. After enrolling in the Bradley Benner – RYS Academy Reloaded course, she built a comprehensive RYS stack for the client. Within six weeks, the client’s website not only entered the top 10 but also secured a position in the coveted 3-pack for multiple city-level keywords. The client was ecstatic, and Sarah was able to double her retainer fee. This is just one example of how the RYS method can be a game-changer, delivering results that seem almost too good to be true but are grounded in the powerful logic of leveraging Google’s own platform for authority.

Pricing

Access to the Bradley Benner – RYS Academy Reloaded course is offered as a premium, one-time investment. This pricing model provides students with lifetime access to all core training materials, the exclusive RYS Blackbook, and all future updates to the course content. This is a comprehensive package designed for serious marketers who want to master a powerful, long-term SEO skill without the burden of recurring subscription fees.

  • One-Time Payment: A single, upfront payment grants you lifetime access to the entire RYS Academy Reloaded training library, including all foundational modules and the full series of advanced member webinars. This also includes entry into the private student community for ongoing support and networking.

Your one-time investment covers not just the initial training but the entire ecosystem that has been built around the RYS method. This includes the foundational over-the-shoulder videos, the advanced deep-dive webinars on topics like KML and iFrames, the invaluable RYS Blackbook playbook, and the continuing support from the Semantic Mastery team and the community of fellow RYS practitioners. It is a complete, all-in-one solution for mastering one of the most powerful SEO strategies available today.

Pros and Cons

Pros

  • Incredibly Powerful Results: The RYS method is renowned for delivering fast, significant, and often dramatic improvements in search rankings.
  • Leverages Google’s Own Platform: You are building authority on Google’s own turf, making your assets inherently trusted and resilient.
  • Works in Any Niche: The principles are universal and can be applied to local, national, e-commerce, or affiliate marketing campaigns with equal effectiveness.
  • Comprehensive Over-the-Shoulder Training: The course leaves no guesswork, showing you the exact process step-by-step through detailed screen recordings.
  • Creates a Long-Term Asset: An RYS stack is not a temporary trick; it’s a powerful, authority-building asset that provides lasting value and protection.
  • Exclusive Community and Ongoing Support: Access to the private community and live webinars ensures you stay current and get help when you need it.

Cons

  • Not for Absolute Beginners: The course assumes a foundational knowledge of SEO and can be overwhelming for complete newcomers.
  • “Grey Hat” Techniques: While powerful, the method operates in a grey area of SEO best practices, which may not be comfortable for everyone.
  • Requires Significant Effort: Building a proper RYS stack is a detailed, time-intensive process that cannot be rushed or automated effectively.
  • Premium Price Point: The high-quality, specialized nature of the training means it comes with a significant investment cost.
  • Potential for Google to Devalue: As with any tactic that heavily exploits a platform’s features, there is always a risk that Google could change how it values these properties in the future.
  • Can Be Information-Dense: The sheer volume of advanced information across the modules and webinars can be a lot to digest and implement at once.

FAQs

Is the Bradley Benner – RYS Academy Reloaded course suitable for SEO beginners?
No, this course is designed for intermediate to advanced SEO practitioners. It assumes you have a solid understanding of fundamental SEO concepts like keywords, on-page optimization, and backlinks. Absolute beginners may find the material too advanced and fast-paced.

Are the techniques taught in this course considered ‘black hat’ SEO?
The techniques are best described as “grey hat.” You are not spamming or doing anything malicious, but you are aggressively leveraging Google’s own properties in a way they didn’t necessarily intend for SEO purposes. The focus is on building authority, which is a positive signal, but the methods are certainly unconventional.

Do I need to purchase any expensive software or tools to implement the RYS method?
No, one of the biggest advantages of the RYS method is that it primarily uses free Google properties. You will need multiple Google accounts, which are free to create. The course itself is the main investment, with no requirement for expensive third-party SEO tools to implement the core strategy.

How quickly can I expect to see results after building an RYS stack?
Results can vary, but many students report seeing significant movement in rankings within a few weeks. The speed often depends on the competition of the niche and how effectively the stack is built and powered. Because you are using Google’s own properties, the indexing and recognition of your assets can be very fast.

What kind of support is available after I purchase the course?
Purchasing the course grants you access to an exclusive private community (typically on Facebook or a similar platform) where you can ask questions and interact with instructors and other students. You also get access to a planned schedule of live webinars that dive into advanced topics and address student questions.

Does the course offer a money-back guarantee?
The specific refund policy can change and should be verified on the official RYS Academy Reloaded sales page. Generally, high-ticket courses like this may offer a limited-time satisfaction guarantee, but it’s crucial to read the terms and conditions before purchasing to understand the policy fully.

Final Verdict

The Bradley Benner – RYS Academy Reloaded course is, without a doubt, one of the most powerful and unique SEO training programs available on the market. It’s not a rehash of basic SEO principles; it’s a deep dive into a proprietary, battle-tested system for achieving remarkable rankings by turning Google’s own ecosystem into a powerful SEO weapon. For the right person, this course is an absolute game-changer. If you are an experienced SEO consultant, agency owner, or affiliate marketer who has hit a wall with traditional methods and is looking for a serious competitive edge, the investment in this training will likely pay for itself many times over. The over-the-shoulder training style is highly effective, and the ongoing support through webinars and the community adds immense value. The knowledge gained from this course provides a skill that can be used to rank any property, in any niche, for years to come.

However, it is crucial to approach this course with realistic expectations. This is not a magic bullet for beginners. The material is advanced, dense, and requires a significant investment of time and effort to implement correctly. The “grey hat” nature of the techniques may also be a concern for those who prefer to stick strictly to Google’s published guidelines. The premium price point also places it out of reach for many casual learners. But for its target audience—serious, experienced marketers who are ready to do the work—the Bradley Benner – RYS Academy Reloaded is an unparalleled resource. It delivers on its promise of teaching an “SEO Time Machine,” providing a powerful and repeatable method for dominating search results that feels like a step back in time to when ranking was easier, but with all the power of today’s semantic web. If you fit the profile of the ideal student, this course comes with the highest recommendation.

Tom

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