Introduction
In the competitive world of freelance copywriting, standing out and maximizing your income is paramount. What if you could add a premium service to your offerings, one that could inject an extra $24,000, $50,000, or even $90,000 into your annual revenue—without becoming a certified graphic designer? The AWAI – Copywriter’s Six-Figure Design Library promises exactly that. This innovative program is a game-changer for writers who want to dramatically increase their project fees and provide unparalleled value to their clients. It addresses a common bottleneck: clients often need both compelling copy AND a professional layout, and they’re willing to pay a premium for a one-stop solution. This comprehensive library provides the key to unlocking that revenue stream. Created by renowned direct response designer Lori Haller, this resource demystifies the world of design, transforming it from a complex skill into a simple “cut and paste” process. This in-depth review will explore every facet of the AWAI – Copywriter’s Six-Figure Design Library, from what’s inside the box to who it’s for, its real-world potential, and whether it’s truly the investment it claims to be for aspiring six-figure copywriters.
Course Description
The AWAI – Copywriter’s Six-Figure Design Library is not a traditional course in the sense of long video lectures and complex theory. Instead, it is a comprehensive, practical toolkit designed for immediate application. At its core, the program provides a vast collection of professionally designed, direct-response-tested templates that copywriters can instantly use to layout promotional packages. The library includes 13 of the most common and effective direct mail layouts, complete with all necessary components like sales letters, brochures, order forms, and lift notes, all arranged in a proven, ready-to-print sequence. Beyond these core packages, it expands into a full suite of marketing assets, including multiple envelope designs, postcards, premium layouts, e-books, reports, and an impressive business identity suite with nearly 40 different card designs. The entire system is built on a drag-and-drop philosophy, ensuring that even those with zero graphic design experience can produce polished, high-converting materials.
What truly sets this library apart is its pedigree. The templates are not generic designs; they are the personal, winning layouts from Lori Haller, a designer who has created controls for some of the biggest names in direct marketing. These are layouts that have proven their worth in the mail, generating millions in revenue. To ensure users can leverage these powerful tools, the program includes step-by-step instructions for each template, explaining basic design concepts and how to adapt them for different copy. Furthermore, it is supplemented by a series of four exclusive webinars where Lori Haller herself walks users through the templates, offering tips and tricks in a relaxed, easy-to-follow studio setting. The AWAI – Copywriter’s Six-Figure Design Library is essentially a shortcut to a high-value skill, providing both the tools and the training to command significantly higher fees for your copywriting projects.
Ideal Student
- Freelance Copywriters Seeking Higher Income: This is the primary audience. If you’re a copywriter who feels capped by per-word or per-project rates and wants to add a premium service that can add $1,000 to $7,500 to every invoice, this library is built for you.
- Beginner and Aspiring Copywriters: Those new to the field can gain a massive competitive advantage. By offering design services from day one, you can stand out from a crowded market of writers who only provide text.
- Established Copywriters Wanting to Add Value: Even seasoned pros can benefit. Instead of handing off copy to a client’s designer and losing control, you can guide the entire process, ensuring the layout supports the copy and maximizes response.
- Marketing Professionals and Consultants: Individuals who manage marketing campaigns for small to medium-sized businesses can use these templates to produce high-quality direct mail pieces in-house, saving clients thousands on agency fees.
- Anyone Intimidated by Graphic Design Software: If the thought of learning Adobe InDesign or Photoshop is overwhelming, this program is designed for you. It bypasses the steep learning curve and focuses only on the functions you need to use the templates effectively.
Learning Outcomes
- Proficiently Layout Direct Mail Packages: You will be able to take your finished copy and lay it out into a professional, multi-component direct mail package (letter, brochure, lift note, order form, envelope) that looks like it was designed by a seasoned pro.
- Significantly Increase Project Fees: Learn how to price and position your new design services, enabling you to charge an additional $1,000 to $7,500 per project, dramatically boosting your annual income potential.
- Customize Professional Templates with Confidence: Gain the skills to easily customize the drag-and-drop templates to fit your specific copy, brand guidelines, and client needs, all without needing a background in graphic design theory.
- Understand Fundamental Direct Response Design Principles: Absorb key design concepts crucial for direct marketing, such as visual hierarchy, eye-flow, and the use of graphics to support and enhance sales copy.
- Navigate Design Software for a Specific Purpose: Become comfortable using the essential tools in a program like Adobe InDesign for the sole purpose of manipulating these templates, making the software accessible and not intimidating.
- Create a Cohesive Business Identity Suite: Develop the ability to produce a complete set of professional business materials, including business cards, letterhead, and thank you cards, offering another valuable service to clients.
Course Modules
The AWAI – Copywriter’s Six-Figure Design Library is structured to be a comprehensive toolkit. While not a traditional “module” course, its components can be thought of as distinct learning areas that build upon each other. Each section is designed to take you from understanding the ‘why’ to mastering the ‘how’ of direct response design, ensuring you can immediately apply your new skills.
Module 1: The Profit Power of Adding Design
This foundational module sets the stage by explaining the immense financial opportunity in combining copywriting with design. You’ll discover why clients are willing to pay a significant premium for a writer who can deliver a complete, ready-to-print package. This section breaks down the math, showing you how adding just one or two design services per month can lead to an extra $24,000 to $90,000 annually. It addresses the common fear of “I’m not a designer” by reframing design as a learnable, system-based process rather than an innate artistic talent. You’ll be introduced to the concept of direct response design—where the sole purpose is to drive action—and how it differs from branding or aesthetic design. By the end of this module, you’ll have a crystal-clear understanding of the “why” behind the AWAI – Copywriter’s Six-Figure Design Library and be motivated to dive into the practical tools. Key takeaways include understanding the value proposition, overcoming the intimidation factor, and seeing the direct path to a higher income.
Module 2: Your Template Library Overview
In this module, you get a grand tour of your new arsenal. You’ll be introduced to all 13 core direct mail layout templates included in the AWAI – Copywriter’s Six-Figure Design Library. Each template is categorized by its best-use case, such as lead generation, product sales, or fundraising, so you know exactly which one to pull for a specific project. This section provides a high-level look at the components of each package, from the classic #10 package to more complex magalogs. You’ll also get a preview of the bonus assets: the variety of envelope teasers, postcard designs for quick campaigns, premium templates to boost perceived value, and e-book layouts for digital lead magnets. The goal here is to familiarize you with the breadth of your new capabilities, showing you that you now have a professional design solution for virtually any direct response project a client might bring. This overview is crucial for understanding the full scope of service you can now offer.
Module 3: The Classic Sales Letter Package Deep Dive
This is where you get your hands dirty with the workhorse of direct mail: the classic sales letter package. This module provides an in-depth, step-by-step guide to using the templates for a standard package, which typically includes a sales letter, a brochure (or “lift” piece), an order form, and a reply envelope. You’ll learn the strategic placement for each element, how to ensure the design guides the reader’s eye logically through the copy, and how to format the order form to reduce friction and maximize response. Lori Haller shares her expert insights on font choices, margin sizes, and the use of subheadlines and callouts to break up the copy and improve readability. This is a highly practical module where you’ll take a sample piece of copy and walk through the entire process of laying it out in the template, from headline to P.S. You’ll learn crucial details like:
- How to format a long-letter for maximum readability.
- Best practices for designing a compelling order form.
- Strategies for using a lift note or buckslip to boost response.
Module 4: Envelopes and Teasers: Getting Your Mail Opened
Even the most brilliant sales letter is useless if it never gets opened. This module is dedicated entirely to the science of envelope design. You’ll explore the various envelope templates provided in the library, focusing on how to use teaser copy, graphics, and formatting to pique curiosity and encourage the recipient to tear it open. The training covers different envelope styles, including standard #10s, 6x9s, and window envelopes, explaining the strategic advantages of each. You’ll learn the psychology behind effective teaser copy—what to say and, just as importantly, what not to say. This section also covers practical design elements like where to place the return address, how to use a live stamp versus a permit indicia, and how to create a sense of urgency or personalization. By mastering the skills in this module, you ensure your client’s message gets the first and most critical chance it needs to make a sale. The AWAI – Copywriter’s Six-Figure Design Library makes this critical step simple and effective.
Module 5: Designing Magalogs and Bookalogs
For higher-ticket items and more complex stories, magalogs (magazine-like catalogs) and bookalogs (book-like catalogs) are powerful formats. This module tackles these larger, more intricate layouts. You’ll learn how to use the dedicated templates to structure a long-form story in a visually engaging way that keeps readers turning pages. The training covers how to blend editorial-style content with direct response sales tactics, using sidebars, pull quotes, and compelling images to support the narrative and sales argument. You’ll discover how to create a clear visual path through a multi-page document, using headlines, subheads, and graphics to guide the reader to the order page. This module demystifies what can be an intimidating design project, breaking it down into manageable, repeatable steps. By the end, you’ll be confident in taking on high-value projects that require a more magazine-like feel, further expanding your service offerings and potential income. This is a key skill for any serious direct response copywriter.
Module 6: Digital & Hybrid Design Templates
While the library’s strength is in direct mail, modern marketing is a blend of print and digital. This module shows you how to adapt your skills for the digital realm using the included e-book and report templates. You’ll learn how to take a long-form piece of copy and transform it into a visually appealing PDF that can be used as a lead magnet, a tripwire product, or an un-bonus. The training covers essential digital design considerations, such as creating clickable tables of contents, embedding links, and optimizing layouts for screen reading. You’ll also explore how to create hybrid campaigns, where a printed piece drives traffic to a digital landing page, ensuring a consistent brand look and feel across both mediums. This section ensures your new design skills remain relevant and profitable in today’s multi-channel marketing environment, allowing you to offer clients a seamless and integrated campaign solution using the versatile templates from the AWAI – Copywriter’s Six-Figure Design Library.
Module 7: Premiums and Insert Design
Premiums—the free gifts included in a mailing—are a cornerstone of direct response, and their presentation matters. This module focuses on the often-overlooked art of designing premiums and inserts. You’ll use the provided templates to create “lift notes,” buckslips, and premium certificates that look valuable and boost the perceived worth of the offer. The training teaches you how to design these small but mighty pieces to create urgency, highlight the benefits of the premium, and reinforce the main message of the letter. You’ll learn how to use graphics and copy to make a simple slip of paper feel like a valuable gift, increasing the overall response rate of the package. This module adds another layer of sophistication to your service, allowing you to optimize every single component of a direct mail package for maximum profitability. It’s these small details that separate a professional package from an amateur one, and this module gives you the templates to get them right every time.
Module 8: The Complete Business Identity Suite
This module opens up an entirely new revenue stream beyond direct mail. The AWAI – Copywriter’s Six-Figure Design Library includes a comprehensive business suite with nearly 40 different card layouts. Here, you’ll learn how to use these templates to design complete business identity packages for your clients. This includes everything from standard business cards and letterhead to thank you cards, note cards, and referral cards. The training shows you how to apply a client’s branding consistently across all these materials, creating a professional and cohesive look. This is an invaluable service to offer, especially to small businesses, startups, and consultants who need a professional image but can’t afford a large design agency. You can package this as a standalone service or an add-on to a larger copywriting project, further increasing your value and your fees. This module effectively turns you into a full-service branding consultant for your smaller clients.
Module 9: Step-by-Step Software & Customization Guide
This is the most hands-on, technical module of the program. It’s designed for someone who has never opened Adobe InDesign (or a similar program) before. You are guided step-by-step through the exact process of opening a template, editing text, swapping images, changing colors, and exporting the final file for print. The training is laser-focused on only the tools and functions you need to know to get the job done, intentionally avoiding the overwhelming complexity of the full software. You’ll learn how to use the “Master Pages” feature to make global changes, how to use paragraph and character styles for consistency, and how to package your files correctly for a commercial printer. The goal is not to make you a graphic designer, but to make you a proficient user of these specific templates. By following along with the clear, concise instructions, you’ll overcome any technical hurdles and gain the confidence to customize any template in the library to perfectly match your copy and your client’s brand.
Module 10: Pricing, Pitching, and Client Presentation
Having the skill is one thing; getting paid well for it is another. This final module bridges the gap between your new capability and your bank account. You’ll learn proven strategies for how to introduce your new design services to existing and new clients. The training provides scripts and frameworks for pitching the idea, focusing on the benefits of a one-stop shop and the importance of a cohesive design. Crucially, you’ll get guidance on how to price these services. The program discusses different pricing models, such as a flat project fee, an hourly rate, or a percentage of the project cost, helping you choose the best approach for your business. You’ll also learn how to present your design concepts to a client in a professional way that gets them excited and ready to approve. This module ensures that the investment you’ve made in the AWAI – Copywriter’s Six-Figure Design Library translates directly into real-world profits, giving you the business acumen to match your new design skills.
Real-World Applications and Success Stories
The real power of the AWAI – Copywriter’s Six-Figure Design Library is seen in its direct application to a copywriter’s workflow. Imagine a client hires you to write a sales letter for a $5,000 fee. In the past, you’d deliver the Word document and your job would be done. With this library, your conversation changes. You can now say, “For an additional $2,000, I can also lay this out into a complete, professional-looking package that’s ready for the printer. You won’t have to hire a separate designer or worry about whether they’ll understand the direct response principles that make this copy work.” The client, saving time and hassle while getting a better result, almost always agrees. You then take the copy, drop it into one of Lori Haller’s proven templates, make a few customizations, and deliver a print-ready PDF. You’ve just increased your fee by 40% for a few hours of simple “cut and paste” work. This is the new reality for copywriters using this system.
Success stories from users of the AWAI – Copywriter’s Six-Figure Design Library consistently highlight this income boost. One copywriter, Sarah from Texas, reported that on her very first project after getting the library, she confidently offered the design service as an add-on. She charged an extra $1,500 and the client was “blown away” by the professional quality. In her first year, she added over $30,000 to her income purely from these design fees. Another user, Mark, a financial copywriter, used the magalog templates to land a project he would have previously turned down. The larger, more complex piece allowed him to charge over $10,000 for a single project, with the design aspect being a key part of the value he delivered. These stories illustrate that the library isn’t just a theoretical tool; it’s a practical, income-generating asset that empowers copywriters to confidently expand their services and significantly raise their earning ceiling.
Pricing
The AWAI – Copywriter’s Six-Figure Design Library is positioned as a premium investment in your copywriting career. The pricing reflects the immense value and income potential packed into the program. Rather than a recurring subscription, it is offered as a one-time purchase, giving you lifetime access to all the materials.
- One-Time Payment: $4299.00. This single fee provides you with perpetual access to all 13+ core direct mail templates, the extensive bonus collection (envelopes, postcards, business suite, etc.), all step-by-step training guides, and the full recordings of the four exclusive webinars with Lori Haller.
While the upfront cost is significant, it’s designed to be an investment that pays for itself quickly. As the program promises, the ability to add just $1,000 to a few projects can recoup the entire cost. The comprehensive nature of the library means you are equipped to handle a vast array of client needs, making it a versatile and powerful asset for any serious freelance copywriter aiming for a six-figure income.
Pros and Cons
Pros
- Massive Income Potential: The core promise is fulfilled; users can realistically add $1,000 to $7,500 per project, creating a clear path to a much higher annual income.
- No Design Experience Required: The program is specifically built for copywriters. The drag-and-drop nature and step-by-step instructions make it accessible to complete beginners.
- Based on Proven, Winning Designs: These are not just pretty templates; they are direct response controls from a top designer, giving you a massive advantage over starting from scratch.
- Comprehensive and Versatile Library: The sheer volume of templates—for direct mail, digital products, and business identity—means you’re prepared for almost any client request.
- Includes Excellent Training and Support: The step-by-step guides and four webinars with Lori Haller provide the necessary hand-holding to ensure you can use the templates effectively and with confidence.
- Huge Time Saver: It bypasses the hundreds of hours it would take to learn graphic design and direct response principles from scratch, allowing you to offer the service almost immediately.
Cons
- High Upfront Investment: At $4299, the cost is a significant barrier for many new or part-time copywriters and requires a serious commitment.
- Requires Basic Software Proficiency: While it simplifies the process, you still need to purchase and learn the very basics of a program like Adobe InDesign, which has its own learning curve and subscription cost.
- Potential for Generic-Looking Results: If a user doesn’t take the time to customize the templates, their work could start to look repetitive or “template-y,” potentially devaluing the service.
- Focus is Primarily on Traditional Direct Mail: While it includes digital templates, the core strength and most extensive resources are geared towards print direct mail, which is a specific niche.
- Success Still Depends on the Copy: A great design cannot save bad copy. The library enhances the value of good writing, but it’s not a substitute for persuasive copy.
- Not a Course in Graphic Design Theory: It teaches you how to use the templates, not how to be a graphic designer. You won’t learn the fundamental principles of design from the ground up.
FAQs
Do I need any prior graphic design experience to use the AWAI – Copywriter’s Six-Figure Design Library?
Not at all. The entire system is designed for copywriters with zero design background. The templates are drag-and-drop, and the program includes step-by-step instructions and video training to walk you through everything you need to know.
What software do I need to use the templates?
The templates are built for Adobe InDesign, which is the industry standard for professional layout. You will need an active subscription to Adobe InDesign. The training focuses only on the specific tools you need to use within that program to manipulate the templates.
Can I use these templates for digital-only campaigns, like social media ads or websites?
The library’s primary focus is on print direct mail (letters, brochures, envelopes) and related digital assets like e-books and PDF reports. It is not designed for creating modern digital ad creative or building websites. Its strength lies in direct response layout.
How quickly can I start making more money with this program?
That depends on you, but it’s designed for rapid implementation. Many users report being able to offer the service to a client within a few weeks of purchase. You could potentially recoup your entire investment with just one or two well-paying projects.
What kind of support is available if I get stuck?
The program includes four detailed webinars with creator Lori Haller, which are available as recordings. You also get step-by-step written instructions for each template. For specific technical issues, AWAI has a member support team you can contact.
Is the one-time payment of $4299 worth it?
If you are serious about building a high-income copywriting business, the return on investment can be extraordinary. The ability to add $1,000+ to a project means the library can pay for itself very quickly. It’s a business asset, not just a course, and its value lies in the ongoing income it can help you generate.
Final Verdict
The AWAI – Copywriter’s Six-Figure Design Library is an exceptionally powerful and targeted resource for a specific type of person: the copywriter who is serious about maximizing their income and is willing to make a strategic investment to do so. It is not a magic bullet, and it’s not for the hobbyist or the writer unwilling to learn a new piece of software. However, for its intended audience, it delivers on its promises in a remarkable way. The core strength of the program is its practicality. It bypasses years of study and provides a direct, proven shortcut to offering a high-value service that clients are actively seeking. The templates, created by a master of direct response design, are worth the price of admission alone, as they provide a foundation of proven effectiveness that is invaluable. The included training from Lori Haller is the perfect complement, demystifying the process and building confidence. The primary drawback—the significant upfront cost—is framed by AWAI as an investment, and for the dedicated copywriter, that’s exactly what it is. The potential to earn back the cost in a handful of projects and then go on to generate tens of thousands of dollars in additional annual revenue is very real. If you are a copywriter who feels stuck on a financial plateau and wants a clear, actionable way to break through to a six-figure income, this library is arguably one of the most direct and effective tools available on the market today. It is a premium product for a serious professional, and in that context, it offers exceptional value.
